TED2009
Joachim de Posada: Don't eat the marshmallow!
Joachim de Posada kaze: Ne jedi kolacic
Filmed:
Readability: 2.5
3,525,386 views
U svom kratkom govoru za TED U, Joachim de Posada govori o značajnom eksperimentu o odgođenom zadovoljstvu -- i kako on može predvidjeti budući uspjeh. Sa neprocjenjivim snimkama djece koja daju sve od sebe da ne pojedu kolačić.
Joachim de Posada - Speaker and author
Joachim de Posada was a speaker and motivational coach. He was the author of "How to Survive Among the Piranhas" and "Don't Eat the Marshmallow ... Yet." Full bio
Joachim de Posada was a speaker and motivational coach. He was the author of "How to Survive Among the Piranhas" and "Don't Eat the Marshmallow ... Yet." Full bio
Double-click the English transcript below to play the video.
00:18
I'm here because I have a very important message:
0
0
3000
Ovdje sam jer imam veoma važnu poruku.
00:21
I think we have found
1
3000
2000
Mislim da smo pronašli
00:23
the most important factor for success.
2
5000
3000
najvažniji faktor uspjeha.
00:26
And it was found close to here, Stanford.
3
8000
5000
To se desilo ovdje blizu, u Stanfordu.
00:31
Psychology professor took kids that were four years old
4
13000
4000
Profesor psihologije je uzeo četverogodišnju djecu
00:35
and put them in a room all by themselves.
5
17000
4000
i ostavio ih same u sobi.
00:39
And he would tell the child, a four-year-old kid,
6
21000
3000
I rekao bi četverogodišnjem djetetu,
00:42
"Johnny, I am going to leave you here with a marshmallow
7
24000
3000
"Johnny, ostaviću vas ovdje sa kolačićem,
00:45
for 15 minutes.
8
27000
2000
15 minuta.
00:47
If, after I come back, this marshmallow is here,
9
29000
4000
Ako ovaj kolačić bude ovdje kad se vratim,
00:51
you will get another one. So you will have two."
10
33000
4000
dobit' ćete još jedan. Tada ćete imati dva."
00:55
To tell a four-year-old kid to wait 15 minutes
11
37000
3000
Reći četverogodišnjem djetetu da čeka 15 minuta
00:58
for something that they like,
12
40000
2000
zbog nečega što voli,
01:00
is equivalent to telling us, "We'll bring you coffee in two hours."
13
42000
4000
je isto kao da se nama kaže "Donijećemo vam kafu za dva sata."
01:04
(Laughter)
14
46000
1000
(Smijeh)
01:05
Exact equivalent.
15
47000
2000
Tačna usporedba.
01:07
So what happened when the professor left the room?
16
49000
5000
Šta se dogodilo kada je profesor otišao iz sobe?
01:12
As soon as the door closed...
17
54000
4000
Čim su se vrata zatvorila...
01:16
two out of three ate the marshmallow.
18
58000
2000
dvoje od troje djece su pojeli kolačić.
01:18
Five seconds, 10 seconds, 40 seconds, 50 seconds,
19
60000
3000
Pet sekundi, 10 sekundi, 40 sekundi, 50 sekundi,
01:21
two minutes, four minutes, eight minutes.
20
63000
2000
dvije minute, četiri minute, osam minuta.
01:23
Some lasted 14-and-a-half minutes.
21
65000
3000
Neki su izdržali 14 i pol minuta.
01:26
(Laughter)
22
68000
1000
(Smijeh)
01:27
Couldn't do it. Could not wait.
23
69000
4000
Nisu to mogli učiniti. Nisu mogli čekati.
01:31
What's interesting is that one out of three
24
73000
3000
Ono što je interesantno jeste da bi jedno od troje
01:34
would look at the marshmallow and go like this ...
25
76000
5000
posmatralo kolačić i ponašalo se ovako ...
01:39
Would look at it.
26
81000
2000
Posmatralo bi ga.
01:41
Put it back.
27
83000
2000
Vratilo bi ga nazad.
01:43
They would walk around. They would play with their skirts and pants.
28
85000
5000
Hodali bi uokolo. Igrali bi se sa svojim suknjicama i hlačicama.
01:48
That child already, at four, understood
29
90000
3000
To četverogodišnje dijete je već razumjelo
01:51
the most important principle for success,
30
93000
3000
najvažniji princip uspjeha.
01:54
which is the ability to delay gratification.
31
96000
4000
To je sposobnost odgađanja zadovoljstva.
01:58
Self-discipline:
32
100000
2000
Samodisciplina,
02:00
the most important factor for success.
33
102000
3000
je najvažniji faktor uspjeha.
02:03
15 years later, 14 or 15 years later,
34
105000
3000
Petnaest godina kasnije, 14 ili 15 godina kasnije,
02:06
follow-up study.
35
108000
2000
dodatno istraživanje.
02:08
What did they find?
36
110000
2000
Šta su otkrili?
02:10
They went to look for these kids who were now 18 and 19.
37
112000
3000
Otišli su pronaći ovu djecu koja su sada imala 18 i 19 godina.
02:13
And they found that 100 percent
38
115000
3000
I otkrili su da je 100 posto
02:16
of the children that had not eaten the marshmallow were successful.
39
118000
4000
djece koja nisu pojela kolačić uspješna.
02:20
They had good grades. They were doing wonderful.
40
122000
2000
Imali su dobre ocjene. Odlično su napredovali.
02:22
They were happy. They had their plans.
41
124000
2000
Bili su sretni. Imali su planove.
02:24
They had good relationships with the teachers, students.
42
126000
3000
Bili su u dobrim odnosima sa profesorima, studentima.
02:27
They were doing fine.
43
129000
1000
Odlično su napredovali.
02:28
A great percentage of the kids that ate the marshmallow,
44
130000
3000
Veliki procenat djece koja su pojela kolačić,
02:31
they were in trouble.
45
133000
1000
su imali poteškoće.
02:32
They did not make it to university.
46
134000
2000
Nisu upisali fakultet.
02:34
They had bad grades. Some of them dropped out.
47
136000
2000
Imali su loše ocjene. Neki su odustali od škole.
02:36
A few were still there with bad grades.
48
138000
2000
Neki su još uvijek pohađali školu sa lošim ocjenama.
02:38
A few had good grades.
49
140000
2000
Neki su imali dobre ocjene.
02:40
I had a question in my mind: Would Hispanic kids
50
142000
2000
Pitao sam se: Da li bi djeca latinoameričkog porijekla
02:42
react the same way as the American kids?
51
144000
3000
reagirala na isti način kao i američka djeca?
02:45
So I went to Colombia. And I reproduced the experiment.
52
147000
3000
Zato sam otišao u univerzitet Kolumbiju. I ponovio sam eksperiment.
02:48
And it was very funny. I used four, five and six years old kids.
53
150000
3000
I to je bilo veoma smiješno. Uzeo sam četverogodišnjake, petogodišnjake i šestogodišnjake.
02:51
And let me show you what happened.
54
153000
3000
I dozvolite mi da vam pokažem šta se dogodilo.
03:09
(Spanish) (Laughter)
55
171000
4000
(Smijeh)
04:50
So what happened in Colombia?
56
272000
2000
I šta se dogodilo u Kolumbiji?
04:52
Hispanic kids, two out of three ate the marshmallow;
57
274000
3000
Latinoamerička djeca, dvoje od troje djece, je pojeo kolačiće.
04:55
one out of three did not.
58
277000
2000
Jedno od troje nije.
04:57
This little girl was interesting;
59
279000
2000
Ova mala djevojčica je interesantna.
04:59
she ate the inside of the marshmallow.
60
281000
2000
Ona je pojela unutrašnjost kolačića.
05:01
(Laughter)
61
283000
1000
(Smijeh)
05:02
In other words, she wanted us to think that she had not eaten it, so she would get two.
62
284000
4000
Drugim riječima, ona je željela da pomislimo da ga nije pojela, kako bi dobila dva kolačića.
05:06
But she ate it.
63
288000
2000
Ali, ona ga je ipak pojela.
05:08
So we know she'll be successful. But we have to watch her.
64
290000
3000
Tako da znamo da će ona biti uspješna. Ali je moramo posmatrati.
05:11
(Laughter)
65
293000
1000
(Smijeh)
05:12
She should not go into banking, for example,
66
294000
3000
Ona se ne bi trebala baviti bankarstvom, naprimjer,
05:15
or work at a cash register.
67
297000
2000
ili raditi kao blagajnica.
05:17
But she will be successful.
68
299000
2000
Ali će biti uspješna.
05:19
And this applies for everything. Even in sales.
69
301000
2000
I ovo se primjenjuje svugdje. Čak i u trgovini.
05:21
The sales person that --
70
303000
4000
Trgovac kojem --
05:25
the customer says, "I want that." And the person says, "Okay, here you are."
71
307000
2000
klijent kaže, "Želim to." a ta osoba odgovara, "U redu, izvolite."
05:27
That person ate the marshmallow.
72
309000
2000
Ta osoba je pojela kolačić.
05:29
If the sales person says, "Wait a second.
73
311000
2000
Ako prodavač kaže,"Sačekajte malo.
05:31
Let me ask you a few questions to see if this is a good choice."
74
313000
3000
Dozvolite mi da vam postavim nekoliko pitanja da vidimo da li je ovo dobar izbor."
05:34
Then you sell a lot more.
75
316000
1000
Tada ćete prodati više.
05:35
So this has applications in all walks of life.
76
317000
5000
Prema tome, ovo se može primjeniti u svim sferama života.
05:40
I end with -- the Koreans did this.
77
322000
3000
Završiću sa – Korejanci su ovo također uradili.
05:43
You know what? This is so good
78
325000
2000
Znate li to? Ovo je tako dobro
05:45
that we want a marshmallow book for children.
79
327000
2000
da želimo Knjigu o kolačiću za djecu.
05:47
We did one for children. And now it is all over Korea.
80
329000
3000
Napravili smo jednu za djecu. I sada je rasprostranjena širom Koreje.
05:50
They are teaching these kids exactly this principle.
81
332000
2000
Oni podučavaju ovu djecu upravo ovom principu.
05:52
And we need to learn that principle here in the States,
82
334000
2000
I mi trebamo naučiti taj princip ovdje u SAD-u.
05:54
because we have a big debt.
83
336000
2000
Jer imamo veliki dug.
05:56
We are eating more marshmallows than we are producing.
84
338000
2000
Konzumiramo više kolačića nego što proizvodimo.
05:58
Thank you so much.
85
340000
2000
Hvala puno.
ABOUT THE SPEAKER
Joachim de Posada - Speaker and authorJoachim de Posada was a speaker and motivational coach. He was the author of "How to Survive Among the Piranhas" and "Don't Eat the Marshmallow ... Yet."
Why you should listen
Joachim de Posada's infectious energy and humor turned him into a popular motivational coach. Working in Spanish and English, he helped companies and teams find deep and lasting reasons to succeed. His books included How to Survive Among the Piranhas and his latest, No te comas el marshmallow ... todavia, or Don't Eat the Marshmallow ... Yet. (He had recently updated the book for the recession, calling it Don't Eat the Marshmallow ... Ever.)
Joachim de Posada | Speaker | TED.com