TED2013
Sergey Brin: Why Google Glass?
Sergey Brin:: Zašto Google naočale?
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Ovo nije demo, već više filozofska rasprava: Zašto su Sergey Brin i njegov tim u Googleu napravili kameru/računalo koji se montira na glavu, tzv. Glass? Na bini TED2013, Brin nas poziva da razmislimo o novom odnosu s mobilnim računalima -- gdje ne bismo bili pognuti nad ekranom već bismo istraživali svijet uzdignute glave.
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio
Sergey Brin is half of the team that founded Google. Full bio
Double-click the English transcript below to play the video.
00:12
Okay, it's great to be back at TED.
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Drago mi je što sam ponovno na TED-u.
00:15
Why don't I just start by firing away with the video?
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Zašto ne bismo odmah
počeli s videima?
počeli s videima?
00:17
(Music)
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(Glazba)
00:22
(Video) Man: Okay, Glass, record a video.
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(Video) Muškarac: U redu, naočale, snimite video.
00:27
Woman: This is it. We're on in two minutes.
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Žena: To je to, idemo
za dvije minute.
za dvije minute.
00:31
Man 2: Okay Glass, hang out with The Flying Club.
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Muškarac 2: U redu, naočale, idemo se
družiti s Klubom letača.
družiti s Klubom letača.
00:35
Man 3: Google "photos of tiger heads." Hmm.
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Muškarac 3: Potraži "fotke tigrovih glava". Hm.
00:40
Man 4: You ready? You ready? (Barking)
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Muškarac 4: Jesi spreman?
00:42
Woman 2: Right there. Okay, Glass, take a picture.
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Žena 2: Tu stani.
U redu, naočale, slikajte.
U redu, naočale, slikajte.
00:48
(Child shouting)
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(Dijete viče)
00:58
Man 5: Go!
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Muškarac 5: Idemo!
01:03
Man 6: Holy [beep]! That is awesome.
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Muškarac 6: Vau! To je sjajno.
01:06
Child: Whoa! Look at that snake!
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Dijete: Vidi koja zmija!
01:09
Woman 3: Okay, Glass, record a video!
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Žena 3: U redu, naočale, snimite video.
01:18
Man 7: After this bridge, first exit.
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Muškarac 7: Poslije mosta, prvi izlaz.
01:45
Man 8: Okay, A12, right there!
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Muškarac 8: Okej, A12, tamo!
01:49
(Applause)
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(Pljesak)
01:52
(Children singing)
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(Djeca pjevaju)
01:58
Man 9: Google, say "delicious" in Thai.
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Muškarac 9: Google, reci "fino" na tajlandskom.
02:02
Google Glass: อร่อยMan 9: Mmm, อร่อย.
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Google naočale: อร่อย Muškarac 9: Mmm, อร่อย
02:05
Woman 4: Google "jellyfish."
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Žena 4: Potraži "meduze".
02:09
(Music)
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(Glazba)
02:20
Man 10: It's beautiful.
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Muškarac 10: Prekrasno je.
02:23
(Applause)
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(Pljesak)
02:31
Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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Sergey Brin: Ispričavam se, upravo sam
dobio poruku od nigerijskog princa.
dobio poruku od nigerijskog princa.
02:37
He needs help getting 10 million dollars.
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Treba mu pomoć
u nabavljanju 10 mil. dolara.
u nabavljanju 10 mil. dolara.
02:42
I like to pay attention to these
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Pratim te poruke
02:43
because that's how we originally funded the company,
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jer smo tako u početku financirali tvrtku
02:45
and it's gone pretty well.
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i dosad je dobro išlo.
02:50
Though in all seriousness,
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Šalu na stranu,
02:51
this position that you just saw me in,
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položaj u kojem ste me upravo vidjeli,
02:54
looking down at my phone,
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kako gledam na mobitel,
02:57
that's one of the reasons behind this project, Project Glass.
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to je jedan od razloga iza
ovog projekta, projekta Naočale.
ovog projekta, projekta Naočale.
03:01
Because we ultimately questioned
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Pitali smo se
03:04
whether this is the ultimate future
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je li to konačna budućnost
03:06
of how you want to connect to other people in your life,
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načina na koji ćemo se povezivati
s drugim ljudima u svom životu,
s drugim ljudima u svom životu,
03:09
how you want to connect to information.
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kako ćemo dolaziti do informacija.
03:12
Should it be by just walking around looking down?
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Hoćemo li hodati uokolo gledajući dolje?
03:15
But that was the vision behind Glass,
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No to je bila vizija naših naočala,
03:18
and that's why we've created this form factor.
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i zato smo stvorili ovo.
03:27
Okay. And I don't want to go through all the things it does and whatnot,
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Okej. Neću prolaziti kroz sve
što se s njima može i slično,
što se s njima može i slično,
03:33
but I want to tell you a little bit more
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nego ću vam reći nešto više
03:35
about the motivation behind what led to it.
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o motivaciji koja je do njih dovela.
03:39
In addition to potentially socially isolating yourself
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Osim što se potencijalno društveno izolirate
03:43
when you're out and about looking at your phone,
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kada ste vani i gledate na svoj mobitel,
03:45
it's kind of, is this what you're meant to do with your body?
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tu je i pitanje je li to ono
što želimo raditi sa svojim tijelom?
što želimo raditi sa svojim tijelom?
03:50
You're standing around there
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Stojite negdje
03:52
and you're just rubbing
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i samo trljate
03:53
this featureless piece of glass.
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taj bezizražajni komad stakla.
03:55
You're just kind of moving around.
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Krećete se uokolo.
03:58
So when we developed Glass, we thought really about,
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Dakle kad smo razvili naočale,
razmišljali smo o tome
razmišljali smo o tome
04:01
can we make something that frees your hands?
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možemo li napraviti nešto
što će nam osloboditi ruke?
što će nam osloboditi ruke?
04:04
You saw all of the things people are doing
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Vidjeli ste što sve ljudi rade
04:06
in the video back there.
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na videu koji smo prikazali.
04:07
They were all wearing Glass,
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Svi su oni nosili naše naočale
04:09
and that's how we got that footage.
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i tako smo dobili te snimke.
04:12
And also you want something that frees your eyes.
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I također smo htjeli osloboditi oči.
04:15
That's why we put the display up high,
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Zato smo postavili displej visoko,
04:17
out of your line of sight,
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izvan vašeg vidokruga,
04:19
so it wouldn't be where you're looking
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da ne bude ondje kamo gledate
04:22
and it wouldn't be where you're making
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i da vam ne smeta
04:23
eye contact with people.
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kada ostvarujete očni kontakt s ljudima.
04:25
And also we wanted to free up the ears,
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Također smo željeli osloboditi uši,
04:28
so the sound actually goes through,
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tako da zvuk prolazi kroz naočale,
04:32
conducts straight to the bones in your cranium,
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te odlazi ravno u kosti lubanje,
04:35
which is a little bit freaky at first, but you get used to it.
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što se isprva čini strašnim,
no brzo se priviknete na to.
no brzo se priviknete na to.
04:39
And ironically, if you want to hear it better,
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I ironično, ako želite bolje čuti,
04:41
you actually just cover your ear,
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trebate samo pokriti uši,
04:44
which is kind of surprising, but that's how it works.
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što je nekako iznenađujuće,
no tako funkcionira.
no tako funkcionira.
04:49
My vision when we started Google 15 years ago
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Moja vizija kada smo pokrenuli Google prije 15 godina
04:52
was that eventually you wouldn't
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bila je da u konačnici
04:53
have to have a search query at all.
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nećete morati uopće
postavljati upite za pretraživanje.
postavljati upite za pretraživanje.
04:57
You'd just have information come to you as you needed it.
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Informacije bi vam same dolazile
kada ih zatrebate.
kada ih zatrebate.
05:00
And this is now, 15 years later,
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A sada, 15 godina poslije,
05:02
sort of the first form factor
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ovo je prvi faktor
05:05
that I think can deliver that vision
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koji nas približava tom cilju
05:07
when you're out and about on the street
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kada šetate ulicom
05:08
talking to people and so forth.
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razgovarate s ljudima itd.
05:12
This project has lasted now, been just over two years.
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Ovaj projekt traje malo preko dvije godine.
05:16
We've learned an amazing amount.
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Naučili smo puno toga.
05:18
It's been really important to make it comfortable.
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Bilo je vrlo važno da naočale budu udobne.
05:21
So our first prototypes we built were huge.
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Tako da su naši prvi prototipovi bili ogromni.
05:25
It was like cell phones strapped to your head.
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Izgledali su kao mobiteli
pričvršćeni na glavi.
pričvršćeni na glavi.
05:27
It was very heavy, pretty uncomfortable.
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Bile su vrlo teške i prilično neudobne.
05:30
We had to keep it secret from our industrial designer
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Morali smo ih držati u tajnosti,
naša dizajnerica nije smjela znati ništa
naša dizajnerica nije smjela znati ništa
05:34
until she actually accepted the job,
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dok nije konačno prihvatila posao,
05:35
and then she almost ran away screaming.
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a tada je umalo pobjegla vrišteći.
05:39
But we've come a long way.
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No otada smo prešli dug put.
05:41
And the other really unexpected surprise was the camera.
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I drugo zaista neočekivano
iznenađenje bila je kamera.
iznenađenje bila je kamera.
05:44
Our original prototypes didn't have cameras at all,
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Naši originalni prototipovi
nisu uopće imali kamere,
nisu uopće imali kamere,
05:47
but it's been really magical to be able to capture moments
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no vrlo je čarobno kada sam u stanju
ovjekovječiti trenutke
ovjekovječiti trenutke
05:50
spent with my family, my kids.
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koje provodim s obitelji, sa svojom djecom.
05:53
I just never would have dug out a camera
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Inače nikad ne bih izvadio fotoaparat
05:55
or a phone or something else to take that moment.
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ili mobitel ili nešto drugo kako bih
uslikao taj trenutak.
uslikao taj trenutak.
05:58
And lastly I've realized, in experimenting with this device,
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I na kraju sam shvatio
eksperimentirajući s ovom napravom,
eksperimentirajući s ovom napravom,
06:03
that I also kind of have a nervous tic.
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da imam i jedan živčani tik.
06:07
The cell phone is -- yeah, you have to look down on it and all that,
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Mobitel je -- da, morate gledati dolje
na njega i tako to
na njega i tako to
06:11
but it's also kind of a nervous habit.
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no on je također i jedna živčana navika.
06:13
Like if I smoked, I'd probably just smoke instead.
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Da sam pušač, vjerojatno bih umjesto
toga jednostavno pušio.
toga jednostavno pušio.
06:16
I would just light up a cigarette. It would look cooler.
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Samo bih zapalio cigaretu.
Izgledalo bi više cool.
Izgledalo bi više cool.
06:19
You know, I'd be like --
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Znate, izgledao bih --
06:22
But in this case, you know, I whip this out
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No ovako, samo izvadim naočale
06:24
and I sit there and look as if I have something
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i sjedim i čini se kao da imam nešto
06:26
very important to do or attend to.
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vrlo važno za raditi.
06:29
But it really opened my eyes to how much of my life
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Ovo mi je zaista otvorilo oči i
pokazalo mi koliko vremena u životu
pokazalo mi koliko vremena u životu
06:32
I spent just secluding away,
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trošim izoliran,
06:37
be it email or social posts or whatnot,
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uz e-mail, društvene mreže i slično,
06:40
even though it wasn't really --
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iako zapravo ne trebam --
06:41
there's nothing really that important or that pressing.
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ustvari ništa nije tako važno ili hitno.
06:44
And with this, I know I will get certain messages
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A s ovim, znam da ću
dobiti određene poruke
dobiti određene poruke
06:47
if I really need them,
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ako ih zaista trebam,
06:49
but I don't have to be checking them all the time.
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i ne moram ih provjeravati cijelo vrijeme.
06:53
Yeah, I've really enjoyed actually exploring the world more,
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Da, zaista uživam istražujući svijet,
06:56
doing more of the crazy things like you saw in the video.
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radeći lude stvari poput onih koje ste vidjeli na videu.
07:00
Thank you all very much.
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Hvala vam puno.
07:02
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com