TEDGlobal 2009
Shereen El Feki: Pop culture in the Arab world
Shereen El Feki: Popkultur i den arabiske verden
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På TEDGlobal University viser Shereen El Feki, hvordan nogle arabiske kulturer låner kendetegn fra vestlig popkultur -- musikvideoer, tegneserier, selv Barbie -- og tilføjer et kulturelt passende twist. Det hybridiserede medie viser, hvordan to kulturer kan sammentømres fremfor at skilles.
Shereen El Feki - Arab sexuality expert
Shereen El Feki works and writes on sexuality and social change in the Arab world. Full bio
Shereen El Feki works and writes on sexuality and social change in the Arab world. Full bio
Double-click the English transcript below to play the video.
00:17
Hello, everyone. Because this is my first time at TED,
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Hej allesammen.
Fordi dette er min første gang på TED,
Fordi dette er min første gang på TED,
00:21
I've decided to bring along an old friend
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har jeg inviteret en gammel ven,
00:23
to help break the ice a bit.
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for at hjælpe med at lette stemningen lidt.
00:27
Yes. That's right. This is Barbie.
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Ja. Det er rigtigt. Det er Barbie.
00:30
She's 50 years old. And she's looking as young as ever.
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Hun er 50 år gammel,
og ser stadig så ung ud som nogensinde.
og ser stadig så ung ud som nogensinde.
00:33
(Laughter)
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00:34
But I'd also like to introduce you to
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Men jeg vil også gerne introducere jer for
00:36
what may be an unfamiliar face.
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et mere ukendt ansigt.
00:40
This is Fulla. Fulla is the Arab world's answer to Barbie.
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Det her er Fulla.
Fulla er den arabiske verdens Barbie.
Fulla er den arabiske verdens Barbie.
00:45
Now, according to proponents of the clash of civilizations,
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Ifølge fortalere for
civilisationernes sammenstød,
civilisationernes sammenstød,
00:48
Barbie and Fulla occupy these completely separate spheres.
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så bor Barbie og Fulla
i helt forskellige verdener.
i helt forskellige verdener.
00:52
They have different interests. They have divergent values.
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De har forskellige interesser.
De har modsatte værdier.
De har modsatte værdier.
00:55
And should they ever come in contact ...
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Og skulle de nogensinde
komme i kontakt ...
komme i kontakt ...
00:58
well, I've got to tell you, it's just not going to be pretty.
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så er jeg nødt til at sige,
det bliver ikke et kønt syn.
det bliver ikke et kønt syn.
01:01
My experience, however, in the Islamic world is very different.
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Min oplevelse, i den islamiske verden,
er dog helt anderledes.
er dog helt anderledes.
01:05
Where I work, in the Arab region,
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Hvor jeg arbejder, i den arabiske region,
01:07
people are busy taking up Western innovations
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har folk travlt med
at integrere vestlige idéer
at integrere vestlige idéer
01:09
and changing them into things
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og ændre dem til ting,
01:11
which are neither conventionally Western,
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der hverken er konventionelt vestlige
01:13
nor are they traditionally Islamic.
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eller traditionelt islamiske.
01:15
I want to show you two examples.
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Jeg vil vise jer to eksempler.
01:17
The first is 4Shbab.
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Den første er 4Shbab.
01:19
It means "for youth" and it's a new Arab TV channel.
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Det betyder "for ungdommen"
og er en ny arabisk TV-kanal.
og er en ny arabisk TV-kanal.
01:23
(Video): Video clips from across the globe.
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(Video): Videoklip fra hele kloden.
01:26
The USA.
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USA.
01:28
♫ I am not afraid to stand alone ♫
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♫ Jeg er ikke bange for at stå alene ♫
01:32
♫ I am not afraid to stand alone, if Allah is by my side ♫
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♫ Jeg er ikke bange for at stå alene ♫
♫ Hvis Allah er ved min side ♫
01:36
♫ I am not afraid to stand alone ♫
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♫ Jeg er ikke bange for at stå alene ♫
01:39
♫ Everything will be all right ♫
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♫ Alt bliver okay ♫
01:41
♫ I am not afraid to stand alone ♫
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♫ Jeg er ikke bange for at stå alene ♫
01:43
The Arab world.
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Den arabiske verden.
01:46
(Music)
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(Musik)
02:00
♫ She was preserved by modesty of the religion ♫
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♫ Hun var bevaret
af religionens beskedenhed ♫
af religionens beskedenhed ♫
02:04
♫ She was adorned by the light of the Quran ♫
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♫ Hun var iklædt Koranens lys ♫
02:13
Shereen El Feki: 4Shbab has been dubbed Islamic MTV.
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Shereen El Feki: 4Shbab er blevet døbt
islamisk MTV.
islamisk MTV.
02:17
Its creator, who is an Egyptian TV producer
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Dens skaber, en egyptisk TV-producer
02:19
called Ahmed Abu Haïba,
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ved navn Ahmed Abu Haïba,
02:21
wants young people to be inspired
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vil have islam til at inspirere unge
til at leve bedre liv.
til at leve bedre liv.
02:23
by Islam to lead better lives.
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02:26
He reckons the best way to get that message across
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Han tror den bedste måde
at få det budskab ud,
at få det budskab ud,
02:28
is to use the enormously popular medium of music videos.
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er at bruge det enormt
populære medie: musikvideoer.
populære medie: musikvideoer.
02:32
4Shbab was set up as an alternative
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4Shbab var skabt som et alternativ
02:35
to existing Arab music channels.
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til eksisterende arabiske musikkanaler.
02:37
And they look something like this.
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Og de ser cirka sådan her ud.
02:39
(Music)
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(Musik)
02:47
That, by the way is Haifa Wehbe. She's a Lebanese pop star
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Dette er iøvrigt Haifa Wehbe.
Hun er en libanesisk popstjerne
Hun er en libanesisk popstjerne
02:50
and pan-Arab pin-up girl.
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og pin-up i hele den arabiske verden.
02:53
In the world of 4Shbab, it's not about bump and grind.
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I 4Shbabs verden handler
det ikke om at 'støde og gnide'.
det ikke om at 'støde og gnide'.
02:56
But it's not about fire and brimstone either.
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Men det handler heller ikke om
'svovl og flammer'
'svovl og flammer'
02:59
Its videos are intended to show
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Dens videoer er ment til at vise
03:01
a kinder, gentler face of Islam,
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en venligere og blidere udgave af islam,
03:04
for young people to deal with life's challenges.
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for at hjælpe unge med at håndtere
livets udfordringer.
livets udfordringer.
03:07
Now, my second example is for a slightly younger crowd.
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Mit andet eksempel er til
et lidt yngre publikum.
et lidt yngre publikum.
03:10
And it's called "The 99."
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Og hedder "The 99."
03:13
Now, these are the world's first Islamic superheroes.
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De er verdens første islamiske superhelte.
03:16
They were created by a Kuwaiti psychologist
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De blev skabt af en kuwaitisk psykolog
03:18
called Naif Al Mutawa.
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ved navn Naif Al Mutawa.
03:20
And his desire is to rescue Islam
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Og hans drøm er at redde islam
03:22
from images of intolerance,
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fra forestillingen om intolerance,
03:24
all in a child-friendly format.
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alt sammen i et børnevenligt format.
03:28
"The 99." The characters are meant to embody
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"The 99." Karaktererne skal personificere
03:30
the 99 attributes of Allah:
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Allahs 99 egenskaber:
03:33
justice, wisdom, mercy, among others.
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retfærdighed, visdom og nåde, blandt andre.
03:36
So, for example, there is the character of Noora.
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For eksempel er der karakteren Noora.
03:40
She is meant to have the power
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Hun menes at have evnen
03:42
to look inside people
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til at kigge ind i folk,
03:44
and see the good and bad in everyone.
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og se det gode og det onde i alle.
03:47
Another character called Jami
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En anden karakter, kaldet Jami,
03:49
has the ability to create fantastic inventions.
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har evnen til at skabe
fantastiske opfindelser.
fantastiske opfindelser.
03:53
Now, "The 99" is not just a comic book.
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"The 99" er ikke bare en tegneserie.
03:55
It's now a theme park.
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Nu er det også en forlystelsespark.
03:57
There is an animated series in the works.
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Der er en animeret serie undervejs.
03:59
And by this time next year,
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Og ved denne tid næste år,
04:01
the likes of Superman and Wonder Woman
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vil typer som Superman og Wonder Woman
04:03
will have joined forces with "The 99"
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have slået sig sammen med "The 99"
04:05
to beat injustice wherever they find it.
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for at slå uretfærdighed overalt,
hvor de finder det.
hvor de finder det.
04:11
"The 99" and 4Shbab are just two of many examples
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"De 99" og 4Shbab er blot to
af mange eksempler
af mange eksempler
04:14
of this sort of Islamic cross-cultural hybridization.
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på denne slags kulturelle krydsninger.
04:18
We're not talking here about a clash of civilizations.
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Vi taler ikke om et
'sammenstød mellem civilisationer'
'sammenstød mellem civilisationer'
04:21
Nor is it some sort of indistinguishable mash.
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Ej heller en slags uidentificerbar masse.
04:24
I like to think of it as a mesh of civilizations,
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Jeg kan lide at tænke på det som
et net af civilisationer,
et net af civilisationer,
04:27
in which the strands of different cultures are intertwined.
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i hvilket de forskellige kulturelle tråde
er flettet sammen.
er flettet sammen.
04:31
Now, while 4Shbab and "The 99" may look new and shiny,
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Selvom 4Shbab og "The 99"
ser nye og skinnende ud,
ser nye og skinnende ud,
04:34
there is actually a very long tradition of this.
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har det faktisk en meget lang tradition.
04:37
Throughout its history, Islam has borrowed and adapted from other civilizations
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Igennem hele sin historie har islam lånt
og adapteret fra andre civilisationer
og adapteret fra andre civilisationer
04:42
both ancient and modern.
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både antikke og moderne.
04:44
After all, it's the Quran which encourages us to do this:
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Trods alt er det koranen,
der tilskynder det:
der tilskynder det:
04:49
"We made you into nations and tribes
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"Vi gjorde jer til nationer og stammer
04:51
so that you could learn from one another."
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for at I kunne lære af hinanden."
04:53
And to my mind, those are pretty wise words,
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Og i mine ører er det meget vise ord,
04:56
no matter what your creed. Thank you.
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uanset hvor du er fra. Tak.
04:59
(Applause)
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(Bifald)
ABOUT THE SPEAKER
Shereen El Feki - Arab sexuality expertShereen El Feki works and writes on sexuality and social change in the Arab world.
Why you should listen
Dividing her time between London and Cairo, TED Fellow Shereen El Feki works on issues related to health and social welfare in the Arab region -- including intimate attitudes toward sexual (and political) freedoms, as explored in her new book, Sex and the Citadel.
Half-Egyptian and half-Welsh, El Feki was brought up in Canada. She started her professional life in medical science, with a PhD in molecular immunology from the University of Cambridge, and later worked as healthcare correspondent at The Economist. She also is a former vice chair of the United Nations' Global Commission on HIV and Law. While she has worked in regional media as a presenter with the Al Jazeera Network, and continues to write on social issues in the Arab world, her passion lies in projects that aim to better understand, and surmount, the social challenges facing Arabs, particularly young people.
Read a Q&A with Sheeren El Feki on the TED Fellows site.
Shereen El Feki | Speaker | TED.com