ABOUT THE SPEAKER
Steven Johnson - Writer
Steven Berlin Johnson examines the intersection of science, technology and personal experience.

Why you should listen

Steven Johnson is a leading light of today's interdisciplinary and collaborative approach to innovation. His writings have influenced everything from cutting-edge ideas in urban planning to the battle against 21st-century terrorism. Johnson was chosen by Prospect magazine as one of the top ten brains of the digital future, and The Wall Street Journal calls him "one of the most persuasive advocates for the role of collaboration in innovation."

Johnson's work on the history of innovation inspired the Emmy-nominated six-part series on PBS, "How We Got To Now with Steven Johnson," which aired in the fall of 2014. The book version of How We Got To Now was a finalist for the PEN/E.O. Wilson Literary Science Writing Award. His new book, Wonderland: How Play Made the Modern World, revolves around the creative power of play and delight: ideas and innovations that set into motion many momentous changes in science, technology, politics and society. 

Johnson is also the author of the bestselling Where Good Ideas Come From: The Natural History of Innovation, one of his many books celebrating progress and innovation. Others include The Invention of Air and The Ghost Map. Everything Bad Is Good For You, one of the most discussed books of 2005, argued that the increasing complexity of modern media is training us to think in more complex ways. Emergence and Future Perfect explore the power of bottom-up intelligence in both nature and contemporary society.

An innovator himself, Johnson has co-created three influential sites: the pioneering online magazine FEED, the Webby-Award-winning community site, Plastic.com, and the hyperlocal media site outside.in, which was acquired by AOL in 2011.

Johnson is a regular contributor to WIRED magazine, as well as the New York Times, The Wall Street Journal and many other periodicals. He has appeared on many high-profile television programs, including "The Charlie Rose Show," "The Daily Show with Jon Stewart" and "The NewsHour with Jim Lehrer."


More profile about the speaker
Steven Johnson | Speaker | TED.com
TED Studio

Steven Johnson: The playful wonderland behind great inventions

Steven Johnson: Razigrana zemlja čuda iza velikih izuma

Filmed:
1,351,401 views

Nužda je temelj izuma, zar ne? Pa, ne uvijek. Steven Johnson pokazuje nam kako se neke od najvažnijih novih ideja i tehnologija, kao što su računala, uopće ne javljaju iz nužde ili potrebe, već iz neobičnog užitka igre. Pogledajte ovo zadivljujuće, ilustrirano istraživanje povijesti izuma. Vidjet ćete da budućnost dolazi iz onih situacija u kojima se ljudi najbolje zabavljaju.
- Writer
Steven Berlin Johnson examines the intersection of science, technology and personal experience. Full bio

Double-click the English transcript below to play the video.

00:12
(MusicGlazba)
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(Glazba)
00:16
RoughlyOtprilike 43,000 yearsgodina agoprije,
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Prije otprilike 43,000 godina,
00:19
a youngmladi cavešpilja bearsnositi
diedumro in the rollingvaljanje hillsbrda
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mladi špiljski medvjed
poginuo je u brdima
00:22
on the northwestsjeverozapad bordergranica
of modernmoderan day SloveniaSlovenija.
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na sjeverozapadnoj granici
današnje Slovenije.
00:25
A thousandtisuću yearsgodina laterkasnije,
a mammothmamut diedumro in southernjužni GermanyNjemačka.
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Tisuću godina kasnije, mamut je
uginuo u južnoj Njemačkoj
00:29
A fewnekoliko centuriesstoljeća after that,
a griffonsup vulturesup alsotakođer diedumro
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Nakon par stoljeća,
i bjeloglavi sup je uginuo
00:33
in the sameisti vicinityblizini.
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na istom području.
00:35
And we know almostskoro nothing
about how these animalsživotinje metsastali theirnjihov deathssmrti,
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A mi ništa ne znamo o tome
kako su te životinje dočekale smrt,
00:39
but these differentdrugačiji creaturesstvorenja
dispersedraspršeno acrosspreko bothoba time and spaceprostor
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ali sva ta različita stvorenja
iz raznih vremena i prostora
00:43
did sharePodjeli one remarkableizvanredan fatesudbina.
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dijele jednu te istu, iznimnu sudbinu.
00:46
After theirnjihov deathssmrti,
a bonekost from eachsvaki of theirnjihov skeletonskostura
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Nakon njihove smrti,
jednu kost njihovih kostura
00:50
was craftedvještina by humanljudski handsruke
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ljudske ruke su pretvorile
00:52
into a fluteflauta.
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u sviralu.
00:54
Think about that for a seconddrugi.
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Razmislite o tome na trenutak.
00:56
ImagineZamislite you're a cavemanpećinski čovjek,
40,000 yearsgodina agoprije.
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Zamislite da ste pračovjek,
prije 40,000 godina
00:59
You've masteredsvladao firevatra.
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Naučili ste se služiti vatrom.
01:00
You've builtizgrađen simplejednostavan toolsalat for huntinglov.
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Izradili ste jednostavna lovačka oruđa.
01:02
You've learnednaučeno how to craftčamac
garmentsodjevnih predmeta from animalživotinja skinskoža
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Naučili ste kako napraviti
odjeću od životinjskih koža
01:05
to keep yourselfsami warmtoplo in the winterzimski.
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da bi vam bilo toplo zimi.
01:07
What would you chooseizabrati to inventizumiti nextSljedeći?
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Što biste sljedeće htjeli izumiti?
01:10
It seemsčini se preposterousbesmislen
that you would inventizumiti the fluteflauta,
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Čini se nečuvenim
da biste napravili sviralu,
01:13
a toolalat that createdstvorio
uselessbeskoristan vibrationsvibracije in airzrak moleculesmolekule.
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oruđe koje stvara
beskorisne vibracije u molekulama zraka.
01:17
But that is exactlytočno
what our ancestorspreci did.
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Ali to je upravo ono
što su naši preci učinili.
01:21
Now this turnsokreti out
to be surprisinglyiznenađujuče commonzajednička
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Zapravo, ispada da je to
začuđujuće uobičajena pojava
01:24
in the historypovijest of innovationinovacija.
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u povijesti izuma.
01:26
SometimesPonekad people inventizumiti things
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Ponekad ljudi izmisle stvari
01:28
because they want to stayboravak aliveživ
or feedstočna hrana theirnjihov childrendjeca
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potrebne za opstanak
ili za prehranjivanje svoje djece
01:31
or conquerosvojiti the villageselo nextSljedeći doorvrata.
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ili za osvajanje susjednog sela.
01:33
But just as oftenčesto,
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Ali jednako često,
01:34
newnovi ideasideje come into the worldsvijet
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nove ideje se rađaju
01:36
simplyjednostavno because they're funzabava.
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jednostavno zato što su zabavne.
01:39
And here'sevo the really strangečudan thing:
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Posebno je zanimljiva jedna stvar:
01:41
manymnogi of those playfulrazigrani
but seeminglynaizgled frivolousneozbiljan inventionsizumi
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mnogi od tih zabavnih,
ali naizgled bespotrebnih izuma
01:45
endedzavršeno up sparkingizbijanje varnice
momentousvažan transformationstransformacije
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na kraju su pokrenuli
trenutačnu promjenu
01:47
in scienceznanost, in politicspolitika and societydruštvo.
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u znanosti, politici i društvu.
01:51
Take what maysvibanj be the mostnajviše
importantvažno inventionizum of modernmoderan timesputa:
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Uzmimo za primjer jedan od najvažnijih
izuma modernih vremena:
01:54
programmableprogramabilni computersračunala.
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Računala koja se mogu programirati.
01:56
Now, the standardstandard storypriča is that computersračunala
descendspuštaju from militaryvojni technologytehnologija,
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Uobičajena priča kaže da su računala
proizvod vojne tehnologije,
02:01
sinceod manymnogi of the earlyrano computersračunala
were designedkonstruiran specificallyposebno
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budući da su mnoga rana računala
bila osmišljena posebno
02:04
to crackpukotina wartimeratni codesšifre
or calculateizračunati rocketraketa trajectoriesputanje.
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za razbijanje ratnih šifri
ili za izračunavanje putanja projektila.
02:07
But in factčinjenica, the originspodrijetlo
of the modernmoderan computerračunalo
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Ali zapravo, porijeklo
modernih računala
02:11
are much more playfulrazigrani,
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je puno više vezano uz igru,
02:12
even musicalmjuzikl,
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pa čak i uz glazbu,
02:14
than you mightmoć imaginezamisliti.
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nego što bismo pomislili.
02:15
The ideaideja behindiza the fluteflauta,
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Smisao svirale,
02:16
of just pushingguranje airzrak throughkroz tubescijevi
to make a soundzvuk,
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ispuhivanje zraka u cijev
da bismo dobili zvuk,
02:19
was eventuallyeventualno modifiedpromjene
to createstvoriti the first organorgulje
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s vremenom se promijenio
da bi se proizvele prve orgulje
02:22
more than 2,000 yearsgodina agoprije.
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prije više od 2000 godina.
02:24
SomeoneNetko camedošao up with the brilliantsjajan ideaideja
of triggeringpokreće soundszvukovi
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Netko se dosjetio sjajne ideje
proizvodnje zvukova
02:27
by pressingpritiskom smallmali leverspoluge with our fingersprsti,
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pritiskanjem malih tipki našim prstima,
02:30
inventingizmišljanje the first musicalmjuzikl keyboardtastatura.
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i tako je izmišljena
prva glazbena tipkovnica.
02:33
Now, keyboardsklavijature evolvedrazvio
from organsorgana to clavichordsclavichords to harpsichordsharpsichords
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Zatim je tipkovnica prerasla s orgulja
na klavikord, pa čembalo
02:37
to the pianoklavir,
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i zatim na piano,
02:38
untildo the middlesrednji of the 19thth centurystoljeće,
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do sredine 19. stoljeća,
02:41
when a bunchmnogo of inventorsizumitelji
finallykonačno hithit on the ideaideja
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kad je grupa izumitelja
konačno došla na ideju
02:44
of usingkoristeći a keyboardtastatura
to triggerokidač not soundszvukovi but lettersslova.
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upotrebe tipkovnice
ne za proizvodnju zvuka, nego za slova.
02:48
In factčinjenica, the very first typewriterpisaća mašina
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U biti, prvi pisaći stroj
02:50
was originallyizvorno calledzvao
"the writingpisanje harpsichordčembalo."
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se originalno zvao
"pisaći čembalo".
02:55
FlutesFlaute and musicglazba led
to even more powerfulsnažan breakthroughsproboji.
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Svirale i glazba dovele su
do još značajnijeg otkrića.
02:59
About a thousandtisuću yearsgodina agoprije,
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Prije tisuću godina,
03:01
at the heightvisina of the IslamicIslamske RenaissanceRenesanse,
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na vrhuncu islamske renesanse,
03:03
threetri brothersbraća in BaghdadBagdad
designedkonstruiran a deviceuređaj
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trojica braće u Bagdadu
izradila su napravu
03:05
that was an automatedautomatizirana organorgulje.
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koja je predstavljala automatske orgulje.
03:08
They calledzvao it "the instrumentinstrument
that playsigra itselfsebe."
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Nazvali su ga "instrument
koji sam svira."
03:11
Now, the instrumentinstrument
was basicallyu osnovi a giantgigantski musicglazba boxkutija.
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Taj je instrument
zapravo bio ogromna muzička kutija,
03:15
The organorgulje could be trainedobučen to playigrati
variousraznovrstan songsPjesme by usingkoristeći instructionsinstrukcije
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Takve orgulje su mogle odsvirati
razne pjesme putem korištenja naredbi
03:19
encodedkodirani by placingsmještanje pinsigle
on a rotatingrotirajući cylindercilindar.
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zabilježenih postavljanjem iglica
na rotirajuće valjke.
03:23
And if you wanted the machinemašina
to playigrati a differentdrugačiji songpjesma,
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Ako biste htjeli da stroj
odsvira drugu pjesmu,
03:26
you just swappedZamijenio a newnovi cylindercilindar in
with a differentdrugačiji codekodirati on it.
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jednostavno biste uzeli drugi valjak,
s drugačijim podacima.
03:29
This instrumentinstrument was the first of its kindljubazan.
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Bio je to prvi stroj svoje vrste.
03:33
It was programmableprogramabilni.
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Stroj koji se mogao programirati.
03:35
Now, conceptuallykonceptualno,
this was a massivemasivan leapskok forwardnaprijed.
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Idejno,
to je bio ogroman skok unaprijed.
03:38
The wholečitav ideaideja of hardwarehardver and softwaresoftver
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Čitava ideja hardvera i softvera
03:41
becomespostaje thinkablezamisliva for the first time
with this inventionizum.
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ovim je izumom po prvi put
postala zamisliva.
03:44
And that incrediblynevjerojatno powerfulsnažan conceptkoncept
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Taj nevjerojatno moćan koncept
03:47
didn't come to us as an instrumentinstrument
of warrat or of conquestosvajanje,
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nije se pojavio kao oruđe
rata ili osvajanja,
03:50
or necessitynužnost at all.
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ili bilo kakve potrebe.
03:52
It camedošao from the strangečudan delightzadovoljstvo
of watchinggledanje a machinemašina playigrati musicglazba.
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Proizašao je iz čudnog oduševljenja
zbog gledanja kako mašina svira glazbu.
03:57
In factčinjenica, the ideaideja of programmableprogramabilni machinesstrojevi
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Zapravo, ta ideja o mašinama koje se
mogu programirati
04:00
was exclusivelyisključivo keptčuva aliveživ by musicglazba
for about 700 yearsgodina.
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preživjela je samo zahvaljujući glazbi
punih 700 godina.
04:05
In the 1700s, music-makingmuziciranja machinesstrojevi
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U 1700-tima, mašine koje sviraju
04:07
becamepostao the playthingsigračke
of the ParisianPariški eliteelita.
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postale su igračke
pariške elite.
04:11
ShowmenShowmen used the sameisti codedkodirani cylinderscilindri
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Zabavljači su koristili
iste kodirane valjke
04:14
to controlkontrolirati the physicalfizička movementspokreti
of what were calledzvao automataautomati,
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kako bi kontrolirali pokrete
onog što su nazivali automatama,
04:18
an earlyrano kindljubazan of robotrobot.
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rane verzije robota.
04:20
One of the mostnajviše famouspoznat of those robotsroboti
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Jedan od najslavnijih takvih robota
04:22
was, you guessedpogađate it,
an automatedautomatizirana fluteflauta playerigrač
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bio je, pogađate,
automatizirani svirač flaute,
04:25
designedkonstruiran by a brilliantsjajan Frenchfrancuski inventorizumitelj
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odličnog francuskog izumitelja
04:27
namedpod nazivom JacquesJacques dede VaucansonVaucansona.
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Jacquesa de Vaucansona.
04:30
And as dede VaucansonVaucansona
was designingprojektiranje his robotrobot musicianglazbenik,
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Dok je Vaucanson
smišljao svog robota svirača,
04:33
he had anotherjoš ideaideja.
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pala mu je na pamet druga ideja.
04:35
If you could programprogram a machinemašina
to make pleasingprijatan soundszvukovi,
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Ako možeš programirati mašinu
da izvodi ugodne zvukove,
04:39
why not programprogram it to weavetkati
delightfuldivan patternsobrasci of colorboja out of clothtkanina?
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zašto je ne programirati da tka
prekrasne uzorke boja na platnu?
04:44
InsteadUmjesto toga of usingkoristeći the pinsigle of the cylindercilindar
to representpredstavljati musicalmjuzikl notesbilješke,
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Umjesto da iglice na valjcima
predstavljaju glazbene note,
04:49
they would representpredstavljati
threadsteme with differentdrugačiji colorsboje.
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predstavljale su niti
različitih boja
04:52
If you wanted a newnovi patternuzorak
for your fabrictkanina,
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Ako ste htjeli novi uzorak
za svoju tkaninu,
04:54
you just programmedprogramiran a newnovi cylindercilindar.
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samo ste programirali novi valjak.
04:57
This was the first programmableprogramabilni loomtkalački stan.
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To je bio prvi tkalački stan
na programiranje.
05:00
Now, the cylinderscilindri were too expensiveskup
and time-consumingdugotrajan to make,
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Nažalost, valjci su bili preskupi
i preteški za izradu,
05:04
but a halfpola centurystoljeće laterkasnije,
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ali pola stoljeća kasnije,
05:06
anotherjoš Frenchfrancuski inventorizumitelj namedpod nazivom JacquardJacquard
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drugi francuski izumitelj Jacquard
05:08
hithit uponna the brilliantsjajan ideaideja
of usingkoristeći paper-punchedpapir udaren cardskartice
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dosjetio se izvrsne ideje
korištenja bušenih papirnatih kartica
05:13
insteadumjesto of metalmetal cylinderscilindri.
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umjesto metalnih valjaka.
05:15
PaperPapir turnedokrenut out to be
much cheaperjeftinije and more flexiblefleksibilno
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Pokazalo se da je papir
puno jeftiniji i jednostavniji
05:18
as a way of programmingprogramiranje the deviceuređaj.
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način programiranja uređaja.
05:20
That punchudarac cardkartica systemsistem inspirednadahnut
VictorianVictorian inventorizumitelj CharlesCharles BabbageBabbage
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Bušene kartice nadahnule su viktorijanskog
izumitelja Charlesa Babbagea
05:25
to createstvoriti his analyticalanalitički enginemotor,
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za izradu njegove analitičke mašine,
05:27
the first truepravi programmableprogramabilni computerračunalo
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prvog pravog računala
koje se moglo programirati
05:30
ever designedkonstruiran.
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u povijesti.
05:31
And punchudarac cardskartice were used
by computerračunalo programmersprogramera
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Računalni programeri su koristili
bušene kartice
05:34
as latekasno as the 1970s.
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sve to 1970-ih.
05:37
So askpitati yourselfsami this questionpitanje:
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I sad se zapitajte sljedeće:
05:39
what really madenapravljen
the modernmoderan computerračunalo possiblemoguće?
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Što je bilo to što je omogućilo
pojavu modernih računala?
05:43
Yes, the militaryvojni involvementučešće
is an importantvažno partdio of the storypriča,
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Da, vojska i njene potrebe
su bitan dio cijele priče,
05:47
but inventingizmišljanje a computerračunalo
alsotakođer requiredpotreban other buildingzgrada blocksblokovi:
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ali u nastanak računala
ugrađene su još neke cigle:
05:51
musicglazba boxeskutije,
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muzičke kutije,
05:52
toyigračka robotrobot fluteflauta playersigrači,
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robot-igračka koji svira flautu,
05:54
harpsichordčembalo keyboardsklavijature,
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klavijatura čembala,
05:55
colorfulraznobojan patternsobrasci woventkani into fabrictkanina,
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živopisni tkani uzorci,
05:58
and that's just a smallmali partdio of the storypriča.
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a sve to je još uvijek samo mali do priče.
06:01
There's a long listpopis of world-changingsvijet mijenja
ideasideje and technologiestehnologije
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Postoji dugačak popis ideja i tehnologija
koje mijenjaju svijet,
06:04
that camedošao out of playigrati:
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a koje su proizašle iz igre:
06:06
publicjavnost museumsMuzeji, rubberguma,
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javni muzeji, guma,
06:08
probabilityvjerojatnost theoryteorija, the insuranceosiguranje businessPoslovni
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teorija vjerojatnosti, osiguranja
06:10
and manymnogi more.
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i još mnogo toga.
06:11
NecessityNužnost isn't always
the mothermajka of inventionizum.
125
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2720
Potreba nije uvijek izvor
nekog izuma.
06:15
The playfulrazigrani statedržava of mindum
is fundamentallyfundamentalno exploratoryistraživačka,
126
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4176
Zaigrano stanje uma
je u svojoj osnovi istraživačko,
06:19
seekingtraži out newnovi possibilitiesmogućnosti
in the worldsvijet around us.
127
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jer traži nove mogućnosti
u svijetu oko sebe.
06:22
And that seekingtraži
is why so manymnogi experiencesiskustva
128
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I ta potraga je razlog
zbog čega brojna iskustva
06:26
that startedpočeo with simplejednostavan
delightzadovoljstvo and amusementzabavni
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koja su počela kao
oduševljenje i zabava
06:29
eventuallyeventualno led us
to profounddubok breakthroughsproboji.
130
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na kraju dovode do
temeljnih otkrića.
06:33
Now, I think this has implicationsimplikacije
for how we teachučiti kidsdjeca in schoolškola
131
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4216
Mislm da je sve ovo bitno
za naš način podučavanja djece u školama
06:37
and how we encourageohrabriti innovationinovacija
in our workspacesRadni prostori,
132
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2360
i poticanja inovacija
na radnim mjestima,
06:40
but thinkingmišljenje about playigrati
and delightzadovoljstvo this way
133
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3056
ali shvaćanje ovog značenja
igre i oduševljenja
06:43
alsotakođer helpspomaže us detectotkriti what's comingdolazak nextSljedeći.
134
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3536
također nam pomaže da se pripremimo
za ono što slijedi.
06:47
Think about it: if you were
sittingsjedenje there in 1750
135
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2376
Zamislite ovo:
da ste sjedili ovdje 1750.
06:49
tryingtežak to figurelik out
the bigvelika changespromjene comingdolazak to societydruštvo
136
397560
3536
i pokušavali zamisliti
velike promjene koje će zahvatiti društvo
06:53
in the 19thth, the 20thth centuriesstoljeća,
137
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1896
u 19. i 20. stoljeću,
06:55
automatedautomatizirana machinesstrojevi, computersračunala,
138
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2056
razne uređaje, računala,
06:57
artificialUmjetna intelligenceinteligencija,
139
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1936
umjetnu inteligenciju,
06:59
a programmableprogramabilni fluteflauta
140
407080
1816
ona flauta koja se može isprogramirati
07:00
entertainingzabavan the ParisianPariški eliteelita
141
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2176
i zabavljati parišku elitu
07:03
would have been as powerfulsnažan a cluetrag
as anything elsedrugo at the time.
142
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3800
bila bi jednako bitna smjernica
kao i bilo koja druga iz tog vremena.
07:07
It seemedčinilo se like an amusementzabavni at bestnajbolje,
143
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2536
Činila se kao zabavna stvar
u najboljem slučaju,
07:10
not usefulkoristan in any seriousozbiljan way,
144
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2736
i ništa ozbiljno niti korisno,
07:13
but it turnedokrenut out to be
the beginningpočetak of a techtech revolutionrevolucija
145
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3856
ali se ispostavilo da je to
početak tehnološke revolucije
07:17
that would changepromijeniti the worldsvijet.
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koja je promijenila svjet.
07:18
You'llVi ćete find the futurebudućnost
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Otkrit ćete budućnost
ondje gdje se ljudi nabolje zabavljaju.
07:20
wherevergdje god people are havingima the mostnajviše funzabava.
148
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2000
Translated by Marijana Mijat
Reviewed by Ivan Stamenkovic

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ABOUT THE SPEAKER
Steven Johnson - Writer
Steven Berlin Johnson examines the intersection of science, technology and personal experience.

Why you should listen

Steven Johnson is a leading light of today's interdisciplinary and collaborative approach to innovation. His writings have influenced everything from cutting-edge ideas in urban planning to the battle against 21st-century terrorism. Johnson was chosen by Prospect magazine as one of the top ten brains of the digital future, and The Wall Street Journal calls him "one of the most persuasive advocates for the role of collaboration in innovation."

Johnson's work on the history of innovation inspired the Emmy-nominated six-part series on PBS, "How We Got To Now with Steven Johnson," which aired in the fall of 2014. The book version of How We Got To Now was a finalist for the PEN/E.O. Wilson Literary Science Writing Award. His new book, Wonderland: How Play Made the Modern World, revolves around the creative power of play and delight: ideas and innovations that set into motion many momentous changes in science, technology, politics and society. 

Johnson is also the author of the bestselling Where Good Ideas Come From: The Natural History of Innovation, one of his many books celebrating progress and innovation. Others include The Invention of Air and The Ghost Map. Everything Bad Is Good For You, one of the most discussed books of 2005, argued that the increasing complexity of modern media is training us to think in more complex ways. Emergence and Future Perfect explore the power of bottom-up intelligence in both nature and contemporary society.

An innovator himself, Johnson has co-created three influential sites: the pioneering online magazine FEED, the Webby-Award-winning community site, Plastic.com, and the hyperlocal media site outside.in, which was acquired by AOL in 2011.

Johnson is a regular contributor to WIRED magazine, as well as the New York Times, The Wall Street Journal and many other periodicals. He has appeared on many high-profile television programs, including "The Charlie Rose Show," "The Daily Show with Jon Stewart" and "The NewsHour with Jim Lehrer."


More profile about the speaker
Steven Johnson | Speaker | TED.com

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