ABOUT THE SPEAKER

Joi Ito - Relentless mind
Joi Ito is the director of the MIT Media Lab.

Why you should listen

Joichi "Joi" Ito is one of those names threaded through the history of the Internet. From his days kickstarting Internet culture in Japan at Digital Garage, his restless curiosity led him to be an early-stage investor in Twitter, Six Apart, Wikia, Flickr, Last.fm, Kickstarter and other Internet companies, and to serve on countless boards and advisory committees around digital culture and Internet freedom.

He leads the legendary MIT Media Lab as it heads toward its third decade, and is working on a book with Jeff Howe about nine principles for navigating whatever the changing culture throws at us next. As he told Wired, "The amount of money and the amount of permission that you need to create an idea has decreased dramatically." So: aim for resilience, not strength; seek risk, not safety. The book is meant to be a compass for a world without maps.

More profile about the speaker
Joi Ito | Speaker | TED.com

TED2014

Joi Ito: Want to innovate? Become a "now-ist"

Joi Ito: Hoćete da budete inovativni? Postanite "sadašnjisti"

Filmed: 2014-03-14

Readability: 4.2

2,304,454 views

"Sjećate li se prije interneta?" pita Joi Ito. "Sjećate li se kada su ljudi pokušavali da predvide budućnost?" U ovom privlačnom govoru, predstavnik MIT-ove istraživačke laboratorije preskače predviđanja budućnosti i, umjesto toga, dijeli sa nama novi pristup stvaranju u trenutku: stalno građenje i neprekidno unapređivanje, bez čekanja na dozvolu ili na dokaz da je ono što radimo prava stvar. Ova vrsta inovacije koja počinje od nule je viđena u najfascinantnijim, futurističkijim projektima koji se danas pojavljuju, i ona nastaje, on kaže, onda kada postanemo otvoreni i spremni na ono što se oko naš dešava sada. Ne budimo futuristi, on tvrdi: budimo sadašnjisti.

Joi Ito - Relentless mind
Joi Ito is the director of the MIT Media Lab. Full bio

Double-click the English transcript below to play the video.

00:12

On March 10, 2011,

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10. Marta 2011,

00:15

I was in Cambridge at the MIT Media Lab

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Bio sam na Kembridžu
u MIT-ovoj istraživačkoj laboratoriji

00:18

meeting with faculty, students and staff,

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gdje je bio održan sastanak sa fakultetom,
studentima i osobljem,

00:21

and we were trying to figure out whether

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i pokušavali smo da odlučimo da li

00:23

I should be the next director.

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ja treba da budem sljedeći direktor.

00:25

That night, at midnight,

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Te noći, u ponoć,

00:28

a magnitude 9 earthquake

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zemljotres jačine 9 Rihtera

00:29

hit off of the Pacific coast of Japan.

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je pogodio Japan na obali Pacifika.

00:32

My wife and family were in Japan,

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Moja žena i porodica su bili u Japanu,

00:34

and as the news started to come in,

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i kako su vijesti počele da pristižu,

00:38

I was panicking.

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hvatala me je panika.

00:39

I was looking at the news streams

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Gledao sam prenose vijesti

00:41

and listening to the press conferences

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i slušao pres-konferencije

00:44

of the government officials

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vladinih službenih lica

00:46

and the Tokyo Power Company,

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i Tokio Power kompanije,

00:47

and hearing about this explosion

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i slušao o toj eksploziji

00:50

at the nuclear reactors

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u nuklearnim reaktorima

00:51

and this cloud of fallout

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i tom oblaku radioaktivnih čestica

00:53

that was headed towards our house

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koji se uputio ka našoj kući

00:55

which was only about 200 kilometers away.

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koja je bila udaljena
svega oko 200 kilometara.

00:58

And the people on TV weren't telling us

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A ljudi sa televizije nam nijesu govorili

01:00

anything that we wanted to hear.

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ništa što smo željeli da čujemo.

01:02

I wanted to know what was going on with the reactor,

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Htio sam da znam
šta se događalo sa reaktorom,

01:04

what was going on with the radiation,

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šta se događalo sa radijacijom,

01:06

whether my family was in danger.

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da li je moja porodica bila u opasnosti.

01:08

So I did what instinctively felt like the right thing,

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Tako sam uradio ono što je
instinktivno djelovalo kao ispravna stvar,

01:11

which was to go onto the Internet

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a to je bilo da uđem na internet

01:13

and try to figure out

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i pokušam da saznam

01:14

if I could take matters into my own hands.

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da li mogu da uzmem stvari u svoje ruke.

01:17

On the Net, I found there were a lot of other people

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Na netu je bilo mnogo drugih ljudi

01:19

like me trying to figure out what was going on,

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koji su, poput mene,
pokušavali da saznaju šta se dešavalo,

01:21

and together we sort of loosely formed a group

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i zajedno smo poprilično
slobodno formirali grupu

01:23

and we called it Safecast,

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i nazvali je Safecast,

01:25

and we decided we were going to try

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i odlučili smo da ćemo da pokušamo

01:26

to measure the radiation

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da izmjerimo jačinu radijacije

01:28

and get the data out to everybody else,

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i da proslijedimo podatke svima

01:30

because it was clear that the government

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jer je bilo jasno da vlada

01:32

wasn't going to be doing this for us.

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nije htjela da to uradi za nas.

01:35

Three years later,

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Tri godine kasnije,

01:36

we have 16 million data points,

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imamo 16 miliona statističkih pojedinosti,

01:39

we have designed our own Geiger counters

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napravili smo vlastite Gajgerove brojače

01:42

that you can download the designs

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čiji dizajn možete da skinete

01:43

and plug it into the network.

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i priključite ga na mrežu.

01:44

We have an app that shows you

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Imamo program koji prikazuje

01:46

most of the radiation in Japan
and other parts of the world.

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većinu radijacije u Japanu
i drugim djelovima svijeta.

01:49

We are arguably one of the most successful

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Mi smo vjerovatno jedan od najuspješnijih

01:51

citizen science projects in the world,

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projekata građanske nauke u svijetu,

01:53

and we have created

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i stvorili smo

01:56

the largest open dataset of radiation measurements.

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najveću otvorenu datoteku
o mjerenju radijacije.

01:59

And the interesting thing here

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I zanimljiva stvar ovdje

02:02

is how did — (Applause) — Thank you.

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je to kako se - (Aplauz) - Hvala.

02:07

How did a bunch of amateurs

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Kako se grupa amatera

02:09

who really didn't know what we were doing

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koja zaista nije znala šta radimo

02:11

somehow come together

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nekako sastala

02:13

and do what NGOs and the government

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i uradila ono što
nevladine organizacije i vlada

02:16

were completely incapable of doing?

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uopšte nijesu bile sposobne da urade?

02:18

And I would suggest that this has something to do

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Rekao bih da je ovo nekako povezano
sa internetom.

02:21

with the Internet. It's not a fluke.

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Nije u pitanju slučajnost.

02:23

It wasn't luck, and it wasn't because it was us.

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To nije bila sreća, i nije se desilo
zato što smo to bili mi.

02:25

It helped that it was an event

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Pomoglo je što je to bio događaj

02:27

that pulled everybody together,

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koji nas je privlačio jedne drugima,

02:29

but it was a new way of doing things

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ali to je bio jedan novi način
rađenja stvari

02:30

that was enabled by the Internet

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omogućen od strane interneta

02:32

and a lot of the other things that were going on,

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i mnoštva drugih stvari
koje su se odvijale,

02:34

and I want to talk a little bit about

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i želio bih da malo pričam o

02:36

what those new principles are.

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tim novim principima.

02:39

So remember before the Internet? (Laughter)

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Dakle, sjećate li se prije interneta?
(Smijeh)

02:43

I call this B.I. Okay?

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Ja ga zovem P.I. U redu?

02:45

So, in B.I., life was simple.

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Dakle, u P.I., život je bio jednostavan.

02:49

Things were Euclidian, Newtonian,

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Stvari su bile Euklidove, Njutnove,

02:52

somewhat predictable.

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prilično predvidljive.

02:53

People actually tried to predict the future,

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Ljudi su zapravo pokušavali
da predvide budućnost,

02:55

even the economists.

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čak i ekonomisti.

02:57

And then the Internet happened,

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I onda se internet desio

03:00

and the world became extremely complex,

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i svijet je postao izuzetno složen,

03:02

extremely low-cost, extremely fast,

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izuzetno jeftin, izuzetno brz,

03:05

and those Newtonian laws

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a oni Njutnovi zakoni

03:07

that we so dearly cherished

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koje smo tako drago njegovali

03:09

turned out to be just local ordinances,

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su se pretvorili u obične lokalne statute,

03:11

and what we found was that in this

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i ono što smo mi otkrili
je da u ovom

03:13

completely unpredictable world

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potpuno nepredvidljivom svijetu

03:16

that most of the people who were surviving

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većina ljudi koji su preživljavali

03:18

were working with sort of a different set of principles,

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su radili sa na neki način
drugačijim skupom principa,

03:21

and I want to talk a little bit about that.

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i želio bih da malo pričam o tome.

03:24

Before the Internet, if you remember,

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Prije interneta, ako se sjećate,

03:25

when we tried to create services,

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kada bismo pokušali da napravimo servise

03:27

what you would do is you'd create

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radili smo tako što bismo napravili

03:28

the hardware layer and the
network layer and the software

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podlogu za hardver i podlogu
za mrežu i softver

03:30

and it would cost millions of dollars

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i koštalo bi nas na milione dolara

03:32

to do anything that was substantial.

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da uradimo bilo šta od značaja.

03:35

So when it costs millions of dollars
to do something substantial,

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Prema tome, kada bi koštalo na milione
dolara da uradimo nešto značajno,

03:37

what you would do is you'd get an MBA

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nabavili bismo magistra
poslovne administracije

03:39

who would write a plan

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koji bi napravio plan
i obezbijedio novac

03:40

and get the money

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03:41

from V.C.s or big companies,

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sa rizičnog kapitala
ili od velikih kompanija,

03:43

and then you'd hire the designers and the engineers,

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a zatim bismo unajmili
dizajnere i inženjere

03:45

and they'd build the thing.

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03:46

This is the Before Internet, B.I., innovation model.

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koji bi sagradili stvar.

Ovo je prije interneta,
P.I. inovativni model.

03:51

What happened after the Internet was

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Nakon interneta

03:53

the cost of innovation went down so much

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je došlo do tolikog pada cijena inovacija

03:55

because the cost of collaboration,
the cost of distribution,

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jer su troškovi saradnje,
troškovi distribucije,

03:57

the cost of communication, and Moore's Law

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troškovi komunikacije i Murov zakon

04:00

made it so that the cost of trying a new thing

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učinili da je cijena
oprobavanja nove stvari

04:03

became nearly zero,

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postala približna nuli,

04:04

and so you would have Google, Facebook, Yahoo,

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i tako bismo imali Google-ove,
Facebook-ove, Yahoo-ove

04:06

students that didn't have permission —

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studente koji nijesu imali odobrenje -

04:08

permissionless innovation —

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inovativnost za koju
nije potrebno odobrenje -

04:10

didn't have permission, didn't have PowerPoints,

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nijesu imali odobrenje,
PowerPoint prezentacije,

04:11

they just built the thing,

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oni bi samo sagradili stvar,

04:13

then they raised the money,

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04:15

and then they sort of figured out a business plan

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zatim bi podizali novac,

a potom bi otprilke
osmislili poslovni plan

04:17

and maybe later on they hired some MBAs.

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nakon čega bi možda unajmili
magistre poslovne administracije.

04:19

So the Internet caused innovation,

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Tako je internet
prouzrokovao inovativnost,

04:22

at least in software and services,

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04:23

to go from an MBA-driven innovation model

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makar u polju softvera i servisa,

prelaska sa inovativnog modela
vođenim magistrom poslovne administracije

04:26

to a designer-engineer-driven innovation model,

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na inovativni model vođen
dizajnerima i inženjerima,

04:30

and it pushed innovation to the edges,

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i pogurao je inovaciju
do krajnjih granica,

04:32

to the dorm rooms, to the startups,

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04:33

away from the large institutions,

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do soba u domovima,
do tek začetih kompanija,

04:35

the stodgy old institutions that had the power

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daleko od velikih ustanova,

dosadnih starih ustanova
koje su imale moć, novac i autoritet.

04:37

and the money and the authority.

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04:39

And we all know this. We all know
this happened on the Internet.

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I mi svi to znamo.
Svi znamo da se to desilo na internetu.

04:42

It turns out it's happening in other things, too.

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On je takođe prisutan i u drugim stvarima.

04:44

Let me give you some examples.

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Daću vam nekolika primjera.

04:48

So at the Media Lab, we don't just do hardware.

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U istraživačkoj laboratoriji
mi se ne bavimo samo hardverom.

04:50

We do all kinds of things.

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Bavimo se svakakvim stvarima.

04:51

We do biology, we do hardware,

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Bavimo se biologijom, hardverom;

04:53

and Nicholas Negroponte
famously said, "Demo or die,"

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čuvene su riječi Nikolasa Negropontea:
"Demo verzija ili umri,"

04:57

as opposed to "Publish or perish,"

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naspram "objavi ili nestani,"

04:59

which was the traditional academic way of thinking.

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što je bio tradicionalni akademski
način razmišljanja.

05:01

And he often said, the demo only has to work once,

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On bi često govorio, demo verzija
treba da radi smo jednom,

05:04

because the primary mode of us impacting the world

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zato što je prvobitni režim
našeg uticaja na svijet

05:07

was through large companies

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sproveden preko velikih kompanija

05:09

being inspired by us

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koje smo mi inspirisali

05:10

and creating products like
the Kindle or Lego Mindstorms.

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i koje su pravile proizvode poput
Kindle ili Lego Mindstorms.

05:14

But today, with the ability

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Ali danas, sa mogućnošću

05:16

to deploy things into the real world at such low cost,

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da razvijamo nove stvari i dajemo ih
stvarnom svijetu po tako niskim cijenama,

05:18

I'm changing the motto now,

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sada mijenjam moto,

05:20

and this is the official public statement.

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i ovo je zvanični javni iskaz.

05:22

I'm officially saying, "Deploy or die."

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Zvanično govorim, "Razvijaj ili umri."

05:24

You have to get the stuff into the real world

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Moramo da dovedemo stvar u stvarni svijet

05:27

for it to really count,

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kako bi od nje bilo prave koristi,

05:28

and sometimes it will be large companies,

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i nekad će to biti velike kompanije,

05:30

and Nicholas can talk about satellites.

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a Nikolas će moći da priča o satelitima.

05:32

(Applause)

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(Aplauz)

05:33

Thank you.

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Hvala.

05:34

But we should be getting out there ourselves

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Ali mi lično moramo da se ispoljavamo,

05:36

and not depending on large
institutions to do it for us.

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bez oslanjanja na jake ustanove
da rade umjesto nas.

05:40

So last year, we sent a bunch
of students to Shenzhen,

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Prošle godine, poslali smo
grupu studenata u Šenžen,

05:42

and they sat on the factory floors

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koji su sjeli na podove fabrike

05:44

with the innovators in Shenzhen, and it was amazing.

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sa inovatorima u Šenženu,
i bilo je nevjerovatno.

05:46

What was happening there

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Dešavalo se to

05:48

was you would have these manufacturing devices,

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da smo imali prerađene uređaje,

05:50

and they weren't making prototypes or PowerPoints.

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a oni nisu pravili prototipe
ni PowerPoint-e.

05:52

They were fiddling with the manufacturing equipment

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Oni su prčkali po proizvedenoj opremi

05:55

and innovating right on the
manufacturing equipment.

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i unosili inovacije direktno
na tu proizvedenu opremu.

05:58

The factory was in the designer,

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Tajna fabrike je bila u dizajneru

06:00

and the designer was literally in the factory.

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a dizajner je bio bukvalno u fabrici.

06:02

And so what you would do is,

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Ono što bi uslijedilo je

06:04

you'd go down to the stalls

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to da bismo sišli do kioska

06:05

and you would see these cell phones.

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gdje bismo vidjeli ove mobilne telefone.

06:07

So instead of starting little websites

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Umjesto pokretanja malih veb-sajtova

06:10

like the kids in Palo Alto do,

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kao što to rade djeca u Palo Alto-u,

06:11

the kids in Shenzhen make new cell phones.

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djeca u Šenženu prave
nove mobilne telefone.

06:14

They make new cell phones like kids in Palo Alto

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Oni prave nove mobilne telefone
kao što djeca u Palo Alto-u

06:17

make websites,

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prave veb-sajtove,

06:18

and so there's a rainforest

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i tako nastaju prostranstva

06:20

of innovation going on in the cell phone.

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inovativnosti kod mobilnih telefona.

06:22

What they do is, they make a cell phone,

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To rade tako što uzmu mobilni telefon,

06:23

go down to the stall, they sell some,

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siđu do kioska, prodaju određeni broj,

06:25

they look at the other kids' stuff, go up,

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pogledaju stvari druge djece, odu gore,

06:28

make a couple thousand more, go down.

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naprave još par hiljada i vrate se dolje.

06:30

Doesn't this sound like a software thing?

172

378774

1991

Zar to ne zvuči kao stvar softvera?

06:32

It sounds like agile software development,

173

380765

1647

Zvuči kao brz razvoj softvera,

06:34

A/B testing and iteration,

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A/B testiranje i ponavljanje,

06:37

and what we thought you could only do with software

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2083

i šta smo mi mislili da se može
raditi samo sa softverom

06:39

kids in Shenzhen are doing this in hardware.

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2270

djeca u Šenženu rade sa hardverom.

06:41

My next fellow, I hope, is going to be

177

389693

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Moj sljedeći saradnik će, nadam se, biti

06:43

one of these innovators from Shenzhen.

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1485

jedan od ovih inovatora iz Šenžena.

06:44

And so what you see is

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392645

1665

I to što vidite je

06:46

that is pushing innovation to the edges.

180

394310

1969

guranje inovacije do njenih granica.

06:48

We talk about 3D printers and stuff like that,

181

396279

2105

Pričamo o 3D štampačima
i sličnim stvarima,

06:50

and that's great, but this is Limor.

182

398384

1991

i to je odlično, ali ovo je Limor.

06:52

She is one of our favorite graduates,

183

400375

2259

Ona je jedna od naših
omiljenih apsolvenata,

06:54

and she is standing in front of a Samsung

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402634

2076

i ona stoji pred Samsung

06:56

Techwin Pick and Place Machine.

185

404710

1833

Techwin Pick and Place mašinom.

06:58

This thing can put 23,000 components per hour

186

406543

3924

Ova stvar može da ubaci
23,000 komponenti na sat

07:02

onto an electronics board.

187

410467

1993

na jednu elektronsku karticu.

07:04

This is a factory in a box.

188

412460

1823

Ovo je fabrika u kutiji.

07:06

So what used to take a factory full of workers

189

414283

2498

Ono za šta je bila potrebna
fabrika puna radnika

07:08

working by hand

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416781

1019

koji bi radili ručno

07:09

in this little box in New York,

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1709

u ovoj maloj kutiji u Njujorku,

07:11

she's able to have effectively —

192

419509

1050

ona će biti sposobna da ima efikasno -

07:12

She doesn't actually have to go to Shenzhen

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420559

1633

Ona zapravo ne treba da ide u Šenžen
da proizvodi.

07:14

to do this manufacturing.

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1244

07:15

She can buy this box and she can manufacture it.

195

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2261

Ona može da kupi tu kutiju
i može da je proizvede.

07:17

So manufacturing, the cost of innovation,

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425697

2243

Dakle, proizvodnja, cijena inovacije,

07:19

the cost of prototyping, distribution,
manufacturing, hardware,

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2690

cijena pravljenja prototipa, distribucije,
proizvodnje, hardvera,

07:22

is getting so low

198

430630

1463

postaje tako niska

07:24

that innovation is being pushed to the edges

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2317

da je inovacija pogurana do svojih granica

07:26

and students and startups are being able to build it.

200

434410

2428

i studenti i tek začete kompanije
su u stanju da ih naprave.

07:28

This is a recent thing, but this will happen

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436838

1878

Ovo je novina, ali ovo će se dešavati

07:30

and this will change

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438716

1483

i ovo će se promijeniti

07:32

just like it did with software.

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2425

kao što se desilo sa softverom.

07:34

Sorona is a DuPont process

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3246

Sorona je proces DuPont-a

07:37

that uses a genetically engineered microbe

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3020

koji koristi genetički
konstruisane mikrobe

07:40

to turn corn sugar into polyester.

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448890

3950

da pretvori kukuruzni
zaslađivač u poliester.

07:44

It's 30 percent more efficient
than the fossil fuel method,

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2478

Ovaj metod je 30% efikasniji
od metoda fosilnog goriva,

07:47

and it's much better for the environment.

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3659

i mnogo je zdraviji za okolinu.

07:50

Genetic engineering and bioengineering

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Genetički inženjering i bioinženjering

07:52

are creating a whole bunch

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460382

1531

prave pregršt

07:53

of great new opportunities

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sjajnih mogućnosti

07:55

for chemistry, for computation, for memory.

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2829

za hemiju, za računanje, za memoriju.

07:58

We will probably be doing a lot,
obviously doing health things,

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2050

Mi ćemo vjerovatno raditi dosta,
očigledno stvari koje se tiču zdravlja,

08:00

but we will probably be growing chairs

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2204

ali ćemo vjerovatno gajiti stolice

08:02

and buildings soon.

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470754

1040

i zgrade ubrzo.

08:03

The problem is, Sorona costs
about 400 million dollars

216

471794

3910

Problem je u tome što Sorona
košta oko 400 miliona dolara

08:07

and took seven years to build.

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475704

1381

i bilo je potrebno sedam godina
da se sagradi.

08:09

It kind of reminds you of the old mainframe days.

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477085

3079

To donekle podsjeća
na doba starih računara.

08:12

The thing is, the cost of innovation

219

480164

2492

Stvar je u tome da je cijena inovacije

08:14

in bioengineering is also going down.

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1586

u bioinženjeringu takođe u padu.

08:16

This is desktop gene sequencer.

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484242

1969

Ovo je radna površina za vezanje gena.

08:18

It used to cost millions and millions
of dollars to sequence genes.

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486211

3554

Nekada je koštalo na milione
i milione dolara za vezivanje gena.

08:21

Now you can do it on a desktop like this,

223

489765

1744

Sada to možemo ovako
da radimo na radnoj površini,

08:23

and kids can do this in dorm rooms.

224

491509

2093

i djeca mogu ovo da rade u sobama domova.

08:25

This is Gen9 gene assembler,

225

493602

2688

Ovo je Gen9 asembler gena,

08:28

and so right now when you try to print a gene,

226

496290

2079

i sada, kada želite da odštampate gen,

08:30

what you do is somebody in a factory

227

498369

1268

neko iz fabrike

08:31

with pipettes puts the thing together by hand,

228

499637

1940

sa pipetama ručno sklopi stvar,

08:33

you have one error per 100 base pairs,

229

501577

2351

dešava se jedna greška
na 100 baznih parova,

08:35

and it takes a long time and costs a lot of money.

230

503928

2576

i to oduzima mnogo vremena
i košta mnogo novca.

08:38

This new device

231

506504

1386

Ovaj novi uređaj

08:39

assembles genes on a chip,

232

507890

1674

skuplja gene na čip

08:41

and instead of one error per 100 base pairs,

233

509564

2149

i umjesto jedne greške
na 100 baznih parova,

08:43

it's one error per 10,000 base pairs.

234

511713

2126

to je sada jedna greška
na 10,000 baznih parova.

08:45

In this lab, we will have the world's capacity

235

513839

2745

U ovoj laboratoriji,
imaćemo svjetski kapacitet

08:48

of gene printing within a year,

236

516584

2103

gena odštampanih u roku od godinu dana,

08:50

200 million base pairs a year.

237

518687

2612

200 miliona prostih parova godišnje.

08:53

This is kind of like when we went

238

521299

2563

Ovo je poput nekadašnjeg prelaska

08:55

from transistor radios wrapped by hand

239

523862

2261

sa ručno upakovanih radio tranzistora

08:58

to the Pentium.

240

526123

1271

na Pentium.

08:59

This is going to become the
Pentium of bioengineering,

241

527394

2396

Ovo će da postane Pentium bioinženjeringa,

09:01

pushing bioengineering into the hands

242

529790

2036

gurajući bioinženjering u ruke

09:03

of dorm rooms and startup companies.

243

531826

2601

ljudi u sobama domova
i tek začetim kompanijama.

09:06

So it's happening in software and in hardware

244

534427

2773

To se dešava u softveru i hardveru

09:09

and bioengineering,

245

537200

963

i bioinženjeringu,

09:10

and so this is a fundamental new
way of thinking about innovation.

246

538163

3281

tako da je ovo jedan fundamentalan
novi način razmišljanja o inovaciji.

09:13

It's a bottom-up innovation, it's democratic,

247

541444

2677

Ovo je jedna inovacija
koja počinje od nule, demokratska je,

09:16

it's chaotic, it's hard to control.

248

544121

2204

haotična, teška za kontrolisanje.

09:18

It's not bad, but it's very different,

249

546325

2307

Nije loša, ali je poprilično drugačija,

09:20

and I think that the traditional rules that we have

250

548632

1967

i smatram da tradicionalna
pravila koja imamo

09:22

for institutions don't work anymore,

251

550599

2072

za institucije više ne važe,

09:24

and most of us here

252

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1679

i većina nas ovdje

09:26

operate with a different set of principles.

253

554350

3083

funkcioniše na osnovu
drugačijeg skupa principa.

09:29

One of my favorite principles is the power of pull,

254

557433

2836

Jedan od mojih omiljenih principa
je sila povlačenja,

09:32

which is the idea of pulling resources

255

560269

2291

koji predstavlja ideju povlačenja resursa

09:34

from the network as you need them

256

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1766

sa mreže kada su nam potrebni

09:36

rather than stocking them in the center

257

564326

1845

umjesto što ih gomilamo u centar

09:38

and controlling everything.

258

566171

1585

i kontrolišemo sve.

09:39

So in the case of the Safecast story,

259

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2764

Što se tiče priče Safecast-a,

09:42

I didn't know anything when
the earthquake happened,

260

570520

1842

nisam znao ništa
kada je nastao zemljotres,

09:44

but I was able to find Sean

261

572362

1628

ali sam uspio da nađem Šona

09:45

who was the hackerspace community organizer,

262

573990

2196

koji je bio organizator
hackerspace zajednice,

09:48

and Peter, the analog hardware hacker

263

576186

1786

i Pitera, analognog hakera hardvera

09:49

who made our first Geiger counter,

264

577972

1716

koji je napravio naš prvi Gajgerov brojač,

09:51

and Dan, who built the Three Mile Island

265

579688

1998

i Dena, koji je napravio

09:53

monitoring system after the
Three Mile Island meltdown.

266

581686

3334

upravljački sistem Three Mile ostrva

nakon pregorijevanja
njegovih nuklearnih reaktora.

09:57

And these people I wouldn't have been able to find

267

585020

2386

Ne bih bio u mogućnosti da nađem ove ljude

09:59

beforehand and probably were better

268

587406

2434

ranije i možda je bilo i bolje

10:01

that I found them just in time from the network.

269

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3127

što sam ih našao
u pravom trenutku na mreži.

10:04

I'm a three-time college dropout,

270

592967

1867

Ja sam student
koji je tri puta napuštao koledž,

10:06

so learning over education

271

594834

1673

tako da je učenje tokom školovanja

10:08

is very near and dear to my heart,

272

596507

1425

meni veoma drago i blisko srcu,

10:09

but to me, education is what people do to you

273

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2524

ali po meni je školovanje
ono što tebi rade ljudi,

10:12

and learning is what you do to yourself.

274

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2999

a učenje ono što sam sebi radiš.

10:15

(Applause)

275

603455

3776

(Aplauz)

10:19

And it feels like, and I'm biased,

276

607231

1759

Djeluje kao, biću pristrasan,

10:20

it feels like they're trying to make you memorize

277

608990

2797

djeluje kao da pokušavaju
da te natjeraju da zapamtiš

10:23

the whole encyclopedia before
they let you go out and play,

278

611787

3114

cijelu enciklopediju prije nego
što te pušte van da se igraš,

10:26

and to me, I've got Wikipedia on my cell phone,

279

614901

4097

i, po mom mišljenju,
imam Vikipediju na mobilnom telefonu,

10:30

and it feels like they assume

280

618998

1703

djeluje kao da pretpostavljaju

10:32

you're going to be on top of some mountain

281

620701

1787

da ćeš biti na vrhu neke planine,

10:34

all by yourself with a number 2 pencil

282

622488

2461

sam sa sobom, koristeći prvu stvar
koja ti padne na pamet

10:36

trying to figure out what to do

283

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1383

ne bi li shvatio šta da radiš

10:38

when in fact you're always going to be connected,

284

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2116

kad ćeš zapravo uvijek biti povezan,

10:40

you're always going to have friends,

285

628448

1645

uvijek ćeš imati prijatelje,

10:42

and you can pull Wikipedia
up whenever you need it,

286

630093

1959

i možeš da pribjegneš Vikipediji
kad god ti zatreba,

10:44

and what you need to learn is how to learn.

287

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3448

a ono što treba da naučiš
jeste kako da učiš.

10:47

In the case of Safecast, a bunch of amateurs

288

635500

2644

Što se tiče Safecast-a, grupa amatera

10:50

when we started three years ago,

289

638144

1598

koju smo osnovali prije tri godine,

10:51

I would argue that we probably as a group

290

639742

2508

usudio bih se reći da mi, kao grupa,

10:54

know more than any other organization

291

642250

2416

znamo više od bilo koje druge organizacije

10:56

about how to collect data and publish data

292

644666

3209

o tome kako da sakupljamo podatke
i objavljujemo ih

10:59

and do citizen science.

293

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2772

i kako da se bavimo građanskom naukom.

11:02

Compass over maps.

294

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1120

Usmjeravanje ispred planiranja.

11:03

So this one, the idea is that the cost of writing a plan

295

651767

3725

Ovo predstavlja ideju
da je cijena pravljenja plana

11:07

or mapping something is getting so expensive

296

655492

3103

ili pravljenja mape za nešto toliko skupa

11:10

and it's not very accurate or useful.

297

658595

3173

a nije toliko precizna niti korisna.

11:13

So in the Safecast story, we
knew we needed to collect data,

298

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3112

Što se tiče Safecast-a, znali smo
da smo morali da sakupljamo podatke,

11:16

we knew we wanted to publish the data,

299

664880

2423

znali smo da želimo
da objavimo te podatke,

11:19

and instead of trying to come up with the exact plan,

300

667303

2889

i umjesto da pokušamo
da smislimo tačan plan,

11:22

we first said, oh, let's get Geiger counters.

301

670192

2408

prvenstveno smo rekli:
o, hajde da napravimo Gajgerove brojače.

11:24

Oh, they've run out.

302

672600

1766

O, ponesalo ih je.

11:26

Let's build them. There aren't enough sensors.

303

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2003

Hajde da ih napravimo.
Nema dovoljno senzora.

11:28

Okay, then we can make a mobile Geiger counter.

304

676369

2227

U redu. Onda možemo da napravimo
pokretni Gajgerov brojač.

11:30

We can drive around. We can get volunteers.

305

678596

2047

Možemo da se vozimo unaokolo.
Možemo da prikupljamo volontere.

11:32

We don't have enough money. Let's Kickstarter it.

306

680643

1879

Nemamo dovoljno novca. Hajde da
pokrenemo veb-sajt za podizanje novca.

11:34

We could not have planned this whole thing,

307

682522

1991

11:36

but by having a very strong compass,

308

684513

1744

Ne bismo mogli da isplaniramo cijelu stvar

11:38

we eventually got to where we were going,

309

686257

1435

11:39

and to me it's very similar to
agile software development,

310

687692

2418

da nijesmo imali veoma snažno usmjerenje.

Najzad smo došli gdje smo se bili uputili,

11:42

but this idea of compasses is very important.

311

690110

3358

i, po mom mišljenju, ovo je veoma
slično brzom razvoju softvera,

11:45

So I think the good news is

312

693468

1941

ali ova ideja
o usmjeravanju je jako bitna.

11:47

that even though the world is extremely complex,

313

695409

3501

Mislim da su dobre vijesti da,

iako je svijet izuzetno složen,

11:50

what you need to do is very simple.

314

698920

2382

ono što treba da radiš je jako prosto.

11:53

I think it's about stopping this notion

315

701302

2698

Ja smatram da je u pitanju
zaustavljanje tog vjerovanja

11:56

that you need to plan everything,

316

704000

1572

da moras sve da osmisliš,

11:57

you need to stock everything,

317

705572

1092

moraš sve da posložiš,

11:58

and you need to be so prepared,

318

706664

1470

i moraš da budeš veoma spreman

12:00

and focus on being connected,

319

708134

2994

i da se koncentrišeš
na to da budeš povezan,

12:03

always learning,

320

711128

1851

uvijek da učiš,

12:04

fully aware,

321

712979

1861

potpuno svjestan,

12:06

and super present.

322

714840

1780

i uvijek prisutan.

12:08

So I don't like the word "futurist."

323

716620

2946

Ne volim riječ "futurista."

12:11

I think we should be now-ists,

324

719566

5615

Mislim da bi mi trebalo
da budemo sadašnjisti,

12:17

like we are right now.

325

725181

2046

kao što smo upravo sada.

12:19

Thank you.

326

727227

1843

Hvala.

12:21

(Applause)

327

729070

3979

(Aplauz)

Translated by Miljan MIljanic
Reviewed by Ivana Korom

ABOUT THE SPEAKER

Joi Ito - Relentless mind
Joi Ito is the director of the MIT Media Lab.

Why you should listen

Joichi "Joi" Ito is one of those names threaded through the history of the Internet. From his days kickstarting Internet culture in Japan at Digital Garage, his restless curiosity led him to be an early-stage investor in Twitter, Six Apart, Wikia, Flickr, Last.fm, Kickstarter and other Internet companies, and to serve on countless boards and advisory committees around digital culture and Internet freedom.

He leads the legendary MIT Media Lab as it heads toward its third decade, and is working on a book with Jeff Howe about nine principles for navigating whatever the changing culture throws at us next. As he told Wired, "The amount of money and the amount of permission that you need to create an idea has decreased dramatically." So: aim for resilience, not strength; seek risk, not safety. The book is meant to be a compass for a world without maps.

More profile about the speaker
Joi Ito | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Joi Ito: Hoćete da budete inovativni? Postanite "sadašnjisti" | TED Talk | TED.com