TEDxSydney
Tea Uglow: An Internet without screens might look like this
Tom Uglow: 一個沒有螢幕的網路世界會像是這樣
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設計師 Tom Uglow 正在創造一種未來，讓人類天生的解決方式和簡單工具可以和我們需要的資訊和其設備共存。 「實體比畫面更豐富，」他說。 「我們可以擁有一個充滿我們喜愛的資訊的地方，這種感覺就像打開電燈泡上的開關一樣的自在簡單。」
Tea Uglow - Designer
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Double-click the English transcript below to play the video.
00:12
I'd like to start by asking you all
to go to your happy place, please.
to go to your happy place, please.
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首先我想先邀請各位想像
一個你會感覺到幸福的地方
一個你會感覺到幸福的地方
是的,你幸福的地方
00:17
Yes, your happy place,
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我知道你們都有一個幸福的地方
00:18
I know you've got one even if it's fake.
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00:20
(Laughter)
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即使那是假的(笑聲)
00:21
OK, so, comfortable?
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好的，那麼，舒服嗎?
00:23
Good.
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很好
00:24
Now I'd like to you to mentally answer
the following questions.
the following questions.
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現在，我要你們在心裡面
回答一下接下來的問題
回答一下接下來的問題
00:27
Is there any strip lighting
in your happy place?
in your happy place?
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在你幸福的地方有沒有條狀霓虹燈?
有塑膠桌子嗎?
00:31
Any plastic tables?
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00:33
Polyester flooring?
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有聚酯塑膠地板嗎?
00:35
Mobile phones?
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手機呢?
沒有吧?
00:36
No?
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00:37
I think we all know that our happy place
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我想我們都知道我們幸福的地方
00:39
is meant to be
somewhere natural, outdoors --
somewhere natural, outdoors --
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它必定就是某個自然、戶外
海灘、火爐旁的地方
00:42
on a beach, fireside.
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00:44
We'll be reading or eating or knitting.
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我們在讀書、用餐、編織手工的地方
而且我們被自然光跟有機元素所包圍
00:48
And we're surrounded
by natural light and organic elements.
by natural light and organic elements.
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自然的事物使我們感到幸福
00:52
Natural things make us happy.
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而且幸福有很大的驅動力，
驅使我們奮力爭取幸福的事
驅使我們奮力爭取幸福的事
00:55
And happiness is a great motivator;
we strive for happiness.
we strive for happiness.
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00:59
Perhaps that's why
we're always redesigning everything,
we're always redesigning everything,
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這也是為什麼我們總是
重新設計每樣東西
重新設計每樣東西
01:01
in the hopes that our solutions
might feel more natural.
might feel more natural.
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並寄望我們的產品
可以令人感到更自然
可以令人感到更自然
好，讓我們從這裡開始吧——
01:06
So let's start there --
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01:08
with the idea that good design
should feel natural.
should feel natural.
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"一個理想的設計應該使人感覺自然"
你的手機非常不自然
01:12
Your phone is not very natural.
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你的身體以為你對手機上癮
01:17
And you probably think
you're addicted to your phone,
you're addicted to your phone,
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01:19
but you're really not.
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但實際上並不是
我們並不會對設備上癮
01:21
We're not addicted to devices,
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01:23
we're addicted to the information
that flows through them.
that flows through them.
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我們對它流經的資訊上癮
我在想你會待在你幸福的地方多久
01:26
I wonder how long you would be
happy in your happy place
happy in your happy place
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01:29
without any information
from the outside world.
from the outside world.
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一個沒有任何資訊的世外桃源
我對我們如何取得資訊、
01:33
I'm interested in how we access
that information,
that information,
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如何體驗資訊感到興趣
01:35
how we experience it.
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01:37
We're moving from a time
of static information,
of static information,
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我們正在經歷從一個
靜態有限的資訊
靜態有限的資訊
01:41
held in books and libraries and bus stops,
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例如,一本書,圖書館裡,公車站牌旁...
轉化到一個數位資訊的時代
01:44
through a period of digital information,
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01:47
towards a period of fluid information,
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前往一個資訊流的時代
01:49
where your children will expect to be able
to access anything, anywhere at any time,
to access anything, anywhere at any time,
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一個你的孩子在任何時間地點
都期待能獲取資訊的地方
都期待能獲取資訊的地方
從量子物理到中世紀的葡萄栽培
01:55
from quantum physics
to medieval viticulture,
to medieval viticulture,
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從性別理論到明天的天氣
01:59
from gender theory to tomorrow's weather,
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就像是，打開電燈一樣的簡單
02:03
just like switching on a lightbulb --
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想像一下
02:06
Imagine that.
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人類也喜歡簡單的工具
02:08
Humans also like simple tools.
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你的手機並不是簡單的工具
02:11
Your phone is not a very simple tool.
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叉子才是
02:14
A fork is a simple tool.
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02:16
(Laughter)
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(笑聲)
而且我們不喜歡塑膠做的叉子
02:17
And we don't like them made of plastic,
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同樣的,我真的並不喜歡我的手機
02:20
in the same way I don't really like
my phone very much --
my phone very much --
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02:22
it's not how I want
to experience information.
to experience information.
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這並不是我想體驗資訊的方式
我認為有比大量透過螢幕
來獲取資訊更好的解決方式
來獲取資訊更好的解決方式
02:27
I think there are better solutions
than a world mediated by screens.
than a world mediated by screens.
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我不討厭螢幕,但我感覺不到...
02:31
I don't hate screens, but I don't feel --
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02:34
and I don't think any of us feel that good
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而且我不認為,我們其中任何一個人
02:36
about how much time
we spend slouched over them.
we spend slouched over them.
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會感覺浪費時間在那上面是好的
很幸運地，,
02:40
Fortunately,
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大型科技公司看起來也同意
02:41
the big tech companies seem to agree.
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02:43
They're actually heavily invested
in touch and speech and gesture,
in touch and speech and gesture,
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他們實際上已經投入大量的資金在
觸控、語音、手勢、還有感官的事物上
02:48
and also in senses --
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02:49
things that can turn
dumb objects, like cups,
dumb objects, like cups,
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像是把無生命的杯子
02:52
and imbue them with the magic
of the Internet,
of the Internet,
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把它們轉變成充滿網路的魔力樣子
02:56
potentially turning this digital cloud
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有潛力可以扭轉數位
雲端資訊進入某種
雲端資訊進入某種
02:58
into something we might touch and move.
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我們能觸摸到、可以移動的東西上
父母正在煩惱小孩看螢幕時間太長
03:01
The parents in crisis over screen time
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03:04
need physical digital toys
teaching their kids to read,
teaching their kids to read,
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需要實體的數位玩具來教他們孩子閱讀
03:07
as well as family-safe app stores.
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還有家庭安全等級的APP軟體商店
我認為實際上已經真的發生
03:11
And I think, actually,
that's already really happening.
that's already really happening.
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實體感受比螢幕豐富
03:15
Reality is richer than screens.
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舉例,我喜歡書
03:20
For example, I love books.
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對我而言,書像是時間機器....
原子和分子綁定在空間中
原子和分子綁定在空間中
03:24
For me they are time machines --
atoms and molecules bound in space,
atoms and molecules bound in space,
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03:29
from the moment of their creation
to the moment of my experience.
to the moment of my experience.
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從他們創造的那一霎那
到我體會到的那一瞬間
到我體會到的那一瞬間
03:33
But frankly,
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但,坦白說
03:35
the content's identical on my phone.
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那些內容正在我手機裡
03:37
So what makes this
a richer experience than a screen?
a richer experience than a screen?
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那有甚麼可以讓這些體驗
比螢幕更豐富呢?
比螢幕更豐富呢?
03:41
I mean, scientifically.
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我的意思是....科學理論上
當然我們還是需要螢幕
03:45
We need screens, of course.
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03:47
I'm going to show film,
I need the enormous screen.
I need the enormous screen.
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我要展示一些影片,我需要大螢幕
但在這些魔法盒裡,你有更多的事可以做
03:52
But there's more than you can do
with these magic boxes.
with these magic boxes.
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你的手機不是網路的看門狗
03:56
Your phone is not
the Internet's door bitch.
the Internet's door bitch.
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(笑聲)
03:59
(Laughter)
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04:00
We can build things --
physical things,
physical things,
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我們可以創造...實體事物
04:03
using physics and pixels,
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利用實體與像素
04:06
that can integrate the Internet
into the world around us.
into the world around us.
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可以聚集網路在我們身旁的世界
04:09
And I'm going to show you
a few examples of those.
a few examples of those.
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我要向你們展示一些例子
前一陣子，我跟Berg設計公司一起工作
04:14
A while ago, I got to work
with a design agency, Berg,
with a design agency, Berg,
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探索一個沒有螢幕的網路世界會是怎樣
04:17
on an exploration of what the Internet
without screens might actually look like.
without screens might actually look like.
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而他們向我們展示了很多種方式
04:22
And they showed us a range ways
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04:24
that light can work with simple senses
and physical objects
and physical objects
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燈具可以跟簡單的概念與實體物品做結合
讓網路帶入生活中,讓網路可以觸摸到
04:29
to really bring the Internet to life,
to make it tangible.
to make it tangible.
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04:33
Like this wonderfully mechanical
YouTube player.
YouTube player.
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像是這個漂亮的機械式YouTube 播放機
它讓我耳目一新
04:38
And this was an inspiration to me.
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接下來，我跟日本的AQ設計公司
04:42
Next I worked with
the Japanese agency, AQ,
the Japanese agency, AQ,
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在一個有關心理健康的研究專案上合作
04:45
on a research project into mental health.
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我們想設計出一種東西
04:47
We wanted to create an object
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04:49
that could capture the subjective data
around mood swings
around mood swings
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它可以捕抓到人體在
心情上起伏變化的資訊
心情上起伏變化的資訊
04:53
that's so essential to diagnosis.
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這對診斷很有必要
這個物體抓的到你的觸覺
04:56
This object captures your touch,
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04:58
so you might press it
very hard if you're angry,
very hard if you're angry,
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你生氣時可能會用力壓它
05:01
or stroke it if you're calm.
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或冷靜時輕撫它
05:03
It's like a digital emoji stick.
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它像是數位的表情貼紙
05:05
And then you might revisit
those moments later,
those moments later,
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之後你可以再檢視自己的情緒變化
05:09
and add context to them online.
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然後在線上加一些內容
我們大部分人
05:11
Most of all,
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05:12
we wanted to create
an intimate, beautiful thing
an intimate, beautiful thing
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都想要製造一個平易近人
、美麗的事物
、美麗的事物
05:16
that could live in your pocket
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它可以放進你的口袋
05:18
and be loved.
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並被你喜愛著
這個雙筒望遠鏡
其實是在一個生日中誕生
其實是在一個生日中誕生
05:20
The binoculars are actually
a birthday present
a birthday present
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就在雪梨歌劇院的40周年紀念日
05:22
for the Sydney Opera House's
40th anniversary.
40th anniversary.
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05:25
Our friends at Tellart in Boston
brought over a pair of street binoculars,
brought over a pair of street binoculars,
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我們在波斯頓特拉爾的朋友
買了一對街道雙筒望遠鏡
買了一對街道雙筒望遠鏡
05:29
the kind you might find
on the Empire State Building,
on the Empire State Building,
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你可能可以在帝國洲際大廈找到
05:31
and they fitted them with 360-degree views
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他們把它裝備成可以
360度全角度觀看
360度全角度觀看
05:34
of other iconic world heritage sights --
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像是在看世界遺跡那樣
05:37
(Laughter)
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(笑聲)
05:38
using Street View.
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使用街道景象觀看
05:40
And then we stuck them under the steps.
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然後我們把它塞進台階下
05:43
So, they became this very physical,
simple reappropriation,
simple reappropriation,
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所以，他們變成非常實質的、簡單重現的
05:48
or like a portal to these other icons.
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或者像個大門入口或其它影像等...
05:50
So you might see Versailles
or Shackleton's Hut.
or Shackleton's Hut.
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所以，你可能會看到
凡爾賽宮或沙克爾頓的小屋。
凡爾賽宮或沙克爾頓的小屋。
05:53
Basically, it's virtual
reality circa 1955.
reality circa 1955.
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基本上,它實境模擬了1955年代
05:56
(Laughter)
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(笑聲)
在辦公室我們用小沙包交換網址
05:59
In our office we use
hacky sacks to exchange URLs.
hacky sacks to exchange URLs.
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06:02
This is incredibly simple,
it's like your Opal card.
it's like your Opal card.
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這很簡單,就像你的捷運卡
06:05
You basically put a website
on the little chip in here,
on the little chip in here,
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基本上你只要在裡面放進一個網站
06:09
and then you do this and ... bosh! --
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然後你這樣做....然後"蹦!"....
網站就會在你手機裡出現
06:13
the website appears on your phone.
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06:15
It's about 10 cents.
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它大約10分錢
06:17
Treehugger is a project
that we're working on
that we're working on
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擁抱樹人是一個我們正在進行的專案
06:20
with Grumpy Sailor and Finch,
here in Sydney.
here in Sydney.
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與在雪梨的Grumpy Sailor和 Finch 一起合作
06:22
And I'm very excited
about what might happen
about what might happen
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我非常興奮即將發生的事
06:25
when you pull the phones apart
and you put the bits into trees,
and you put the bits into trees,
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當你把手機拿開,然後把鑰匙放進樹裡
06:29
and that my children
might have an opportunity
might have an opportunity
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那我的孩子就有機會
06:32
to visit an enchanted forest
guided by a magic wand,
guided by a magic wand,
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藉由一隻魔法棒的導覽來參觀魔法森林
06:36
where they could talk to digital fairies
and ask them questions,
and ask them questions,
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在那裏,他們可以跟數位精靈談話並問他們問題
06:39
and be asked questions in return.
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然後也會被問問題回來
06:42
As you can see,
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就你看到的
06:43
we're at the cardboard stage
with this one.
with this one.
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我們還在剛開始的階段
06:45
(Laughter)
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(笑聲)
06:46
But I'm very excited
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但我對把孩子送回沒有螢幕的世界
06:47
by the possibility of getting kids
back outside without screens,
back outside without screens,
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的這種可能性是非常興奮的
06:51
but with all the powerful magic
of the Internet at their fingertips.
of the Internet at their fingertips.
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就在他們的手指間創造出網路的魔法力量
06:55
And we hope to have something like this
working by the end of the year.
working by the end of the year.
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我們希望在今年底可以完成
類似這種夢想的事情
類似這種夢想的事情
讓我重述一下
07:01
So let's recap.
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07:03
Humans like natural solutions.
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人類喜歡自然的方式
07:05
Humans love information.
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人類熱愛資訊
07:07
Humans need simple tools.
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人類需要簡單的工具
這些原則必須鞏固在
我們如何設計未來
我們如何設計未來
07:10
These principles should underpin
how we design for the future,
how we design for the future,
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07:15
not just for the Internet.
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而不是只有網路
你也許會對我們正在經歷的
資訊爆炸年代感到不適
資訊爆炸年代感到不適
07:18
You may feel uncomfortable about the age
of information that we're moving into.
of information that we're moving into.
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07:23
You may feel challenged,
rather than simply excited.
rather than simply excited.
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你也許感到挑戰而不是單純的興奮
07:28
Guess what? Me too.
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猜猜看?我也是
07:30
It's a really extraordinary period
of human history.
of human history.
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在人類的歷史中這是非常奇特的
我們就是建立我們世界的人
07:35
We are the people
that actually build our world,
that actually build our world,
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一個......
07:39
there are no artificial intelligences...
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還沒有人工智慧的世界
07:41
yet.
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07:43
(Laughter)
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(笑聲)
07:45
It's us -- designers, architects,
artists, engineers.
artists, engineers.
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就是我們,設計師、建築師、藝術家、工程師
07:50
And if we challenge ourselves,
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如果我們向自己挑戰
07:53
I think that actually
we can have a happy place
we can have a happy place
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我認為我們真的可以有一個幸福的地方
一個充滿我們喜歡的資訊的地方
07:57
filled with the information we love
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07:59
that feels as natural and as simple
as switching on lightbulb.
as switching on lightbulb.
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那種感受就像是打開電燈一樣的簡單
雖然有些東西看起來是無法避免的
08:04
And although it may seem inevitable,
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08:06
that what the public wants
is watches and websites and widgets,
is watches and websites and widgets,
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像是大眾喜歡的手錶、網站、小玩意...等
08:11
maybe we could give a bit of thought
to cork and light and hacky sacks.
to cork and light and hacky sacks.
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只要我們放進一點點設計的心思
在軟木塞、電燈、小沙包裡面
在軟木塞、電燈、小沙包裡面
08:17
Thank you very much.
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非常謝謝你們
08:19
(Applause)
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(掌聲)
ABOUT THE SPEAKER
Tea Uglow - DesignerTea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice.
Why you should listen
Tea Uglow has worked at Google for nearly 10 years, starting Google's Creative Lab in Europe and, since 2012, building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organizations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music. Uglow believes that by experimenting with digital tools at the creative core of culture we can transform existing cultural practice without losing the tradition, values and intangible qualities that make the arts so valuable.
Previous projects include Editions at Play (books), Hangouts in History (education), Dream40 (theatre, with the RSC), Build with Chrome (with LEGO), Web Lab (with London's Science Museum), Life in a Day (YouTube film with Ridley Scott) and the YouTube Symphony Orchestra (with the LSO). Uglow is proud of her early involvement in the Art Project (now Google's Cultural Institute).
Uglow speaks on innovation and digital futures around the world. At the time of her TEDxSydney talk (2015), Tea was still presenting as male and using her boy-name, which is Tom.
Uglow studied fine art at the Ruskin in Oxford before completing two further degrees in book arts and design management at UAL. She spent six years in art publishing and design management for charities as well as in various digital start-ups before joining Google in 2006. Prior to Google, Uglow worked for the Royal Academy of Arts, the Wellcome Trust, Random House and Christian Aid. She is on the board of the Biennale of Sydney (art) and formerly D&AD (design) and AWARD (advertising).
Uglow is also a very active and proud parent of two small boys. She lives in Sydney, Australia.
Tea Uglow | Speaker | TED.com