TED2013
Sergey Brin: Why Google Glass?
谢尔盖·布林：我们为什么要研发谷歌眼镜?
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此次演讲不是一场展示，却更像一场哲学论证：为什么谢尔盖·布林和他谷歌的团队想要开发一款架在眼睛上的摄像机兼计算机，代号为“眼镜”？在2013年TED的讲坛上，布林提出了一种新的方式来审视人们与移动电脑之间的关系——摆脱躬身点触电子屏，抬起头来放眼看世界。
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio
Sergey Brin is half of the team that founded Google. Full bio
Double-click the English transcript below to play the video.
00:12
Okay, it's great to be back at TED.
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再次回到TED演讲感觉真不错。
00:15
Why don't I just start by firing away with the video?
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让我播放一段视频作为开场吧!
00:17
(Music)
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(音乐)
00:22
(Video) Man: Okay, Glass, record a video.
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(视频)男：眼镜, 开始录像。
00:27
Woman: This is it. We're on in two minutes.
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女：一切就绪，2分钟后上场。
00:31
Man 2: Okay Glass, hang out with The Flying Club.
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男2：眼镜，叫'飞行俱乐部'一起来玩。
00:35
Man 3: Google "photos of tiger heads." Hmm.
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男3：眼镜，搜索老虎头的照片。唔！
00:40
Man 4: You ready? You ready? (Barking)
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男4：准备好了吗？准备好了吗？(狗吠声)
00:42
Woman 2: Right there. Okay, Glass, take a picture.
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女2：就这样！眼镜，照张相。
00:48
(Child shouting)
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(孩子的叫声)
00:58
Man 5: Go!
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男5：飞了!
01:03
Man 6: Holy [beep]! That is awesome.
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男6：天啊！[哔]！棒极了。
01:06
Child: Whoa! Look at that snake!
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小孩：哇! 快看这条蛇!
01:09
Woman 3: Okay, Glass, record a video!
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女3：眼镜，快录像！
01:18
Man 7: After this bridge, first exit.
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男7：过了这座桥后由第一个出口出去。
01:45
Man 8: Okay, A12, right there!
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男8：好的，A12,就在那！
01:49
(Applause)
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(掌声)
01:52
(Children singing)
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(孩子的歌声)
01:58
Man 9: Google, say "delicious" in Thai.
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男9：眼镜，查查“美味的”用泰语怎么说。
02:02
Google Glass: อร่อยMan 9: Mmm, อร่อย.
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谷歌眼镜：อร่อย 男9：嗯,อร่อย。
02:05
Woman 4: Google "jellyfish."
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女4：眼镜，查一下"水母"。
02:09
(Music)
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(音乐声)
02:20
Man 10: It's beautiful.
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男10：太漂亮了！
02:23
(Applause)
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(掌声)
02:31
Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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谢尔盖·布林：不好意思，我刚才在看尼日利亚王子发来的短信。
02:37
He needs help getting 10 million dollars.
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他要我帮忙筹一千万美元。
02:42
I like to pay attention to these
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我很关注这样的事，
02:43
because that's how we originally funded the company,
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因为我们的公司就是这样(筹资)成立的，
02:45
and it's gone pretty well.
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而且我们经营的还不错。
02:50
Though in all seriousness,
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不过话说回来，
02:51
this position that you just saw me in,
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也许刚才大家也注意到了
02:54
looking down at my phone,
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我低头看手机的姿势，
02:57
that's one of the reasons behind this project, Project Glass.
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这是谷歌眼镜计划开展的一个原因。
03:01
Because we ultimately questioned
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因为我们终究会产生疑问
03:04
whether this is the ultimate future
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未来人们会用怎样的方式取代手机
03:06
of how you want to connect to other people in your life,
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联系家人和朋友，
03:09
how you want to connect to information.
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你又想怎样获取信息。
03:12
Should it be by just walking around looking down?
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不能总是边走边低头看手机吧?
03:15
But that was the vision behind Glass,
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这是谷歌眼镜的理念的根源，
03:18
and that's why we've created this form factor.
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这也是我们将产品设计成眼镜形状的主要原因。
03:27
Okay. And I don't want to go through all the things it does and whatnot,
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我就不详细介绍谷歌眼镜的功能了，
03:33
but I want to tell you a little bit more
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但我想多讲一点
03:35
about the motivation behind what led to it.
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关于开发谷歌眼镜背后的动机。
03:39
In addition to potentially socially isolating yourself
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除了外出时边走边看手机
03:43
when you're out and about looking at your phone,
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会潜移默化的将你隔绝在社会团体之外，
03:45
it's kind of, is this what you're meant to do with your body?
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其实，你真的要这样对待你的身体吗？
03:50
You're standing around there
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你站在那
03:52
and you're just rubbing
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触碰着
03:53
this featureless piece of glass.
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平淡无奇的手机屏幕，
03:55
You're just kind of moving around.
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机械的移来移去。
03:58
So when we developed Glass, we thought really about,
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在开发谷歌眼镜时，我们真的在想，
04:01
can we make something that frees your hands?
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我们是否可以设计出一种设备来解放我们的双手呢？
04:04
You saw all of the things people are doing
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刚刚你们看到了视频中的人
04:06
in the video back there.
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做的一些事情。
04:07
They were all wearing Glass,
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他们都戴上了谷歌眼镜，
04:09
and that's how we got that footage.
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所以才能拍摄到这种视频。
04:12
And also you want something that frees your eyes.
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同时你也想解放你的眼睛。
04:15
That's why we put the display up high,
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所以，我们将显示器放在稍高的位置，
04:17
out of your line of sight,
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它比你的视线稍高一点。
04:19
so it wouldn't be where you're looking
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这样它就不会挡住你的视野、
04:22
and it wouldn't be where you're making
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不会妨碍你与人们的
04:23
eye contact with people.
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眼神交流。
04:25
And also we wanted to free up the ears,
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同时，我们还想解放人们的双耳，
04:28
so the sound actually goes through,
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所以声音会由这传过来，
04:32
conducts straight to the bones in your cranium,
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直接传至头骨，
04:35
which is a little bit freaky at first, but you get used to it.
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最初你可能会感觉有点怪，但慢慢就会习惯的。
04:39
And ironically, if you want to hear it better,
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有点讽刺意味的是，如果你想听得更清楚，
04:41
you actually just cover your ear,
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你盖住耳朵就行，
04:44
which is kind of surprising, but that's how it works.
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这听起来很令人吃惊，但事实就是这样。
04:49
My vision when we started Google 15 years ago
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15年前在谷歌成立之初，我的初衷是：
04:52
was that eventually you wouldn't
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最终人们不再
04:53
have to have a search query at all.
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需要任何搜索引擎。
04:57
You'd just have information come to you as you needed it.
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你可以随心所欲地想要什么信息就有什么信息。
05:00
And this is now, 15 years later,
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而现在，15个年头过去了，
05:02
sort of the first form factor
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我想，我们最初的构想，
05:05
that I think can deliver that vision
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现在可以由谷歌眼镜来实现了，
05:07
when you're out and about on the street
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它可以解决当你外出、在街上逛荡时、
05:08
talking to people and so forth.
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轻松地、不需要低头看手机地与人交谈等等。
05:12
This project has lasted now, been just over two years.
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到目前为止,这项计划已经开展了两年多。
05:16
We've learned an amazing amount.
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我们得到一些不错的数据。
05:18
It's been really important to make it comfortable.
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让使用者感到舒适真的很重要
05:21
So our first prototypes we built were huge.
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我们制造的的第一批样品型号巨大。
05:25
It was like cell phones strapped to your head.
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就像把手机绑在了头上。
05:27
It was very heavy, pretty uncomfortable.
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很重，令人感到非常不舒服。
05:30
We had to keep it secret from our industrial designer
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我们不能让我们的工业设计师知道这事
05:34
until she actually accepted the job,
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直到她最终接受这份工作，
05:35
and then she almost ran away screaming.
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后来,她差不多是尖叫着跑掉了。
05:39
But we've come a long way.
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但是我们已经取得了很大的进步。
05:41
And the other really unexpected surprise was the camera.
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另一个意想不到的惊喜就是摄像功能。
05:44
Our original prototypes didn't have cameras at all,
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我们最初的原型机是完全没有摄像功能的，
05:47
but it's been really magical to be able to capture moments
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但如果能捕获与家人和孩子相处的瞬间
05:50
spent with my family, my kids.
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那会是一件多么神奇的事啊。
05:53
I just never would have dug out a camera
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我从未想到过会找到这样一款相机、
05:55
or a phone or something else to take that moment.
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电话或其他什么东西来记录这些时刻。
05:58
And lastly I've realized, in experimenting with this device,
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后来,我意识到,在试用这款设备的过程中，
06:03
that I also kind of have a nervous tic.
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我似乎产生了某种神经性反应，
06:07
The cell phone is -- yeah, you have to look down on it and all that,
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手机需要你低下头使用，
06:11
but it's also kind of a nervous habit.
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这也是一种神经性反映。
06:13
Like if I smoked, I'd probably just smoke instead.
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就像如果我过去吸烟,可能我现在还是要吸。
06:16
I would just light up a cigarette. It would look cooler.
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只要点支烟就好了，看起来会更酷。
06:19
You know, I'd be like --
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你知道,就像这样--
06:22
But in this case, you know, I whip this out
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但在这种情况下,我拿出手机
06:24
and I sit there and look as if I have something
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坐在那看,就像在处理什么
06:26
very important to do or attend to.
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重要的事情。
06:29
But it really opened my eyes to how much of my life
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但实际上,我眼睁睁的看着自己花费大量的时光
06:32
I spent just secluding away,
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却只是使自己远离人群，
06:37
be it email or social posts or whatnot,
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做着发邮件、发微博这类事情，
06:40
even though it wasn't really --
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即使这些事不是真的--
06:41
there's nothing really that important or that pressing.
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不是真的那么重要和紧迫。
06:44
And with this, I know I will get certain messages
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用谷歌眼镜,我知道我会获得这些消息
06:47
if I really need them,
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如果我真的需要的话，
06:49
but I don't have to be checking them all the time.
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但是我不必总是查看他们。
06:53
Yeah, I've really enjoyed actually exploring the world more,
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我很享受更多地去探索和了解这个世界
06:56
doing more of the crazy things like you saw in the video.
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做更多正如你在视频中看到的疯狂的事情。
07:00
Thank you all very much.
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谢谢大家。
07:02
(Applause)
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(掌声)
ABOUT THE SPEAKER
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com