Achenyo Idachaba: How I turned a deadly plant into a thriving business
Ačenjo Idačaba (Achenyo Idachaba): Kako sam pretvorila smrtonosnu biljku u uspešan posao
Achenyo Idachaba is the head of MitiMeth, a Nigeria-based company that makes handicrafts from aquatic weeds and other agro-waste. Full bio
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riverine communities across Nigeria,
have been infested
have been hampered:
ekonomska egzistencija -
have diminished;
are unable to go to school
sprečeni da idu u školu danima,
and showy, lavender flowers
i raskošnim cvetovima poput lavande,
in these communities.
vodeni hijakint
Eichhornia crassipes.
the plant is also known by other names,
ova biljka poznata i po drugim imenima
the plant is called Babangida.
the military and military coups.
setite se vojske i vojnih udara
the plant is also known as Abiola.
biljka je takođe poznata kao abiola.
setite se poništenih izbora
you remember annulled elections
or "talebearer."
ili „potkazivač“.
„Brzo razmnožavanje, uništavanje.“
rapid reproduction, destruction.
u kome se govori Igala jezikom,
you think of death.
to "death to mother and child."
with this plant in the year 2009.
sa ovom biljkom 2009. godine.
from the US to Nigeria.
iz SAD-a u Nigeriju.
u korporativnoj Americi
this big leap of faith,
out of a deep sense of conviction
što treba uraditi
to do in Nigeria
and saw this very arresting image.
i ugledala zapanjujuć prizor.
by dense mats of water hyacinth.
vodenog hijakinta.
to go about their daily activities
sa svojim dnevnim aktivnostima
"There's got to be a better way."
„Mora da postoji bolji način.“
the environment is taken care of
u kome je životna sredina sređena
into an economic benefit
whose lives are impacted the most
najviše pogođeni
bio moj trenutak inspiracije.
to find out more
i otkrila nešto više
one struck me the most.
jedna je ostavila najveći utisak na mene.
for handicrafts.
za rukotvorine.
that are woven around a story.
easily deployed within the communities
lako uspostaviti u zajednicama
of technical skills."
"Three simple steps to a mega solution."
do izuzetnog rešenja.“
and harvest the water hyacinth.
i sakupiti vodeni hijakint.
the water hyacinth stems.
vodenog hijakinta
the water hyacinth into products.
se utka u proizvode.
by background
to a community in Ibadan, where I lived,
u zajednicu u Ibadanu, gde sam živela,
predominantly made up of people
my dried weeds in hand,
to find out who could teach me
da bih našla nekog ko bi me naučio
water hyacinth stems into ropes.
vodenog hijakinta u konopce.
to the shed of Malam Yahaya.
u tome što Malam Jaja ne govori engleski,
is that Malam Yahaya doesn't speak English
of learning how to weave
učenja kako da tkam
dried water hyacinth stems
vodenog hijakinta
of partnerships.
to come up with products.
kako bismo došli do proizvoda.
to take this knowledge
their adversity into prosperity.
svoju nedaću u povoljnu okolnost.
i da je utkamo
and actually weaving them
in a different light.
u drugačijem svetlu,
being durable, tough, resilient.
i promenio sredstva za život,
which is "killer of mother and child,"
with a quote by Michael Margolis.
citatom Majkla Margolisa.
about a culture, listen to the stories.
o kulturi, slušajte priče.
change the stories."
promenite priče.“
to Abobiri, to Ewoi,
Abobirija, Evoija,
ABOUT THE SPEAKER
Achenyo Idachaba - Green entrepreneurAchenyo Idachaba is the head of MitiMeth, a Nigeria-based company that makes handicrafts from aquatic weeds and other agro-waste.
Why you should listen
In 2009, Achenyo Idachaba bid her corporate career in the United States goodbye and relocated to Nigeria to start a new chapter as a social entrepreneur. She founded Greennovative Chain, which provided research and advocacy services in climate change mitigation, and later founded MitiMeth, a for-profit social enterprise based in Ibadan, Nigeria, which she considers a tangible expression of her research advice.
MitiMeth creates eco-friendly handicrafts like home décor and personal accessories from weeds prevalent on Nigeria’s waterways. The company also conducts training workshops for locals on river handicraft product development.
Achenyo Idachaba | Speaker | TED.com