ABOUT THE SPEAKER
Malcolm Gladwell - Writer
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

Why you should listen

Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters -- a sort of pop-R&D gumshoe -- and for that has become a star lecturer and bestselling author.

Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorker sheds new light on the Flynn effect -- the decades-spanning rise in I.Q. scores.

Gladwell has written four books. The Tipping Point, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while Blink examines the unconscious processes that allow the mind to "thin slice" reality -- and make decisions in the blink of an eye. His third book, Outliers, questions the inevitabilities of success and identifies the relation of success to nature versus nurture. The newest work, What the Dog Saw and Other Adventures, is an anthology of his New Yorker contributions. 

He says: "There is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess."
 

More profile about the speaker
Malcolm Gladwell | Speaker | TED.com
TEDSalon NY2013

Malcolm Gladwell: The unheard story of David and Goliath

Malcolm Gladwell: Nepoznata priča o Davidu i Golijatu

Filmed:
7,134,861 views

Klasična je to priča o slabijemu: David, mladi pastir naoružan samo praćkom, svladava Golijata, moćnog ratnika. Priča je odavno nadišla svoje biblijske korijene i postala uobičajena izreka za neočekivanu pobjedu. Međutim, propituje Malcolm Gladwell, je li to doista bit priče o Davidu i Golijatu?
- Writer
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio

Double-click the English transcript below to play the video.

00:12
So I wanted to tell a storypriča
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Želio bih ispričati priču
00:13
that really obsessedopsjednut me when I was writingpisanje my newnovi bookrezervirati,
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koja me doista zaokupljala tijekom
pisanja moje nove knjige.
00:17
and it's a storypriča of something that happeneddogodilo
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Radi se o priči
o nečemu što se dogodilo
00:20
3,000 yearsgodina agoprije,
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prije 3.000 godina,
00:22
when the KingdomKraljevstvo of IsraelIzrael was in its infancyrano djetinjstvo.
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dok je Kraljevstvo Izrael bilo još
u svome ranom djetinjstvu.
00:25
And it takes placemjesto in an areapodručje calledzvao the ShephelahShephelah
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Odvija se u kraju zvanom Šefela,
00:28
in what is now IsraelIzrael.
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koji se danas nalazi u Izraelu.
00:30
And the reasonrazlog the storypriča obsessedopsjednut me is that
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Ta me priča zaokupljala zato što sam
00:32
I thought I understoodrazumjeti it, and then I wentotišao back over it
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mislio da je razumijem,
a onda sam je ponovno proučio
00:36
and I realizedshvatio that I didn't understandrazumjeti it at all.
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i uvidio da je uopće nisam razumio.
00:40
AncientDrevni PalestinePalestine had a -- alonguz its easternistočni bordergranica,
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Duž istočne granice drevne Palestine
00:44
there's a mountainplanina rangeopseg.
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nalazi se planinski lanac.
00:46
Still sameisti is truepravi of IsraelIzrael todaydanas.
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Isto vrijedi i za današnji Izrael.
00:48
And in the mountainplanina rangeopseg are all of the ancientantički citiesgradovi
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U području tog planinskog lanca
nalaze se svi drevni gradovi
00:51
of that regionregija, so JerusalemJeruzalem, BethlehemBetlehem, HebronU Hebronu.
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te regije - Jeruzalem, Betlehem, Hebron.
00:55
And then there's a coastalpriobalni plainobičan
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A postoji i priobalna ravnica
00:57
alonguz the MediterraneanMediterana, where TelTel AvivAviv is now.
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duž sredozemne obale,
gdje se danas nalazi Tel Aviv.
01:01
And connectingspojni the mountainplanina rangeopseg with the coastalpriobalni plainobičan
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Taj planinski lanac je s
priobalnom ravnicom povezan
01:04
is an areapodručje calledzvao the ShephelahShephelah,
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područjem zvanim Šefela,
01:06
whichkoji is a seriesniz of valleysdoline and ridgesgrebeni that runtrčanje eastistočno to westzapadno,
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kojeg čine nizovi dolina i brežuljaka
što se spuštaju od istoka prema zapadu.
01:10
and you can followslijediti the ShephelahShephelah, go throughkroz the ShephelahShephelah
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Kroz Šefelu trebate proći da biste
01:14
to get from the coastalpriobalni plainobičan to the mountainsplanine.
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iz priobalne ravnice stigli u planine.
01:16
And the ShephelahShephelah, if you've been to IsraelIzrael, you'llvi ćete know
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A Šefela - ako ste ikad bili
u Izraelu, znat ćete -
01:18
it's just about the mostnajviše beautifullijep partdio of IsraelIzrael.
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jednostavno je najljepši dio Izraela.
01:20
It's gorgeoussjajan, with forestsšume of oakhrast
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Veličanstvena je - s hrastovim šumama,
01:23
and wheatpšenica fieldspolja and vineyardsvinogradi.
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žitnim poljima, vinogradima.
01:26
But more importantlyvažnije, thoughiako, in the historypovijest of that regionregija,
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No, još je važnije što je tijekom povijesti te regije
01:29
it's servedslužio, it's had a realstvaran strategicstrateški functionfunkcija,
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Šefela imala istinski stratešku ulogu.
01:33
and that is, it is the meanssredstva by whichkoji hostileneprijateljski armiesvojske
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Ona je "sredstvo" pomoću kojega
neprijateljske vojske
01:36
on the coastalpriobalni plainobičan find theirnjihov way,
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iz priobalne ravnice pronalaze put,
01:38
get up into the mountainsplanine and threatenprijete those livingživot in the mountainsplanine.
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uspinju se u planine i prijete
žiteljima u planinama.
01:42
And 3,000 yearsgodina agoprije, that's exactlytočno what happensdogađa se.
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Upravo to se zbiva prije 3.000 godina.
01:45
The PhilistinesFilistejci, who are the biggestnajveći of enemiesNeprijatelji
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Filistejci, najveći neprijatelji
01:49
of the KingdomKraljevstvo of IsraelIzrael,
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Kraljevstva Izrael,
01:51
are livingživot in the coastalpriobalni plainobičan.
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žive u priobalnoj ravnici.
01:53
They're originallyizvorno from CreteCrete. They're a seafaringpomorstva people.
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Porijeklom su s Krete.
Pomorci su.
01:56
And they maysvibanj startpočetak to make theirnjihov way
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U prilici su prodrijeti
01:58
throughkroz one of the valleysdoline of the ShephelahShephelah
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kroz jednu od dolina Šefele
02:00
up into the mountainsplanine,
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sve do planina,
02:02
because what they want to do is occupyzauzeti the highlandvisijski areapodručje
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jer oni žele zaposjesti gorsko područje
02:04
right by BethlehemBetlehem and splitSplit the KingdomKraljevstvo of IsraelIzrael in two.
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oko Betlehema i prepoloviti Kraljevstvo Izrael.
02:08
And the KingdomKraljevstvo of IsraelIzrael, whichkoji is headeds glavom by KingKralj SaulŠaul,
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I Kraljevstvo Izrael,
na čijem je čelu Kralj Šaul,
02:11
obviouslyočito catcheshvata windvjetar of this,
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očito biva dohvaćeno tim vjetrovima.
02:13
and SaulŠaul bringsdonosi his armyvojska down from the mountainsplanine
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Šaul spušta svoju vojsku niz planine
02:16
and he confrontsse suprotstavlja the PhilistinesFilistejci in the ValleyDolina of ElahElah,
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i suprotstavlja je Filistejcima u Dolini Elah,
02:19
one of the mostnajviše beautifullijep of the valleysdoline of the ShephelahShephelah.
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jednoj od najljepših dolina Šefele.
02:22
And the IsraelitesIzraelci digkopati in alonguz the northernsjeverni ridgegreben,
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Izraelci se ukopavaju duž sjevernog grebena,
02:25
and the PhilistinesFilistejci digkopati in alonguz the southernjužni ridgegreben,
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a Filistejci duž južnoga,
02:29
and the two armiesvojske just sitsjediti there for weeksTjedni
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i dvije vojske
miruju ondje tjednima.
02:32
and starebuljiti at eachsvaki other, because they're deadlockedna mrtvoj točki.
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Promatraju se međusobno - obje
u bezizlaznom položaju.
02:34
NeitherNi can attacknapad the other, because to attacknapad the other sidestrana
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Nijedna ne može napasti drugu
jer da biste izveli napad,
02:36
you've got to come down the mountainplanina into the valleydolina
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morali biste se s planine
spustiti u dolinu,
02:40
and then up the other sidestrana, and you're completelypotpuno exposedizložen.
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a onda opet uspeti na drugu stranu,
a tako biste bili potpuno izloženi.
02:42
So finallykonačno, to breakpauza the deadlockzastoja,
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Konačno, da bi bi izišli
iz tog ćorsokaka,
02:44
the PhilistinesFilistejci sendposlati theirnjihov mightiestnajmoćniji warriorratnik
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Filistejci pošalju
svog najmoćnijeg ratnika
02:47
down into the valleydolina floorkat, and he callspozivi out
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u dno doline, odakle on
02:50
and he sayskaže to the IsraelitesIzraelci,
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izazove Izraelce:
02:51
"SendPoslati your mightiestnajmoćniji warriorratnik down,
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"Pošaljite svog najmoćnijeg
ratnika ovamo dolje,
02:54
and we'lldobro have this out, just the two of us."
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a s naše strane bit ću ja, samo nas dvojica!"
02:56
This was a traditiontradicija in ancientantički warfareratovanje calledzvao singlesingl combatborba.
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Ovakva je bila tradicija u
drevnim ratovima koja se nazivala jedna borba.
03:00
It was a way of settlingnaseljavanje disputessporova
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Bio je to način rješavanja prijepora
03:02
withoutbez incurringincurring the bloodshedkrvoproliće of a majorglavni battlebitka.
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bez izazivanja krvoprolića
neizbježnog u velikim bitkama.
03:06
And the PhilistineSram te bilo who is sentposlao down,
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A taj Filistejac,
03:09
theirnjihov mightymoćni warriorratnik, is a giantgigantski.
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njihov moćni ratnik, bio je gorostas.
03:11
He's 6 footnoga 9.
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Visok oko 205 cm.
03:13
He's outfittedodjevenog headglava to toenožni prst in this glitteringblještavo bronzebronca armoroklop,
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Od glave do pete, u blještavom brončanom oklopu,
03:17
and he's got a swordmač and he's got a javelinbacanju koplja
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naoružan mačem i sulicom,
03:20
and he's got his spearkoplje. He is absolutelyapsolutno terrifyingzastrašujući.
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i kopljem.
Zastrašujuće izgleda.
03:23
And he's so terrifyingzastrašujući that nonenijedan of the IsraeliteIzraelca soldiersvojnici want to fightborba him.
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Toliko zastrašujuće da mu se nijedan
izraelski vojnik ne želi suprotstaviti.
03:28
It's a deathsmrt wishželja, right? There's no way they think they can take him.
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To bi značilo smrtnu presudu, zar ne?
Nitko ni ne pomišlja da ga može srediti.
03:32
And finallykonačno the only personosoba who will come forwardnaprijed
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Konačno, jedina osoba koja želi istupiti
03:35
is this youngmladi shepherdpastir boydječak,
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je taj mladi pastir.
03:37
and he goeside up to SaulŠaul and he sayskaže, "I'll fightborba him."
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On priđe Šaulu i kaže:
"Ja ću se s njim boriti."
03:40
And SaulŠaul sayskaže, "You can't fightborba him. That's ridiculoussmiješan.
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A Šaul mu reče: "Ne možeš se ti s njime boriti.
To je smiješno.
03:43
You're this kiddijete. This is this mightymoćni warriorratnik."
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Ti si klinac a on je moćan ratnik"
03:45
But the shepherdpastir is adamantAdamanta. He sayskaže, "No, no, no,
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No, pastir je ustrajan: "Ne, ne, ne,
03:48
you don't understandrazumjeti, I have been defendingu obrani my flockstado
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vi ne razumijete,
godinama branim svoje stado
03:51
againstprotiv lionslavovi and wolvesVukovi for yearsgodina. I think I can do it."
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od lavova i vukova.
Vjerujem da to mogu."
03:55
And SaulŠaul has no choiceizbor. He's got no one elsedrugo who'stko je come forwardnaprijed.
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I Šaul nema izbora. Nema nikoga
drugoga tko bi se odvažio.
03:58
So he sayskaže, "All right."
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Stoga reče: "Dobro."
03:59
And then he turnsokreti to the kiddijete, and he sayskaže,
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Okrene se klincu, i kaže:
04:01
"But you've got to wearnositi this armoroklop. You can't go as you are."
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"Ali, moraš nositi ovaj oklop!
Ne možeš ići ovakav"
04:04
So he triespokušava to give the shepherdpastir his armoroklop,
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I pokuša pastiru dati svoj oklop,
04:07
and the shepherdpastir sayskaže, "No."
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ali pastir reče: "Ne."
04:08
He sayskaže, "I can't wearnositi this stuffstvari."
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Kaže: "Ja ne mogu to nositi."
04:10
The BiblicalBiblijski versestih is, "I cannotNe možete wearnositi this for I have not proveddokazao it,"
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Biblijski stih glasi: "Ne mogu
to nositi jer nisam dokazao."
04:14
meaningznačenje, "I've never wornnosi armoroklop before. You've got to be crazylud."
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što znači: "Nikad ranije nisam nosio oklop.
Vi ste sigurno poludjeli."
04:18
So he reachesdoseže down insteadumjesto on the groundtlo
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Umjesto toga, on se prignu k zemlji
04:20
and picksmotika up fivepet stoneskamenje
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i pokupi pet kamena
04:22
and putsstavlja them in his shepherd'sPastir je bagtorba
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i spremi ih u pastirsku vreću
04:24
and startspočinje to walkhodati down the mountainsideGdje mi je torba to meetsastati the giantgigantski.
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i krenu niz brijeg ususret gorostasu.
04:29
And the giantgigantski seesvidi this figurelik approachingse približava,
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Div ugleda lika koji mu prilazi
04:31
and callspozivi out, "Come to me so I can feedstočna hrana your fleshmeso
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i izazove ga: "Dođi k meni, da dam tvoje meso
04:34
to the birdsptice of the heavensnebo and the beastszvijeri of the fieldpolje."
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pticama nebeskim i zvijerima zemaljskim."
04:38
He issuespitanja this kindljubazan of tauntpodsmijeh towardsza this personosoba
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Ovakvom se vrstom poruge
obraća osobi koja
04:42
comingdolazak to fightborba him.
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mu prilazi da bi se s njime borila.
04:43
And the shepherdpastir drawscrta closerbliže and closerbliže,
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Pastir mu prilazi sve bliže i bliže,
04:47
and the giantgigantski seesvidi that he's carryingnošenje a staffosoblje.
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i gorostas zamijeti da
ovaj nosi štap.
04:50
That's all he's carryingnošenje.
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To je sve što nosi.
04:51
InsteadUmjesto toga of a weaponoružje, just this shepherd'sPastir je staffosoblje,
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Umjesto oružja, samo taj pastirski štap,
04:53
and he sayskaže -- he's insulteduvrijedio --
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i div --uvrijeđen-- kaže
04:55
"Am I a dogpas that you would come to me with sticksštapići?"
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"Zar sam ja pseto te ideš
na me sa štapovima?"
04:59
And the shepherdpastir boydječak takes one of his stoneskamenje
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A mladi pastir vadi jedan od kamena
05:02
out of his pocketdžep, putsstavlja it in his slingremen
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iz svoga džepa, i stavi ga u praćku
05:05
and rollspecivo it around and letsomogućuje it flyletjeti
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nategne i opali,
05:07
and it hitshitovi the giantgigantski right betweenizmeđu the eyesoči --
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te pogodi diva točno između očiju --
05:10
right here, in his mostnajviše vulnerableranjiv spotmjesto --
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točno ovdje, u najslabiju
njegovu točku --
05:12
and he fallsSlapovi down eitherili deadmrtav or unconsciousbez svijesti,
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i ovaj pade mrtav ili onesviješten,
05:15
and the shepherdpastir boydječak runsradi up and takes his swordmač
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i mladi pastir pritrči, uze njegov mač
05:18
and cutsrezovi off his headglava,
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i odsiječe mu glavu,
05:19
and the PhilistinesFilistejci see this and they turnskretanje and they just runtrčanje.
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i Filistejci to vide, okrenu se i počnu bježati.
05:25
And of coursenaravno, the nameime of the giantgigantski is GoliathGolijat
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Naravno, ime diva je Golijat,
05:29
and the nameime of the shepherdpastir boydječak is DavidDavid,
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a mladoga pastira David.
05:32
and the reasonrazlog that storypriča has obsessedopsjednut me
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A razlog zbog kojega me
ova priča zaokupljala,
05:35
over the coursenaravno of writingpisanje my bookrezervirati
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tijekom pisanja ove knjige,
05:36
is that everything I thought I knewznao about that storypriča
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jest što se sve što sam mislio
da o ovoj priči znam
05:39
turnedokrenut out to be wrongpogrešno.
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ispostavilo pogrešnim.
05:42
So DavidDavid, in that storypriča, is supposedtrebala to be the underdoggubitnik, right?
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David je, dakle, u ovoj priči
slabija strana, zar ne?
05:46
In factčinjenica, that termtermin, DavidDavid and GoliathGolijat,
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Zapravo, taj izraz , David i Golijat,
05:48
has enteredušao our languagejezik as a metaphormetafora for
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ušao je u naš govor kao metafora za
05:51
improbableNevjerojatno victoriespobjeda
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nevjerojatnu pobjedu
05:53
by some weakslab partystranka over someonenetko fardaleko strongerjači.
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slabijega nad nekim znatno jačim.
05:56
Now why do we call DavidDavid an underdoggubitnik?
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E sad, zašto Davida
nazivamo slabijim?
05:58
Well, we call him an underdoggubitnik because he's a kiddijete,
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Nazivamo ga tako
zato što je klinac,
06:01
a little kiddijete, and GoliathGolijat is this bigvelika, strongjak giantgigantski.
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klinjo, a Golijat je taj
velik i snažan gorostas.
06:05
We alsotakođer call him an underdoggubitnik
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Nazivamo ga slabijim
06:07
because GoliathGolijat is an experiencediskusan warriorratnik,
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i zato što je Golijat iskusan ratnik,
06:11
and DavidDavid is just a shepherdpastir.
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a David tek pastir.
06:12
But mostnajviše importantlyvažnije, we call him an underdoggubitnik
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Ali, najvažnije, nazivamo ga slabijim
06:15
because all he has is -- it's that GoliathGolijat is outfittedodjevenog with
129
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5010
jer je sve što ima -- Golijat je opremljen
06:20
all of this modernmoderan weaponrynaoružanje,
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2005
svim tim suvremenim naoružanjem,
06:22
this glitteringblještavo coatkaput of armoroklop
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tim blještavim oklopom,
06:24
and a swordmač and a javelinbacanju koplja and a spearkoplje,
132
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mačem, sulicom i kopljem,
06:27
and all DavidDavid has is this slingremen.
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a sve što David ima je praćka.
06:31
Well, let's startpočetak there with the phrasefraza
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Započnimo stoga s izrazom
06:33
"All DavidDavid has is this slingremen,"
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"Sve što David ima je ta praćka."
06:35
because that's the first mistakepogreška that we make.
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jer to je prva pogreška koju činimo.
06:38
In ancientantički warfareratovanje, there are threetri kindsvrste of warriorsratnici.
137
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U drevnom ratovanju
postoje tri vrste ratnika.
06:42
There's cavalrykonjica, menmuškarci on horsebackna konju and with chariotskola.
138
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Postoji konjica - muškarci
na konjima i s kočijama.
06:45
There's heavyteško infantrypješaštvo, whichkoji are footnoga soldiersvojnici,
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Zatim, teško pješaštvo
koje čine pješaci,
06:48
armednaoružani footnoga soldiersvojnici with swordsmačevi and shieldsŠtitovi
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naoružani pješaci
s mačevima i štitovima,
06:51
and some kindljubazan of armoroklop.
141
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i nekom vrstom oklopa.
06:53
And there's artillerytopništvo, and artillerytopništvo are archersStrijelci,
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Na koncu, artiljerija,
koju čine streličari te,
06:56
but, more importantlyvažnije, slingersje ovdje.
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još i važnije, praćkaši.
06:58
And a slingerSlinger is someonenetko who has a leatherkoža pouchtorbica
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Praćkaš je netko
tko ima kožni džepić
07:01
with two long cordsžice attachedprivržen to it,
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pričvršćen za dva duga užeta,
07:04
and they put a projectileprojektil, eitherili a rockstijena or a leaddovesti balllopta,
146
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3202
i u njega stavlja projektil,
stijenu ili olovnu kuglu,
07:07
insideiznutra the pouchtorbica, and they whirlvrtlog it around like this
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i zavrte ga ovako
07:10
and they let one of the cordsžice go,
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te otpuste jedno od užadi,
07:13
and the effectposljedica is to sendposlati the projectileprojektil forwardnaprijed
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i tako odašilju projektil naprijed
07:17
towardsza its targetcilj.
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3305
ka meti.
07:20
That's what DavidDavid has, and it's importantvažno to understandrazumjeti
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Upravo je to ono što David ima,
i važno je razumjeti
07:23
that that slingremen is not a slingshotmala praćka.
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da ta praćka nije praćka
kakvu poznajemo.
07:26
It's not this, right? It's not a child'sdjeteta toyigračka.
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2619
Ne radi se o ovome, razumijete?
To nije dječja igračka.
07:28
It's in factčinjenica an incrediblynevjerojatno devastatingporažavajući weaponoružje.
154
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To je ustvari nevjerojatno
razorno oružje.
07:32
When DavidDavid rollspecivo it around like this,
155
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2976
Kada David to na ovaj način zavrti,
07:35
he's turningtokarenje the slingremen around probablyvjerojatno
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on tu praćku vrti brzinom od vjerojatno
07:38
at sixšest or sevensedam revolutionsrevolucije perpo seconddrugi,
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2672
6 ili 7 okreta u sekundi.
07:41
and that meanssredstva that when the rockstijena is releasedoslobođen,
158
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3845
Znači da kamen, kad je otpušten,
07:45
it's going forwardnaprijed really fastbrzo,
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leti vrlo brzo,
07:47
probablyvjerojatno 35 metersmetara perpo seconddrugi.
160
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1773
vjerojatno oko 35 metara u sekundi.
07:49
That's substantiallybitno fasterbrže than a baseballbejzbol
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3565
To je bitno brže od bejzbolske loptice
07:52
thrownbačen by even the finestnajbolji of baseballbejzbol pitchersbacača.
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koju baca i najvještiji bacač.
07:56
More than that, the stoneskamenje in the ValleyDolina of ElahElah
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Štoviše, kamenje u Dolini Elah
08:00
were not normalnormalan rocksstijene. They were bariumBarij sulphatesulfat,
164
468506
2656
nije bilo obično stijenje.
Radilo se o barijevom sulfatu,
08:03
whichkoji are rocksstijene twicedvaput the densitygustoća of normalnormalan stoneskamenje.
165
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3319
a takvo je kamenje dvaput
gušće od običnoga.
08:06
If you do the calculationsizračuni on the ballisticsBalistika,
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Napravite li neke balističke proračune
08:09
on the stoppingzaustavljanje powervlast of the rockstijena firedotkaz from David'sDavid je slingremen,
167
477118
3884
o zaustavnoj sili kamena
ispaljenog iz Davidove praćke,
08:13
it's roughlygrubo equaljednak to the stoppingzaustavljanje powervlast
168
481002
2321
ona je otprilike jednaka
zaustavnoj sili
08:15
of a [.45 caliberkalibar] handgunpištolj.
169
483323
3557
metka ispaljenog iz
45-milimetarskog pištolja.
08:18
This is an incrediblynevjerojatno devastatingporažavajući weaponoružje.
170
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2994
To je nevjerojatno razorno oružje.
08:21
AccuracyTočnost, we know from historicalpovijesni recordsploče
171
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4598
Preciznost, iz povijesnih zapisa znamo
08:26
that slingersje ovdje -- experiencediskusan slingersje ovdje could hithit
172
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4498
da su iskusni praćkaši mogli pogoditi,
08:30
and maimosakatiti or even killubiti a targetcilj at distancesudaljenosti of up to 200 yardsdvorišta.
173
498970
6023
ozlijediti, pa čak i ubiti na
udaljenostima i do 200 metara.
08:36
From medievalsrednjovjekovni tapestriestapiserije, we know that slingersje ovdje
174
504993
2970
Na srednjovjekovnim tapiserijama
vidimo da su praćkaši
08:39
were capablesposoban of hittingudaranje birdsptice in flightlet.
175
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2358
bili kadri pogoditi ptice u letu.
08:42
They were incrediblynevjerojatno accuratetočan.
176
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2434
Bili su iznimno precizni.
08:44
When DavidDavid lineslinije up -- and he's not 200 yardsdvorišta away from GoliathGolijat,
177
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3557
Kad se David postavi nasuprot Golijatu,
i to ne na 200 metara od Golijata,
08:48
he's quitedosta closeblizu to GoliathGolijat --
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1609
prilično mu je blizu --
08:49
when he lineslinije up and firespožari that thing at GoliathGolijat,
179
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3415
kad mu se suprotstavi i ispali
taj kamen na Golijata,
08:53
he has everysvaki intentionnamjera and everysvaki expectationočekivanja
180
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on je odlučan u namjeri i očekuje
08:56
of beingbiće ableu stanju to hithit GoliathGolijat at his mostnajviše vulnerableranjiv spotmjesto
181
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2703
da će pogoditi Golijata u
njegovu najslabiju točku
08:59
betweenizmeđu his eyesoči.
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1328
između njegovih očiju.
09:00
If you go back over the historypovijest of ancientantički warfareratovanje,
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2016
Osvrnete li se na povijest
drevnog ratovanja,
09:02
you will find time and time again
184
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2812
iznova ćete nailaziti na podatak
09:05
that slingersje ovdje were the decisiveodlučujući factorfaktor againstprotiv infantrypješaštvo
185
533257
4003
da su praćkaši bili odlučan
čimbenik u srazu s pješaštvom
09:09
in one kindljubazan of battlebitka or anotherjoš.
186
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5025
o kakvoj se god bitci radilo.
09:14
So what's GoliathGolijat? He's heavyteško infantrypješaštvo,
187
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Što je onda Golijat?
On je teško pješaštvo,
09:18
and his expectationočekivanja when he challengesizazovi the IsraelitesIzraelci to a dueldvoboj
188
546181
5199
i on, pozivajući Izraelce na dvoboj, očekuje
09:23
is that he's going to be fightingborba anotherjoš heavyteško infantrymanPješak.
189
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3855
da će se boriti s drugim
teškim pješakom.
09:27
When he sayskaže, "Come to me that I mightmoć
190
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2171
Kad on kaže:
"Dođi k meni, da dam
09:29
feedstočna hrana your fleshmeso to the birdsptice of the heavensnebo and the beastszvijeri of the fieldpolje,"
191
557406
2952
tvoje meso pticama nebeskim
i zvijerima zemaljskim!",
09:32
the keyključ phrasefraza is "Come to me."
192
560358
2000
ključan je izraz: "Dođi k meni"
09:34
Come up to me because we're going to fightborba,
193
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2138
Dođi k meni, jer ćemo se boriti,
09:36
handruka to handruka, like this.
194
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1711
prsa o prsa, ovako.
09:38
SaulŠaul has the sameisti expectationočekivanja.
195
566207
2128
Šaul očekuje isto.
09:40
DavidDavid sayskaže, "I want to fightborba GoliathGolijat,"
196
568335
2359
David kaže: "Ja se želim boriti s Golijatom."
09:42
and SaulŠaul triespokušava to give him his armoroklop,
197
570694
1821
i Šaul mu nastoji dati svoj oklop
09:44
because SaulŠaul is thinkingmišljenje, "Oh, when you say 'fight' borba GoliathGolijat,'
198
572515
2727
jer i sam misli: "O, kad kažeš
'boriti se s Golijatom',
09:47
you mean 'fight' borba him in hand-to-handprsa u prsa combatborba,'
199
575242
3267
ti misliš 'boriti se s njime
u borbi prsa o prsa',
09:50
infantrypješaštvo on infantrypješaštvo."
200
578509
2188
pješak protiv pješaka."
09:52
But DavidDavid has absolutelyapsolutno no expectationočekivanja.
201
580697
2974
Međutim, David uopće ništa ne očekuje.
09:55
He's not going to fightborba him that way. Why would he?
202
583671
2551
On se ne kani tako boriti s njime.
Zašto i bi?
09:58
He's a shepherdpastir. He's spentpotrošen his entirečitav careerkarijera
203
586222
3008
On je pastir.
Čitavu je svoju karijeru proveo
10:01
usingkoristeći a slingremen to defendbraniti his flockstado againstprotiv lionslavovi and wolvesVukovi.
204
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4213
koristeći praćku kako bi svoje stado
zaštitio od lavova i vukova.
10:05
That's where his strengthsnaga lieslaži.
205
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1750
U tome leži njegova snaga.
10:07
So here he is, this shepherdpastir, experiencediskusan
206
595193
2532
Imamo, dakle, njega,
tog pastira vještog
10:09
in the use of a devastatingporažavajući weaponoružje,
207
597725
2039
u korištenju razornog oružja,
10:11
up againstprotiv this lumberinguletiš giantgigantski
208
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2394
nasuprot ovom nezgrapnom gorostasu
10:14
weighedtežio je down by a hundredstotina poundsfunti of armoroklop
209
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3300
natovarenom s pedeset kilograma oklopa
10:17
and these incrediblynevjerojatno heavyteško weaponsoružje
210
605458
1501
i tim nevjerojatno teškim oružjem
10:18
that are usefulkoristan only in short-rangekratkog dometa combatborba.
211
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upotrebljivim tek u bliskoj borbi.
10:22
GoliathGolijat is a sittingsjedenje duckpatka. He doesn't have a chanceprilika.
212
610056
4737
Golijat je osuđen na poraz.
On nema izgleda.
10:26
So why do we keep callingzvanje DavidDavid an underdoggubitnik,
213
614793
2806
Pa zašto onda ustrajemo u
nazivanju Davida slabijim,
10:29
and why do we keep referringkoji se odnosi to his victorypobjeda as improbableNevjerojatno?
214
617599
5824
i zašto neprestano njegovu pobjedu
nazivamo nevjerojatnom?
10:35
There's a seconddrugi piecekomad of this that's importantvažno.
215
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2840
Postoji drugi element koji je ovdje važan.
10:38
It's not just that we misunderstandpogrešno razumjeti DavidDavid
216
626263
3398
Ne samo da pogrešno doživljavamo Davida
10:41
and his choiceizbor of weaponrynaoružanje.
217
629661
1905
i njegov odabir oružja.
10:43
It's alsotakođer that we profoundlyduboko misunderstandpogrešno razumjeti GoliathGolijat.
218
631566
3339
Mi duboko pogrešno
doživljavamo i Golijata.
10:46
GoliathGolijat is not what he seemsčini se to be.
219
634905
3234
Golijat nije onaj kakvim se čini.
10:50
There's all kindsvrste of hintsSavjeti of this in the BiblicalBiblijski texttekst,
220
638139
3988
Niz je nagovještaja ovoga
u biblijskom tekstu,
10:54
things that are in retrospectretrospektivi quitedosta puzzlingzagonetan
221
642127
2805
stvari koje su, osvrnemo li se,
prilično zbunjujuće
10:56
and don't squarekvadrat with his imageslika as this mightymoćni warriorratnik.
222
644932
3777
i ne odgovaraju predodžbi
njega kao moćnog ratnika.
11:00
So to beginpočeti with, the BibleBiblija sayskaže that GoliathGolijat
223
648709
3377
Za početak, Biblija
kaže da Golijata
11:04
is led ontona the valleydolina floorkat by an attendantpolaznik.
224
652086
3965
do dna doline dovodi sluga.
11:08
Now that is weirdčudan, right?
225
656051
2209
Čudno, zar ne?
11:10
Here is this mightymoćni warriorratnik
226
658260
2130
Imamo tog moćnog ratnika koji
11:12
challengingizazovno the IsraelitesIzraelci to one-on-onejedan na jedan combatborba.
227
660390
2807
izaziva Izraelce na borbu jedan-na-jedan.
11:15
Why is he beingbiće led by the handruka
228
663197
2712
Zašto ga neki mladić
11:17
by some youngmladi boydječak, presumablyvjerojatno,
229
665909
3050
vodi za ruku
11:20
to the pointtočka of combatborba?
230
668959
2462
do mjesta gdje će se boriti?
11:23
SecondlyKao drugo, the BibleBiblija storypriča makesmarke specialposeban noteBilješka
231
671421
4354
Nadalje, u biblijskoj se priči
posebno naglašava
11:27
of how slowlypolako GoliathGolijat movespotezi,
232
675775
3089
koliko se sporo Golijat kreće,
11:30
anotherjoš oddneparan thing to say when you're describingopisujući
233
678864
2026
još jedan neobičan detalj
za istaknuti pri opisivanju
11:32
the mightiestnajmoćniji warriorratnik knownznan to man at that pointtočka.
234
680890
4050
najmoćnijeg ratnika toga doba.
11:36
And then there's this wholečitav weirdčudan thing
235
684940
1823
Konačno, tu je i čitava ta priča
11:38
about how long it takes GoliathGolijat to reactreagirati
236
686763
3812
o tome koliko je puno vremena
Golijatu potrebno da reagira
11:42
to the sightvid of DavidDavid.
237
690575
1996
pošto ugleda Davida.
11:44
So David'sDavid je comingdolazak down the mountainplanina,
238
692571
2778
David se, dakle, spušta niz planinu
11:47
and he's clearlyjasno not preparingpripremi for hand-to-handprsa u prsa combatborba.
239
695349
3937
i očigledno se ne priprema
za borbu prsa o prsa.
11:51
There is nothing about him that sayskaže,
240
699286
1968
Ništa na njemu ne govori:
11:53
"I am about to fightborba you like this."
241
701254
2034
"Borit ću se s tobom ovako."
11:55
He's not even carryingnošenje a swordmač.
242
703288
1731
Ne nosi niti mač.
11:57
Why does GoliathGolijat not reactreagirati to that?
243
705019
2682
Zašto Golijat na to ne reagira?
11:59
It's as if he's obliviousnesvjesni to what's going on that day.
244
707701
4228
Kao da ne primjećuje
što se zbiva toga dana.
12:03
And then there's that strangečudan commentkomentar he makesmarke to DavidDavid:
245
711929
3947
Tu je i onaj čudan komentar
kojeg upućuje Davidu:
12:07
"Am I a dogpas that you should come to me with sticksštapići?"
246
715876
4295
"Zar sam ja pseto te
ideš na me sa štapovima?"
12:12
SticksŠtapići? DavidDavid only has one stickštap.
247
720171
3823
Štapovima?
David ima svega jedan štap.
12:15
Well, it turnsokreti out that there's been a great dealdogovor
248
723994
2259
Čini se da se, tijekom godina,
12:18
of speculationspekulacija withinunutar the medicalmedicinski communityzajednica over the yearsgodina
249
726253
3041
u medicinskoj zajednici podosta špekuliralo
12:21
about whetherda li there is something
250
729294
2526
o tome ima li možda Golijat
12:23
fundamentallyfundamentalno wrongpogrešno with GoliathGolijat,
251
731820
2889
kakvu bitnu slabost.
12:26
an attemptpokušaj to make senseosjećaj of all of those apparentOčito anomaliesanomalije.
252
734709
3409
Pokušaj je to da se nekako
obrazlože sve te očite anomalije.
12:30
There have been manymnogi articlesčlanci writtennapisan.
253
738118
1162
Mnogo je članaka objavljeno.
12:31
The first one was in 1960 in the IndianaIndiana MedicalMedicinski JournalČasopis,
254
739280
3994
Prvi je bio onaj 1960., u
Indiana Medical Journal,
12:35
and it startedpočeo a chainlanac of speculationspekulacija
255
743274
2355
s kojime su započela nagađanja
12:37
that startspočinje with an explanationobrazloženje for Goliath'sGolijat je heightvisina.
256
745629
3123
koja započinju s objašnjenjem
Golijatove visine.
12:40
So GoliathGolijat is headglava and shouldersramena aboveiznad
257
748752
2923
Golijat je za glavu i ramena viši
12:43
all of his peersvršnjaka in that eradoba,
258
751675
2162
od svih ratnika toga doba.
12:45
and usuallyobično when someonenetko is that fardaleko out of the normnorma,
259
753837
3982
Kad je netko toliko izvan prosjeka,
12:49
there's an explanationobrazloženje for it.
260
757819
1597
obično za to postoji neko objašnjenje.
12:51
So the mostnajviše commonzajednička formoblik of giantismgiantism
261
759416
3233
Najuobičajeniji oblik gigantizma
12:54
is a conditionstanje calledzvao acromegalysimptomima akromegalije,
262
762649
2735
stanje je koje nazivamo akromegalija,
12:57
and acromegalysimptomima akromegalije is causedizazvan by a benignbenigni tumortumor
263
765384
2903
a nju uzrokuje dobroćudni tumor
13:00
on your pituitaryhipofiza glandžlijezda
264
768287
2503
hipofize, koji pak uzrokuje
13:02
that causesuzroci an overproductionhiperprodukcija of humanljudski growthrast hormonehormon.
265
770790
2716
prekomjernu proizvodnju ljudskog hormona rasta.
13:05
And throughoutkroz historypovijest, manymnogi of the mostnajviše famouspoznat giantsdivovi
266
773506
3559
Mnogi od najčuvenijih gorostasa u povijesti
13:09
have all had acromegalysimptomima akromegalije.
267
777065
1769
bolovali su od akromegalije.
13:10
So the tallestNajviša personosoba of all time
268
778834
2064
Najviša osoba svih vremena
13:12
was a guy namedpod nazivom RobertRobert WadlowWadlow
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bio je Robert Wadlow,
mladić koji je
13:14
who was still growingrastući when he diedumro at the agedob of 24
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još uvijek rastao i kad je u 24. godini umro,
13:17
and he was 8 footnoga 11.
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bio je visok 2.72.
13:20
He had acromegalysimptomima akromegalije.
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Bolovao je od akromegalije.
13:21
Do you rememberzapamtiti the wrestlerhrvač AndrAndreé the GiantDiv?
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Sjećate li se hrvača
Gorostasnog Andrea?
13:24
FamousPoznati. He had acromegalysimptomima akromegalije.
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Čuven.
Bolovao je od akromegalije.
13:26
There's even speculationspekulacija that AbrahamAbraham LincolnLincoln had acromegalysimptomima akromegalije.
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Nagađa se kako je čak i Abraham
Lincoln bolovao od akromegalije.
13:30
AnyoneBilo tko who'stko je unusuallyneobično tallvisok,
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Svaki slučaj neuobičajene visine
13:31
that's the first explanationobrazloženje we come up with.
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najprije objašnjavamo na taj način.
13:34
And acromegalysimptomima akromegalije has a very distinctizrazit setset of sidestrana effectsefekti
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Akromegalija ima niz vrlo
karakterističnih nuspojava
13:38
associatedpovezan with it,
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koje se uz nju vežu,
13:39
principallyprvenstveno havingima to do with visionvizija.
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a načelno se tiču vida.
13:43
The pituitaryhipofiza tumortumor, as it growsraste,
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Tumor hipofize, dok raste,
13:46
oftenčesto startspočinje to compressoblog the visualvidni nervesživci in your brainmozak,
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često počinje pritiskati
vidne živce u mozgu,
13:50
with the resultproizlaziti that people with acromegalysimptomima akromegalije
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s posljedicom da ljudi s akromegalijom
13:53
have eitherili doubledvostruko visionvizija or they are profoundlyduboko nearsightedkratkovidna.
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vide dvostruke slike ili su izrazito kratkovidni.
13:58
So when people have startedpočeo to speculatenagađati
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Kad su ljudi počeli spekulirati
14:01
about what mightmoć have been wrongpogrešno with GoliathGolijat,
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o tome što se moglo dogoditi Golijatu,
14:04
they'vešto ga do said, "Wait a minuteminuta,
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rekli su: "Čekaj malo,
14:05
he looksizgled and soundszvukovi an awfulgrozan lot like someonenetko
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on djeluje i zvuči silno nalik nekome
14:08
who has acromegalysimptomima akromegalije."
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tko boluje od akromegalije."
14:10
And that would alsotakođer explainobjasniti so much of what was strangečudan
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Time se, također, može objasniti
toliko toga neobičnoga
14:12
about his behaviorponašanje that day.
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u njegovu ponašanju toga dana.
14:15
Why does he movepotez so slowlypolako
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Zašto se toliko sporo kreće
14:16
and have to be escortedpratnjom down into the valleydolina floorkat
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i zašto ga do dna doline treba otpratiti
14:20
by an attendantpolaznik?
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njegov pomoćnik?
14:21
Because he can't make his way on his ownvlastiti.
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Zato što on to sam nije u stanju.
14:24
Why is he so strangelyčudno obliviousnesvjesni to DavidDavid
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Zašto on toliko neobično ne mari za Davida
14:28
that he doesn't understandrazumjeti that David'sDavid je not going to fightborba him
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pa i ne razumije da mu se
David neće suprotstaviti
14:30
untildo the very last momenttrenutak?
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sve do posljednjeg trenutka?
14:32
Because he can't see him.
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Jer ga on ne može vidjeti.
14:35
When he sayskaže, "Come to me that I mightmoć feedstočna hrana your fleshmeso
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Kad on kaže: "Dođi k meni,
da dam tvoje meso
14:38
to the birdsptice of the heavensnebo and the beastszvijeri of the fieldpolje,"
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pticama nebeskim i
zvijerima zemaljskim",
14:41
the phrasefraza "come to me" is a hintsavjet alsotakođer of his vulnerabilityranjivost.
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izraz "dođi k meni" nagovještaj je
njegove ranjivosti.
14:45
Come to me because I can't see you.
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"Dođi k meni" jer te ja ne mogu vidjeti.
14:48
And then there's, "Am I a dogpas that you should come to me with sticksštapići?"
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A potom: "Zar sam ja pseto
te ideš na me sa štapovima?"
14:54
He seesvidi two sticksštapići when DavidDavid has only one.
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On vidi dva štapa iako
David drži u ruci samo jedan.
14:59
So the IsraelitesIzraelci up on the mountainplanina ridgegreben
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I tako su ga Izraelci,
promatrajući ga odozgo,
15:02
looking down on him thought he was
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s planinskog sedla, smatrali
15:04
this extraordinarilyizvanredno powerfulsnažan foeneprijatelj.
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izvanredno moćnim protivnikom.
15:07
What they didn't understandrazumjeti was that
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1976
Ono što oni nisu razumjeli jest da je
15:09
the very thing that was the sourceizvor of his apparentOčito strengthsnaga
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upravo ono što je izvor njegove
očigledne snage
15:12
was alsotakođer the sourceizvor of his greatestnajveći weaknessslabost.
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bilo ujedno i izvor
njegove najveće slabosti.
15:16
And there is, I think, in that,
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Mislim da se u tome nalazi
15:18
a very importantvažno lessonlekcija for all of us.
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vrlo važna pouka za sve nas.
15:21
GiantsDivovi are not as strongjak and powerfulsnažan as they seemčiniti se.
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Divovi nisu tako snažni
i moćni kakvima se čine.
15:25
And sometimesponekad the shepherdpastir boydječak has a slingremen in his pocketdžep.
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A pastirčić katkad ima
praćku u svom džepu.
15:29
Thank you.
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Hvala vam.
15:30
(ApplausePljesak)
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(Pljesak)

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ABOUT THE SPEAKER
Malcolm Gladwell - Writer
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

Why you should listen

Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters -- a sort of pop-R&D gumshoe -- and for that has become a star lecturer and bestselling author.

Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorker sheds new light on the Flynn effect -- the decades-spanning rise in I.Q. scores.

Gladwell has written four books. The Tipping Point, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while Blink examines the unconscious processes that allow the mind to "thin slice" reality -- and make decisions in the blink of an eye. His third book, Outliers, questions the inevitabilities of success and identifies the relation of success to nature versus nurture. The newest work, What the Dog Saw and Other Adventures, is an anthology of his New Yorker contributions. 

He says: "There is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess."
 

More profile about the speaker
Malcolm Gladwell | Speaker | TED.com

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