TED2012
Nancy Lublin: Texting that saves lives
南希 卢布林：拯救生命的短信
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当南希.卢布林为了自己的社会倡导组织开始向青少年发送短信，她发现了一些令人震惊的事实——孩子们开始向她回复短信，谈论自己的问题，从学校欺凌，到抑郁，到虐待问题。于是她建立了一条短信危机热线，其结果可能比她预期的还要重要。
Nancy Lublin - Activist
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
Double-click the English transcript below to play the video.
00:18
To most of you, this is a device
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对大多数人来说，这件设备
00:19
to buy, sell, play games,
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是用来买、卖、用来玩游戏
00:22
watch videos.
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用来看视频的。
00:24
I think it might be a lifeline.
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我却认为这可以成为一条生命线
00:26
I think actually it might be able to save more lives
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我认为它能拯救比盘尼西林
00:29
than penicillin.
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更多的生命。
00:30
Texting:
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短信：
00:32
I know I say texting and a lot of you think sexting,
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我知道，说道“短信”，很多人会想到色情短信
00:35
a lot of you think about the lewd photos that you see --
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很多人会想到自己看到过的那些不雅照片 --
00:38
hopefully not your kids sending to somebody else --
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但愿那不是你们自己的孩子在发給別人 --
00:41
or trying to translate the abbreviations
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又比如试图去弄懂那些缩写
00:42
LOL, LMAO, HMU.
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LOL, LMAO, HMU,
00:45
I can help you with those later.
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我一会儿可以为你们解答它们。
00:47
But the parents in the room
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但在座各位当中为人父母的
00:49
know that texting is actually
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都知道短信其实是
00:51
the best way to communicate with your kids.
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与孩子沟通的最好方式
00:53
It might be the only way to communicate with your kids.
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也许是沟通的唯一方式
00:56
(Laughter)
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(笑声)
00:58
The average teenager sends 3,339 text messages a month,
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青少年平均每月发送3339条短信
01:03
unless she's a girl, then it's closer to 4,000.
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如果是个女孩儿，则会接近4000条
01:06
And the secret is she opens every single one.
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这里的奥秘是她会去读每一条短信
01:10
Texting has a 100 percent open rate.
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短信拥有100%的阅读率
01:13
Now the parents are really alarmed.
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现在爸爸妈妈们可真要竖起耳朵了
01:15
It's a 100 percent open rate
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短信有100%的阅读率
01:17
even if she doesn't respond to you
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就算她不回复
01:18
when you ask her when she's coming home for dinner.
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当你问她什么时候回家吃饭
01:20
I promise she read that text.
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我保证她读了这条短信
01:22
And this isn't some suburban iPhone-using teen phenomenon.
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这可不是什么郊区iPhone青少年用户现象
01:28
Texting actually overindexes
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短信的这一现象也覆盖到了
01:29
for minority and urban youth.
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未成年人和城市青年
01:31
I know this because at DoSomething.org,
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我了解这些，是因为DoSomething.org网站
01:34
which is the largest organization
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它是全美最大的
01:36
for teenagers and social change in America,
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青少年与社会变革组织
01:39
about six months ago we pivoted
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六个月前，我们发起了一项活动
01:40
and started focusing on text messaging.
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并且开始关注短信
01:42
We're now texting out to about 200,000 kids a week
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目前我们每周大约向200,000个孩子发送
01:46
about doing our campaigns to make their schools more green
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关于绿色校园运动的短信
01:49
or to work on homeless issues and things like that.
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或者类似关于无家可归者的一些议题
01:52
We're finding it 11 times more powerful than email.
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我们发现短信比电子邮件有效11倍
01:55
We've also found an unintended consequence.
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我们也得到了一个出乎意料的结果
02:01
We've been getting text messages back like these.
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我们收到这样一些短信回复
02:04
"I don't want to go to school today.
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“今天我不想上学了。
02:08
The boys call me faggot."
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男孩们叫我同性恋佬。”
02:10
"I was cutting, my parents found out,
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“我尝试割腕，父母发现了，
02:14
and so I stopped.
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我就停了下来。
02:16
But I just started again an hour ago."
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但一个小时前我又割腕了。”
02:18
Or, "He won't stop raping me.
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或者“他不停地强暴我。
02:21
He told me not to tell anyone.
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他警告我不许跟别人说。
02:23
It's my dad. Are you there?"
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他是我爸爸。你们能帮我吗？”
02:26
That last one's an actual text message that we received.
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最后这条短信是我们真正收到过的
02:29
And yeah, we're there.
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当然了，我们能帮她。
02:32
I will not forget the day we got that text message.
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我不会忘记收到这条短信的那一天
02:34
And so it was that day that we decided
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那一天，我们决定
02:36
we needed to build a crisis text hotline.
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我们必须建立一条危机短信热线
02:40
Because this isn't what we do.
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这本不是我们的主业
02:41
We do social change.
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我们是做社会变革的
02:42
Kids are just sending us these text messages
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孩子们发给我们这些短信
02:44
because texting is so familiar and comfortable to them
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因为短信是他们最熟悉和感觉舒服的沟通方式
02:47
and there's nowhere else to turn
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而且他们没有别人可以投靠
02:49
that they're sending them to us.
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他们就发给了我们
02:52
So think about it, a text hotline; it's pretty powerful.
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想想看：短信热线。它其实相当强大
02:54
It's fast, it's pretty private.
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快速，私人
02:56
No one hears you in a stall, you're just texting quietly.
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没人听得到，你只是默默地打字
02:59
It's real time.
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实时
03:01
We can help millions of teens with counseling and referrals.
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我们帮助上百万青少年，提供咨询或是引荐
03:04
That's great.
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这非常好
03:07
But the thing that really makes this awesome is the data.
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但真正让这件事变得不凡的是数据
03:11
Because I'm not really comfortable just helping that girl
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因为光帮助那个女孩还不够
03:14
with counseling and referrals.
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仅仅提供咨询咨询和引荐是不行的
03:15
I want to prevent this shit from happening.
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我想从源头上预防这种烂事
03:19
So think about a cop.
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让我们想想COMP
03:22
There's something in New York City.
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纽约市警察们做到的
03:24
The police did it. It used to be just guess work, police work.
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实例。曾经警察的工作有如猜谜
03:26
And then they started crime mapping.
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后来他们开始绘制犯罪地图
03:30
And so they started following and watching
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然后开始跟踪和监视
03:31
petty thefts, summonses, all kinds of things --
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小偷、传票、这类事情
03:34
charting the future essentially.
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从本质上描绘未来
03:36
And they found things like,
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他们发现
03:39
when you see crystal meth on the street,
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当街上出现大麻
03:40
if you add police presence,
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如果加强警员巡逻
03:42
you can curb the otherwise inevitable spate
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就能抑制比如那些可能发生的
03:45
of assaults and robberies that would happen.
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攻击和抢劫事件的犯罪。
03:49
In fact, the year after
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事实上
03:50
the NYPD put CompStat in place,
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纽约警察署实施情报制导(CompStat)一年后
03:53
the murder rate fell 60 percent.
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谋杀案发生率降低了60个百分点
03:56
So think about the data from a crisis text line.
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我们来想想危机短信热线的数据
04:00
There is no census on bullying and dating abuse
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这些事项是没有统计数据的：欺侮事件、交友暴力
04:04
and eating disorders and cutting and rape --
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饮食失调、自杀 、强奸……
04:07
no census.
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没有统计数据
04:08
Maybe there's some studies, some longitudinal studies,
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也许有一些研究，一些跟踪研究
04:11
that cost lots of money and took lots of time.
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需要花费很多金钱和时间
04:13
Or maybe there's some anecdotal evidence.
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也许有一些轶事般的证据
04:16
Imagine having real time data
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想象一下，拥有实时数据
04:19
on every one of those issues.
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在上述每一个事项上
04:20
You could inform legislation.
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你可以通知法律部门
04:22
You could inform school policy.
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你可以通知学校
04:24
You could say to a principal,
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你可以告诉校长
04:26
"You're having a problem every Thursday at three o'clock.
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“你们学校每周四下午三点都有问题。
04:29
What's going on in your school?"
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发生什么事了？”
04:31
You could see the immediate impact of legislation
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你可以看到法律部门的立即行动
04:33
or a hateful speech that somebody gives in a school assembly
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或是学校教职工大会上某个充满恨意的演讲
04:36
and see what happens as a result.
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然后看看结果如何
04:39
This is really, to me,
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这对我来说
04:41
the power of texting and the power of data.
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就是真的短信和数据的力量
04:44
Because while people are talking about data,
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因为当人们谈论的数据
04:46
making it possible for Facebook
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关于Facebook
04:48
to mine my friend from the third grade,
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为我找到三年级的同学
04:50
or Target to know when it's time for me to buy more diapers,
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或者是让Target超市知道我什么时候该买尿布了
04:53
or some dude to build a better baseball team,
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或者是让一些纨绔子弟成立一个更好的棒球队
04:56
I'm actually really excited about the power of data and the power of texting
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我真正在乎的却是数据和短信的力量
05:01
to help that kid go to school,
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帮助那个收到欺凌的孩子去上学
05:03
to help that girl stop cutting in the bathroom
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帮助那个在浴室里割腕的女孩
05:06
and absolutely to help that girl whose father's raping her.
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帮助那个受到亲生父亲强奸的女孩
05:09
Thank you.
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谢谢大家
05:12
(Applause)
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(掌声)
ABOUT THE SPEAKER
Nancy Lublin - ActivistAs the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives.
Why you should listen
Nancy Lublin is Founder and CEO of Crisis Text Line, the nations first free, 24/7 text line for people in crisis. To date, almost 10 million text messages have come through the text line.
Nancy recently left her post as CEO of DoSomething.org, one of the largest global organizations for young people and social change. Previously, she founded Dress for Success, the organization that helps women transition from welfare to work.
Nancy Lublin | Speaker | TED.com