TED2007
Allison Hunt: How to get (a new) hip
Elisona Hanta: Kā dabūt (jaunu) gūžas kaulu
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Kad Elisona Hanta uzzināja, ka viņai vajag jaunu gūžas kaulu un Kanādas Nacionālā veselības aprūpes sistēma liktu viņai gaidīt rindā (un ciest sāpes) gandrīz 2 gadus, viņa izlēma ņemt lietas savās rokās.
Allison Hunt - Marketing expert
Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new. Full bio
Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new. Full bio
Double-click the English transcript below to play the video.
00:28
Allison Hunt: My three minutes hasn't started yet, has it?
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Elisona Hanta: Manas trīs minūtes vēl taču nav sākušās, vai ne?
00:30
Chris Anderson: No, you can't start the three minutes.
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Kriss Andersons: Nē, jūs vēl nedrīkstat sākt tās trīs minūtes.
00:32
Reset the three minutes, that's just not fair.
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Sāciet trīs minūtes no jauna, tas vienkārši nav godīgi.
00:34
AH: Oh my God, it's harsh up here.
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Elisonae Hanta: Ak, Dievs, cik te viss ir stingri.
00:36
I mean I'm nervous enough as it is.
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Galu galā, es jau tāpat esmu pietiekami satraukta.
00:39
But I am not as nervous as I was five weeks ago.
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Bet es neesmu tik satraukta kā pirms piecām nedēļām.
00:43
Five weeks ago I had total hip replacement surgery.
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Pirms piecām nedēļām man bija visa gūžas kaula protezēšanas operācija.
00:46
Do you know that surgery?
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Zināt tādu operāciju?
00:48
Electric saw, power drill, totally disgusting
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Elektriskais zāģis, motorurbis, galīgi riebīgi.
00:51
unless you're David Bolinsky, in which case it's all truth and beauty.
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Izņemot, ja esat Deivids Bolinskis, tad tas ir skaisti un patiesi.
00:55
Sure David, if it's not your hip, it's truth and beauty.
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Protams, Deivid, ja tas nav tavs gurns, tas ir skaisti un patiesi.
00:59
Anyway, I did have a really big epiphany around the situation,
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Jebkurā gadījumā, šis notikums deva man patiešām lielu atklāsmi,
01:01
so Chris invited me to tell you about it.
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tāpēc Kriss uzaicināja mani pastāstīt jums par to.
01:03
But first you need to know two things about me.
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Bet vispirms jums par mani ir jāzina divas lietas.
01:05
Just two things.
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Tikai divas lietas.
01:07
I'm Canadian, and I'm the youngest of seven kids.
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Esmu kanādiete, un esmu jaunākā no septiņiem bērniem.
01:10
Now, in Canada, we have that great healthcare system.
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Kanādā mums ir tā lieliskā veselības aprūpes sistēma.
01:12
That means we get our new hips for free.
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Tas nozīmē, ka mēs saņemam savas jaunās gūžas bez maksas.
01:14
And being the youngest of seven,
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Tā kā es esmu jaunākā no septiņiem bērniem,
01:17
I have never been at the front of the line for anything. OK?
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es nekad nekam neesmu bijusi rindā pirmā. Skaidrs?
01:22
So my hip had been hurting me for years.
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Tātad, mans gurns bija sāpējis gadiem.
01:24
I finally went to the doctor, which was free.
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Es beidzot aizgāju pie ārsta, kas bija bez maksas,
01:27
And she referred me to an orthopedic surgeon, also free.
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un viņa nosūtīja mani pie ortopēdijas ķirurga, arī bez maksas.
01:31
Finally got to see him after 10 months of waiting -- almost a year.
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Galu galā es pie viņa tiku pēc 10 mēnešu gaidīšanas, gandrīz pēc gada.
01:35
That is what free gets you.
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Tas ir tas, ko var dabūt bez maksas.
01:39
I met the surgeon, and he took some free X-rays,
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Es apmeklēju ķirurgu, viņš uztaisīja dažus bezmaksas rentgenuzņēmumus,
01:42
and I got a good look at them. And you know,
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un es tos kārtīgi apskatīju, un, ziniet,
01:44
even I could tell my hip was bad,
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pat es varēju pateikt, ka ar manu gurnu bija traki.
01:46
and I actually work in marketing.
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Un es patiesībā strādāju mārketingā.
01:48
So he said, "Allison, we've got to get you on the table.
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Tad nu viņš teica: „Elison, mums tevi ir jāliek uz galda.
01:52
I'm going to replace your hip -- it's about an 18-month wait."
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Es nomainīšu tavu gurnu, jāpagaida tik kādi 18 mēneši.”
01:55
18 more months.
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Vēl 18 mēneši.
01:57
I'd already waited 10 months, and I had to wait 18 more months.
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Es jau biju gaidījusi 10 mēnešus, un nu man bija jāgaida vēl 18 mēneši.
02:01
You know, it's such a long wait that I actually
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Ziniet, tas ir tik ilgs laiks, ka es faktiski
02:03
started to even think about it in terms of TEDs.
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sāku par to domāt pat TED kontekstā.
02:05
I wouldn't have my new hip for this TED.
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Man nebūtu jaunā gurna uz šo TED konferenci,
02:07
I wouldn't have my new hip for TEDGlobal in Africa.
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man nebūtu jaunā gurna uz TEDGlobal Āfrikā,
02:10
I would not have my new hip for TED2008.
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man nebūtu mana jaunā gurna uz TED2008.
02:12
I would still be on my bad hip. That was so disappointing.
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Man joprojām būtu mans sāpošais gurns. Tas bija tik skumji.
02:15
So, I left his office and I was walking through the hospital,
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Tad nu es izgāju no viņa kabineta gāju pa slimnīcu,
02:19
and that's when I had my epiphany.
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un tad mani piemeklēja atklāsme.
02:22
This youngest of seven had to get herself to the front of the line.
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Šai jaunākajai no septiņiem bērniem vajadzēja nokļūt rindas sākumā.
02:26
Oh yeah.
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O, jā!
02:28
Can I tell you how un-Canadian that is?
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Varat iedomāties, cik tas ir nekanādiski?
02:30
We do not think that way.
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Mēs nedomājam tādā veidā.
02:32
We don't talk about it. It's not even a consideration.
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Mēs par to nerunājam, ak, nekas tāds pat netiek apsvērts!
02:35
In fact, when we're traveling abroad, it's how we identify fellow Canadians.
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Patiesībā, kad esam ceļojumā ārzemēs, tā mēs atpazīstam citus kanādiešus.
02:39
"After you." "Oh, no, no. After you."
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„Tikai pēc jums!” „Ak, nē, nē. Tikai pēc jums!”
02:41
Hey, are you from Canada? "Oh, me too! Hi!"
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Klau, vai jūs neesat no Kanādas? „Āā, es arī! Sveiki!”
02:43
"Great! Excellent!"
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„Lieliski! Burvīgi!”
02:46
So no, suddenly I wasn't averse to butting any geezer off the list.
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Un nē, pēkšņi man nebija nekas iebilstams pret kāda večuka izspiešanu no saraksta.
02:50
Some 70-year-old who wanted his new hip
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Kāds 70 gadīgais, kas vēlējās savu jauno gurnu,
02:52
so he could be back golfing, or gardening.
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lai varētu atgriezties pie golfa spēlēšanas vai dārzkopības.
02:54
No, no. Front of the line.
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Nē, nē. Rindas sākumā.
02:56
So by now I was walking the lobby, and of course, that hurt,
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Pa to laiku es jau biju aizgājusi līdz priekštelpai, un, protams, tas sāpēja
02:59
because of my hip, and I kind of needed a sign.
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mana gurna dēļ, un man bija vajadzīga kāda zīme.
03:02
And I saw a sign.
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Un es redzēju zīmi.
03:05
In the window of the hospital's tiny gift shop there was a sign
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Slimnīcas mazā dāvanu veikaliņa skatlogā bija izkārtne:
03:09
that said, "Volunteers Needed." Hmm.
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„Vajadzīgi brīvprātīgie.” Hmm.
03:13
Well, they signed me up immediately.
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Nu, viņi mani nekavējoties pieņēma.
03:16
No reference checks. None of the usual background stuff, no.
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Nekādas atsauksmju pārbaudes, nekas no parastās pieredzes padarīšanas, nekā.
03:19
They were desperate for volunteers
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Viņiem izmisīgi vajadzēja brīvprātīgos,
03:21
because the average age of the volunteer at the hospital gift shop was 75.
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jo vidējais brīvprātīgo vecums šajā slimnīcas dāvanu veikalā bija 75.
03:25
Yeah. They needed some young blood.
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Jā. Viņiem vajadzēja svaigas asinis.
03:28
So, next thing you know, I had my bright blue volunteer vest,
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Nepagāja ne mirklis, kad es jau biju dabūjusi savu koši zilo brīvprātīgā vesti,
03:31
I had my photo ID, and I was fully trained by my 89-year-old boss.
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fotoapliecību, un mans 89 gadus vecais priekšnieks bija mani pilnībā apmācījis.
03:35
I worked alone.
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Es strādāju viena.
03:37
Every Friday morning I was at the gift shop.
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Katru piektdienas rītu es biju dāvanu veikaliņā.
03:40
While ringing in hospital staff's Tic Tacs,
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Sitot kasē slimnīcas darbinieku TicTac dražejas,
03:43
I'd casually ask, "What do you do?"
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es mēdzu neuzkrītoši vaicāt: „Ar ko jūs nodarbojaties?”
03:45
Then I'd tell them, "Well, I'm getting my hip replaced -- in 18 months.
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Pēc tam es viņiem pastāstīju: „Ziniet, man būs gūžas protezēšana, pēc 18 mēnešiem.
03:51
It's gonna be so great when the pain stops. Ow!"
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Būs tik lieliski, kad sāpes mitēsies. Eh!”
03:56
All the staff got to know the plucky, young volunteer.
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Visi darbinieki uzzināja par drosmīgo, jauno brīvprātīgo.
04:03
My next surgeon's appointment was, coincidentally,
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Mana nākamā vizīte pie ķirurga bija, kāda sagadīšanās,
04:06
right after a shift at the gift shop.
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tieši pēc dāvanu veikalā nostrādātas maiņas.
04:08
So, naturally, I had my vest and my identification.
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Tad nu, protams, man bija mana veste un identifikācijas karte.
04:12
I draped them casually over the chair in the doctor's office.
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Es tās ikdienišķi novietoju uz krēsla atzveltnes ārsta kabinetā.
04:14
And you know, when he walked in,
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Ziniet, kad viņš ienāca,
04:16
I could just tell that he saw them.
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varēja saprast, ka viņš tās ir pamanījis.
04:18
Moments later, I had a surgery date just weeks away,
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Drīz vien man bija noteikts operācijas datums jau pēc dažām nedēļām,
04:22
and a big fat prescription for Percocet.
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un izrakstīta liela smuka Percocet recepte.
04:27
Now, word on the street was that it was actually
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Baumoja, ka patiesībā mans
04:29
my volunteering that got me to the front of the line.
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brīvprātīgā darbs bija iemesls, kāpēc es tiku rindas sākumā.
04:31
And, you know, I'm not even ashamed of that.
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Ziniet, es par to pat nekaunos.
04:34
Two reasons.
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Divu iemeslu dēļ.
04:35
First of all, I am going to take such good care of this new hip.
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Pirmkārt, es par šo gurnu rūpēšos patiešām labi.
04:37
But also I intend to stick with the volunteering,
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Bet es arī domāju turpināt brīvprātīgā darbu,
04:40
which actually leads me to the biggest epiphany of them all.
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kas patiesībā noved mani pie vislielākās atklāsmes.
04:44
Even when a Canadian cheats the system,
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Pat, ja kanādietis apkrāpj sistēmu,
04:47
they do it in a way that benefits society.
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viņš to dara sabiedrībai noderīgā veidā.
ABOUT THE SPEAKER
Allison Hunt - Marketing expertAllison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new.
Why you should listen
Allison runs HATCH Research Intelligence in Toronto, a qualitative market research company that consults on marketing communications and strategy development for clients like Kellogg's, Toyota and Molson-Coors.
Allison Hunt | Speaker | TED.com