TED2013
Sergey Brin: Why Google Glass?
謝爾蓋•布林：為什麼要谷歌眼鏡？
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它不像是一次樣品展示，而更像是一場哲學的探討：為什麼謝爾蓋•布林以及他在谷歌的團隊想要建造一台眼裝的相機/電腦，代號 眼鏡？在 TED2013 的舞台上，布林給我們帶來了一種我們和移動電腦之間的新的聯繫 -- 不再是觸摸螢幕，而是抬頭，望眼世界。
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio
Sergey Brin is half of the team that founded Google. Full bio
Double-click the English transcript below to play the video.
00:12
Okay, it's great to be back at TED.
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回到 TED 的感覺真棒。
00:15
Why don't I just start by firing away with the video?
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我們不妨先看一段影片？
00:17
(Music)
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（音樂）
00:22
(Video) Man: Okay, Glass, record a video.
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（影片）男士1：好的，眼鏡，錄製一段影片。
00:27
Woman: This is it. We're on in two minutes.
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女士1：就是這裡了，我們兩分鐘後開始。
00:31
Man 2: Okay Glass, hang out with The Flying Club.
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男士2：好的，眼鏡，和飛行俱樂部視頻通話。
00:35
Man 3: Google "photos of tiger heads." Hmm.
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男士3：用谷歌搜索老虎頭部的圖片。唔。
00:40
Man 4: You ready? You ready? (Barking)
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男士4：準備好了嗎？準備好了嗎？
00:42
Woman 2: Right there. Okay, Glass, take a picture.
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女士2：就是這裡，好的，眼鏡，拍一張照片。
00:48
(Child shouting)
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（孩童歡笑）
00:58
Man 5: Go!
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男士5：出發！
01:03
Man 6: Holy [beep]! That is awesome.
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男士6：我的天吶！這太棒了。
01:06
Child: Whoa! Look at that snake!
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孩童：哇！看那條蛇！
01:09
Woman 3: Okay, Glass, record a video!
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女士3：好的，眼鏡，錄製一段影片！
01:18
Man 7: After this bridge, first exit.
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男士7：過了這座橋以後，從第一個出口出去。
01:45
Man 8: Okay, A12, right there!
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男士8，好的，A12，就是這裡！
01:49
(Applause)
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（鼓掌）
01:52
(Children singing)
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（孩童歌唱）
01:58
Man 9: Google, say "delicious" in Thai.
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男士9：谷歌,用泰語說"美味".
02:02
Google Glass: อร่อยMan 9: Mmm, อร่อย.
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谷歌眼鏡：อร่อย（美味） 男士9: 唔，อร่อย（美味）
02:05
Woman 4: Google "jellyfish."
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女士4：用谷歌搜索“水母”
02:09
(Music)
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（音樂）
02:20
Man 10: It's beautiful.
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男士10：太美麗了
02:23
(Applause)
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（鼓掌）
02:31
Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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謝爾蓋 布林：噢，對不起，尼日利亞王子
剛給我發了一條短信．
剛給我發了一條短信．
02:37
He needs help getting 10 million dollars.
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他需要我幫助他籌款一千萬美元。
02:42
I like to pay attention to these
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我很願意關注這些事情，
02:43
because that's how we originally funded the company,
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因為當年公司的起步資金就是這麼來的，
02:45
and it's gone pretty well.
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目前來說，效果還不錯。
02:50
Though in all seriousness,
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但是，很認真的說，
02:51
this position that you just saw me in,
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你剛剛看到的我的姿勢，
02:54
looking down at my phone,
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低頭看著我的手機，
02:57
that's one of the reasons behind this project, Project Glass.
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就是這個專案背後的動機之一，眼鏡專案。
03:01
Because we ultimately questioned
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因為我們問了一個最根本的問題，
03:04
whether this is the ultimate future
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這就是我們的將來？
03:06
of how you want to connect to other people in your life,
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將來人與人之間交流的方式？
03:09
how you want to connect to information.
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將來我們獲取資訊的方式？
03:12
Should it be by just walking around looking down?
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我們是不是只能低著頭看著手機，走來走去？
03:15
But that was the vision behind Glass,
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這就是眼鏡背後的藍圖，
03:18
and that's why we've created this form factor.
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也是我們創造這個設備的原因。
03:27
Okay. And I don't want to go through all the things it does and whatnot,
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好了，我不打算一一詳細介紹它的功能，
03:33
but I want to tell you a little bit more
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但是我想多說一點點
03:35
about the motivation behind what led to it.
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關於背後的動機。
03:39
In addition to potentially socially isolating yourself
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手機除了有可能讓我們與社會隔離，
03:43
when you're out and about looking at your phone,
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當你出門在外，低頭看着手機的時候，
03:45
it's kind of, is this what you're meant to do with your body?
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這是否是你應該對待你的身體的方式？
03:50
You're standing around there
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你站在那裡，
03:52
and you're just rubbing
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你只是在那觸摸
03:53
this featureless piece of glass.
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一塊毫無特色的玻璃。
03:55
You're just kind of moving around.
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你只是在那走來走去，
03:58
So when we developed Glass, we thought really about,
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所以當我們研發了這個眼鏡的時候，
我們想的真的只是，
我們想的真的只是，
04:01
can we make something that frees your hands?
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有沒有一樣東西
可以讓你的手自由（騰出雙手）？
可以讓你的手自由（騰出雙手）？
04:04
You saw all of the things people are doing
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你看到了那些人們在做的事情，
04:06
in the video back there.
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在剛剛的影片裡，
04:07
They were all wearing Glass,
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他們都帶著眼鏡，
04:09
and that's how we got that footage.
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所以我們才看得到那些影片。
04:12
And also you want something that frees your eyes.
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你應該也想要一樣東西，
可以讓你的眼睛自由
可以讓你的眼睛自由
04:15
That's why we put the display up high,
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所以我們將顯示框放在高處，
04:17
out of your line of sight,
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在你的視線之外，
04:19
so it wouldn't be where you're looking
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不會遮擋住你正在看的，
04:22
and it wouldn't be where you're making
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不會干擾
04:23
eye contact with people.
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你和他人之間眼神的交流。
04:25
And also we wanted to free up the ears,
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我們也想讓耳朵自由，
04:28
so the sound actually goes through,
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所以，聲音是穿透的
04:32
conducts straight to the bones in your cranium,
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直接的連接到你頭骨，
04:35
which is a little bit freaky at first, but you get used to it.
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一開始有點令人毛骨悚然，
但是當你習慣了，
但是當你習慣了，
04:39
And ironically, if you want to hear it better,
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這有點諷刺，如果你想聽得更清楚，
04:41
you actually just cover your ear,
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你只需塞住你的耳朵就可以了。
04:44
which is kind of surprising, but that's how it works.
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很驚奇，但是它就是這麼工作的。
04:49
My vision when we started Google 15 years ago
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15年前，建立谷歌的時候，
我腦中的藍圖是
我腦中的藍圖是
04:52
was that eventually you wouldn't
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我們最終不再需要
04:53
have to have a search query at all.
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任何搜索疑問。
04:57
You'd just have information come to you as you needed it.
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你所想要的資訊會過來找你，
05:00
And this is now, 15 years later,
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現在，15年以後，
05:02
sort of the first form factor
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算是第一個設備，
05:05
that I think can deliver that vision
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我覺得實現了我的藍圖
05:07
when you're out and about on the street
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當你出門在外，在大街上，
05:08
talking to people and so forth.
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和人們交談，或者做其他事情。
05:12
This project has lasted now, been just over two years.
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這個專案，從開始到現在有兩年了，
05:16
We've learned an amazing amount.
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我們學習到了很多很多，
05:18
It's been really important to make it comfortable.
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有一點很重要，就是要讓它有舒適感，
05:21
So our first prototypes we built were huge.
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我們建立的第一個原型很大，
05:25
It was like cell phones strapped to your head.
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有點像把手機綁在你的頭上。
05:27
It was very heavy, pretty uncomfortable.
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很重，很不舒適
05:30
We had to keep it secret from our industrial designer
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我們必須對我們的工業設計師保密
05:34
until she actually accepted the job,
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直到她接受了這份工作，
05:35
and then she almost ran away screaming.
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結果，她跑了出去，還一邊尖叫。
05:39
But we've come a long way.
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但是，我們取得了很大的進步．
05:41
And the other really unexpected surprise was the camera.
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另外一個令人意想不到
的驚喜是照相機功能。
的驚喜是照相機功能。
05:44
Our original prototypes didn't have cameras at all,
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我們一開始的原型沒有照相機功能，
05:47
but it's been really magical to be able to capture moments
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但是，真的很奇妙，
它可以捕捉我們生命的瞬間，
它可以捕捉我們生命的瞬間，
05:50
spent with my family, my kids.
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和我的家人，小孩在一起的瞬間。
05:53
I just never would have dug out a camera
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我從來都不會特意找一個相機出來，
05:55
or a phone or something else to take that moment.
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或者一個手機，來定格那個瞬間。
05:58
And lastly I've realized, in experimenting with this device,
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最後，我發現，在試驗這個產品的時候，
06:03
that I also kind of have a nervous tic.
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我的神經微微的抽搐了一下，
06:07
The cell phone is -- yeah, you have to look down on it and all that,
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我們必須要低頭看著手機，
06:11
but it's also kind of a nervous habit.
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那也是一種緊張習慣。
06:13
Like if I smoked, I'd probably just smoke instead.
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如果我是個抽煙的人，我可能就抽煙了
06:16
I would just light up a cigarette. It would look cooler.
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我會點燃一支煙。看著更酷。
06:19
You know, I'd be like --
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你們知道嗎，我會這樣 --
06:22
But in this case, you know, I whip this out
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但是，目前來說，你們知道嗎，我把這個抽走
06:24
and I sit there and look as if I have something
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我就坐在這裡，看似我有一些
06:26
very important to do or attend to.
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很重要的事情要做。
06:29
But it really opened my eyes to how much of my life
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但是它真的讓我大開眼界，讓我知道，
06:32
I spent just secluding away,
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我過去的生活就這麼過去了，
06:37
be it email or social posts or whatnot,
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就算是電子郵件，社交帖子
或者其他一些古董方式，
或者其他一些古董方式，
06:40
even though it wasn't really --
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雖然，它不真的是
06:41
there's nothing really that important or that pressing.
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真的沒有什麼事情
是那麼的重要或者緊迫的。
是那麼的重要或者緊迫的。
06:44
And with this, I know I will get certain messages
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但是有了它，我知道我可以收到一些信息
06:47
if I really need them,
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如果我真的需要她們，
06:49
but I don't have to be checking them all the time.
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而我卻不需要去尋找它們。
06:53
Yeah, I've really enjoyed actually exploring the world more,
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是的，我真的很享受
我可以更多的探索這個世界，
我可以更多的探索這個世界，
06:56
doing more of the crazy things like you saw in the video.
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做一些你們在影片裡看到的瘋狂的事情。
07:00
Thank you all very much.
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非常感謝你們。
07:02
(Applause)
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（鼓掌）
ABOUT THE SPEAKER
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com