TED2013
Sergey Brin: Why Google Glass?
Sergey Brin: Prečo Google Okuliare?
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Nie je to demo. Skôr filozofický argument, prečo Sergey Brin a jeho tým v Google chcel vybudovať na oko primontovaný kamero-počítač s kódovým menom Google Okuliare? Na pódiu na TED2013 Brin apeluje na nový pohľad na naše vzťahy s mobilnými počítačmi. Nebyť skrčený nad obrazovkou, ale stretávať svet s vystretou hlavou.
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio
Sergey Brin is half of the team that founded Google. Full bio
Double-click the English transcript below to play the video.
00:12
Okay, it's great to be back at TED.
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Okej, je super byť opäť na TED.
00:15
Why don't I just start by firing away with the video?
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Prečo nezačať rovno spustením tohto videa?
00:17
(Music)
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(Hudba)
00:22
(Video) Man: Okay, Glass, record a video.
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(Video) Muž: Okej, Okuliare, nahrajte video.
00:27
Woman: This is it. We're on in two minutes.
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Žena: To je ono. Začíname o dve minúty.
00:31
Man 2: Okay Glass, hang out with The Flying Club.
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Muž 2: Okej Okuliare, blbneme s Klubom Lietania.
00:35
Man 3: Google "photos of tiger heads." Hmm.
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Muž 3: Googluj "fotky tigrích hláv." Hmm.
00:40
Man 4: You ready? You ready? (Barking)
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Muž 4. Pripravený? Pripravený? (štekot)
00:42
Woman 2: Right there. Okay, Glass, take a picture.
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Žena 2: Presne tam. Okej, Okuliare, spravte fotku.
00:48
(Child shouting)
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(Dieťa kričí)
00:58
Man 5: Go!
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Muž 5: Pusti!
01:03
Man 6: Holy [beep]! That is awesome.
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Muž 6: Svätý (píp)! To je úžasné.
01:06
Child: Whoa! Look at that snake!
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Dieťa: Aaaa! Pozrite na toho hada.
01:09
Woman 3: Okay, Glass, record a video!
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Žena 3: Okej, Okuliare, nahrajte video!
01:18
Man 7: After this bridge, first exit.
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Muž 7: Po tomto moste prvý východ.
01:45
Man 8: Okay, A12, right there!
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Muž 8: Okej, A12, presne tam!
01:49
(Applause)
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(Aplauz)
01:52
(Children singing)
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(Detský spev)
01:58
Man 9: Google, say "delicious" in Thai.
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Muž 9: Google, povedz "delikátny" po Thajsky.
02:02
Google Glass: อร่อยMan 9: Mmm, อร่อย.
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Google Okuliare: อร่อย Muž 9: Mmm, อร่อย.
02:05
Woman 4: Google "jellyfish."
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Žena 4: Googluj "medúza".
02:09
(Music)
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(Hudba)
02:20
Man 10: It's beautiful.
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Muž 10: Je to nádhera.
02:23
(Applause)
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(Aplauz)
02:31
Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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Sergey Brin: Prepáčte, práve som dostal správu od nigérijského princa.
02:37
He needs help getting 10 million dollars.
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Potrebuje pomôcť zohnať 10 miliónov dolárov.
02:42
I like to pay attention to these
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Na takéto veci dávam pozor,
02:43
because that's how we originally funded the company,
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lebo práve takto sme pôvodne financovali našu spoločnosť.
02:45
and it's gone pretty well.
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A vcelku sa to vydarilo.
02:50
Though in all seriousness,
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Ale teraz úplne seriózne,
02:51
this position that you just saw me in,
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táto pozícia, v ktorej ste ma práve videli,
02:54
looking down at my phone,
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pozerajúc sa dole na svoj mobil,
02:57
that's one of the reasons behind this project, Project Glass.
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to je jeden z dôvodov za týmto projektom, za Projektom Okuliare.
03:01
Because we ultimately questioned
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Ultimátne sme sa spýtali,
03:04
whether this is the ultimate future
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je toto ultimátna budúcnosť,
03:06
of how you want to connect to other people in your life,
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ako sa chcete spájať s inými ľuďmi vo vašom živote?
03:09
how you want to connect to information.
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Ako sa chcete spojiť s informáciami?
03:12
Should it be by just walking around looking down?
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Malo by to byť len prechádzanie sa okolo a pozeranie sa dolu?
03:15
But that was the vision behind Glass,
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Ale to bola vízia za Okuliarmi,
03:18
and that's why we've created this form factor.
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a to je dôvod, prečo sme vytvorili tento kúsok technológie.
03:27
Okay. And I don't want to go through all the things it does and whatnot,
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Okej. Nechcem prechádzať všetkými vecami, ktoré dokáže a ktoré nie.
03:33
but I want to tell you a little bit more
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Chcem Vám povedať kúsok viac
03:35
about the motivation behind what led to it.
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o motivácii, ktorá k nemu viedla.
03:39
In addition to potentially socially isolating yourself
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Okrem toho, že sa potencionálne sociálne izozolujete,
03:43
when you're out and about looking at your phone,
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keď ste vonku a stále sa pozeráte do mobilu,
03:45
it's kind of, is this what you're meant to do with your body?
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je to úplne to, čo by ste mali robiť so svojím telom?
03:50
You're standing around there
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Len tu tak postávate
03:52
and you're just rubbing
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a šúchate kúsok
03:53
this featureless piece of glass.
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tohto beztvarého skla.
03:55
You're just kind of moving around.
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Proste sa len tak pohybujete naokolo.
03:58
So when we developed Glass, we thought really about,
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Takže keď sme vymysleli Okuliare, naozaj sme o tom premýšlali.
04:01
can we make something that frees your hands?
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Môžeme spraviť niečo, čo nám oslobodí ruky?
04:04
You saw all of the things people are doing
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Videli ste všetky tie veci,
04:06
in the video back there.
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čo ľudia robili v tom videu.
04:07
They were all wearing Glass,
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Všetci mali na sebe Okuliare.
04:09
and that's how we got that footage.
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Tak sme získali tú nahrávku.
04:12
And also you want something that frees your eyes.
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Takisto chcete niečo, čo oslobodí Vaše oči.
04:15
That's why we put the display up high,
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Preto sme dali displej vysoko hore.
04:17
out of your line of sight,
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Mimo Vašu líniu pohľadu.
04:19
so it wouldn't be where you're looking
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Takže nebude tam, kde sa pozeráte.
04:22
and it wouldn't be where you're making
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A nebude tam,
04:23
eye contact with people.
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kde s ľuďmi tvoríte očný kontakt.
04:25
And also we wanted to free up the ears,
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Vaše uši sme chceli oslobodiť tiež.
04:28
so the sound actually goes through,
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Preto zvuk v skutočnosti prechádza.
04:32
conducts straight to the bones in your cranium,
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Je vedený priamo ku kostiam Vašej lebky.
04:35
which is a little bit freaky at first, but you get used to it.
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Je to na začiatku trošku čudné, ale zvyknete si na to.
04:39
And ironically, if you want to hear it better,
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Ironicky, ak chcete lepšie počuť,
04:41
you actually just cover your ear,
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zakryjete si ucho.
04:44
which is kind of surprising, but that's how it works.
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Trocha prekvapujúce, ale tak to proste funguje.
04:49
My vision when we started Google 15 years ago
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Moja vízia, keď sme pre 15 rokmi začínali s Google
04:52
was that eventually you wouldn't
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bola, že eventuálne,
04:53
have to have a search query at all.
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by ste nemuseli používať vyhľadávací riadok vôbec.
04:57
You'd just have information come to you as you needed it.
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Informácie by proste samy prichádzali ku Vám, keď by ste to potrebovali.
05:00
And this is now, 15 years later,
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A teraz, 15 rokov neskôr
05:02
sort of the first form factor
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akoby prvá technológia,
05:05
that I think can deliver that vision
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ktorá, ako si myslím, dokáže odovzdať túto víziu,
05:07
when you're out and about on the street
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keď ste vonku a na ulici,
05:08
talking to people and so forth.
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rozprávate sa s ľuďmi a tak.
05:12
This project has lasted now, been just over two years.
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Tento projekt trvá už dva roky.
05:16
We've learned an amazing amount.
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Naučili sme sa neuveriteľne veľa.
05:18
It's been really important to make it comfortable.
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Bolo veľmi dôležité, spraviť to pohodlné.
05:21
So our first prototypes we built were huge.
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Naše prvé prototypy boli obrovské.
05:25
It was like cell phones strapped to your head.
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Bolo to ako mobilný telefón priviazaný k Vašej hlave.
05:27
It was very heavy, pretty uncomfortable.
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Bolo to veľmi ťažké a vcelku nepohodlné.
05:30
We had to keep it secret from our industrial designer
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Museli sme to držať v tajnosti pred naším industriálnym dizajnérom,
05:34
until she actually accepted the job,
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kým naozaj neprijala túto prácu.
05:35
and then she almost ran away screaming.
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Potom takmer utiekla preč kričiac.
05:39
But we've come a long way.
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Ale prešli sme dlhú cestu.
05:41
And the other really unexpected surprise was the camera.
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A ďalším naozaj nečakaným prekvapením bola kamera.
05:44
Our original prototypes didn't have cameras at all,
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Náš pôvodný prototyp nemal žiadnu kameru.
05:47
but it's been really magical to be able to capture moments
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Avšak je naozaj magické mať možnosť zachytiť momenty
05:50
spent with my family, my kids.
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strávené s mojou rodinou, mojimi deťmi.
05:53
I just never would have dug out a camera
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Normálne by som nikdy nevyhrabal kameru
05:55
or a phone or something else to take that moment.
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alebo mobil alebo niečo iné, na zachytenie tohto momentu.
05:58
And lastly I've realized, in experimenting with this device,
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Nakoniec, keď som experimentoval s týmto zariadením,
06:03
that I also kind of have a nervous tic.
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zistil som, že mám nervózny tik.
06:07
The cell phone is -- yeah, you have to look down on it and all that,
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Mobilný telefón -- áno, musíte sa pozerať dole na neho a to všetko,
06:11
but it's also kind of a nervous habit.
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ale je to aj tak trošku nervózny zvyk.
06:13
Like if I smoked, I'd probably just smoke instead.
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Ak by som fajčil, tak by som teraz asi fajčil namiesto toho.
06:16
I would just light up a cigarette. It would look cooler.
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Proste by som si zapálil cigaretu. Vyzeral by som drsnejšie.
06:19
You know, I'd be like --
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Viete, bol by som --
06:22
But in this case, you know, I whip this out
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Ale v tomto prípade, viete, potiahnem toho preč,
06:24
and I sit there and look as if I have something
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sadnem si a pozerám,
06:26
very important to do or attend to.
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či nemám niečo dôležité na práci.
06:29
But it really opened my eyes to how much of my life
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Skutočne som otvoril oči a zistil,
06:32
I spent just secluding away,
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koľko môjho života som trávil oddelene, bokom.
06:37
be it email or social posts or whatnot,
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Či už to je email alebo sociálne statusy alebo čo.
06:40
even though it wasn't really --
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Aj keď v skutočnosti žiadne neboli.
06:41
there's nothing really that important or that pressing.
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Nie je nič naozaj tak dôležité alebo neodkladné.
06:44
And with this, I know I will get certain messages
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S týmto viem, že určité správy dostanem,
06:47
if I really need them,
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ak ich naozaj potrebujem.
06:49
but I don't have to be checking them all the time.
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Ale nemusím ich stále kontrolovať.
06:53
Yeah, I've really enjoyed actually exploring the world more,
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Áno, naozaj som si užil objavovanie sveta viac.
06:56
doing more of the crazy things like you saw in the video.
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Robenie viacerých šialených vecí, ako ste videli vo videu.
07:00
Thank you all very much.
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Ďakujem veľmi pekne.
07:02
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com