ABOUT THE SPEAKER
Allison Hunt - Marketing expert
Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new.

Why you should listen

Allison runs HATCH Research Intelligence in Toronto, a qualitative market research company that consults on marketing communications and strategy development for clients like Kellogg's, Toyota and Molson-Coors.  

More profile about the speaker
Allison Hunt | Speaker | TED.com
TED2007

Allison Hunt: How to get (a new) hip

艾麗森•杭特的新髖骨

Filmed:
635,855 views

當艾麗森•杭特發現她需要一個新的髖骨 — 然而加拿大國家健保系統的手術排程需要讓她在痛苦中等待兩年才能施行 — 她決定自力救濟。
- Marketing expert
Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new. Full bio

Double-click the English transcript below to play the video.

00:28
Allison佳佳 Hunt打獵: My three minutes分鐘 hasn't有沒有 started開始 yet然而, has it?
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我的三分鐘還沒開始吧?
00:30
Chris克里斯 Anderson安德森: No, you can't start開始 the three minutes分鐘.
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没有。先别開始計時。
00:32
Reset重啟 the three minutes分鐘, that's just not fair公平.
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重設時間,否則對她不公平。
00:34
AH: Oh my God, it's harsh苛刻 up here.
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天啊!這演講的規定也太嚴格了。
00:36
I mean I'm nervous緊張 enough足夠 as it is.
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我是說,我已經夠緊張啦!
00:39
But I am not as nervous緊張 as I was five weeks ago.
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不過我已經没有五週前那麼緊張了。
00:43
Five weeks ago I had total hip臀部 replacement替代 surgery手術.
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五週以前,我做了全髖骨置換手術
00:46
Do you know that surgery手術?
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— 你知道這個手術嗎?
00:48
Electric電動 saw, power功率 drill鑽頭, totally完全 disgusting討厭
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電鋸,電鑽,超級噁心的。
00:51
unless除非 you're David大衛 BolinskyBolinsky, in which哪一個 case案件 it's all truth真相 and beauty美女.
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除非你是大衛•布林斯基,因為他認為手術只有真和美。
00:55
Sure David大衛, if it's not your hip臀部, it's truth真相 and beauty美女.
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當然,大衛,只要不是你的髖骨,就會有真和美。
00:59
Anyway無論如何, I did have a really big epiphany頓悟 around the situation情況,
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總之,這件事給了我很大的啟示。
01:01
so Chris克里斯 invited邀請 me to tell you about it.
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所以克里斯邀請我和大家分享這件事。
01:03
But first you need to know two things about me.
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但首先你需要知道兩件關於我的事。
01:05
Just two things.
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就兩件事。
01:07
I'm Canadian加拿大, and I'm the youngest最年輕的 of seven kids孩子.
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第一,我是加拿大人。第二,我是家中七個孩子裡最小的。
01:10
Now, in Canada加拿大, we have that great healthcare衛生保健 system系統.
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在加拿大,我們有偉大的健保系統。
01:12
That means手段 we get our new hips臀部 for free自由.
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那意味著置換髖骨是免費的。
01:14
And being存在 the youngest最年輕的 of seven,
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而身為七個小孩中的老么,
01:17
I have never been at the front面前 of the line for anything. OK?
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做任何事情總是都需要排隊才輪得到我。對吧!
01:22
So my hip臀部 had been hurting傷害 me for years年份.
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我的髖骨已經痛了好幾年了。
01:24
I finally最後 went to the doctor醫生, which哪一個 was free自由.
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我終於去看了醫生。那是免費的。
01:27
And she referred簡稱 me to an orthopedic骨科 surgeon外科醫生, also free自由.
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她將我轉診給骨外科醫生,那也是免費的。
01:31
Finally最後 got to see him after 10 months個月 of waiting等候 -- almost幾乎 a year.
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等了十個月後終於見到了他 — 將近一年呀!
01:35
That is what free自由 gets得到 you.
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這就是免費的代價。
01:39
I met會見 the surgeon外科醫生, and he took some free自由 X-raysX射線,
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我見了外科醫生,他幫我拍了幾張免費的 X 光片,
01:42
and I got a good look at them. And you know,
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我很仔細地看了這些 X 光片,然後你知道的,
01:44
even I could tell my hip臀部 was bad,
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就連我這個大外行也看得出髖骨有問題。
01:46
and I actually其實 work in marketing營銷.
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而我只是個從事行銷的人。
01:48
So he said, "Allison佳佳, we've我們已經 got to get you on the table.
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因此他說:「艾麗森,我們必須幫你安排手術。」
01:52
I'm going to replace更換 your hip臀部 -- it's about an 18-month-月 wait."
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我要給你換個髖骨 — 大概需要 18 個月的等待。
01:55
18 more months個月.
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還要再等 18 個月?!
01:57
I'd already已經 waited等待 10 months個月, and I had to wait 18 more months個月.
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我已經等了 10 個月了,現在還要再多等 18 個月。
02:01
You know, it's such這樣 a long wait that I actually其實
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你知道的,這麼漫長的等待讓我不禁
02:03
started開始 to even think about it in terms條款 of TEDs海龜逃生裝置.
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開始使用 TED 演講來計算等待的時間。
02:05
I wouldn't不會 have my new hip臀部 for this TEDTED.
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在這一次的 TED 我不會有新的髖骨,
02:07
I wouldn't不會 have my new hip臀部 for TEDGlobalTEDGlobal in Africa非洲.
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非洲的 TEDGlobal,我也不會有新髖骨,
02:10
I would not have my new hip臀部 for TEDTED2008.
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TED2008,我仍然不會有新髖骨。
02:12
I would still be on my bad hip臀部. That was so disappointing令人失望.
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我的壞髖骨仍然會陪伴着我。這真是太令人失望了。
02:15
So, I left his office辦公室 and I was walking步行 through通過 the hospital醫院,
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所以,我離開了他的辦公室,在醫院中走著,
02:19
and that's when I had my epiphany頓悟.
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就在這時,我領悟到,
02:22
This youngest最年輕的 of seven had to get herself她自己 to the front面前 of the line.
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七個孩子的老么必須想辦法擠到前面去。
02:26
Oh yeah.
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喔~對了!
02:28
Can I tell you how un-Canadian未加 that is?
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你知道這種行為很不像加拿大人嗎?
02:30
We do not think that way.
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我們不是這樣思考的。
02:32
We don't talk about it. It's not even a consideration考慮.
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我們不會去談論這件事,呃,這根本不是一個選項。
02:35
In fact事實, when we're traveling旅行 abroad國外, it's how we identify鑑定 fellow同伴 Canadians加拿大人.
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事實上,當我們在外國旅行時,我們就是這樣來辨別自己的同胞。
02:39
"After you." "Oh, no, no. After you."
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「你先來。」「噢,不,不,你先來。」
02:41
Hey, are you from Canada加拿大? "Oh, me too! Hi你好!"
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喂,你是從加拿大來的?「噢,我也是!嗨!」
02:43
"Great! Excellent優秀!"
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「太棒了!好極了!」
02:46
So no, suddenly突然 I wasn't averse規避 to butting對接 any geezer奇特 off the list名單.
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所以,不,忽然間我不介意把名單前面的老傢伙給擠到後面去。
02:50
Some 70-year-old-歲 who wanted his new hip臀部
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某些需要換髖骨的 70 歲老人,
02:52
so he could be back golfing高爾夫, or gardening園藝.
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他們只是為了打打高爾夫球或種種花草。
02:54
No, no. Front面前 of the line.
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不,不。這次我要搶在前面。
02:56
So by now I was walking步行 the lobby前廳, and of course課程, that hurt傷害,
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那時我正在醫院的大廳行走,當然,因為我髖骨問題,
02:59
because of my hip臀部, and I kind of needed需要 a sign標誌.
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所以很痛。我需要一個指引。
03:02
And I saw a sign標誌.
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然後我真的得到了指引,
03:05
In the window窗口 of the hospital's醫院 tiny gift禮品 shop there was a sign標誌
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醫院裡的小禮品店窗上有個佈告,
03:09
that said, "Volunteers志願者 Needed需要." Hmm.
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寫著,「義工招募中」。嗯~
03:13
Well, they signed me up immediately立即.
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接著,他們馬上就僱用我了。
03:16
No reference參考 checks檢查. None沒有 of the usual通常 background背景 stuff東東, no.
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沒有按常規檢查背景,不要推薦人,都不需要。
03:19
They were desperate殊死 for volunteers志願者
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他們極需義工
03:21
because the average平均 age年齡 of the volunteer志願者 at the hospital醫院 gift禮品 shop was 75.
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因為醫院禮品店裡現有義工的平均年齡是 75 歲。
03:25
Yeah. They needed需要 some young年輕 blood血液.
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是的。他們需要一些新血注入。
03:28
So, next下一個 thing you know, I had my bright blue藍色 volunteer志願者 vest背心,
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所以很快地我就穿上了鮮藍的義工背心,
03:31
I had my photo照片 IDID, and I was fully充分 trained熟練 by my 89-year-old-歲 boss老闆.
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做了相片識別證,89 歲的老闆對我進行了全面的培訓。
03:35
I worked工作 alone單獨.
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我能獨當一面了。
03:37
Every一切 Friday星期五 morning早上 I was at the gift禮品 shop.
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每星期五早上我都在禮品店工作。
03:40
While ringing鈴聲 in hospital醫院 staff's員工 Tic抽搐 TacsTACS,
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每當醫院員工們在一起嗑牙閒聊時,
03:43
I'd casually胡亂 ask, "What do you do?"
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我總會順口問問:「你是做什麼的?」
03:45
Then I'd tell them, "Well, I'm getting得到 my hip臀部 replaced更換 -- in 18 months個月.
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接著我會告訴他們,「18 個月後我就能接受髖骨置換手術了。
03:51
It's gonna be so great when the pain疼痛 stops停止. Ow!"
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不用再受苦了,真是太好了!」
03:56
All the staff員工 got to know the plucky大膽, young年輕 volunteer志願者.
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全醫院的員工都認識這位勇敢的年輕義工。
04:03
My next下一個 surgeon's外科醫生 appointment約定 was, coincidentally巧合,
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很巧的,我和外科醫師的下個預約看診日,
04:06
right after a shift轉移 at the gift禮品 shop.
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正好是我從禮品店下班後。
04:08
So, naturally自然, I had my vest背心 and my identification鑑定.
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因此,我理所當然地帶著背心和識別證去看醫生。
04:12
I draped them casually胡亂 over the chair椅子 in the doctor's醫生 office辦公室.
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我把它們隨手搭在醫生辦公室的椅子背上
04:14
And you know, when he walked in,
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你可以想像,當醫生走進來時,
04:16
I could just tell that he saw them.
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我可以知道他看到了它們。
04:18
Moments時刻 later後來, I had a surgery手術 date日期 just weeks away,
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一陣子後,我的手術時間定在幾週後,
04:22
and a big fat脂肪 prescription處方 for Percocet波拷賽特.
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並開给我大量的止痛藥。
04:27
Now, word on the street was that it was actually其實
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現在,市井間的傳言都說
04:29
my volunteering志願服務 that got me to the front面前 of the line.
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我能提前動手術是因為我做了醫院的義工。
04:31
And, you know, I'm not even ashamed羞愧 of that.
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但你知道,我絲毫不對此感到羞愧。
04:34
Two reasons原因.
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因為兩個原因。
04:35
First of all, I am going to take such這樣 good care關心 of this new hip臀部.
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首先,我會很好地照顧這新髖骨。
04:37
But also I intend打算 to stick with the volunteering志願服務,
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另外,我會繼續從事義工服務。
04:40
which哪一個 actually其實 leads引線 me to the biggest最大 epiphany頓悟 of them all.
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我最大的啟示其實是從這裡得到的。
04:44
Even when a Canadian加拿大 cheats秘籍 the system系統,
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即使當加拿大人會在制度面取巧,
04:47
they do it in a way that benefits好處 society社會.
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他們也是用之來造福社會。
Translated by Bill Hsiung
Reviewed by Curtis Lo

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ABOUT THE SPEAKER
Allison Hunt - Marketing expert
Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new.

Why you should listen

Allison runs HATCH Research Intelligence in Toronto, a qualitative market research company that consults on marketing communications and strategy development for clients like Kellogg's, Toyota and Molson-Coors.  

More profile about the speaker
Allison Hunt | Speaker | TED.com