TED2019
Carole Cadwalladr: Facebook's role in Brexit -- and the threat to democracy
Kerol Kadvaladr (Carole Cadwalladr): Uloga Fejsbuka u Breksitu - i pretnja za demokratiju
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3,749,529 views
U govoru koji ne smete da propustite, novinarka Kerol Kadvaladr zaranja u jedan od najkonfuznijih nedavnih događaja: britansko krajnje tesno izglasavanje izlaska iz Evropske unije iz 2016. godine. Istražujući rezultate salvi obmanjujućih reklama na Fejsbuku koje su ciljale ranjive, neodlučne glasače na Breksitu - i povezujući iste igrače i taktike sa američkim predsedničkim izborima iz 2016. godine - Kadvaladr proziva „bogove silicijumske doline” tvrdeći da su na pogrešnoj strani istorije i postavlja pitanje: da li su pošteni izbori stvar prošlost?
Carole Cadwalladr - Investigative journalist
Carole Cadwalladr is a British investigative journalist and features writer. Full bio
Carole Cadwalladr is a British investigative journalist and features writer. Full bio
Double-click the English transcript below to play the video.
00:13
So, on the day after the Brexit vote,
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Dakle, dan nakon Breksita,
00:16
in June 2016,
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juna 2016. godine
00:19
when Britain woke up to the shock
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kada se Britanija probudila u šoku,
00:21
of discovering that we're leaving
the European Union,
the European Union,
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otkrivši da napuštamo Evropsku uniju,
00:24
my editor at the "Observer"
newspaper in the UK
newspaper in the UK
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moj urednik iz britanskih
novina „Obzerver”
novina „Obzerver”
00:27
asked me to go back to South Wales,
where I grew up, and to write a report.
where I grew up, and to write a report.
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zatražio mi je da pođem do Južnog Velsa
u kom sam odrasla i da napišem reportažu.
u kom sam odrasla i da napišem reportažu.
00:32
And so I went to a town called Ebbw Vale.
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Pa sam otišla u grad
koji se naziva Ebi Vejl.
koji se naziva Ebi Vejl.
00:35
Here it is.
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Evo ga.
00:36
It's in the South Wales Valleys,
which is this quite special place.
which is this quite special place.
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Nalazi se u južnovelškim dolinama,
a to je ovo prilično posebno mesto.
a to je ovo prilično posebno mesto.
00:40
So it's had this very, sort of rich,
working-class culture,
working-class culture,
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Dakle, grad ima nekako bogatu
kulturu radničke klase
kulturu radničke klase
00:45
and it's famous for its Welsh
male voice choirs and rugby and its coal.
male voice choirs and rugby and its coal.
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i poznat je po velškim
muškim horovima, ragbiju i uglju.
muškim horovima, ragbiju i uglju.
00:50
But when I was a teenager,
the coal mines and the steelworks closed,
the coal mines and the steelworks closed,
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Međutim, kad sam bila tinejdžerka,
rudnici uglja i čeličane su zatvoreni
rudnici uglja i čeličane su zatvoreni
00:54
and the entire area was devastated.
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i čitava oblast je bila uništena.
00:57
And I went there because it had one of
the highest "Leave" votes in the country.
the highest "Leave" votes in the country.
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A tamo sam išla jer je taj grad imao
najveći broj glasova za izlazak iz EU.
najveći broj glasova za izlazak iz EU.
01:01
Sixty-two percent of the people here
voted to leave the European Union.
voted to leave the European Union.
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Ovde je 62 procenta ljudi
glasalo da napusti Evropsku uniju.
glasalo da napusti Evropsku uniju.
01:06
And I wanted to know why.
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A ja sam želela da znam zašto.
01:09
When I got there,
I was just a bit taken aback,
I was just a bit taken aback,
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Kada sam stigla tamo,
bila sam malo zatečena
bila sam malo zatečena
01:11
because the last time I went to Ebbw Vale,
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jer poslednji put
kad sam bila u Ebi Vejlu,
kad sam bila u Ebi Vejlu,
01:14
it looked like this.
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izgledao je ovako.
01:16
And now, it looks like this.
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A sada izgleda ovako.
01:19
This is a new 33-million-pound
college of further education
college of further education
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Ovo je novi fakultet za dalje usavršavanje
vredan 33 miliona funti
vredan 33 miliona funti
01:24
that was mostly funded
by the European Union.
by the European Union.
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koji je većim delom
finansirala Evropska unija.
finansirala Evropska unija.
01:28
And this is the new sports center
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A ovo je novi sportski centar
01:31
that's at the middle of 350-million-pound
regeneration project
regeneration project
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koji je u središtu projekta obnove
vrednog 350 miliona funti
vrednog 350 miliona funti
01:36
that's being funded by the European Union.
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koji finansira Evropska unija.
01:40
And this is the new 77-million-pound
road-improvement scheme,
road-improvement scheme,
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A ovo je shema unapređenja putne
infrastrukture vredna 77 miliona funti,
infrastrukture vredna 77 miliona funti,
a imaju i novu železničku liniju,
novu železničku stanicu
novu železničku stanicu
01:44
and there's a new train line,
a new railway station,
a new railway station,
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01:47
and they're all being funded
by the European Union.
by the European Union.
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i sve je to finansirala Evropska unija.
01:49
And it's not as if
any of this is a secret,
any of this is a secret,
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A ne radi se o nekakvoj tajni
01:51
because there's big signs
like this everywhere.
like this everywhere.
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jer su ovi veliki znaci svuda.
01:53
[EU Funds: Investing in Wales]
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[EU fondovi: ulaganje u Vels]
01:55
(Laughter)
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(Smeh)
01:57
I had this sort of
weird sense of unreality,
weird sense of unreality,
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Imala sam taj nekakav
čudan osećaj nerealnog
čudan osećaj nerealnog
01:59
walking around the town.
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šetajući gradom.
02:01
And it came to a head
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A razbistrilo mi se
02:03
when I met this young man
in front of the sports center.
in front of the sports center.
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kad sam upoznala ovog mladića
ispred sportskog centra.
ispred sportskog centra.
02:07
And he told me that he had voted to leave,
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A on mi je rekao da je glasao za izlazak
02:11
because the European Union
had done nothing for him.
had done nothing for him.
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jer Evropska unija
nije uradila ništa za njega.
nije uradila ništa za njega.
02:17
He was fed up with it.
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Bio je sit Evropske unije.
02:19
And all around town,
people told me the same thing.
people told me the same thing.
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I svuda po gradu,
ljudi su mi govorili isto.
ljudi su mi govorili isto.
02:23
They said that they wanted
to take back control,
to take back control,
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Govorili su da žele da povrate kontrolu,
02:26
which was one of the slogans
in the campaign.
in the campaign.
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to je bio i jedan od slogana
tokom kampanje.
tokom kampanje.
02:29
And they told me
that they were most fed up
that they were most fed up
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I rekl su mi da su uglavnom siti
02:31
with the immigrants and with the refugees.
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imigranata i izbeglica.
02:34
They'd had enough.
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Dosta im je.
02:36
Which was odd.
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A to je čudno.
02:38
Because walking around,
I didn't meet any immigrants or refugees.
I didn't meet any immigrants or refugees.
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Jer šetajući gradom, nisam uopšte
sretala imigrante ili izbeglice.
sretala imigrante ili izbeglice.
Upoznala sam jednu Poljakinju
02:41
I met one Polish woman who told me
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koja mi je rekla da je praktično
jedini stranac u gradu.
jedini stranac u gradu.
02:43
she was practically
the only foreigner in town.
the only foreigner in town.
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02:45
And when I checked the figures,
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A kada sam proverila cifre,
02:47
I discovered that Ebbw Vale actually has
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otkrila sam da Ebi Vejl zapravo ima
02:49
one of the lowest rates
of immigration in the country.
of immigration in the country.
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jednu od najnižih stopa
imigracije u državi.
imigracije u državi.
Pa sam bila prosto malčice zbunjena
02:53
And so I was just a bit baffled,
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02:54
because I couldn't really understand
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jer nisam mogla da razumem
02:56
where people were getting
their information from.
their information from.
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odakle ljudi dobavljaju informacije.
02:59
Because it was the right-wing
tabloid newspapers
tabloid newspapers
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Zato što su tabloidne novine desnog krila
03:01
which printed all these stories
about immigration.
about immigration.
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štampale sve te priče o imigraciji.
03:03
And this is a very much
left-wing Labour stronghold.
left-wing Labour stronghold.
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A grad je uglavnom
laburističo-levičarsko uporište.
laburističo-levičarsko uporište.
03:08
But then after the article came out,
this woman got in touch with me.
this woman got in touch with me.
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Međutim, kada je izašao moj članak,
ova žena je stupila sa mnom u kontakt.
ova žena je stupila sa mnom u kontakt.
03:11
And she was from Ebbw Vale,
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Ona je iz Ebi Vejla
03:13
and she told me about all this stuff
that she'd seen on Facebook.
that she'd seen on Facebook.
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i rekla mi je za sve te stvari
koje je videla na Fejsbuku.
koje je videla na Fejsbuku.
03:16
I was like, "What stuff?"
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Bila sam u fazonu, „Šta?”
03:18
And she said it was all this quite scary
stuff about immigration,
stuff about immigration,
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A rekla je da se radilo o krajnje strašnim
stvarima o imigraciji,
stvarima o imigraciji,
03:21
and especially about Turkey.
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a naročito o Turskoj.
03:22
So I tried to find it.
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Pa sam pokušala da to nađem.
03:24
But there was nothing there.
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Međutim, ničeg nije bilo.
03:26
Because there's no archive
of ads that people had seen
of ads that people had seen
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Jer ne postoji arhiva
reklama koje su ljudi videli
reklama koje su ljudi videli
03:30
or what had been pushed
into their news feeds.
into their news feeds.
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ili onoga što je umetnuto
u njihovu stranicu za vesti.
u njihovu stranicu za vesti.
03:34
No trace of anything,
gone completely dark.
gone completely dark.
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Nikakvog traga o bilo čemu,
sve je utihnulo.
sve je utihnulo.
03:38
And this referendum that will have
this profound effect forever on Britain --
this profound effect forever on Britain --
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A ovaj referendum koji će da ima
istinski efekat na Britaniju zauvek -
istinski efekat na Britaniju zauvek -
03:44
it's already had a profound effect:
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već je imao istinski efekat:
japanski proizvođači automobila
koji su došli u Vels i na severoistok
koji su došli u Vels i na severoistok
03:47
the Japanese car manufacturers
that came to Wales and the north east
that came to Wales and the north east
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03:50
to replace the mining jobs --
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da zamene rudarske poslove -
03:51
they are already going because of Brexit.
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već odlaze zbog Breksita.
03:54
And this entire referendum
took place in darkness,
took place in darkness,
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A čitav ovaj referendum
se desio pod velom tame
se desio pod velom tame
03:59
because it took place on Facebook.
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jer se desio na Fejsbuku.
04:03
And what happens on Facebook
stays on Facebook,
stays on Facebook,
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A ono što se desi na Fejsbuku,
ostaje na Fejsbuku
ostaje na Fejsbuku
04:08
because only you see your news feed,
and then it vanishes,
and then it vanishes,
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jer samo vi vidite vaše vesti,
a potom one nestaju,
a potom one nestaju,
04:11
so it's impossible to research anything.
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te je nemoguće istražiti bilo šta.
04:13
So we have no idea who saw what ads
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Pa nemamo nikakvu predstavu
ko je video koje reklame
ko je video koje reklame
04:16
or what impact they had,
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ili kakav uticaj su one imale
04:18
or what data was used
to target these people.
to target these people.
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ili koji su podaci korišćeni
da se ciljaju ovi ljudi.
da se ciljaju ovi ljudi.
04:21
Or even who placed the ads,
or how much money was spent,
or how much money was spent,
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Ili čak ko je postavio reklame
ili koliko je novca potrošeno
ili koliko je novca potrošeno
04:24
or even what nationality they were.
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ili, pak, koje su nacionalnosti bili.
04:28
But Facebook does.
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Međutim, Fejsbuk zna.
04:31
Facebook has these answers,
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Fejsbuk ima ove odgovore
04:33
and it's refused to give them to us.
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i odbili su da nam ih daju.
04:36
Our parliament has asked Mark Zuckerberg
multiple times to come to Britain
multiple times to come to Britain
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Naš parlament je više puta zatražio
od Marka Zakerberga da dođe u Britaniju
od Marka Zakerberga da dođe u Britaniju
04:41
and to give us these answers.
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i da nam da ove odgovore.
04:43
And every single time, he's refused.
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A on je to odbio svaki put.
04:47
And you have to wonder why.
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I morate da se zapitate zašto.
04:50
Because what I and other
journalists have uncovered
journalists have uncovered
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Jer ono što smo ja
i drugi novinari otrkili
i drugi novinari otrkili
04:53
is that multiple crimes
took place during the referendum.
took place during the referendum.
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je da je došlo do više
nezakonitosti tokom referenduma.
nezakonitosti tokom referenduma.
04:56
And they took place on Facebook.
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A sve su se desile na Fejsbuku.
05:00
It's because in Britain,
we limit the amount of money
we limit the amount of money
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Zato što u Britaniji
ograničavamo količinu novca
ograničavamo količinu novca
05:03
that you can spend in an election.
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koju možete da potrošite na izbore.
05:05
And it's because in the 19th century,
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A to je tako zato što su u XIX veku
05:07
people would walk around
with literally wheelbarrows of cash
with literally wheelbarrows of cash
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ljudi šetali okolo
bukvalno sa kolicima punim novca
bukvalno sa kolicima punim novca
05:11
and just buy voters.
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i prosto su kupovali glasače.
05:13
So we passed these strict laws
to stop that from happening.
to stop that from happening.
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Pa smo usvojili ove stroge zakone
kako bismo tu praksu zaustavili.
kako bismo tu praksu zaustavili.
05:18
But those laws don't work anymore.
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Međutim, ti zakoni više ne važe.
05:20
This referendum took place
almost entirely online.
almost entirely online.
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Ovaj referendum se desio
skoro u potpunosti na internetu.
skoro u potpunosti na internetu.
05:24
And you can spend any amount of money
on Facebook or on Google or on YouTube ads
on Facebook or on Google or on YouTube ads
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A možete da potrošite koliko hoćete novca
na reklame na Fejsbuku, Guglu ili Jutjubu
na reklame na Fejsbuku, Guglu ili Jutjubu
05:28
and nobody will know,
because they're black boxes.
because they're black boxes.
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i niko neće znati
jer se radi o crnim kutijama.
jer se radi o crnim kutijama.
05:31
And this is what happened.
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A upravo to se i desilo.
05:34
We've actually got no idea
of the full extent of it.
of the full extent of it.
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Mi zapravo nemamo ni predstavu
o punom opsegu ovoga.
o punom opsegu ovoga.
05:37
But we do know that in the last days
before the Brexit vote,
before the Brexit vote,
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Međutim, znamo da je poslednjih dana
pred glasanje na Breksitu
pred glasanje na Breksitu
05:40
the official "Vote Leave" campaign
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zvanična kampanja „Glasaj za izlazak”
05:42
laundered nearly three quarters
of a million pounds
of a million pounds
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oprala skoro tri četvrtine miliona funti
05:46
through another campaign entity
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preko drugog kampanjskog subjekta
05:49
that our electoral commission
has ruled was illegal,
has ruled was illegal,
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koji je naša izborna komisija
izglasala kao nezakonitog
izglasala kao nezakonitog
05:52
and it's referred it to the police.
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i predala ga policiji.
05:55
And with this illegal cash,
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A ovim nezakonitim novcem,
05:59
"Vote Leave" unleashed
a fire hose of disinformation.
a fire hose of disinformation.
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„Glasaj za izalazak” je oslobodila
lavinu lažnih informacija.
lavinu lažnih informacija.
06:05
Ads like this.
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Ovakve reklame.
06:06
[Turkey's 76m people joining the EU]
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[76 miliona Turaka pristupa EU]
06:08
This is a lie, it's a total lie.
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Ovo je laž, apsolutna laž.
06:10
Turkey is not joining the European Union.
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Turska se ne pridružuje Evropskoj uniji.
06:12
There's not even any discussions
of it joining the European Union.
of it joining the European Union.
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Čak ne postoje ni pregovori
o pristupanju Evropskoj uniji.
o pristupanju Evropskoj uniji.
06:17
And most of us, we never saw these ads,
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A većina nas nikad nije
ni videla ove reklame
ni videla ove reklame
06:20
because we were not the target of them.
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jer mi nismo bili njihova ciljna grupa.
06:22
"Vote Leave" identified
a tiny sliver of people
a tiny sliver of people
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„Glasaj za izlazak” je identifikovala
manje ogranke ljudi
manje ogranke ljudi
06:26
who it identified as persuadable,
and they saw them.
and they saw them.
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koje je prepoznala kao povodljive
i ti ljudi su ih videli.
i ti ljudi su ih videli.
06:29
And the only reason
we are seeing these now
we are seeing these now
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A jedini razlog zašto ih mi sada vidimo
06:32
is because parliament forced
Facebook to hand them over.
Facebook to hand them over.
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je jer je parlament naterao
Fejsbuk da ih preda.
Fejsbuk da ih preda.
06:37
And maybe you think,
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I možda mislite:
06:38
"Well, it was just a bit of overspending.
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„Pa, radilo se tek o malo većem trošku.
06:40
It's a few lies."
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Radi se o nekoliko laži.”
06:42
But this was the biggest electoral fraud
in Britain for 100 years.
in Britain for 100 years.
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Međutim, ovo je najveća izborna prevara
u Britaniji tokom stotinu godina.
u Britaniji tokom stotinu godina.
06:49
In a once-in-a-generation vote
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Tokom glasanja koje se dešava
jednom u generaciji
jednom u generaciji
06:52
that hinged upon just
one percent of the electorate.
one percent of the electorate.
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koje je zavisilo od svega
jednog procenta izbornog tela.
jednog procenta izbornog tela.
06:59
And it was just one of the crimes
that took place in the referendum.
that took place in the referendum.
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A radi se o tek jednom od zločina
koji su se desili tokom referenduma.
koji su se desili tokom referenduma.
07:03
There was another group,
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Potojala je još jedna grupa
07:04
which was headed
by this man, Nigel Farage,
by this man, Nigel Farage,
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predvođena ovim čovekom,
Najdželom Faražom,
Najdželom Faražom,
07:09
the one to the right of Trump.
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to je ovaj desno od Trampa.
07:11
And his group, "Leave.EU" --
it also broke the law.
it also broke the law.
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A njegova grupa „Napusti.EU”
je takođe prekršila zakon.
je takođe prekršila zakon.
07:15
It broke British electoral laws
and British data laws,
and British data laws,
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Prekršila je britanske izborne zakone
i britanske zakone o podacima
i britanske zakone o podacima
07:18
and it's also being
referred to the police.
referred to the police.
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i takođe su predati policiji.
07:22
And this man, Arron Banks,
he funded this campaign.
he funded this campaign.
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A ovaj čovek, Aron Benks,
on je finansirao ovu kampanju.
on je finansirao ovu kampanju.
07:27
And in a completely separate case,
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I zbog potpuno različitog slučaja,
07:30
he's being referred
to our National Crime Agency,
to our National Crime Agency,
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pod istragom je naše
Nacionalne agencije za kriminal,
Nacionalne agencije za kriminal,
07:34
our equivalent of the FBI,
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našeg pandana FBI-u
07:36
because our electoral commission
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jer je naša izborna komisija
07:38
has concluded they don't know
where his money came from.
where his money came from.
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zaključila da ne znaju
odakle mu je stizao novac.
odakle mu je stizao novac.
07:41
Or if it was even British.
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I da li je uopšte britanskog porekla.
07:44
And I'm not even going to go into
the lies that Arron Banks has told
the lies that Arron Banks has told
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A neću ni da zalazim u laži
koje je Aron Benks ispričao
koje je Aron Benks ispričao
07:49
about his covert relationship
with the Russian government.
with the Russian government.
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o njegovim tajnim vezama sa ruskom vladom.
07:54
Or the weird timing of Nigel Farage's
meetings with Julian Assange
meetings with Julian Assange
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Ili o neobičnoj slučajnosti susreta
Najdžela Faraža sa Džulijanom Asanžom
Najdžela Faraža sa Džulijanom Asanžom
07:58
and with Trump's buddy,
Roger Stone, now indicted,
Roger Stone, now indicted,
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i sa Trampovim drugarom,
Rodžerom Stonom, trenutno optuženim,
Rodžerom Stonom, trenutno optuženim,
08:01
immediately before
two massive WikiLeaks dumps,
two massive WikiLeaks dumps,
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neposredno pred
dva ogromna Vikiliks curenja
dva ogromna Vikiliks curenja
08:05
both of which happened
to benefit Donald Trump.
to benefit Donald Trump.
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od kojih su oba bila
od koristi za Donalda Trampa.
od koristi za Donalda Trampa.
08:07
But I will tell you that Brexit
and Trump were intimately entwined.
and Trump were intimately entwined.
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Međutim, reći ću vam da su Breksit
i Tramp prisno isprepletani.
i Tramp prisno isprepletani.
08:12
This man told me that Brexit
was the petri dish for Trump.
was the petri dish for Trump.
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Ovaj čovek mi je rekao da je Breksit
zamorče za Trampa.
zamorče za Trampa.
08:18
And we know it's the same people,
the same companies,
the same companies,
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A znamo da se radi
o istim ljudima, istim firmama,
o istim ljudima, istim firmama,
08:20
the same data, the same techniques,
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istim podacima, istim tehnikama,
08:22
the same use of hate and fear.
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istoj upotrebi mržnje i straha.
08:24
This is what they
were posting on Facebook.
were posting on Facebook.
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Evo šta su postavljali na Fejsbuku.
08:27
And I don't even want to call this a lie,
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A ovo ni ne želim da nazivam laži,
08:30
[Immigration without assimilation
equals invasion]
equals invasion]
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[Imigracija bez asimilacije
je jednaka invaziji]
je jednaka invaziji]
08:32
because it feels more
like a hate crime to me.
like a hate crime to me.
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jer mi više liči na zločin mržnje.
08:38
I don't have to tell you
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Ne moram da vam govorim
08:40
that hate and fear are being sown online
all across the world.
all across the world.
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da mržnju i strah seju
širom sveta po internetu.
širom sveta po internetu.
08:46
Not just in Britain and America,
but in France and in Hungary
but in France and in Hungary
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Ne samo u Britaniji i Americi,
već i u Francuskoj, Mađarskoj,
već i u Francuskoj, Mađarskoj,
08:49
and Brazil and Myanmar and New Zealand.
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Brazilu, Mjanmaru i Novom Zelandu.
08:52
And we know there is this dark undertow
which is connecting us all globally.
which is connecting us all globally.
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Znamo da postoji ta mračna struja
koja nas globalno povezuje.
koja nas globalno povezuje.
08:57
And it is flowing
via the technology platforms.
via the technology platforms.
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A ona teče tehnološkim platformama.
09:02
But we only see a tiny amount
of what's going on on the surface.
of what's going on on the surface.
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Međutim, mi tek vidimo sićušni deo
onoga što se dešava na površini.
onoga što se dešava na površini.
09:07
And I only found out anything
about this dark underbelly
about this dark underbelly
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A jedino sam saznala bilo šta
o ovom mračnom podzemlju
o ovom mračnom podzemlju
09:12
because I started looking into
Trump's relationship to Farage,
Trump's relationship to Farage,
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jer sam počela da istražujem
Trampove veze sa Faražom
Trampove veze sa Faražom
09:15
into a company called Cambridge Analytica.
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i firmom pod nazivom Kembridž analitika.
09:18
And I spent months tracking down
an ex-employee, Christopher Wiley.
an ex-employee, Christopher Wiley.
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Provela sam mesece tragajući
za bivšim radnikom Kristoferom Vajlijem.
za bivšim radnikom Kristoferom Vajlijem.
09:23
And he told me how this company,
that worked for both Trump and Brexit,
that worked for both Trump and Brexit,
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A on mi je rekao kako je ova firma
koja je radila i za Trampa i za Breksit
koja je radila i za Trampa i za Breksit
09:28
had profiled people politically
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pravila političke profile ljudi
09:31
in order to understand
their individual fears,
their individual fears,
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kako bi razumeli
njihove individualne strahove,
njihove individualne strahove,
09:35
to better target them with Facebook ads.
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kako bi bolje usmeravali
Fejsbuk reklame na njih.
Fejsbuk reklame na njih.
09:39
And it did this by illicitly
harvesting the profiles
harvesting the profiles
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A to su postigli nezakonito
prikupljajući profile
prikupljajući profile
09:44
of 87 million people from Facebook.
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87 miliona ljudi sa Fejsbuka.
09:50
It took an entire year's work
to get Christopher on the record.
to get Christopher on the record.
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Potrebna je bila godina rada
da Kristofer da zvaničnu izjavu.
da Kristofer da zvaničnu izjavu.
09:55
And I had to turn myself
from a feature writer
from a feature writer
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I ja sam morala
da se pretvorim iz dopisnice
da se pretvorim iz dopisnice
09:57
into an investigative reporter to do it.
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u istraživačku novinarku
da bih to postigla.
da bih to postigla.
10:00
And he was extraordinarily brave,
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A on je bio izuzetno hrabar
10:02
because the company
is owned by Robert Mercer,
is owned by Robert Mercer,
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jer je firma u posedu Roberta Mersera,
10:05
the billionaire who bankrolled Trump,
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milijardera koji je finansirao Trampa
10:07
and he threatened
to sue us multiple times,
to sue us multiple times,
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i koji je više puta pretio
da će da nas tuži,
da će da nas tuži,
10:10
to stop us from publishing.
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kako bi sprečio objavljivanje.
10:13
But we finally got there,
and we were one day ahead of publication.
and we were one day ahead of publication.
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Međutim, na kraju smo uspeli
i bili smo na dan od objavljivanja.
i bili smo na dan od objavljivanja.
10:16
We got another legal threat.
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Stigla je još jedna pravna pretnja.
Ovaj put ne od Kembridž analitike,
10:19
Not from Cambridge Analytica this time,
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10:21
but from Facebook.
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već od Fejsbuka.
10:24
It told us that if we publish,
they would sue us.
they would sue us.
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Rekli su ako objavimo da će da nas tuže.
10:28
We did it anyway.
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Ipak smo to uradili.
10:30
(Applause)
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(Aplauz)
10:40
Facebook, you were
on the wrong side of history in that.
on the wrong side of history in that.
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Fejsbuk, tada si bio
na pogrešnoj strani istorije.
na pogrešnoj strani istorije.
10:44
And you were on the wrong side
of history in this --
of history in this --
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I bili ste na pogrešnoj strani istorije
10:48
in refusing to give us
the answers that we need.
the answers that we need.
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kada ste odbili da nam predate
odgovore koji su nam potrebni.
odgovore koji su nam potrebni.
10:52
And that is why I am here.
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I zato sam ovde.
10:55
To address you directly,
the gods of Silicon Valley.
the gods of Silicon Valley.
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Da vam se direktno obratim,
bogovi silicijumske doline.
bogovi silicijumske doline.
10:59
(Applause)
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(Aplauz)
11:03
Mark Zuckerberg ...
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Mark Zakerberg -
11:05
(Applause)
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(Aplauz)
11:06
and Sheryl Sandberg and Larry Page
and Sergey Brin and Jack Dorsey,
and Sergey Brin and Jack Dorsey,
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Šeril Sandberg, Leri Pejdž,
Sergej Brin i Džek Dorsi,
Sergej Brin i Džek Dorsi,
11:15
and your employees
and your investors, too.
and your investors, too.
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kao i vaši zaposleni
i vaši investitori, takođe.
i vaši investitori, takođe.
11:19
Because 100 years ago,
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Jer je pre stotinu godina
11:21
the biggest danger in the South Wales
coal mines was gas.
coal mines was gas.
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najveća opasnost u rudnicima
Južnog Velsa bio gas.
Južnog Velsa bio gas.
11:24
Silent and deadly and invisible.
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Tih, smrtonosan i nevidljiv.
11:26
It's why they sent the canaries
down first to check the air.
down first to check the air.
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Zbog toga su prvo slali kanarince
da provere vazduh.
da provere vazduh.
11:29
And in this massive, global, online
experiment that we are all living through,
experiment that we are all living through,
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A u ovom ogromnom, globalnom, internet
eksperimentu koji svi proživljavamo,
eksperimentu koji svi proživljavamo,
11:33
we in Britain are the canary.
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mi Britanci smo kanarinac.
11:36
We are what happens to a western democracy
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Mi smo ono što zadesi zapadnu demokratiju
11:39
when a hundred years of electoral laws
are disrupted by technology.
are disrupted by technology.
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kada se stogodišnji izborni zakoni
naruše zbog tehnologije.
naruše zbog tehnologije.
11:45
Our democracy is broken,
our laws don't work anymore,
our laws don't work anymore,
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Naša demokratija je nefunkcionalna,
naši zakoni više ne deluju,
naši zakoni više ne deluju,
11:48
and it's not me saying this,
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i nisam ja koja to kaže,
11:50
it's our parliament published
a report saying this.
a report saying this.
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već je naš parlament
objavio izveštaj koji to kaže.
objavio izveštaj koji to kaže.
11:55
This technology that you have
invented has been amazing.
invented has been amazing.
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Tehnologija koju ste izumeli
je bila očaravajuća.
je bila očaravajuća.
12:00
But now, it's a crime scene.
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Međutim, trenutno, ona je mesto zločina.
12:03
And you have the evidence.
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A vi imate dokaze.
12:07
And it is not enough to say
that you will do better in the future.
that you will do better in the future.
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I nije dovoljno da kažete
kako ćete ubuduće biti bolji.
kako ćete ubuduće biti bolji.
12:12
Because to have any hope
of stopping this from happening again,
of stopping this from happening again,
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Jer jedina nada koju imamo
da sprečimo da se ovo ponovo desi
da sprečimo da se ovo ponovo desi
12:17
we have to know the truth.
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je da moramo da znamo istinu.
12:21
And maybe you think,
"Well, it was just a few ads.
"Well, it was just a few ads.
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I možda mislite: „Pa, to je samo
nekoliko reklama.
nekoliko reklama.
12:24
And people are smarter than that, right?"
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Ljudi nisu toliko glupi, zar ne?”
12:28
To which I would say,
"Good luck with that."
"Good luck with that."
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Na šta ću da odgovorim: „Samo se nadajte.”
12:32
Because what the Brexit vote demonstrates
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Jer ono što je Breksit glasanje pokazalo
12:35
is that liberal democracy is broken.
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je da je liberalna demokratija
nefunkcionalna.
nefunkcionalna.
12:39
And you broke it.
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A vi ste je pokvarili.
12:42
This is not democracy --
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Ovo nije demokratija -
12:44
spreading lies in darkness,
paid for with illegal cash,
paid for with illegal cash,
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širenje laži u mraku,
koje su plaćene nezakonitim novcem
koje su plaćene nezakonitim novcem
12:50
from God knows where.
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sam bog zna odakle.
12:53
It's subversion,
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To je podrivanje
12:55
and you are accessories to it.
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i vi ste u tome saučesnici.
13:00
(Applause)
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(Aplauz)
13:09
Our parliament has been
the first in the world
the first in the world
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Naš parlament je bio prvi u svetu
13:13
to try to hold you to account,
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koji je pokušao
da vas pozove na odgovornost
da vas pozove na odgovornost
13:15
and it's failed.
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i nije uspeo.
13:17
You are literally beyond the reach
of British law -- not just British laws,
of British law -- not just British laws,
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Bukvalno ste van domašaja britanskog
zakona - ne samo britanskog zakona,
zakona - ne samo britanskog zakona,
13:22
this is nine parliaments,
nine countries are represented here,
nine countries are represented here,
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radi se o devet parlamenata,
devet država je predstavljeno ovde,
devet država je predstavljeno ovde,
13:25
who Mark Zuckerberg refused
to come and give evidence to.
to come and give evidence to.
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kojima je Mark Zakerberg odbio
da dođe i preda dokaze.
da dođe i preda dokaze.
13:30
And what you don't seem to understand
is that this is bigger than you.
is that this is bigger than you.
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A čini se da ne razumete
da je ovo veće od vas.
da je ovo veće od vas.
13:35
And it's bigger than any of us.
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Veće je od bilo koga od nas.
13:37
And it is not about left or right
or "Leave" or "Remain" or Trump or not.
or "Leave" or "Remain" or Trump or not.
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I ne radi se o levici ili desnici,
„Izaći” ili „Ostati”, Trampu ili ne.
„Izaći” ili „Ostati”, Trampu ili ne.
13:43
It's about whether it's actually possible
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Radi se o tome da li je uopšte moguće
13:45
to have a free and fair
election ever again.
election ever again.
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ikada više imati
slobodne i poštene izbore.
slobodne i poštene izbore.
13:48
Because as it stands, I don't think it is.
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Jer kako stoje stvari,
ne verujem da jeste.
ne verujem da jeste.
13:52
And so my question to you is,
is this what you want?
is this what you want?
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Stoga je moje pitanje upućeno vama:
da li je ovo ono što želite?
da li je ovo ono što želite?
13:57
Is this how you want
history to remember you:
history to remember you:
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Da li želite da vas istorija zapamti
14:01
as the handmaidens to authoritarianism
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kao sluge autoritarizma
14:05
that is on the rise all across the world?
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koji je širom sveta u usponu?
14:10
Because you set out to connect people.
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Jer ste se zaputili da povežete ljude.
14:13
And you are refusing to acknowledge
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A odbijate da priznate
14:15
that the same technology
is now driving us apart.
is now driving us apart.
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da nas ista ta tehnologija
trenutno razdvaja.
trenutno razdvaja.
14:21
And my question to everybody else is,
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A moje pitanje za sve ostale glasi:
14:23
is this what we want:
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da li je ovo ono što želimo,
14:25
to let them get away with it,
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da se izvuku
14:28
and to sit back and play with our phones,
as this darkness falls?
as this darkness falls?
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i da sedimo zavaljeni i igramo se
telefonima dok mrak pada?
telefonima dok mrak pada?
14:34
The history of the South Wales Valleys
is of a fight for rights.
is of a fight for rights.
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Istorija južnovelških dolina
svedoči o borbi za prava.
svedoči o borbi za prava.
14:40
And this is not a drill --
it's a point of inflection.
it's a point of inflection.
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I ne radi se o pokaznoj vežbi -
radi se o tački preokreta.
radi se o tački preokreta.
14:45
Democracy is not guaranteed,
and it is not inevitable,
and it is not inevitable,
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Demokratija nije zagarantovana
i nije neizbežna,
i nije neizbežna,
14:49
and we have to fight and we have to win
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moramo da se borimo, moramo da pobedimo
14:51
and we cannot let these tech companies
have this unchecked power.
have this unchecked power.
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i ne smemo da dozvolimo ovim tehnološkim
firmama da imaju nekontrolisanu moć.
firmama da imaju nekontrolisanu moć.
14:56
It's up to us -- you, me and all of us.
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Na nama je - vama, meni i svima nama.
14:59
We are the ones
who have to take back control.
who have to take back control.
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Mi smo ti koji moramo
da povratimo kontrolu.
da povratimo kontrolu.
15:04
(Applause)
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(Aplauz)
15:07
(Cheers)
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(Ovacije)
15:10
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Carole Cadwalladr - Investigative journalistCarole Cadwalladr is a British investigative journalist and features writer.
Why you should listen
Carole Cadwalladr is a journalist for the Guardian and Observer in the United Kingdom. She worked for a year with whistleblower Christopher Wylie to publish her investigation into Cambridge Analytica, which she shared with the New York Times. The investigation resulted in Mark Zuckerberg being called before Congress and Facebook losing more than $100 billion from its share price. She has also uncovered multiple crimes committed during the European referendum and evidence of Russian interference in Brexit. Her work has won a Polk Award and the Orwell Prize for political journalism, and she was named a Pulitzer Prize finalist for National Reporting in 2019. Of her award-winning work, judge Sir David Bell wrote: She "deserves high praise for the quality of her research and for her determination to shed fierce light on a story which seems by no means over yet. Orwell would have loved it."
Carole Cadwalladr | Speaker | TED.com