ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. John se 8 geheime van sukses

Filmed:
14,410,517 views

Hoekom is mense suksesvol? Is dit omdat hulle slim is? Of is hulle net gelukkig? Nie een nie. Ontleder Richard St. John pers jare se onderhoude saam in ’n onmisbare 3-minute aanbieding oor die ware geheime van sukses.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

Hierdie is eintlik ’n twee-uur aanbieding vir hoërskool leerders,
00:24
This is really a two-hourtwee-uur presentationvoorlegging
I give to highhoë schoolskool studentsstudente,
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kortgeknip na drie minute.
00:27
cutsny down to threedrie minutesminute.
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En dit het alles eendag op ’n vliegtuig begin, oppad na TED toe,
00:28
And it all startedbegin one day
on a planevliegtuig, on my way to TEDTED,
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sewe jaar gelede.
00:31
sevensewe yearsjaar agogelede.
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En in die sitplek langs my
00:32
And in the seatsitplek nextvolgende to me
was a highhoë schoolskool studentstudent, a teenagertiener,
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was ’n hoërskool leerder, ’n tiener,
00:37
and she camekom from a really poorswak familygesin.
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en sy was van ’n baie arm gesin.
En sy wou iets van haar lewe maak,
00:39
And she wanted to make
something of her life,
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00:42
and she askedgevra me a simpleeenvoudige little questionvraag.
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en sy't my ’n eenvoudige vragie gevra.
Sy't gevra: "Wat lei tot sukses?"
00:44
She said, "What leadsleidrade to successsukses?"
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En ek het rêrig sleg gevoel,
00:46
And I feltgevoel really badlysleg,
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want ek kon nie vir haar ’n goeie antwoord gee nie.
00:47
because I couldn'tkon nie give her a good answerantwoord.
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So ek klim van die vliegtuig af, en ek kom na TED toe.
00:49
So I get off the planevliegtuig, and I come to TEDTED.
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00:52
And I think, jeezjeez, I'm in the middlemiddel
of a roomkamer of successfulsuksesvol people!
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En ek dink, jissie, ek's in ’n kamer vól suksesvolle mense!
So hoekom vra ek hulle nie uit oor hulle sukses en
00:55
So why don't I askvra them
what helpedgehelp them succeedslaag,
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dra dit dan oor aan kinders nie?
00:58
and passslaag it on to kidskinders?
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So hier is ons, sewe jaar en 500 onderhoude later
01:00
So here we are, sevensewe yearsjaar,
500 interviewsonderhoude laterlater,
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en ek gaan vir julle vertel wat rêrig tot sukses lei
01:04
and I'm going to tell you
what really leadsleidrade to successsukses
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en hoe TED-sters se koppe werk.
01:07
and makesfabrikate TEDstersTEDsters tickregmerkie.
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En die eerste ding is passie.
01:09
And the first thing is passionpassie.
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Freeman Thomas sê: "My passie dryf my."
01:11
FreemanFreeman ThomasThomas says,
"I'm drivengedryf by my passionpassie."
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TED-sters doen dit vir die liefde; nie vir geld nie.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneygeld.
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Carol Coletta sê: "Ek sou iemand betaal om te kan doen wat ek doen."
01:17
CarolCarol ColettaColetta says, "I would paybetaal
someoneiemand to do what I do."
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En die interessante ding is:
01:20
And the interestinginteressant thing is:
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as jy dit doen vir die liefde, kom die geld in elk geval.
01:22
if you do it for love,
the moneygeld comeskom anywayin elk geval.
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Werk! Het Rupert Murdoch vir my gesê, "Dis alles harde werk.
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all hardhard work.
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01:28
Nothing comeskom easilymaklik.
But I have a lot of funpret."
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Niks kom maklik nie. Maar ek het baie pret."
Het hy gesê pret? Rupert? Ja!
01:31
Did he say funpret? RupertRupert? Yes!
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TED-sters geniet hulle werk. En hulle werk hard.
01:34
(LaughterLag)
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01:35
TEDstersTEDsters do have funpret workingwerk.
And they work hardhard.
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Ek't gemeen, hulle's nie "workaholics" nie. Hulle's "workafrolics".
01:38
I figureduitgepluis, they're not workaholicsworkaholics.
They're workafrolicsworkafrolics.
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01:41
(LaughterLag)
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Goed! Alex Garden sê: "Om suksesvol te wees, klim in die ding in
01:42
Good!
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01:43
(ApplauseApplous)
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01:44
AlexAlex GardenTuin says, "To be successfulsuksesvol,
put your noseneus down in something
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en raak bedrywig daarmee."
01:48
and get damndamn good at it."
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Daar's geen toorkuns nie; dis oefen, oefen, oefen.
01:49
There's no magictowerkuns;
it's practicepraktyk, practicepraktyk, practicepraktyk.
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En dis fokus. Norman Jewison sê vir my:
01:52
And it's focusfokus.
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01:53
NormanNorman JewisonJewison said to me,
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"Ek dink dit het alles te doen met jouself op een ding fokus."
01:55
"I think it all has to do
with focusingfokus yourselfjouself on one thing."
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En druk! David Gallo sê: "Druk jouself.
01:58
And pushdruk!
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02:00
DavidDavid GalloSmith says, "PushStoot yourselfjouself.
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Fisies, verstandelik, jy moet druk, druk, druk."
02:02
PhysicallyFisies, mentallygeestelik,
you've got to pushdruk, pushdruk, pushdruk."
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Jy moet druk deur bedeesdheid en selftwyfel.
02:04
You've got to pushdruk throughdeur shynessskaamheid
and self-doubtinkruip.
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Goldie Hawn sê: "Ek het altyd getwyfel aan myself.
02:07
GoldieGoldie HawnHawn says,
"I always had self-doubtsselftwyfel.
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02:10
I wasn'twas nie good enoughgenoeg;
I wasn'twas nie smartsmart enoughgenoeg.
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Ek was nie good genoeg of slim genoeg nie.
Ek het nie gedink ek sou dit maak nie."
02:12
I didn't think I'd make it."
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Nou dis nie altyd maklik om jouself te druk nie,
02:14
Now it's not always easymaklik to pushdruk yourselfjouself,
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en dis hoekom ma's gemaak is. (Gelag)
02:16
and that's why they inventeduitgevind mothersmoeders.
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02:18
(LaughterLag)
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02:19
(ApplauseApplous)
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02:21
FrankFrank GehryGehry said to me,
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Frank Gehry -- Frank Gehry het vir my gesê:
02:24
"My mothermoeder pushedgestoot me."
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"My ma het my gedruk."
02:25
(LaughterLag)
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Dien! Sherwin Nuland sê: "Dit was ’n voorreg om as ’n dokter te dien."
02:26
ServeDien!
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02:28
SherwinSherwin NulandNuland says,
"It was a privilegevoorreg to servedien as a doctordokter."
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Nou baie kinders sê vir my hulle wil miljoenêrs wees.
02:32
A lot of kidskinders want to be millionairesmillionaires.
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En die eerste ding wat ek vir hulle sê is:
02:34
The first thing I say is:
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"OK, wel jy kan nie jouself dien nie;
02:35
"OK, well you can't servedien yourselfjouself;
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jy moet ander met iets van waarde bedien.
02:37
you've got to servedien othersander
something of valuewaarde.
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Want dis hoe mense rêrig ryk raak."
02:39
Because that's the way
people really get richryk."
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Idees! TED-ster Bill Gates sê: "Ek het ’n idee gehad:
02:43
IdeasIdees!
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02:44
TEDsterTEDster BillWetsontwerp GatesHekke says, "I had an ideaidee:
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02:47
foundingstigting the first micro-computermikro-rekenaar
softwaresagteware companymaatskappy."
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om die eerste mikrorekenaarsagtewaremaatskappy te stig."
02:50
I'd say it was a prettymooi good ideaidee.
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Ek sou sê dit was ’n redelike goeie idee.
02:52
And there's no magictowerkuns to creativitykreatiwiteit
in comingkom up with ideasidees --
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En daar's geen kreatiewe toorkuns om op idees te kom nie --
02:55
it's just doing some very simpleeenvoudige things.
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dis net ’n paar eenvoudige dinge.
En ek gee baie getuienis.
02:57
And I give lots of evidencebewyse.
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Hou aan! Joe Kraus sê:
02:59
PersistVoortduur!
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03:00
JoeJoe KrausKraus says,
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"Aanhou is die nommer een rede vir ons sukses."
03:01
"PersistenceVoorbeeld navolg is the numberaantal
one reasonrede for our successsukses."
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Jy moet deur mislukkings aanhou. Jy moet deur stront (crap) aanhou!
03:04
You've got to persistvoortduur throughdeur failuremislukking.
You've got to persistvoortduur throughdeur crapkak!
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Wat natuurlik beteken "Kritiek, Verwerping, Poepholle en Druk. (C-R-A-P)"
03:08
WhichWat of coursekursus meansbeteken "CriticismKritiek,
RejectionVerwerping, AssholesAssholes and PressureDruk."
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(Gelag)
03:11
(LaughterLag)
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So, die groot -- die antwoord op die vraag is eenvoudig:
03:14
So, the answerantwoord to this questionvraag is simpleeenvoudige:
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Betaal $4000 en kom TED toe.
03:18
PayBetaal 4,000 bucksdollar and come to TEDTED.
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03:20
(LaughterLag)
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Of as dit nie werk nie, doen die agt dinge -- en glo my,
03:21
Or failingversuim that, do
the eightagt things -- and trustvertroue me,
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hierdie is die groot agt dinge wat lei tot sukses.
03:24
these are the biggroot eightagt things
that leadlei to successsukses.
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03:27
Thank you TEDstersTEDsters
for all your interviewsonderhoude!
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Dankie TED-sters vir al julle onderhoude!
03:30
(ApplauseApplous)
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Translated by Ingrid Lezar
Reviewed by Christiaan Crafford

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com