TEDGlobal 2009
Shereen El Feki: Pop culture in the Arab world
Šarin El Feki : Pop kultura u Arapskom svetu
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Na TEDGlobal Univerzitetu, Šarin El Feki (Shereen El Feki) pokazuje kako neke arapske kulture pozajmljuju brendove od pop kulture sa Zapada -- muzičke spotove, stripove, čak i Barbiku -- i tome dodaju odgovarajuću dozu svoje kulture. Hibridni mediji pokazuju kako se 2 civilizacije ne dele međusobno, već spajaju.
Shereen El Feki - Arab sexuality expert
Shereen El Feki works and writes on sexuality and social change in the Arab world. Full bio
Shereen El Feki works and writes on sexuality and social change in the Arab world. Full bio
Double-click the English transcript below to play the video.
00:17
Hello, everyone. Because this is my first time at TED,
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Zdravo svima. Jer je ovo moj prvi put na TED-u,
00:21
I've decided to bring along an old friend
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odlučila sam da ponesem sa sobom starog prijatelja
00:23
to help break the ice a bit.
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da mi malo pomogne da probijem led.
00:27
Yes. That's right. This is Barbie.
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Da. Tako je. To je Barbika.
00:30
She's 50 years old. And she's looking as young as ever.
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Ima 50 godina. I izgleda mlađe nego ikad.
00:33
(Laughter)
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(Smeh)
00:34
But I'd also like to introduce you to
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Ali bih takođe htela da vam predstavim
00:36
what may be an unfamiliar face.
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jedno možda nepoznato lice.
00:40
This is Fulla. Fulla is the Arab world's answer to Barbie.
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Ovo je Fula. Fula je arapski odgovor na Barbiku.
00:45
Now, according to proponents of the clash of civilizations,
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Sada, prema predlozima o sukobima civilizacija,
00:48
Barbie and Fulla occupy these completely separate spheres.
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I Barbika i Fula zauzimaju kompletno odvojene sfere.
00:52
They have different interests. They have divergent values.
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Imaju različite intereste. Imaju različite vrednosti.
00:55
And should they ever come in contact ...
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I ako bi ikada došle u kontakt....
00:58
well, I've got to tell you, it's just not going to be pretty.
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pa, moram da vam kažem, neće biti lepo.
01:01
My experience, however, in the Islamic world is very different.
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Međutim, moje iskustvo, u muslimanskom svetu je veoma drugačije.
01:05
Where I work, in the Arab region,
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Gde ja radim, u arapskom regionu,
01:07
people are busy taking up Western innovations
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ljudi su zauzeti preuzimanjem inovacija sa Zapada
01:09
and changing them into things
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koje menjaju u stvari
01:11
which are neither conventionally Western,
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koje nisu uobičajene za Zapad,
01:13
nor are they traditionally Islamic.
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niti su tradicionalno muslimanske.
01:15
I want to show you two examples.
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Hoću da vam pokažem 2 primera.
01:17
The first is 4Shbab.
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Prvi je "4Šbab".
01:19
It means "for youth" and it's a new Arab TV channel.
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Znači 'za mlade' i to je novi arapski TV kanal.
01:23
(Video): Video clips from across the globe.
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(Video) : Video klipovi iz celog sveta.
01:26
The USA.
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SAD.
01:28
♫ I am not afraid to stand alone ♫
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♫Ne plašim se da stojim sam♫
01:32
♫ I am not afraid to stand alone, if Allah is by my side ♫
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♫Ne plašim se da stojim sam, ako je Alah kraj mene♫
01:36
♫ I am not afraid to stand alone ♫
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♫Ne plašim se da stojim sam♫
01:39
♫ Everything will be all right ♫
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♫Sve će biti u redu♫
01:41
♫ I am not afraid to stand alone ♫
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♫Ne plašim se da stojim sam♫
01:43
The Arab world.
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Arapski svet.
01:46
(Music)
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(Muzika)
02:00
♫ She was preserved by modesty of the religion ♫
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♫Nju je čuvala skromnost religije♫
02:04
♫ She was adorned by the light of the Quran ♫
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♫Bila je ukrašena svetlošću Kurana ♫
02:13
Shereen El Feki: 4Shbab has been dubbed Islamic MTV.
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Šarin El Feki : "4Šbab" je bio nazvan muslimanskim MTV-jem.
02:17
Its creator, who is an Egyptian TV producer
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Njegov stvaralac, koji je egipatski TV producent
02:19
called Ahmed Abu Haïba,
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koji se zove Ahmed Abu Haiba,
02:21
wants young people to be inspired
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želi da mladi ljudi budu inspirisani
02:23
by Islam to lead better lives.
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islamom da bi bolje živeli.
02:26
He reckons the best way to get that message across
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Misli da je najbolji način da pošalje tu poruku,
02:28
is to use the enormously popular medium of music videos.
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korišćenje veoma popularnog medija muzičkih spotova.
02:32
4Shbab was set up as an alternative
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"4Šbab" je napravljen kao alternativa
02:35
to existing Arab music channels.
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postojećim arapskim muzičkim kanalima.
02:37
And they look something like this.
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I izgledaju ovako.
02:39
(Music)
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(Muzika)
02:47
That, by the way is Haifa Wehbe. She's a Lebanese pop star
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Ovo,usput je Haifa Vehbi. Ona je libanska pop zvezda
02:50
and pan-Arab pin-up girl.
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i pan-arapska pin-up devojka.
02:53
In the world of 4Shbab, it's not about bump and grind.
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U svetu "4Šbaba", nije reč o sukobima i ugnjetavanju.
02:56
But it's not about fire and brimstone either.
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Ali nije ni o vatri i sumporu.
02:59
Its videos are intended to show
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Ovi spotovi žele da pokažu
03:01
a kinder, gentler face of Islam,
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nežniju, mekšu stranu islama,
03:04
for young people to deal with life's challenges.
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za mlade ljude koji se bore sa životnim izazovima.
03:07
Now, my second example is for a slightly younger crowd.
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Sada, moj drugi primer je za malo mlađu publiku.
03:10
And it's called "The 99."
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I zove se ' 99 '.
03:13
Now, these are the world's first Islamic superheroes.
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Sada, ovo su prvi svetski muslimanski superheroji.
03:16
They were created by a Kuwaiti psychologist
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Stvorio ih je kuvajtski psiholog
03:18
called Naif Al Mutawa.
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Najef Al Mutava.
03:20
And his desire is to rescue Islam
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I njegova želja je da spasi Islam
03:22
from images of intolerance,
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od slika netolerancije,
03:24
all in a child-friendly format.
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sve u dečijem formatu.
03:28
"The 99." The characters are meant to embody
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Karakteri iz ' 99 ' treba da otelotvore
03:30
the 99 attributes of Allah:
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99 atributa Alaha,
03:33
justice, wisdom, mercy, among others.
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pravdu, mudrost, milosrđe, i ostale.
03:36
So, for example, there is the character of Noora.
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Tako, na primer, postoji lik Nura.
03:40
She is meant to have the power
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Ona treba da ima moć
03:42
to look inside people
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da pogleda unutar ljudi
03:44
and see the good and bad in everyone.
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i da vidi dobro i loše u svakome.
03:47
Another character called Jami
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Drugi lik se zove Džami
03:49
has the ability to create fantastic inventions.
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koji ima moć da stvara fantastične izume.
03:53
Now, "The 99" is not just a comic book.
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' 99 ' nije samo strip.
03:55
It's now a theme park.
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Sada je to i zabavni park.
03:57
There is an animated series in the works.
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Prave se i animirane serije.
03:59
And by this time next year,
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I do sledeće godine u ovo vreme
04:01
the likes of Superman and Wonder Woman
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likovi slični Supermenu i Čudesnoj Ženi
04:03
will have joined forces with "The 99"
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će udružiti snage sa ' 99 '
04:05
to beat injustice wherever they find it.
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da pobede nepravdu gde god je nađu.
04:11
"The 99" and 4Shbab are just two of many examples
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' 99 ' i "4Šbab" su samo 2 od mnogo primera
04:14
of this sort of Islamic cross-cultural hybridization.
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ovih unakrsnih muslimanskih kulturalnih hibrida.
04:18
We're not talking here about a clash of civilizations.
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Ne pričamo ovde o sukobima civilizacija.
04:21
Nor is it some sort of indistinguishable mash.
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Niti je to neka nejasna smesa.
04:24
I like to think of it as a mesh of civilizations,
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Volim da mislim da je to smesa civilizacija,
04:27
in which the strands of different cultures are intertwined.
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u kojoj se obale različitih kutura prepliću.
04:31
Now, while 4Shbab and "The 99" may look new and shiny,
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Možda "4Šbab" i ' 99 ' izgledaju novo i sjajno,
04:34
there is actually a very long tradition of this.
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ustvari postoji duga tradicija ovoga.
04:37
Throughout its history, Islam has borrowed and adapted from other civilizations
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Kroz istoriju, Islam je pozajmio i prilagodio od drugih civilizacija
04:42
both ancient and modern.
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kako drevnih tako i modernih.
04:44
After all, it's the Quran which encourages us to do this:
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Posle svega, Kuran je taj koji nas ohrabruje da radimo ovo.
04:49
"We made you into nations and tribes
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"Napravili smo vas u narode i plemena
04:51
so that you could learn from one another."
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tako da možete da učite jedni od drugih."
04:53
And to my mind, those are pretty wise words,
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U mojoj glavi, ovo su prilično mudre reči
04:56
no matter what your creed. Thank you.
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bez obzira na vašu veru. Hvala.
04:59
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Shereen El Feki - Arab sexuality expertShereen El Feki works and writes on sexuality and social change in the Arab world.
Why you should listen
Dividing her time between London and Cairo, TED Fellow Shereen El Feki works on issues related to health and social welfare in the Arab region -- including intimate attitudes toward sexual (and political) freedoms, as explored in her new book, Sex and the Citadel.
Half-Egyptian and half-Welsh, El Feki was brought up in Canada. She started her professional life in medical science, with a PhD in molecular immunology from the University of Cambridge, and later worked as healthcare correspondent at The Economist. She also is a former vice chair of the United Nations' Global Commission on HIV and Law. While she has worked in regional media as a presenter with the Al Jazeera Network, and continues to write on social issues in the Arab world, her passion lies in projects that aim to better understand, and surmount, the social challenges facing Arabs, particularly young people.
Read a Q&A with Sheeren El Feki on the TED Fellows site.
Shereen El Feki | Speaker | TED.com