TEDGlobal 2012
Melissa Marshall: Talk nerdy to me
Melisa Maršal (Melissa Marshall): Pričajte štreberski sa mnom
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Melisa Maršal šalje poruku svim naučnicima (od ne-naučnika): mi smo fascinirani time što vi radite. Pričajte nam onda o tome - na način na koji ćemo vas razumeti. U samo 4 minuta ona deli moćne savete o prezentovanju kompleksnih naučnih ideja široj publici.
Melissa Marshall - Communications teacher
Melissa Marshall aims to teach great communication skills to scientists and engineers, so that they can effectively share their work. Full bio
Melissa Marshall aims to teach great communication skills to scientists and engineers, so that they can effectively share their work. Full bio
Double-click the English transcript below to play the video.
00:17
Five years ago, I experienced a bit
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Pre 5 godina, doživela sam nešto
00:19
of what it must have been like to be Alice in Wonderland.
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što bi bilo najsličnije Alisi u zemlji čuda.
00:23
Penn State asked me, a communications teacher,
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Pen Stejt je pitao mene,
nastavnika komunikologije
nastavnika komunikologije
00:25
to teach a communications class for engineering students.
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da li želim da držim časove komunikacije
studentima inženjerstva.
studentima inženjerstva.
00:29
And I was scared. (Laughter)
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Bila sam preplašena.
(Smeh)
(Smeh)
00:31
Really scared. Scared of these students with their big brains
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Zaista preplašena. Preplašena od tih studenata
i njihovih velikih mozgova
i njihovih velikih mozgova
00:35
and their big books and their big, unfamiliar words.
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i njihovih obimnih knjiga
i njihovih nepoznatih reči.
i njihovih nepoznatih reči.
00:39
But as these conversations unfolded,
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Ali, kako su se ovi razgovori odvijali,
00:42
I experienced what Alice must have when she went down
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doživela sam isto
što i Alisa kada je upala
što i Alisa kada je upala
00:45
that rabbit hole and saw that door to a whole new world.
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u zečiju rupu i otvorila vrata
potpuno novog sveta.
potpuno novog sveta.
00:49
That's just how I felt as I had those conversations
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Tako sam se osećala
kada sam vodila te razgovore
kada sam vodila te razgovore
00:51
with the students. I was amazed at the ideas
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sa studentima.
Bila sam oduševljena idejama
Bila sam oduševljena idejama
00:54
that they had, and I wanted others to experience this wonderland as well.
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koje oni imaju i želela sam da
i drugi mogu da dožive taj čudesni svet.
i drugi mogu da dožive taj čudesni svet.
00:59
And I believe the key to opening that door
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A verovala sam da je ključ
za otvaranje tih vrata
za otvaranje tih vrata
01:02
is great communication.
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odlična komunikacija.
01:03
We desperately need great communication from our
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Nama je očajnički potrebna
dobra komunikacija sa našim
dobra komunikacija sa našim
01:06
scientists and engineers in order to change the world.
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naučnicima i inženjerima
da bismo promenili svet.
da bismo promenili svet.
01:09
Our scientists and engineers are the ones
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Naši naučnici i inženjeri su ti
01:12
that are tackling our grandest challenges, from energy
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koji su se uhvatili u koštac
sa najvećim izazovima, od energije
sa najvećim izazovima, od energije
01:15
to environment to health care, among others,
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preko sredine do zdrvstvene zaštite,
između ostalog,
između ostalog,
01:18
and if we don't know about it and understand it,
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i ako mi ne znamo ništa o tome
i ne razumemo to,
i ne razumemo to,
01:21
then the work isn't done, and I believe it's our responsibility
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taj posao nije urađen
i verujem da je naša odgovornost
i verujem da je naša odgovornost
01:24
as non-scientists to have these interactions.
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kao ne-naučnika da imamo ove interakcije.
01:27
But these great conversations can't occur if our scientists
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Ali ovi divni razgovori se ne mogu desiti,
ako nas naši naučnici
ako nas naši naučnici
01:30
and engineers don't invite us in to see their wonderland.
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i inženjeri ne pozovu
da vidimo njihovu zemlju čuda.
da vidimo njihovu zemlju čuda.
01:34
So scientists and engineers, please, talk nerdy to us.
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Zato, naučnici i inženjeri, molim vas,
pričajte štreberski sa nama.
pričajte štreberski sa nama.
01:39
I want to share a few keys on how you can do that
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Želela bih da podelim sa vama nekoliko načina
kako to možete uraditi
kako to možete uraditi
01:42
to make sure that we can see that your science is sexy
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da budete sigurni da mi možemo da vidimo
kako je vaša nauka seksi
kako je vaša nauka seksi
01:46
and that your engineering is engaging.
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i da je vaš inženjering privlačan.
01:48
First question to answer for us: so what?
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Prvo pitanje na koje bi
trebalo da nam odgovorite je: Pa šta?
trebalo da nam odgovorite je: Pa šta?
01:52
Tell us why your science is relevant to us.
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Recite nam zašto je vaša nauka bitna za nas.
01:56
Don't just tell me that you study trabeculae,
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Nemojte mi samo reći
kako vi proučavate trabekule
kako vi proučavate trabekule
01:59
but tell me that you study trabeculae, which is the mesh-like structure of our bones
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nego mi recite da proučavate trabekule,
koje su poput mreže koja čini strukturu naših kostiju
koje su poput mreže koja čini strukturu naših kostiju
02:02
because it's important to understanding and treating osteoporosis.
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i bitna za shvatanje
i lečenje osteoporoze.
i lečenje osteoporoze.
02:07
And when you're describing your science, beware of jargon.
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I kada objašnjavate svoju nauku,
izbegavajte žargon.
izbegavajte žargon.
02:12
Jargon is a barrier to our understanding of your ideas.
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Žargon je barijera u našem razumevanju
vaših ideja.
vaših ideja.
02:15
Sure, you can say "spatial and temporal," but why not just say
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Naravno, možete reći "temporalno i spacijalno",
ali zašto ne biste jednostavno rekli
ali zašto ne biste jednostavno rekli
02:18
"space and time," which is so much more accessible to us?
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"prostorno i vremenski", onako
kako je mnogo razumljivije za nas?
kako je mnogo razumljivije za nas?
02:22
And making your ideas accessible is not the same as dumbing it down.
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Učiniti te ideje dostupnim,
nije isti što i zaglupeti ih.
nije isti što i zaglupeti ih.
02:27
Instead, as Einstein said, make everything
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Umesto toga, kao što je Ajnštajn rekao,
učinite sve
učinite sve
02:30
as simple as possible, but no simpler.
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jednostavnim koliko je to moguće,
ali ne jednostavnijim.
ali ne jednostavnijim.
02:33
You can clearly communicate your science
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Možete jasno izraziti svoju nauku
02:36
without compromising the ideas.
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bez toga da kompromitujete ideje.
02:39
A few things to consider are having examples, stories
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Treba uzeti u obzir da imamo primere, priče
02:43
and analogies. Those are ways to engage
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i analogije. To su stvari
preko kojih ćete nas uključiti
preko kojih ćete nas uključiti
02:44
and excite us about your content.
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i zainteresovati za svoj sadržaj.
02:47
And when presenting your work, drop the bullet points.
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I kada predstavljate svoj rad,
izbacite numerisanje.
izbacite numerisanje.
02:53
Have you ever wondered why they're called bullet points? (Laughter)
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Da li ste se ikada zapitali
zašto se to zove bullet (metak)? (Smeh)
zašto se to zove bullet (metak)? (Smeh)
02:57
What do bullets do? Bullets kill,
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Šta rade meci?
Meci ubijaju
Meci ubijaju
02:59
and they will kill your presentation.
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i oni ce ubiti vašu prezentaciju.
03:01
A slide like this is not only boring, but it relies too much
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Slajd kao ovaj, nije samo dosadan,
već se i previše oslanja
već se i previše oslanja
03:06
on the language area of our brain, and causes us to become overwhelmed.
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na jezički deo našeg mozga
i uzrokuje da postanemo preplavljeni.
i uzrokuje da postanemo preplavljeni.
03:09
Instead, this example slide by Genevieve Brown is
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Umesto toga, ovaj primer slajda
od Ženeviv Braun je
od Ženeviv Braun je
03:13
much more effective. It's showing that the special structure
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mnogo efektniji. Pokazuje
da je specijalna struktura
da je specijalna struktura
03:16
of trabeculae are so strong that they actually inspired
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trabekule tako jaka,
da je zapravo inspirisala
da je zapravo inspirisala
03:20
the unique design of the Eiffel Tower.
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unikatni dizajn Ajfelovog tornja.
03:23
And the trick here is to use a single, readable sentence
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Trik je u tome da se koristi
jedna, čitka rečenica
jedna, čitka rečenica
03:26
that the audience can key into if they get a bit lost,
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u koju se publika može uneti
ako se pomalo izgubi
ako se pomalo izgubi
03:29
and then provide visuals which appeal to our other senses
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i onda obezbedite slike
koje deluju na naša ostala čula
koje deluju na naša ostala čula
03:33
and create a deeper sense of understanding
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i stvaraju dublje razumevanje
03:35
of what's being described.
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o tome šta se opisuje.
03:37
So I think these are just a few keys that can help
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Mislim da je ovo par ključnih stvari
koje mogu pomoći
koje mogu pomoći
03:40
the rest of us to open that door and see the wonderland
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da se nama ostalima otvore vrata
i da vidimo zemlju čuda
i da vidimo zemlju čuda
03:43
that is science and engineering.
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nauke i inžinjeringa.
03:45
And because the engineers that I've worked with have
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Zato što su me inženjeri
sa kojima sam radila
sa kojima sam radila
03:48
taught me to become really in touch with my inner nerd,
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naučili da budem u dodiru
sa svojim unutrašnjim streberom,
sa svojim unutrašnjim streberom,
03:52
I want to summarize with an equation. (Laughter)
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želim da sumiram
sve sa jednačinom. (Smeh)
sve sa jednačinom. (Smeh)
03:54
Take your science, subtract your bullet points
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Uzmite nauku, oduzmite numerisanje
03:59
and your jargon, divide by relevance,
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i vaš žargon, podelite relevantnošću,
04:01
meaning share what's relevant to the audience,
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znači, podelite sa publikom
ono sto je važno
ono sto je važno
04:04
and multiply it by the passion that you have for
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i pomnožite to sa strašću koju imate
04:07
this incredible work that you're doing,
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za taj izvanredan posao koji radite
04:09
and that is going to equal incredible interactions
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i to je jednako izvanrednoj interakciji
04:12
that are full of understanding.
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koja je puna razumevanja.
04:14
And so, scientists and engineers, when you've solved
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I tako, naučnici i inženjeri, kada rešite
04:18
this equation, by all means, talk nerdy to me. (Laughter)
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ovu jednačinu, svakako
pričajte štreberski sa mnom. (Smeh)
pričajte štreberski sa mnom. (Smeh)
04:23
Thank you. (Applause)
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Hvala vam.
(Aplauz)
(Aplauz)
ABOUT THE SPEAKER
Melissa Marshall - Communications teacherMelissa Marshall aims to teach great communication skills to scientists and engineers, so that they can effectively share their work.
Why you should listen
Melissa Marshall is a crusader against bullet points and an evangelist for effective slide design in scientific presentations. She believes that the future depends on the innovations of scientists and engineers, and is passionate about helping them effectively tell the story of their work.
A faculty member with the Department of Communication Arts & Sciences at Penn State University, Melissa specializes in teaching speaking skills to engineering students and has also lectured at Harvard Medical School, the New York Academy of Sciences, Cornell University and the Centers for Disease Control and Prevention (CDC). Melissa is the co-founder and advisor for the Penn State Engineering Ambassadors, an award-winning science and engineering outreach communication program. She is also an organizer and the faculty advisor for TEDxPSU, a student-run TEDx event held at Penn State each year.
More profile about the speakerA faculty member with the Department of Communication Arts & Sciences at Penn State University, Melissa specializes in teaching speaking skills to engineering students and has also lectured at Harvard Medical School, the New York Academy of Sciences, Cornell University and the Centers for Disease Control and Prevention (CDC). Melissa is the co-founder and advisor for the Penn State Engineering Ambassadors, an award-winning science and engineering outreach communication program. She is also an organizer and the faculty advisor for TEDxPSU, a student-run TEDx event held at Penn State each year.
Melissa Marshall | Speaker | TED.com