TED@BCG San Francisco
Roselinde Torres: What it takes to be a great leader
Rozalinda Tores (Roselinde Torres): Šta je potrebno da budete sjajan lider
Filmed:
Readability: 4.9
5,182,265 views
Danas postoji mnogo programa za razvoj liderstva, od jednodevnih radionica do treninga u korporacijama. Ali velike su šanse da oni nisu od pomoći. U ovom jasnom i otvorenom govoru, Rozalinda Tores opisuje kako je tokom 25 godina analizirala velike lidere na delu, i izdvaja 3 jednostavna, ali važna pitanja koja svako ko želi da bude na čelu neke kompanije mora sebi da postavi da bi uspeo.
Roselinde Torres - Leadership expert
BCG's Roselinde Torres studies what makes great leaders tick -- and figures out how to teach others the same skills. Full bio
BCG's Roselinde Torres studies what makes great leaders tick -- and figures out how to teach others the same skills. Full bio
Double-click the English transcript below to play the video.
00:13
What makes a great leader today?
0
1636
3595
Šta je danas dobar lider?
00:17
Many of us carry this image
1
5231
2643
Mnogi od nas imaju u glavi sliku
00:19
of this all-knowing superhero
2
7874
3320
sveznajućeg super-heroja
00:23
who stands and commands
3
11194
2448
koji stoji i komanduje
00:25
and protects his followers.
4
13642
3629
i štiti svoje sledbenike.
00:29
But that's kind of an image from another time,
5
17271
4296
Ali to je slika iz davnih vremena,
00:33
and what's also outdated
6
21567
2251
a ono što je takođe zastarelo
00:35
are the leadership development programs
7
23818
2402
su i programi za razvoj liderstva
00:38
that are based on success models
8
26220
2383
zasnovani na modelu uspeha
00:40
for a world that was, not a world that is
9
28603
4182
u svetu koji je nekad postojao,
a ne svetu kakav je danas
ili kakav će biti.
ili kakav će biti.
00:44
or that is coming.
10
32785
2164
00:46
We conducted a study of 4,000 companies,
11
34949
4411
Ispitivali smo 4 000 kompanija,
00:51
and we asked them, let's see the effectiveness
12
39360
3007
i tražili da vidimo efekte
00:54
of your leadership development programs.
13
42367
2591
njihovog programa za razvoj liderstva.
00:56
Fifty-eight percent of the companies
14
44958
2188
58% kompanija je navelo da imaju
00:59
cited significant talent gaps
15
47146
2368
priličan manjak ljudi
01:01
for critical leadership roles.
16
49514
2355
sposobnih za kritične funkcije lidera.
01:03
That means that despite
corporate training programs,
corporate training programs,
17
51869
3439
To znači da, uprkos treninzima
u korporacijama,
u korporacijama,
01:07
off-sites, assessments, coaching, all of these things,
18
55308
4437
na terenu, procenama, podučavanju,
01:11
more than half the companies
19
59745
1941
svemu ovome, više od polovine kompanija
01:13
had failed to grow enough great leaders.
20
61686
4857
nije uspelo da stvori
dovoljno dobrih lidera.
dovoljno dobrih lidera.
01:18
You may be asking yourself,
21
66543
2023
Možete sebi postaviti pitanje,
01:20
is my company helping me to prepare
22
68566
2731
da li me moja kompanija
priprema za velikog lidera 21. veka?
01:23
to be a great 21st-century leader?
23
71297
3243
01:26
The odds are, probably not.
24
74540
3412
Velike su šanse da ne.
01:29
Now, I've spent 25 years of my professional life
25
77952
4063
Provela sam 25 godina
svog profesionalnog života
svog profesionalnog života
01:34
observing what makes great leaders.
26
82015
3505
proučavajući šta čini lidere dobrim.
01:37
I've worked inside Fortune 500 companies,
27
85520
2465
Radila sam u Fortune 500 kompanijama,
01:39
I've advised over 200 CEOs,
28
87985
2069
savetovala sam
preko 200 izvršnih direktora,
preko 200 izvršnih direktora,
01:42
and I've cultivated more leadership pipelines
29
90054
2759
i radila na više procesa
stvaranja novih lidera
stvaranja novih lidera
01:44
than you can imagine.
30
92813
3010
nego što možete da zamislite.
01:47
But a few years ago, I noticed a disturbing trend
31
95823
3725
Međutim, pre nekoliko godina,
primetila sam
primetila sam
01:51
in leadership preparation.
32
99548
3215
zabrinjavajući trend u pripremanju lidera.
01:54
I noticed that, despite all the efforts,
33
102763
3826
Primetila sam da, bez obzira na sav trud,
01:58
there were familiar stories that kept resurfacing
34
106589
2539
jedne iste priče o pojedincima
02:01
about individuals.
35
109128
2124
su se stalno ponavljale.
02:03
One story was about Chris,
36
111252
3634
Jedna je bila o Krisu,
02:06
a high-potential, superstar leader
37
114886
2344
omiljenom lideru velikog potencijala,
02:09
who moves to a new unit and fails,
38
117230
3602
koji je prešao u novu jedinicu i podbacio,
02:12
destroying unrecoverable value.
39
120832
2736
nepovratno uništivši ugled.
02:15
And then there were stories like Sidney, the CEO,
40
123568
3593
A bilo je i priča kao ova o Sidni,
direktorki koja je bila toliko frustrirana
02:19
who was so frustrated
41
127161
1702
02:20
because her company is cited
42
128863
2067
jer je njena kompanija važila
02:22
as a best company for leaders,
43
130930
2329
za najbolju kompaniju za lidere,
02:25
but only one of the top 50 leaders is equipped
44
133259
3837
ali je samo jedan
od 50 najboljih bio sposoban
od 50 najboljih bio sposoban
02:29
to lead their crucial initiatives.
45
137096
2585
da predvodi njihove najvažnije inicijative.
02:31
And then there were stories
46
139681
1957
Zatim imamo priču kao što je
02:33
like the senior leadership team
47
141638
2530
ona o višem liderskom timu
02:36
of a once-thriving business
48
144168
2080
u nekada uspešnom poslu koji je,
02:38
that's surprised by a market shift,
49
146248
3456
iznenađen promenama na tržištu,
02:41
finds itself having to force the company
50
149704
2731
doveo kompaniju do toga
02:44
to reduce its size in half
51
152435
2328
da otpusti polovinu ljudi
02:46
or go out of business.
52
154763
2813
ili da prestane sa radom.
02:49
Now, these recurring stories
53
157576
2718
Ove priče koje se iznova dešavaju
02:52
cause me to ask two questions.
54
160294
2567
navele su me da postavim dva pitanja.
02:54
Why are the leadership gaps widening
55
162861
2471
Zašto su praznine u liderstvu sve veće
02:57
when there's so much more investment
56
165332
1933
kada se sve više ulaže
02:59
in leadership development?
57
167265
2224
u njegov razvoj?
03:01
And what are the great leaders doing
58
169489
3297
I šta to veliki lideri rade drugačije
03:04
distinctly different to thrive and grow?
59
172786
3875
zbog čega su sve uspešniji?
03:08
One of the things that I did,
60
176661
2369
Jedna od stvari koje sam uradila,
03:11
I was so consumed by these questions
61
179030
2676
pošto su me ova pitanja toliko mučila
03:13
and also frustrated by those stories,
62
181706
2944
i ove priče me toliko frustrirale,
03:16
that I left my job
63
184650
2408
je da sam napustila posao,
03:19
so that I could study this full time,
64
187058
2580
da bih mogla sve vreme
da proučavam problem,
da proučavam problem,
03:21
and I took a year to travel
65
189638
2945
i putovala sam godinu dana
03:24
to different parts of the world
66
192583
2020
u razne delove sveta
03:26
to learn about effective and ineffective
67
194603
2386
da proučavam uspešne i neušpesne
03:28
leadership practices in companies,
68
196989
2385
liderske prakse u kompanijama,
03:31
countries and nonprofit organizations.
69
199374
3503
državama i neprofitnim organizacijama.
03:34
And so I did things like travel to South Africa,
70
202877
3327
I tako sam, recimo,
otputovala u Južnu Afriku,
otputovala u Južnu Afriku,
03:38
where I had an opportunity to understand
71
206204
2926
gde sam imala priliku da shvatim kako je
03:41
how Nelson Mandela was ahead of his time
72
209130
2474
Nelson Mendela bio ispred svog vremena
03:43
in anticipating and navigating
73
211604
1891
u predviđanju i upravljanju svojim
03:45
his political, social and economic context.
74
213495
3417
političkim, društvenim
i ekonomskim kontekstom.
i ekonomskim kontekstom.
03:48
I also met a number of nonprofit leaders
75
216912
3023
Takođe sam upoznala
puno lidera neprofitnih organizacija
puno lidera neprofitnih organizacija
03:51
who, despite very limited financial resources,
76
219935
3970
koji su, uprkos nedovoljnim finasijama,
03:55
were making a huge impact in the world,
77
223905
2943
imali veliki uticaj u svetu,
03:58
often bringing together seeming adversaries.
78
226848
3862
često okupljajući
naizgled ljute protivnike.
naizgled ljute protivnike.
04:02
And I spent countless hours in presidential libraries
79
230710
5055
Provodila sam sate i sate u bibliotekama
04:07
trying to understand how the environment
80
235765
2332
pokušavajući da shvatim koliko je
sredina uticala na lidere,
sredina uticala na lidere,
04:10
had shaped the leaders,
81
238097
1158
04:11
the moves that they made,
82
239255
1603
na poteze koji su pravili,
04:12
and then the impact of those moves
83
240858
1526
a zatim i uticaj tih poteza
04:14
beyond their tenure.
84
242384
2927
van njihovih radnih mesta.
04:17
And then, when I returned to work full time,
85
245311
3001
A onda, kada sam ponovo počela da radim,
04:20
in this role, I joined with wonderful colleagues
86
248312
3289
u ovoj ulozi, udružila sam se
sa divnim kolegama
sa divnim kolegama
04:23
who were also interested in these questions.
87
251601
3492
koji su takođe
bili zainteresovani za ovaj problem.
bili zainteresovani za ovaj problem.
04:27
Now, from all this, I distilled
88
255093
2945
Iz svega ovoga, izdvojila sam
04:30
the characteristics of leaders who are thriving
89
258038
4004
karakteristike lidera koji su uspešni
04:34
and what they do differently,
90
262042
1826
i ono što oni rade drugačije,
04:35
and then I also distilled
91
263868
2453
i takođe sam izdvojila
04:38
the preparation practices that enable people
92
266321
2942
prakse u treninzima koje tim ljudima
04:41
to grow to their potential.
93
269263
2641
omogućavaju da nadograđuju
svoj potencijal.
svoj potencijal.
04:43
I want to share some of those with you now.
94
271919
1933
Podelila bih nešto od toga sa vama.
04:45
("What makes a great leader in the 21st century?")
95
273852
2075
["Šta čini dobrog lidera u 21. veku?"]
04:47
In a 21st-century world, which is more global,
96
275927
3365
U svetu 21. veka, koji je globalan,
04:51
digitally enabled and transparent,
97
279292
2451
digitalizovan i transparentan,
04:53
with faster speeds of information
flow and innovation,
flow and innovation,
98
281743
3413
sa većom brzinom protoka informacija
i inovacijama,
i inovacijama,
04:57
and where nothing big gets done
99
285156
2295
i gde se ništa značajno ne može uraditi
04:59
without some kind of a complex matrix,
100
287451
3236
bez neke vrste složene matrice,
05:02
relying on traditional development practices
101
290687
3660
oslanjati se
na tradicionalne prakse razvoja
na tradicionalne prakse razvoja
05:06
will stunt your growth as a leader.
102
294347
2658
onemogućiće vaš napredak kao lidera.
05:09
In fact, traditional assessments
103
297005
2847
U stvari, tradicionalne procene,
05:11
like narrow 360 surveys or
outdated performance criteria
outdated performance criteria
104
299852
4343
kao na primer, evaluacija "360 stepeni"
ili zastareli kriterijumi učinka,
ili zastareli kriterijumi učinka,
05:16
will give you false positives,
105
304195
2038
daće lažne pozitivne rezultate,
05:18
lulling you into thinking that you are more prepared
106
306233
3426
i vi ćete se opustiti, misleći da ste
05:21
than you really are.
107
309659
2140
pripremljeniji nego što zaista jeste.
05:23
Leadership in the 21st century is defined
108
311799
3893
Liderstvo u 21. veku je definisano
05:27
and evidenced by three questions.
109
315692
3154
i dokazano trima pitanjima.
05:30
Where are you looking
110
318846
1334
Na koji način ćete
05:32
to anticipate the next change
111
320180
3076
predvideti narednu promenu
05:35
to your business model or your life?
112
323256
3473
u svom poslovanju ili životu?
05:38
The answer to this question is on your calendar.
113
326729
4850
Odgovor na ovo pitanje
nalazi se u vašem kalendaru.
nalazi se u vašem kalendaru.
05:43
Who are you spending time with? On what topics?
114
331579
3941
Sa kim provodite vreme?
O kojim temama razgovarate?
O kojim temama razgovarate?
05:47
Where are you traveling? What are you reading?
115
335520
2548
Gde putujete? Šta čitate?
05:50
And then how are you distilling this
116
338068
1747
I na koji način ovo izdvajate
05:51
into understanding potential discontinuities,
117
339815
3707
da prepoznate potencijalna nepodudaranja,
05:55
and then making a decision to do something
118
343522
2252
i donesete odluku da nešto u ovom trenutku
05:57
right now so that you're prepared and ready?
119
345774
4414
preduzmete da biste bili pripremljeni?
06:02
There's a leadership team that does a practice
120
350188
3002
Postoji tim lidera koji upražnjava
06:05
where they bring together each member
121
353190
2972
okupljanje svojih članova,
06:08
collecting, here are trends that impact me,
122
356162
2807
gde svaki od njih iznosi trendove
06:10
here are trends that impact another team member,
123
358969
2285
koji na njih utiču,
06:13
and they share these,
124
361254
1399
zatim oni te ideje razmenjuju
i donose odluke
i donose odluke
06:14
and then make decisions,
to course-correct a strategy
to course-correct a strategy
125
362653
2796
da pravilno usmere strategiju
06:17
or to anticipate a new move.
126
365449
3257
ili da predvide sledeći korak.
06:20
Great leaders are not head-down.
127
368706
3053
Veliki lideri ne gledaju ispred sebe.
06:23
They see around corners,
128
371759
2245
Oni gledaju izvan okvira, i ne samo da
06:26
shaping their future, not just reacting to it.
129
374004
3909
prihvataju svoju budućnost,
već je i oblikuju.
već je i oblikuju.
06:29
The second question is,
130
377913
1955
Drugo pitanje je
06:31
what is the diversity measure
131
379868
2019
šta je ono po čemu razlikujete
06:33
of your personal and professional
stakeholder network?
stakeholder network?
132
381887
3619
svoje privatne i poslovne veze?
06:37
You know, we hear often about
good ol' boy networks
good ol' boy networks
133
385506
3002
Znate kako često slušamo o dobrim,
starim poslovnim vezama,
starim poslovnim vezama,
06:40
and they're certainly alive and
well in many institutions.
well in many institutions.
134
388508
3908
a one svakako još uvek postoje
u mnogim institucijama.
u mnogim institucijama.
06:44
But to some extent, we all have a network
135
392424
2543
Mada, donekle, svako od nas
ima poslovne veze
ima poslovne veze
06:46
of people that we're comfortable with.
136
394967
1929
sa ljudima među kojima se oseća prijatno.
06:48
So this question is about your capacity
137
396896
2912
Dakle, ovo pitanje je o vašoj sposobnosti
06:51
to develop relationships with people
138
399808
2499
da razvijete odnose sa ljudima
06:54
that are very different than you.
139
402307
1523
koji su različiti od vas.
06:55
And those differences can be biological,
140
403830
2993
A te razlike mogu biti biološke,
fizičke, funkcionalne,
fizičke, funkcionalne,
06:58
physical, functional, political,
cultural, socioeconomic.
cultural, socioeconomic.
141
406823
4784
političke, kulturološke,
društveno-ekonomske.
društveno-ekonomske.
07:03
And yet, despite all these differences,
142
411607
3443
Pa ipak, uprkos tim razlikama,
07:07
they connect with you
143
415050
1757
oni ostvaruju kontakt sa vama
07:08
and they trust you enough
144
416807
1254
i veruju vam dovoljno
07:10
to cooperate with you
145
418061
1282
da bi sarađivali sa vama
07:11
in achieving a shared goal.
146
419343
3138
u postizanju zajedničkog cilja.
07:14
Great leaders understand
147
422481
2335
Veliki lideri razumeju
07:16
that having a more diverse network
148
424816
2929
da su raznovrsne poslovne veze
07:19
is a source of pattern identification
149
427745
3541
izvor prepoznavanja šablona
07:23
at greater levels and also of solutions,
150
431286
2785
na višem nivou, kao i rešenja,
07:26
because you have people that are thinking
151
434071
1824
jer imate ljude koji razmišljaju
07:27
differently than you are.
152
435895
2685
drugačije od vas.
07:30
Third question: are you courageous enough
153
438580
3350
Treće pitanje: da li ste dovoljno hrabri
da prestanete
da prestanete
07:33
to abandon a practice that has
made you successful in the past?
made you successful in the past?
154
441930
5902
da radite ono
što vas je učinilo uspešnim?
što vas je učinilo uspešnim?
07:39
There's an expression: Go along to get along.
155
447832
4149
Postoji izreka koja kaže:
budi dobar sa svima.
budi dobar sa svima.
07:43
But if you follow this advice,
156
451981
2918
Međutim, ako poslušate ovaj savet,
07:46
chances are as a leader,
157
454899
2392
šanse su da ćete, kao lider,
07:49
you're going to keep doing
what's familiar and comfortable.
what's familiar and comfortable.
158
457291
4515
i dalje raditi ono što vam prija
i što vam je poznato.
i što vam je poznato.
07:53
Great leaders dare to be different.
159
461806
2853
Veliki lideri se ne plaše
da budu drugačiji.
da budu drugačiji.
07:56
They don't just talk about risk-taking,
160
464659
1645
Oni ne samo da pričaju
07:58
they actually do it.
161
466304
1818
o preuzimanju rizika, oni to i rade.
08:00
And one of the leaders shared with me the fact that
162
468122
2912
A jedan od lidera mi je rekao
08:03
the most impactful development comes
163
471034
2577
da najznačajniji razvoj dolazi onda
08:05
when you are able to build the emotional stamina
164
473611
3304
kada postaneš emotivno jak
08:08
to withstand people telling you that your new idea
165
476915
4160
da podneseš da ti ljudi kažu
da je tvoja nova ideja
da je tvoja nova ideja
08:13
is naïve or reckless or just plain stupid.
166
481075
4718
naivna ili traljava ili jednostavno glupa.
08:17
Now interestingly, the people who will join you
167
485793
3862
Ono što je zanimljivo je
da su ljudi koji će biti na vašoj strani
da su ljudi koji će biti na vašoj strani
08:21
are not your usual suspects in your network.
168
489655
3455
obično oni od kojih to najmanje očekujete.
08:25
They're often people that think differently
169
493110
3651
To su vrlo često ljudi
koji razmišljaju drugačije
koji razmišljaju drugačije
08:28
and therefore are willing to join you
170
496761
2872
i zbog toga su i spremni
da vam se pridruže
da vam se pridruže
08:31
in taking a courageous leap.
171
499633
2359
u skoku sa litice.
08:33
And it's a leap, not a step.
172
501992
3251
A to je skok, a ne korak.
08:37
More than traditional leadership programs,
173
505243
2909
Više nego tradicionalni
programi liderstva,
programi liderstva,
08:40
answering these three questions
174
508152
1882
odgovori na ova pitanja
08:42
will determine your effectiveness
175
510034
1383
će utvrditi da li ste sposobni
08:43
as a 21st-century leader.
176
511417
3469
za lidera 21. veka.
08:46
So what makes a great leader in the 21st century?
177
514886
4421
Dakle, šta čini dobrog lidera u 21. veku?
08:51
I've met many, and they stand out.
178
519307
3549
Upoznala sam mnoge,
i svi se oni ističu.
i svi se oni ističu.
08:54
They are women and men
179
522856
1651
To su žene i muškarci
08:56
who are preparing themselves
180
524507
1766
koji se pripremaju
08:58
not for the comfortable predictability of yesterday
181
526273
3119
ne za ono što je poznato od juče,
09:01
but also for the realities of today
182
529392
3776
već za sadašnju realnost
09:05
and all of those unknown possibilities of tomorrow.
183
533168
4261
i sve one nepoznanice koje donosi sutra.
09:09
Thank you.
184
537429
2427
Hvala.
09:11
(Applause)
185
539856
2678
(Aplauz)
ABOUT THE SPEAKER
Roselinde Torres - Leadership expertBCG's Roselinde Torres studies what makes great leaders tick -- and figures out how to teach others the same skills.
Why you should listen
Roselinde Torres is a senior partner and managing director at the consulting firm, BCG. A senior leader in the firm’s "people and organization" practice area, she is also the company's resident expert on leadership, a topic she has studied her entire career.
Questions she likes to ask include, "what innovative methods can help prepare the next generation of leaders?" and "how do we enable leaders to unlearn past modes and habits of success?"
Prior to joining BCG in 2006, Roselinde was a senior partner at Mercer Delta Consulting, while she has also led internal consulting teams at Johnson & Johnson and Connecticut Mutual Life. She speaks frequently about organizational transformation and leadership; her work and thinking have been featured in publications such as BusinessWeek and The Economist.
Roselinde Torres | Speaker | TED.com