TED2013
Sergey Brin: Why Google Glass?
Sergey Brin: Hvorfor Google Briller?
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Det er ikke en demonstration, det er mere et filosofisk argument: Hvorfor ville Sergey Brin og hans team hos Google bygge et kamera/en computer, der sidder på hovedet, og som har kodenavnet Briller (Eng: Glass)? På scenen hos TED2013 opfordrer Brin os til at se på vores forhold til mobile computere i et nyt lys - ikke foroverbøjet over en skærm, men ved at møde verden med hovedet oppe.
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio
Sergey Brin is half of the team that founded Google. Full bio
Double-click the English transcript below to play the video.
00:12
Okay, it's great to be back at TED.
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Okay, det er fedt at være tilbage hos TED.
00:15
Why don't I just start by firing away with the video?
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Hvorfor fyrer jeg ikke bare løs med videoen?
00:17
(Music)
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(Musik)
00:22
(Video) Man: Okay, Glass, record a video.
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(Video) Mand: Okay, Briller (Eng.: Glass), optag en video.
00:27
Woman: This is it. We're on in two minutes.
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Kvinde: Så sker det. Vi er på om to minutter.
00:31
Man 2: Okay Glass, hang out with The Flying Club.
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Mand 2: Okay Briller, hæng ud med Flyveklubben.
00:35
Man 3: Google "photos of tiger heads." Hmm.
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Google "billeder af tigerhoveder". Hmm.
00:40
Man 4: You ready? You ready? (Barking)
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Mand 4: Er du klar? Er du klar? (Bjæffer)
00:42
Woman 2: Right there. Okay, Glass, take a picture.
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Kvinde 2: Lige der. Okay, Briller, tag et billede.
00:48
(Child shouting)
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(Barn jubler)
00:58
Man 5: Go!
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Mand 5: Kør!
01:03
Man 6: Holy [beep]! That is awesome.
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Mand 6: For h****de! Det er fedt.
01:06
Child: Whoa! Look at that snake!
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Barn: Wow! Se slangen!
01:09
Woman 3: Okay, Glass, record a video!
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Kvinde 3: Okay, Briller, optag en video!
01:18
Man 7: After this bridge, first exit.
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Mand 7: Efter broen, første frakørsel.
01:45
Man 8: Okay, A12, right there!
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Mand 8: Okay, A12, lige der!
01:49
(Applause)
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(Bifald)
01:52
(Children singing)
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(Børn synger)
01:58
Man 9: Google, say "delicious" in Thai.
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Mand 9: Google, sig "lækkert" på thai.
02:02
Google Glass: อร่อยMan 9: Mmm, อร่อย.
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Google Briller: อร่อย
Mand 9: Mmm, อร่อย.
Mand 9: Mmm, อร่อย.
02:05
Woman 4: Google "jellyfish."
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Kvinde 4: Google "gople".
02:09
(Music)
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(Musik)
02:20
Man 10: It's beautiful.
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Mand 10: Det er smukt.
02:23
(Applause)
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(Bifald)
02:31
Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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Sergey Brin: Undskyld, jeg fik lige en besked fra en nigeriansk prins.
02:37
He needs help getting 10 million dollars.
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Han mangler hjælp til at skaffe 10 millioner dollars.
02:42
I like to pay attention to these
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Jeg kan godt lide at læse sådanne beskeder
02:43
because that's how we originally funded the company,
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fordi det er sådan vores firma oprindeligt blev finansieret,
02:45
and it's gone pretty well.
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og det går egentlig meget godt.
02:50
Though in all seriousness,
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Men helt seriøst,
02:51
this position that you just saw me in,
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denne position, som I lige så mig i,
02:54
looking down at my phone,
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hvor jeg kigger ned på min telefon,
02:57
that's one of the reasons behind this project, Project Glass.
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det er en af grundene bag projektet, Projekt Briller.
03:01
Because we ultimately questioned
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Fordi vi stillede spørgsmålstegn ved,
03:04
whether this is the ultimate future
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om dette er fremtiden for,
03:06
of how you want to connect to other people in your life,
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hvordan man forbinder sig til de mennesker, man kender,
03:09
how you want to connect to information.
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hvordan man kan få information.
03:12
Should it be by just walking around looking down?
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Skal det være ved hele tiden at se ned?
03:15
But that was the vision behind Glass,
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Det er visionen bag Briller,
03:18
and that's why we've created this form factor.
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og det er grunden til, at vi har lavet denne formfaktor.
03:27
Okay. And I don't want to go through all the things it does and whatnot,
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Okay. Jeg vil ikke løbe igennem, hvordan det virker,
03:33
but I want to tell you a little bit more
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men jeg vil fortælle jer lidt mere om,
03:35
about the motivation behind what led to it.
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hvad motivationen bag det var.
03:39
In addition to potentially socially isolating yourself
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Ud over potentielt at isolere dig selv socialt,
03:43
when you're out and about looking at your phone,
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når du hele tiden kigger på din telefon,
03:45
it's kind of, is this what you're meant to do with your body?
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er dette virkeligt sådan, kroppen skal bruges?
03:50
You're standing around there
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Du står bare der,
03:52
and you're just rubbing
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og du rører bare ved
03:53
this featureless piece of glass.
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dette uinteressante stykke glas.
03:55
You're just kind of moving around.
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Du bevæger dig lidt frem og tilbage.
03:58
So when we developed Glass, we thought really about,
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Så da vi udviklede Briller, tænkte vi virkelig på,
04:01
can we make something that frees your hands?
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kan vi lave noget, hvor ens hænder ikke skal bruges?
04:04
You saw all of the things people are doing
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I så alle de ting, som folk gør
04:06
in the video back there.
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i filmen bag mig.
04:07
They were all wearing Glass,
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De havde alle sammen Briller på,
04:09
and that's how we got that footage.
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og optagelserne kommer derfra.
04:12
And also you want something that frees your eyes.
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Det skulle også være noget, som ikke påvirker synet.
04:15
That's why we put the display up high,
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Derfor placerede vi displayet helt oppe i siden,
04:17
out of your line of sight,
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ude af ens synsfelt,
04:19
so it wouldn't be where you're looking
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så det ikke ville være der, når man kigger,
04:22
and it wouldn't be where you're making
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og det ville ikke være der, når man får
04:23
eye contact with people.
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øjenkontakt med folk.
04:25
And also we wanted to free up the ears,
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Vi ville også befri ørerne,
04:28
so the sound actually goes through,
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så lyden bliver faktisk
04:32
conducts straight to the bones in your cranium,
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ledt direkte ind til kraniet,
04:35
which is a little bit freaky at first, but you get used to it.
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det lyder måske lidt bizart i første omgang, men man vænner sig til det.
04:39
And ironically, if you want to hear it better,
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Og ironisk nok, hvis man vil høre lyden bedre,
04:41
you actually just cover your ear,
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så skal man bare holde sig for ørerne.
04:44
which is kind of surprising, but that's how it works.
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Det virker forbavsende, men det er sådan, det virker.
04:49
My vision when we started Google 15 years ago
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Da vi startede Google for 15 år siden, var min vision,
04:52
was that eventually you wouldn't
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at folk ikke behøvede
04:53
have to have a search query at all.
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at lave en søgeforspørgsel.
04:57
You'd just have information come to you as you needed it.
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Informationen skulle bare komme til folk, når de behøvede det.
05:00
And this is now, 15 years later,
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Og det er nu 15 år senere,
05:02
sort of the first form factor
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på en måde den første formfaktor,
05:05
that I think can deliver that vision
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som jeg tror gør visionen mulig,
05:07
when you're out and about on the street
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når du er udenfor og på gaden
05:08
talking to people and so forth.
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og taler med folk osv.
05:12
This project has lasted now, been just over two years.
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Dette projekt har kørt i lidt over to år.
05:16
We've learned an amazing amount.
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Vi har lært en hel masse.
05:18
It's been really important to make it comfortable.
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Det er meget vigtigt at gøre Briller behagelige at have på.
05:21
So our first prototypes we built were huge.
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Vores første prototyper var enorme.
05:25
It was like cell phones strapped to your head.
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Det var ligesom mobiltelefoner sat fast på hovedet.
05:27
It was very heavy, pretty uncomfortable.
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Det var meget tungt og ukomfortabelt.
05:30
We had to keep it secret from our industrial designer
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Vi blev nødt til at holde det hemmeligt for vores industridesigner,
05:34
until she actually accepted the job,
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indtil hun faktisk tog jobbet,
05:35
and then she almost ran away screaming.
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og så løb hun næsten skrigende væk.
05:39
But we've come a long way.
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Men vi er kommet langt.
05:41
And the other really unexpected surprise was the camera.
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Og den anden uforudsete overraskelse var kameraet.
05:44
Our original prototypes didn't have cameras at all,
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Vores oprindelige prototyper havde ikke kameraer,
05:47
but it's been really magical to be able to capture moments
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men det har været helt fantastisk at være i stand til at fange øjeblikke
05:50
spent with my family, my kids.
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sammen med min familie, mine børn.
05:53
I just never would have dug out a camera
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Jeg ville aldrig have fundet et kamera frem,
05:55
or a phone or something else to take that moment.
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eller en telefon eller sådan noget, for at fange øjeblikket.
05:58
And lastly I've realized, in experimenting with this device,
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Til sidst har jeg indset, mens jeg har eksperimenteret med brillerne,
06:03
that I also kind of have a nervous tic.
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at jeg på en måde også har nervøse tics.
06:07
The cell phone is -- yeah, you have to look down on it and all that,
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Telefonen er - tjah, man skal kigge ned på den og alt muligt,
06:11
but it's also kind of a nervous habit.
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men det er på en måde også en nervøs trækning.
06:13
Like if I smoked, I'd probably just smoke instead.
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Ligesom, hvis jeg røg, ville jeg muligvis ryge i stedet.
06:16
I would just light up a cigarette. It would look cooler.
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Jeg ville tænde en cigaret, det ville se sejere ud.
06:19
You know, I'd be like --
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Jeg ville...
06:22
But in this case, you know, I whip this out
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Men i dette tilfælde tager jeg telefonen op af lommen,
06:24
and I sit there and look as if I have something
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og jeg sidder der og ser ud som om,
06:26
very important to do or attend to.
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jeg har noget meget vigtigt at se til.
06:29
But it really opened my eyes to how much of my life
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Men det åbnede virkeligt mine øjne for, hvor stor en del af mit liv,
06:32
I spent just secluding away,
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jeg bruger på at isolere mig selv
06:37
be it email or social posts or whatnot,
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ved hjælp af f.eks. email eller sociale medier eller sådan noget,
06:40
even though it wasn't really --
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selvom det egentlig ikke var...
06:41
there's nothing really that important or that pressing.
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Det var egentlig ikke ret vigtigt alligevel.
06:44
And with this, I know I will get certain messages
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Og med Briller ved jeg, at jeg vil få bestemte beskeder,
06:47
if I really need them,
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hvis de er meget vigtige,
06:49
but I don't have to be checking them all the time.
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men jeg skal ikke tjekke dem hele tiden.
06:53
Yeah, I've really enjoyed actually exploring the world more,
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Ja, jeg har nydt at opleve verden mere,
06:56
doing more of the crazy things like you saw in the video.
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gøre flere af de vilde ting, som I så i videoen.
07:00
Thank you all very much.
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Mange tak skal I have.
07:02
(Applause)
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(Bifald)
ABOUT THE SPEAKER
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com