TEDxSydney
Tea Uglow: An Internet without screens might look like this
Tom Uglow: Internet bez zaslona bi mogao ovako izgledati
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Dizajner Tom Uglow stvara budućnost u kojoj ljudska ljubav prema prirodnim rješenjima i jednostavnim alatima može koegzistirati sa našom potrebom za informacijama i uređajima koji nam ih pružaju. "Stvarnost je bogatija od zaslona", kaže on. "Možemo imati sretno mjesto ispunjeno informacijama koje volimo, a da su prirodne poput uključivanja žarulje."
Tea Uglow - Designer
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Double-click the English transcript below to play the video.
00:12
I'd like to start by asking you all
to go to your happy place, please.
to go to your happy place, please.
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Želio bih započeti tako da vas sve zamolim
da odete na svoje sretno mjesto.
da odete na svoje sretno mjesto.
00:17
Yes, your happy place,
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Da, na svoje sretno mjesto,
00:18
I know you've got one even if it's fake.
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znam da ga imate iako je izmišljeno.
00:20
(Laughter)
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(Smijeh)
00:21
OK, so, comfortable?
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OK, tako, udobno?
00:23
Good.
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Dobro.
00:24
Now I'd like to you to mentally answer
the following questions.
the following questions.
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Sada bih vas zamolio da mentalno
odgovorite sljedeća pitanja.
odgovorite sljedeća pitanja.
00:27
Is there any strip lighting
in your happy place?
in your happy place?
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Ima li tamo trakaste rasvjete?
00:31
Any plastic tables?
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Plastičnih stolova?
00:33
Polyester flooring?
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Podova od poliestera?
00:35
Mobile phones?
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Mobitela?
00:36
No?
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Ne?
00:37
I think we all know that our happy place
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Mislim da svi znamo da bi sretno mjesto
00:39
is meant to be
somewhere natural, outdoors --
somewhere natural, outdoors --
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trebalo biti negdje u prirodi,
na otvorenom --
na otvorenom --
00:42
on a beach, fireside.
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na plaži, pored kamina.
00:44
We'll be reading or eating or knitting.
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A mi čitamo ili jedemo ili pletemo.
00:48
And we're surrounded
by natural light and organic elements.
by natural light and organic elements.
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I okruženi smo prirodnim svjetlom
i organskim elementima.
i organskim elementima.
00:52
Natural things make us happy.
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Prirodne stvari nas čine sretnima.
00:55
And happiness is a great motivator;
we strive for happiness.
we strive for happiness.
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A sreća je veliki motivator,
težimo sreći.
težimo sreći.
00:59
Perhaps that's why
we're always redesigning everything,
we're always redesigning everything,
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Možda zato sve uvijek preuređujemo,
01:01
in the hopes that our solutions
might feel more natural.
might feel more natural.
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u nadi da će nam rješenja biti
prirodnija.
prirodnija.
01:06
So let's start there --
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Pa počnimo odatle --
01:08
with the idea that good design
should feel natural.
should feel natural.
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s idejom da dobar dizajn mora
biti prirodan.
biti prirodan.
01:12
Your phone is not very natural.
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Vaš telefon nije baš prirodan.
01:17
And you probably think
you're addicted to your phone,
you're addicted to your phone,
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Vjerojatno mislite da ste ovisni o
svom telefonu,
svom telefonu,
01:19
but you're really not.
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ali niste zaista.
01:21
We're not addicted to devices,
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Nismo ovisni o uređajima,
01:23
we're addicted to the information
that flows through them.
that flows through them.
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ovisni smo o informacijama koje
prolaze kroz njih.
prolaze kroz njih.
01:26
I wonder how long you would be
happy in your happy place
happy in your happy place
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Zanima me koliko bi dugo bili sretni
na svom sretnom mjestu
na svom sretnom mjestu
01:29
without any information
from the outside world.
from the outside world.
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bez informacija o
vanjskom svijetu.
vanjskom svijetu.
01:33
I'm interested in how we access
that information,
that information,
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Zanima me kako pristupamo tim informacijama,
01:35
how we experience it.
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kako ih doživljavamo.
01:37
We're moving from a time
of static information,
of static information,
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Krećemo se iz vremena
statičkih informacija,
statičkih informacija,
01:41
held in books and libraries and bus stops,
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sadržanih u knjigama i knjižnicama i
autobusnim stanicama,
autobusnim stanicama,
01:44
through a period of digital information,
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kroz period digitalnih informacija,
01:47
towards a period of fluid information,
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prema periodu fluidnim informacija,
01:49
where your children will expect to be able
to access anything, anywhere at any time,
to access anything, anywhere at any time,
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gdje će vaša djeca očekivati da mogu
pristupiti bilo čemu, bilo gdje, bilo kada,
pristupiti bilo čemu, bilo gdje, bilo kada,
01:55
from quantum physics
to medieval viticulture,
to medieval viticulture,
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od kvantne fizike
do srednjovjekovnog vinogradarstva,
do srednjovjekovnog vinogradarstva,
01:59
from gender theory to tomorrow's weather,
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od teorije spolova do sutrašnje
vremenske prognoze,
vremenske prognoze,
02:03
just like switching on a lightbulb --
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kao da uključujete žarulju --
02:06
Imagine that.
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Zamislite to.
02:08
Humans also like simple tools.
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Ljudi, također, vole jednostavne alate.
02:11
Your phone is not a very simple tool.
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Vaš telefon nije baš jednostavan alat.
02:14
A fork is a simple tool.
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Žlica je jednostavan alat.
02:16
(Laughter)
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(Smijeh)
02:17
And we don't like them made of plastic,
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I ne volimo ih napravljene od plastike,
02:20
in the same way I don't really like
my phone very much --
my phone very much --
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isto kao što zapravo ne volim
svoj telefon --
svoj telefon --
02:22
it's not how I want
to experience information.
to experience information.
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to nije način na koji želim doživjeti
informaciju.
informaciju.
02:27
I think there are better solutions
than a world mediated by screens.
than a world mediated by screens.
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Mislim da postoje bolja rješenja od
svijeta preko zaslona.
svijeta preko zaslona.
02:31
I don't hate screens, but I don't feel --
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Ne mrzim zaslone, ali ne osjećam --
02:34
and I don't think any of us feel that good
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ne mislim da itko od nas voli
02:36
about how much time
we spend slouched over them.
we spend slouched over them.
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toliko vremena provoditi pogrbljen
pred njima.
pred njima.
02:40
Fortunately,
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Srećom,
02:41
the big tech companies seem to agree.
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velike tehničke tvrtke se slažu.
02:43
They're actually heavily invested
in touch and speech and gesture,
in touch and speech and gesture,
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Vrlo mnogo ulažu u dodirne i
govorne i tehnologije geste,
govorne i tehnologije geste,
02:48
and also in senses --
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kao i u osjetila --
02:49
things that can turn
dumb objects, like cups,
dumb objects, like cups,
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stvari koje mogu pretvoriti
glupe objekte, kao što su čaše,
glupe objekte, kao što su čaše,
02:52
and imbue them with the magic
of the Internet,
of the Internet,
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i prožeti ih čarolijom interneta,
02:56
potentially turning this digital cloud
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potencijalno pretvarajući ovaj digitalni
oblak
oblak
02:58
into something we might touch and move.
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u nešto što možemo dodirnuti i pomjeriti.
03:01
The parents in crisis over screen time
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Roditelji zabrinuti zbog vremena na zaslonu
03:04
need physical digital toys
teaching their kids to read,
teaching their kids to read,
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trebaju fizičke digitalne igračke
koje uče njihovu djecu čitati,
koje uče njihovu djecu čitati,
03:07
as well as family-safe app stores.
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kao i sigurne trgovine aplikacijama.
03:11
And I think, actually,
that's already really happening.
that's already really happening.
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Mislim da se to, zapravo,
upravo događa.
upravo događa.
03:15
Reality is richer than screens.
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Stvarnost je bogatija od zaslona.
03:20
For example, I love books.
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Na primjer, ja volim knjige.
03:24
For me they are time machines --
atoms and molecules bound in space,
atoms and molecules bound in space,
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Za mene su one vremenski strojevi --
atomi i molekule povezani u prostoru,
atomi i molekule povezani u prostoru,
03:29
from the moment of their creation
to the moment of my experience.
to the moment of my experience.
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od trenutka stvaranja do
trenutka mog iskustva.
trenutka mog iskustva.
03:33
But frankly,
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Ali iskreno,
03:35
the content's identical on my phone.
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sadržaj je identičan onome na mom
telefonu.
telefonu.
03:37
So what makes this
a richer experience than a screen?
a richer experience than a screen?
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Dakle, što ovo čini bogatijim iskustvom
od onoga na zaslonu?
od onoga na zaslonu?
03:41
I mean, scientifically.
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Mislim, znanstveno.
03:45
We need screens, of course.
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Potrebni su nam zasloni, naravno.
03:47
I'm going to show film,
I need the enormous screen.
I need the enormous screen.
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Prikazat ću film, potreban mi je
ogroman zaslon.
ogroman zaslon.
03:52
But there's more than you can do
with these magic boxes.
with these magic boxes.
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No postoji mnogo više stvari koje možete
uraditi sa ovim čarobnim kutijama.
uraditi sa ovim čarobnim kutijama.
03:56
Your phone is not
the Internet's door bitch.
the Internet's door bitch.
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Vaš mobitel nije vaša kuja
na vratima interneta.
na vratima interneta.
03:59
(Laughter)
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(Smijeh)
04:00
We can build things --
physical things,
physical things,
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Možemo izgraditi stvari --
fizičke stvari,
fizičke stvari,
04:03
using physics and pixels,
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koristeći fiziku i piksele,
04:06
that can integrate the Internet
into the world around us.
into the world around us.
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koji mogu integrirati internet u svijet
oko nas.
oko nas.
04:09
And I'm going to show you
a few examples of those.
a few examples of those.
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Pokazat ću vam par takvih primjera.
04:14
A while ago, I got to work
with a design agency, Berg,
with a design agency, Berg,
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Nedavno sam imao prilike raditi
sa dizajnerskom agencijom, Berg,
sa dizajnerskom agencijom, Berg,
04:17
on an exploration of what the Internet
without screens might actually look like.
without screens might actually look like.
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na istraživanju kako bi mogao izgledati
Internet bez zaslona.
Internet bez zaslona.
04:22
And they showed us a range ways
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I pokazali su nam mnoštvo načina
04:24
that light can work with simple senses
and physical objects
and physical objects
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na koje svjetlo može raditi sa jednostavnim
osjetilima i fizičkim objektima
osjetilima i fizičkim objektima
04:29
to really bring the Internet to life,
to make it tangible.
to make it tangible.
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da bi Internet oživio,
postao opipljiv.
postao opipljiv.
04:33
Like this wonderfully mechanical
YouTube player.
YouTube player.
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Kao ovaj predivni mehanički
Youtube player.
Youtube player.
04:38
And this was an inspiration to me.
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To mi je bila inspiracija.
04:42
Next I worked with
the Japanese agency, AQ,
the Japanese agency, AQ,
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Sljedeće sam radio sa japanskom
agencijom, AQ,
agencijom, AQ,
04:45
on a research project into mental health.
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na istraživačkom projektu
mentalnog zdravlja.
mentalnog zdravlja.
04:47
We wanted to create an object
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Htjeli smo stvoriti objekt
04:49
that could capture the subjective data
around mood swings
around mood swings
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koji može uhvatiti subjektivne podatke
vazane za promjene raspoloženja
vazane za promjene raspoloženja
04:53
that's so essential to diagnosis.
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koji su esencijalni za dijagnozu.
04:56
This object captures your touch,
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Ovaj objekt hvata vaš dodir,
04:58
so you might press it
very hard if you're angry,
very hard if you're angry,
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tako da ga možete pritisnuti vrlo jako
ako ste ljuti,
ako ste ljuti,
05:01
or stroke it if you're calm.
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ili pogladiti ako ste mirni.
05:03
It's like a digital emoji stick.
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Kao digitalni emoji štap.
05:05
And then you might revisit
those moments later,
those moments later,
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I onda možete ponovno pregledati
ove trenutke kasnije,
ove trenutke kasnije,
05:09
and add context to them online.
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i dodati im kontekst online.
05:11
Most of all,
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Najviše od svega,
05:12
we wanted to create
an intimate, beautiful thing
an intimate, beautiful thing
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htjeli smo stvoriti intimnu,
predivnu stvar
predivnu stvar
05:16
that could live in your pocket
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koja bi živjela u vašem džepu
05:18
and be loved.
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i bila voljena.
05:20
The binoculars are actually
a birthday present
a birthday present
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Dvogled je zapravo rođendanski
poklon
poklon
05:22
for the Sydney Opera House's
40th anniversary.
40th anniversary.
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za 40. godišnjicu Operne kuće Sydney.
05:25
Our friends at Tellart in Boston
brought over a pair of street binoculars,
brought over a pair of street binoculars,
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Naši prijatelji iz Tellarta u Bostonu su
donijeli par uličnih dvogleda,
donijeli par uličnih dvogleda,
05:29
the kind you might find
on the Empire State Building,
on the Empire State Building,
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vrste koju možete pronaći na
Empire State Buildingu,
Empire State Buildingu,
05:31
and they fitted them with 360-degree views
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i opremili su ih sa vidikom od 360
stupnjeva
stupnjeva
05:34
of other iconic world heritage sights --
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drugih ikonskih znamenitosti svjetske
baštine --
baštine --
05:37
(Laughter)
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(Smijeh)
05:38
using Street View.
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koristeći Street View.
05:40
And then we stuck them under the steps.
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A onda smo ih ugradili ispod stepenica.
05:43
So, they became this very physical,
simple reappropriation,
simple reappropriation,
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Postali su ovo vrlo fizičko,
jednostavno prisvajanje,
jednostavno prisvajanje,
05:48
or like a portal to these other icons.
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ili kao portal prema ovim drugim ikonama.
05:50
So you might see Versailles
or Shackleton's Hut.
or Shackleton's Hut.
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Tako da možete vidjeti Versailles ili
Shackletonovu kolibu.
Shackletonovu kolibu.
05:53
Basically, it's virtual
reality circa 1955.
reality circa 1955.
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U osnovi, virtualna stvarnost iz
otprilike 1955. godine.
otprilike 1955. godine.
05:56
(Laughter)
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(Smijeh)
05:59
In our office we use
hacky sacks to exchange URLs.
hacky sacks to exchange URLs.
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U uredu koristimo hakerske vrećice
za izmjenu URL-ova.
za izmjenu URL-ova.
06:02
This is incredibly simple,
it's like your Opal card.
it's like your Opal card.
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To je nevjerojatno jednostavno,
kao vaša Opal kartica.
kao vaša Opal kartica.
06:05
You basically put a website
on the little chip in here,
on the little chip in here,
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U osnovi, upišete web stranicu na
mali čip ovdje,
mali čip ovdje,
06:09
and then you do this and ... bosh! --
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napravite ovo i... bosh! --
06:13
the website appears on your phone.
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web stranica se pojavi na vašem mobitelu.
06:15
It's about 10 cents.
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Cijena je oko 10 centi.
06:17
Treehugger is a project
that we're working on
that we're working on
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Treehuger je projekt na kojem radimo
06:20
with Grumpy Sailor and Finch,
here in Sydney.
here in Sydney.
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zajedno sa Grumpy Sailor i Finch
ovdje u Sydneyu.
ovdje u Sydneyu.
06:22
And I'm very excited
about what might happen
about what might happen
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Vrlo sam uzbuđen što bi se moglo
dogoditi
dogoditi
06:25
when you pull the phones apart
and you put the bits into trees,
and you put the bits into trees,
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kada bi rastavili mobitele
i stavili djelove u drveće,
i stavili djelove u drveće,
06:29
and that my children
might have an opportunity
might have an opportunity
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gdje će moja djeca imati priliku
06:32
to visit an enchanted forest
guided by a magic wand,
guided by a magic wand,
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posjetiti začaranu šumu
pod vodstvom čarobnog štapića,
pod vodstvom čarobnog štapića,
06:36
where they could talk to digital fairies
and ask them questions,
and ask them questions,
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i moći pričati sa digitalnim vilama
i pitati ih pitanja,
i pitati ih pitanja,
06:39
and be asked questions in return.
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i biti ispitivana zauzvrat.
06:42
As you can see,
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Kao što vidite,
06:43
we're at the cardboard stage
with this one.
with this one.
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trenutno smo na kartonskom
stupnju sa ovim projektom.
stupnju sa ovim projektom.
06:45
(Laughter)
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(Smijeh)
06:46
But I'm very excited
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Ali sam veoma uzbuđen
06:47
by the possibility of getting kids
back outside without screens,
back outside without screens,
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zbog mogućnosti vraćanja djece
u prirodu bez zaslona,
u prirodu bez zaslona,
06:51
but with all the powerful magic
of the Internet at their fingertips.
of the Internet at their fingertips.
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no s moćnom čarolijom
interneta na dohvat ruke.
interneta na dohvat ruke.
06:55
And we hope to have something like this
working by the end of the year.
working by the end of the year.
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Nadamo se da će do kraja godine
ovako nešto proraditi.
ovako nešto proraditi.
07:01
So let's recap.
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Rekapitulirajmo.
07:03
Humans like natural solutions.
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Ljudi vole prirodna rješenja.
07:05
Humans love information.
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Ljudi vole informacije.
07:07
Humans need simple tools.
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Ljudima su potrebni jednostavni alati.
07:10
These principles should underpin
how we design for the future,
how we design for the future,
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Ova načela bi trebala podupirati naš
dizajn budućnosti,
dizajn budućnosti,
07:15
not just for the Internet.
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ne samo za internet.
07:18
You may feel uncomfortable about the age
of information that we're moving into.
of information that we're moving into.
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Možda osjećate nelagodu zbog doba
informacija u koje ulazimo.
informacija u koje ulazimo.
07:23
You may feel challenged,
rather than simply excited.
rather than simply excited.
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Možda se osjećate izazvano,
a ne samo uzbuđeno.
a ne samo uzbuđeno.
07:28
Guess what? Me too.
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Pogodite što? I ja isto.
07:30
It's a really extraordinary period
of human history.
of human history.
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Ovo je zaista nevjerojatan period ljudske
povijesti.
povijesti.
07:35
We are the people
that actually build our world,
that actually build our world,
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Mi smo ljudi koji su
zapravo sagradili naš svijet,
zapravo sagradili naš svijet,
07:39
there are no artificial intelligences...
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nema umjetne inteligencije...
07:41
yet.
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još.
07:43
(Laughter)
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(Smijeh)
07:45
It's us -- designers, architects,
artists, engineers.
artists, engineers.
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Na nama je -- dizajnerima, arhitektima,
umjetnicima, inženjerima.
umjetnicima, inženjerima.
07:50
And if we challenge ourselves,
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I ako sami sebe izazovemo,
07:53
I think that actually
we can have a happy place
we can have a happy place
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mislim da možemo imati sretno mjesto
07:57
filled with the information we love
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ispunjeno informacijama koje volimo
07:59
that feels as natural and as simple
as switching on lightbulb.
as switching on lightbulb.
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koje pružaju prirodan osjećaj jednostavan
kao uključivanje žarulje.
kao uključivanje žarulje.
08:04
And although it may seem inevitable,
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Iako se čini neizbježno,
08:06
that what the public wants
is watches and websites and widgets,
is watches and websites and widgets,
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da su satovi i web stranice i napravice
ono što javnost želi,
ono što javnost želi,
08:11
maybe we could give a bit of thought
to cork and light and hacky sacks.
to cork and light and hacky sacks.
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možda možemo malo razmisliti o čepovima
i svjetlu i hakerskim vrećicama.
i svjetlu i hakerskim vrećicama.
08:17
Thank you very much.
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Hvala vam puno.
08:19
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Tea Uglow - DesignerTea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice.
Why you should listen
Tea Uglow has worked at Google for nearly 10 years, starting Google's Creative Lab in Europe and, since 2012, building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organizations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music. Uglow believes that by experimenting with digital tools at the creative core of culture we can transform existing cultural practice without losing the tradition, values and intangible qualities that make the arts so valuable.
Previous projects include Editions at Play (books), Hangouts in History (education), Dream40 (theatre, with the RSC), Build with Chrome (with LEGO), Web Lab (with London's Science Museum), Life in a Day (YouTube film with Ridley Scott) and the YouTube Symphony Orchestra (with the LSO). Uglow is proud of her early involvement in the Art Project (now Google's Cultural Institute).
Uglow speaks on innovation and digital futures around the world. At the time of her TEDxSydney talk (2015), Tea was still presenting as male and using her boy-name, which is Tom.
Uglow studied fine art at the Ruskin in Oxford before completing two further degrees in book arts and design management at UAL. She spent six years in art publishing and design management for charities as well as in various digital start-ups before joining Google in 2006. Prior to Google, Uglow worked for the Royal Academy of Arts, the Wellcome Trust, Random House and Christian Aid. She is on the board of the Biennale of Sydney (art) and formerly D&AD (design) and AWARD (advertising).
Uglow is also a very active and proud parent of two small boys. She lives in Sydney, Australia.
Tea Uglow | Speaker | TED.com