Tea Uglow: An Internet without screens might look like this
טום אגלו: אינטרנט ללא מסכים אולי יראה כך
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Double-click the English transcript below to play the video.
to go to your happy place, please.
מכם ללכת למקום המאושר שלכם.
the following questions.
in your happy place?
somewhere natural, outdoors --
by natural light and organic elements.
we strive for happiness.
אנחנו שואפים לאושר.
we're always redesigning everything,
תמיד מעצבים הכל מחדש,
might feel more natural.
should feel natural.
you're addicted to your phone,
that flows through them.
happy in your happy place
מאושרים במקום המאושר שלכם
from the outside world.
that information,
of static information,
to access anything, anywhere at any time,
להגיע לכל דבר, בכל מקום, בכל זמן,
to medieval viticulture,
לגידול גפנים בימי הביניים,
my phone very much --
אוהב את הטלפון שלי --
to experience information.
than a world mediated by screens.
יותר מעולם סובב מסכים.
we spend slouched over them.
in touch and speech and gesture,
dumb objects, like cups,
חפצים רגילים, כמו כוסות,
of the Internet,
teaching their kids to read,
שילמדו את הילדים שלהם לקרוא,
that's already really happening.
atoms and molecules bound in space,
אטומים ומולקלות קשורים בחלל,
to the moment of my experience.
a richer experience than a screen?
I need the enormous screen.
אני צריך את המסך הענקי.
with these magic boxes.
מהקופסאות הקסומות האלה.
the Internet's door bitch.
physical things,
into the world around us.
a few examples of those.
with a design agency, Berg,
עם סוכנות עיצוב, ברג.
without screens might actually look like.
and physical objects
פשוטים וחפצים פיזיים
to make it tangible.
האינטרנט, להפוך אותו למוחשי.
YouTube player.
the Japanese agency, AQ,
around mood swings
מסביב לשינוי מצבי רוח
very hard if you're angry,
those moments later,
an intimate, beautiful thing
a birthday present
40th anniversary.
brought over a pair of street binoculars,
הביאו משקפת רחוב
on the Empire State Building,
simple reappropriation,
or Shackleton's Hut.
או את הבקתה של שקלטון.
reality circa 1955.
hacky sacks to exchange URLs.
בכדורי שק כדי להחליף כתובות URL.
it's like your Opal card.
on the little chip in here,
that we're working on
here in Sydney.
about what might happen
and you put the bits into trees,
ומכניסים את הביטים לתוך עצים,
might have an opportunity
guided by a magic wand,
and ask them questions,
ולשאול אותן שאלות,
with this one.
back outside without screens,
חזרה החוצה לעולם בלי מסכים,
of the Internet at their fingertips.
של האינטרנט בהישג ידם.
working by the end of the year.
כזה שעובד כבר בסוף השנה.
how we design for the future,
אותנו איך לעצב לקראת העתיד,
of information that we're moving into.
בנוגע לעידן המידע שאנחנו נכנסים אליו.
rather than simply excited.
יותר מאשר מתרגשים.
of human history.
that actually build our world,
artists, engineers.
אמנים, מהנדסים.
we can have a happy place
as switching on lightbulb.
is watches and websites and widgets,
שעונים ואתרים וווידג'טים,
to cork and light and hacky sacks.
מחשבה בשעם ואור וכדור שק.
ABOUT THE SPEAKER
Tea Uglow - DesignerTea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice.
Why you should listen
Tea Uglow has worked at Google for nearly 10 years, starting Google's Creative Lab in Europe and, since 2012, building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organizations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music. Uglow believes that by experimenting with digital tools at the creative core of culture we can transform existing cultural practice without losing the tradition, values and intangible qualities that make the arts so valuable.
Previous projects include Editions at Play (books), Hangouts in History (education), Dream40 (theatre, with the RSC), Build with Chrome (with LEGO), Web Lab (with London's Science Museum), Life in a Day (YouTube film with Ridley Scott) and the YouTube Symphony Orchestra (with the LSO). Uglow is proud of her early involvement in the Art Project (now Google's Cultural Institute).
Uglow speaks on innovation and digital futures around the world. At the time of her TEDxSydney talk (2015), Tea was still presenting as male and using her boy-name, which is Tom.
Uglow studied fine art at the Ruskin in Oxford before completing two further degrees in book arts and design management at UAL. She spent six years in art publishing and design management for charities as well as in various digital start-ups before joining Google in 2006. Prior to Google, Uglow worked for the Royal Academy of Arts, the Wellcome Trust, Random House and Christian Aid. She is on the board of the Biennale of Sydney (art) and formerly D&AD (design) and AWARD (advertising).
Uglow is also a very active and proud parent of two small boys. She lives in Sydney, Australia.
Tea Uglow | Speaker | TED.com