TED2015
Chris Milk: How virtual reality can create the ultimate empathy machine
Chris Milk: Kako virtualna stvarnost može stvoriti ultimativni stroj za empatiju
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Chris Milk koristi najnoviju tehnologiju za stvaranje zadivljujućih filmova koji opčinjuju i pružaju užitak. Za Milka je ljudska priča pokretačka sila iza svega što radi. U ovom kratkom, šarmantnom govoru, pokazuje neke od svojih suradnji sa glazbenicima uključujući Kanyea Westa i Arcade Fire, te opisuje svoje posljednje, začuđujuće eksperimente sa virtualnom stvarnošću.
Chris Milk - Immersive storyteller
Working at the frontiers of interactive technology, Chris Milk stretches virtual reality into a new canvas for storytelling. Full bio
Working at the frontiers of interactive technology, Chris Milk stretches virtual reality into a new canvas for storytelling. Full bio
Double-click the English transcript below to play the video.
00:13
Virtual reality started for me
in sort of an unusual place.
in sort of an unusual place.
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Počeo sam se zanimati za virtualnu
stvarnost na prilično neobičnom mjestu.
stvarnost na prilično neobičnom mjestu.
00:18
It was the 1970s.
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Bilo je to u 1970-tima.
00:21
I got into the field very young:
I was seven years old.
I was seven years old.
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Ušao sam u struku vrlo mlad:
bio sam sedam godina.
bio sam sedam godina.
00:24
And the tool that I used
to access virtual reality
to access virtual reality
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A oprema koju sam koristio da bi
pristupio virtualnoj stvarnosti
pristupio virtualnoj stvarnosti
00:29
was the Evel Knievel stunt cycle.
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je bio Evel Knievel kaskaderski motocikl.
00:32
This is a commercial for
that particular item:
that particular item:
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Ovo je bila reklama za taj predmet:
00:35
(Video) Voice-over: What a jump!
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(Video) Koji skok!
00:36
Evel's riding the amazing stunt cycle.
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Evel vozi nevjerojatni kaskaderski
motocikl.
motocikl.
00:38
That gyro-power sends him
over 100 feet at top speed.
over 100 feet at top speed.
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Ta snaga ga šalje preko 30 m
pri najvećoj brzini.
pri najvećoj brzini.
00:41
Chris Milk: So this was my joy back then.
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Chris Milk: To me je uduševljavalo tada.
00:43
I rode this motorcycle everywhere.
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Vozio sam taj motocikl svugdje.
00:46
And I was there with Evel Knievel; we
jumped the Snake River Canyon together.
jumped the Snake River Canyon together.
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Bio sam tamo sa Evel Knievelom;
preskočili smo Snake River kanjon zajedno.
preskočili smo Snake River kanjon zajedno.
00:50
I wanted the rocket.
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Želio sam raketu.
00:52
I never got the rocket,
I only got the motorcycle.
I only got the motorcycle.
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Nikad nisam dobio raketu,
dobio sam samo motocikl.
dobio sam samo motocikl.
00:57
I felt so connected to this world.
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Osjećao sam se tako povezanim
sa tim svijetom.
sa tim svijetom.
01:00
I didn't want to be a storyteller
when I grew up, I wanted to be stuntman.
when I grew up, I wanted to be stuntman.
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Nisam želio pričati priče
kad odrastem, želio sam biti kaskader.
kad odrastem, želio sam biti kaskader.
01:04
I was there. Evel Knievel was my friend.
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Bio sam tamo.
Evel Knievel je bio moj prijatelj.
Evel Knievel je bio moj prijatelj.
01:07
I had so much empathy for him.
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Imao sam toliko empatije za njega
01:10
But it didn't work out. (Laughter)
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Ali nije uspjelo.
(Smijeh)
(Smijeh)
01:13
I went to art school.
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Otišao sam u umjetničku školu.
01:15
I started making music videos.
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Počeo sam raditi glazbene spotove.
01:17
And this is one of the early
music videos that I made:
music videos that I made:
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A ovo je jedan od najranijih spotova
koje sam napravio:
koje sam napravio:
01:20
(Music: "Touch the Sky" by Kanye West)
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(Glazba: "Touch the Sky" - Kanye West)
01:26
CM: You may notice
some slight similarities here.
some slight similarities here.
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CM: Možete primjetiti neke male sličnosti
ovdje.
ovdje.
01:30
(Laughter)
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(Smijeh)
01:31
And I got that rocket.
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I dobio sam tu raketu.
01:34
(Laughter)
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(Smijeh)
01:37
So, now I'm a filmmaker,
or, the beginning of a filmmaker,
or, the beginning of a filmmaker,
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Dakle, sada sam redatelj,
ili, počinjem biti redatelj,
ili, počinjem biti redatelj,
01:41
and I started using the tools that are
available to me as a filmmaker
available to me as a filmmaker
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i počinjem koristiti alate koji su
mi dostupni kao redatelju
mi dostupni kao redatelju
01:45
to try to tell the most compelling stories
that I can to an audience.
that I can to an audience.
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da bi ispričao publici najneodoljivije
priče koje mogu.
priče koje mogu.
01:49
And film is this incredible medium
that allows us to feel empathy
that allows us to feel empathy
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A film je taj nevjerojatni medij
koji nam omogućava da osjećamo empatiju
koji nam omogućava da osjećamo empatiju
01:52
for people that are very different than us
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za ljude koji su veoma različiti od nas
01:55
and worlds completely
foreign from our own.
foreign from our own.
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i svjetove koji su nam potpuno strani.
01:57
Unfortunately,
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Nažalost,
01:58
Evel Knievel did not feel the same
empathy for us that we felt for him,
empathy for us that we felt for him,
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Evel Knievel nije osjećao jednaku empatiju
prema nama kao mi prema njemu,
prema nama kao mi prema njemu,
02:03
and he sued us for this video --
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i tužio nas je zbog ovog spota --
02:06
(Laughter) --
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(Smijeh) --
02:08
shortly thereafter.
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ubrzo nakon toga.
02:10
On the upside, the man
that I worshipped as a child,
that I worshipped as a child,
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S vedrije strane, čovjek kojeg
sam obožavao kao dijete,
sam obožavao kao dijete,
02:14
the man that I wanted
to become as an adult,
to become as an adult,
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čovjek kakav sam želio postati
kad odrastem,
kad odrastem,
02:18
I was finally able to get his autograph.
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napokon sam uspio dobiti njegov autogram.
02:22
(Applause)
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(Pljesak)
02:29
Let's talk about film now.
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Pričajmo sad o filmu.
02:34
Film, it's an incredible medium,
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Film, nevjerojatan medij,
02:37
but essentially, it's the same
now as it was then.
now as it was then.
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ali u suštini je isti danas
kakav je bio i tada.
kakav je bio i tada.
02:41
It's a group of rectangles that are
played in a sequence.
played in a sequence.
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To je grupa pravokutnika koji se
prikazuju u nizu.
prikazuju u nizu.
02:44
And we've done incredible things
with those rectangles.
with those rectangles.
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Napravili smo nevjerojatne stvari pomoću
tih pravokutnika.
tih pravokutnika.
02:48
But I started thinking about,
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No, počeo sam razmišljati,
02:51
is there a way that I can use modern
and developing technologies
and developing technologies
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postoji li način da iskoristim moderne
i tehnologije u razvoju
i tehnologije u razvoju
02:55
to tell stories in different ways
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da pričam priče na drukčiji način
02:57
and tell different kinds of stories
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i da pričam drukčije vrste priča
02:59
that maybe I couldn't tell using
the traditional tools of filmmaking
the traditional tools of filmmaking
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koje možda ne bih mogao koristeći
tradicionalne alate redateljstva
tradicionalne alate redateljstva
03:03
that we've been using for 100 years?
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koje koristimo već 100 godina?
03:05
So I started experimenting,
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Tako sam počeo eksperimentirati,
03:08
and what I was trying to do was
to build the ultimate empathy machine.
to build the ultimate empathy machine.
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a ono što sam pokušavao je
da napravim konačni stroj za empatiju.
da napravim konačni stroj za empatiju.
03:15
And here's one of the early experiments:
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Evo jednog od ranijih eksperimenata:
03:17
(Music)
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(Glazba)
03:20
So this is called
"The Wilderness Downtown."
"The Wilderness Downtown."
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Ovo se zove
"Divljina niz cestu"
"Divljina niz cestu"
03:22
It was a collaboration with Arcade Fire.
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U suradnji sa Arcade Fireom.
03:24
It asked you to put in the address
where you grew up at the beginning of it.
where you grew up at the beginning of it.
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Traži da uneseš adresu gdje si odrastao
na početku.
na početku.
03:28
It's a website.
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To je web stranica.
03:29
And out of it starts growing these little
boxes with different browser windows.
boxes with different browser windows.
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Tada se počnu pojavljivati ovi mali
okviri sa različitim prozorima.
okviri sa različitim prozorima.
03:34
And you see this teenager
running down a street,
running down a street,
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Vidite tog tinejdžera kako trči niz ulicu,
03:36
and then you see Google Street View
and Google Maps imagery
and Google Maps imagery
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a onda vidite Google Street prikaz i
Google Maps slike
Google Maps slike
03:39
and you realize the street
he's running down is yours.
he's running down is yours.
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i primjetite da ulica kojom trči je
vaša ulica.
vaša ulica.
03:41
And when he stops in front of a house,
he stops in front of your house.
he stops in front of your house.
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A kada se zaustavi ispred kuće,
to je vaša kuća.
to je vaša kuća.
03:47
And this was great, and I saw people
having an even deeper emotional reaction
having an even deeper emotional reaction
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Ovo je bilo super, vidio sam da ljudi
imaju dublju emocionalnu reakciju
imaju dublju emocionalnu reakciju
03:51
to this than the things that
I had made in rectangles.
I had made in rectangles.
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na ovo nego na stvari koje sam
radio sa pravokutnicima.
radio sa pravokutnicima.
03:54
And I'm essentially taking
a piece of your history
a piece of your history
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U suštini uzimam dio vaše povijesti
03:58
and putting it inside
the framing of the story.
the framing of the story.
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i stavljam unutar
uokvirene priče.
uokvirene priče.
04:01
But then I started thinking,
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No, onda sam počeo razmišljati,
04:03
okay, well that's a part of you,
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OK, to je dio vas,
04:05
but how do I put all of you
inside of the frame?
inside of the frame?
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no kako da vas sve stavim unutar
kadra?
kadra?
04:10
So to do that, I started
making art installations.
making art installations.
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Da bi to napravio, počeo sam
raditi umjetničke instalacije.
raditi umjetničke instalacije.
04:13
And this is one called
"The Treachery of Sanctuary."
"The Treachery of Sanctuary."
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Ova se naziva
"Izdaja utočišta."
"Izdaja utočišta."
04:16
It's a triptych. I'm going to show
you the third panel.
you the third panel.
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Ovo je triptih, pokazat ću vam
treći panel.
treći panel.
04:19
(Music)
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(Glazba)
04:43
So now I've got you inside of the frame,
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Sada sam vas stavio unutar kadra,
04:46
and I saw people having even more
visceral emotional reactions
visceral emotional reactions
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i vidio sam da ljudi imaju još viscelarniju
emocionalnu reakciju
emocionalnu reakciju
04:51
to this work than the previous one.
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na ovo djelo nego na prethodno.
04:54
But then I started thinking about frames,
and what do they represent?
and what do they represent?
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Onda sam počeo razmišljati o kadrovima,
i što oni predstavljaju?
i što oni predstavljaju?
04:58
And a frame is just a window.
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Kadar je samo prozor.
05:00
I mean, all the media that we watch --
television, cinema --
television, cinema --
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Mislim, svi mediji koje gledamo --
televizija, kino --
televizija, kino --
05:03
they're these windows into
these other worlds.
these other worlds.
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oni su prozori u ove druge svijetove.
05:05
And I thought, well, great.
I got you in a frame.
I got you in a frame.
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I mislio sam, dakle, super.
Stavio sam vas u kadar.
Stavio sam vas u kadar.
05:08
But I don't want you in the frame,
I don't want you in the window,
I don't want you in the window,
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Ali ne želim vas u kadru,
ne želim vas u prozoru,
ne želim vas u prozoru,
05:11
I want you through the window,
I want you on the other side,
I want you on the other side,
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želim da prođete kroz prozor,
želim vas na drugoj strani,
želim vas na drugoj strani,
05:14
in the world, inhabiting the world.
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u tom svijetu, da nastanjujete taj svijet.
05:18
So that leads me back to virtual reality.
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Tako da sam se vratio virtualnoj stvarnosti.
05:21
Let's talk about virtual reality.
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Pričajmo sad o virtualnoj stvarnosti.
05:24
Unfortunately,
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Nažalost,
05:25
talking about virtual reality
is like dancing about architecture.
is like dancing about architecture.
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pričati o virtualnoj stvarnosti
je kao plesati o arhitekturi.
je kao plesati o arhitekturi.
05:30
And this is actually someone dancing
about architecture in virtual reality.
about architecture in virtual reality.
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A ovo je zaista netko pleše
o arhitekturi u virtualnoj stvarnosti.
o arhitekturi u virtualnoj stvarnosti.
05:37
(Laughter)
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(Smijeh)
05:39
So, it's difficult to explain.
Why is it difficult to explain?
Why is it difficult to explain?
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Teško je objasniti.
Zašto je teško objasniti?
Zašto je teško objasniti?
05:43
It's difficult because it's a very
experiential medium.
experiential medium.
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Teško je jer je to veoma
iskustven medij.
iskustven medij.
05:46
You feel your way inside of it.
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Osjećate svoj put unutar toga.
05:48
It's a machine, but inside of it,
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To je stroj, ali unutra,
05:50
it feels like real life,
it feels like truth.
it feels like truth.
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osjećaj je stvaran, istinit.
05:53
And you feel present in the world
that you're inside
that you're inside
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Osjećate se prisutno u svijetu u kojem ste
05:56
and you feel present with the people
that you're inside of it with.
that you're inside of it with.
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i osjećate se prisutno sa ljudima
s kojima se unutra.
s kojima se unutra.
05:59
So, I'm going to show you a demo
of a virtual reality film:
of a virtual reality film:
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Pokazat ću vam demo
filma virtualne stvarnosti:
filma virtualne stvarnosti:
06:03
a full-screen version of
all the information
all the information
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verzija punog zaslona svih informacija
06:06
that we capture when
we shoot virtual reality.
we shoot virtual reality.
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koje možemo zabilježiti dok snimamo
virtualnu stvarnost.
virtualnu stvarnost.
06:08
So we're shooting in every direction.
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Snimamo u svim smjerovima.
06:10
This is a camera system that we built
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Ovo je kamera sustav koji smo sagradili
06:12
that has 3D cameras that look
in every direction
in every direction
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koji ima 3D kamere koje gledaju
u svakom smjeru
u svakom smjeru
06:15
and binaural microphones
that face in every direction.
that face in every direction.
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i binauralni mikrofoni okrenuti
u svim smjerovima.
u svim smjerovima.
06:17
We take this and we build, basically,
a sphere of a world that you inhabit.
a sphere of a world that you inhabit.
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Uzeli smo ovo i, u principu,
napravili sferu svjeta u kojem obitavate.
napravili sferu svjeta u kojem obitavate.
06:23
So what I'm going to show you
is not a view into the world,
is not a view into the world,
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Tako da ono što ću vam pokazati nije
pogled u svijet,
pogled u svijet,
06:26
it's basically the whole world
stretched into a rectangle.
stretched into a rectangle.
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već cijeli svijet rastegnut u
pravokutnik.
pravokutnik.
06:30
So this film is called
"Clouds Over Sidra,"
"Clouds Over Sidra,"
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Ovaj film se zove
"Oblaci iznad Sidre",
"Oblaci iznad Sidre",
06:33
and it was made in conjunction with
our virtual reality company called VRSE
our virtual reality company called VRSE
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i napravljen je vezi sa tvrtkom koja se
bavi virtualnom stvarnošću imena VRSE
bavi virtualnom stvarnošću imena VRSE
06:37
and the United Nations,
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i Ujedinjenim narodima,
06:39
and a co-collaborator named Gabo Arora.
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i suradnikom imena Gabo Arora.
06:42
And we went to a Syrian refugee camp
in Jordan in December
in Jordan in December
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Otišli smo u Sirijski kamp za izbjeglice
u Jordan u prosincu
u Jordan u prosincu
06:46
and shot the story of a 12-year-old
girl there named Sidra.
girl there named Sidra.
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i snimili priču dvanaestogodišnje
djevojčice pod imenom Sidra.
djevojčice pod imenom Sidra.
06:50
And she and her family fled Syria
through the desert into Jordan
through the desert into Jordan
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Ona i njena obitelj su pobjegli iz Sirije
preko pustinje u Jordan
preko pustinje u Jordan
06:54
and she's been living in this
camp for the last year and a half.
camp for the last year and a half.
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i živi u tom kampu zadnjih godinu i pol.
07:00
(Video) Sidra: My name is Sidra.
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(Video) Sidra: Moje ime je Sidra.
07:02
I am 12 years old.
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Imam 12 godina.
07:04
I am in the fifth grade.
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Idem u peti razred.
07:06
I am from Syria,
in the Daraa Province, Inkhil City.
in the Daraa Province, Inkhil City.
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Iz Sirije sam,
u pokrajini Daraa, grad Inkhil.
u pokrajini Daraa, grad Inkhil.
07:11
I have lived here in the Zaatari camp
in Jordan for the last year and a half.
in Jordan for the last year and a half.
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Živim u Zaatari kampu u Jordanu zadnjih
godinu i pol.
godinu i pol.
07:18
I have a big family:
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Imam veliku obitelj:
07:20
three brothers, one is a baby.
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tri brata, jedan je beba.
07:23
He cries a lot.
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Puno plače.
07:27
I asked my father if I cried when
I was a baby and he says I did not.
I was a baby and he says I did not.
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Pitala sam oca jesam li i ja plakala
kad sam bila beba i rekao je da nisam.
kad sam bila beba i rekao je da nisam.
07:32
I think I was a stronger baby
than my brother.
than my brother.
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Mislim da sam bila snažnija beba
nego moj brat.
nego moj brat.
07:35
CM: So, when you're inside
of the headset.
of the headset.
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CM: Dok koristite tu opremu,
07:38
you're not seeing it like this.
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ne vidite to na ovaj način.
07:40
You're looking around through this world.
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Gledate okolo po ovom svijetu.
07:42
You'll notice you see full
360 degrees, in all directions.
360 degrees, in all directions.
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Primjetit ćete da vidite punih 360
stupnjeva, u svim smjerovima.
stupnjeva, u svim smjerovima.
07:47
And when you're sitting there
in her room, watching her,
in her room, watching her,
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Dok sjedite tamo u njenoj sobi i
gledate ju,
gledate ju,
07:50
you're not watching it through
a television screen,
a television screen,
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ne gledate ju kroz televizijski ekran,
07:53
you're not watching it through a window,
you're sitting there with her.
you're sitting there with her.
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ne gledate ju kroz prozor,
nego sjedite tamo s njom.
nego sjedite tamo s njom.
07:56
When you look down, you're sitting
on the same ground that she's sitting on.
on the same ground that she's sitting on.
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Kad pogledate dolje, sjedite na istom
tlu na kojem i ona sjedi.
tlu na kojem i ona sjedi.
08:00
And because of that,
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I baš zbog toga,
08:02
you feel her humanity in a deeper way.
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osjećate njenu ljudskost na dublji način.
08:07
You empathize with her in a deeper way.
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Osjećate empatiju za nju na dublji način.
08:11
And I think that we can change
minds with this machine.
minds with this machine.
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Mislim da možemo promijeniti umove
pomoću ovog stroja.
pomoću ovog stroja.
08:17
And we've already started
to try to change a few.
to try to change a few.
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Već smo počeli sa pokušajem
promjene nekoliko.
promjene nekoliko.
08:21
So we took this film to the World Economic
Forum in Davos in January.
Forum in Davos in January.
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Odnijeli smo taj film na Svjetski
ekonomski forum u Davosu u siječnju.
ekonomski forum u Davosu u siječnju.
08:26
And we showed it to a group of people
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Pokazali smo ga grupi ljudi
08:29
whose decisions affect the lives
of millions of people.
of millions of people.
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čije odluke utječu na živote
milijuna ljudi.
milijuna ljudi.
08:33
And these are people
who might not otherwise
who might not otherwise
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A to su ljudi koji inače
08:35
be sitting in a tent
in a refugee camp in Jordan.
in a refugee camp in Jordan.
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ne sjede u šatoru u izbjegličkom kampu
u Jordanu.
u Jordanu.
08:41
But in January, one afternoon
in Switzerland,
in Switzerland,
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Ali u siječnju, jedno popodne u
Švicarskoj,
Švicarskoj,
08:47
they suddenly all found themselves there.
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su se iznenada našli tamo.
08:52
(Applause)
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(Pljesak)
08:58
And they were affected by it.
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I utjecalo je na njih.
09:01
So we're going to make more of them.
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Napravit ćemo više takvih strojeva.
09:04
We're working with the
United Nations right now
United Nations right now
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Upravo radimo sa Ujedinjenim narodima
09:07
to shoot a whole series of these films.
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na snimanju cijele serije ovih filmova.
09:09
We just finished shooting
a story in Liberia.
a story in Liberia.
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Upravo smo završili snimanje
priče u Liberiji.
priče u Liberiji.
09:12
And now, we're going
to shoot a story in India.
to shoot a story in India.
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A sada, idemo snimati priču u Indiji.
09:15
And we're taking these films,
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Nosimo te filmove,
09:17
and we're showing them
at the United Nations
at the United Nations
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i pokazujemo u UN-u
09:20
to people that work there and people
that are visiting there.
that are visiting there.
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ljudima koji tamo rade i ljudima koji
dolaze u posjet.
dolaze u posjet.
09:23
And we're showing
them to the people
them to the people
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I pokazujemo ih ljudima
09:24
that can actually change the lives
of the people inside of the films.
of the people inside of the films.
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koji zaista mogu promijeniti živote
ljudi na tim filmovima.
ljudi na tim filmovima.
09:29
And that's where I think we just
start to scratch the surface
start to scratch the surface
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Mislim da smo tek zagrebali površinu
09:32
of the true power of virtual reality.
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istinske moći virtualne stvarnosti.
09:36
It's not a video game peripheral.
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Ne samo za video igrice.
09:38
It connects humans to other humans
in a profound way
in a profound way
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Povezuje čovjeka sa drugim ljudima
na dubok način
na dubok način
09:43
that I've never seen before
in any other form of media.
in any other form of media.
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koji nisam vidio nikad u nijednom
obliku medija.
obliku medija.
09:46
And it can change people's
perception of each other.
perception of each other.
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Može promijeniti ljudima percepciju
o drugima
o drugima
09:50
And that's how I think
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I tako, ja mislim,
09:52
virtual reality has the potential
to actually change the world.
to actually change the world.
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virtualna stvarnost ima potencijal
stvarno promijeniti svijet.
stvarno promijeniti svijet.
09:58
So, it's a machine,
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To je stroj,
10:01
but through this machine
we become more compassionate,
we become more compassionate,
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no putem tog stroja postajemo
suosjećajniji,
suosjećajniji,
10:06
we become more empathetic,
and we become more connected.
and we become more connected.
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empatičniji i povezaniji.
10:11
And ultimately, we become more human.
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I konačno, humaniji.
10:16
Thank you.
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Hvala vam!
10:17
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Chris Milk - Immersive storytellerWorking at the frontiers of interactive technology, Chris Milk stretches virtual reality into a new canvas for storytelling.
Why you should listen
Chris Milk is a visual artist who has created music videos for Kanye West, Arcade Fire, Beck, U2, Johnny Cash, Gnarls Barkley and many more. He is known for weaving artistic and technological innovations in pursuit of the next great platform for storytelling. Milk's acclaimed interactive projects include Wilderness Downtown (with Arcade Fire), The Johnny Cash Project and The Treachery of Sanctuary. His interactive installation artworks have been showcased at the MoMA, the Tate Modern and museums around the world.
Milk's most recent contribution to the art and tech frontier is as founder and CEO of the virtual reality company Within (formerly Vrse). In collaboration with the New York Times, Zach Richter and JR, Milk created two VR films, Walking New York and The Displaced, which were distributed along with Google Cardboard viewers to 1 million NYT subscribers in 2015. He has also collaborated on VR projects with the United Nations (Clouds Over Sidra and Waves of Grace), Vice, SNL and U2.
Chris Milk | Speaker | TED.com