ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. John: 8 secrets pour réussir

Filmed:
14,410,517 views

Pourquoi les gens réussissent ? Est-ce parce qu'ils sont intelligents ? Ou ont-ils seulement de la chance ? Ni l'un ni l'autre. Richard St. John, analyste, condense des années d'interviews en un diaporama de 3 minutes sur les vrais secrets de la réussite à voir absolument.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

00:24
This is really a two-hour presentation
I give to high school students,
0
31
3290
Cette présentation de deux heures
qui s'adresse à des lycéens
est résumée en trois minutes.
00:27
cut down to three minutes.
1
3345
1251
Tout a commencé un jour dans l'avion
pour aller à TED
00:28
And it all started one day
on a plane, on my way to TED,
2
4620
2641
il y a sept ans.
00:31
seven years ago.
3
7285
1294
00:32
And in the seat next to me
was a high school student, a teenager,
4
8603
4373
Sur le siège d'à côté était assise
une lycéenne, une adolescente,
qui venait d'une famille très pauvre.
00:37
and she came from a really poor family.
5
13000
2007
00:39
And she wanted to make
something of her life,
6
15483
2493
Elle souhaitait faire
quelque chose de sa vie.
Elle m'a posé une question très simple :
00:42
and she asked me a simple little question.
7
18000
2039
« Comment arriver au succès ? »
00:44
She said, "What leads to success?"
8
20063
1945
00:46
And I felt really badly,
9
22032
1379
Je me suis senti très mal car
00:47
because I couldn't give her a good answer.
10
23435
2461
je ne pouvais lui donner
une bonne réponse.
00:49
So I get off the plane, and I come to TED.
11
25920
2056
Je suis sorti de l'avion
et suis venu à TED.
00:52
And I think, jeez, I'm in the middle
of a room of successful people!
12
28000
3730
J'ai pensé, mon dieu, je suis au milieu
d'une salle remplie de gens accomplis !
00:55
So why don't I ask them
what helped them succeed,
13
31754
2611
Pourquoi ne pas leur demander
comment ils ont réussi
00:58
and pass it on to kids?
14
34389
1714
et le transmettre aux enfants.
Nous voici donc, sept ans
et 500 interviews plus tard,
01:00
So here we are, seven years,
500 interviews later,
15
36817
3609
01:04
and I'm going to tell you
what really leads to success
16
40450
2940
je vais vous révéler
les préceptes du succès
01:07
and makes TEDsters tick.
17
43414
1365
et ce qui motive les TEDsters.
01:09
And the first thing is passion.
18
45367
1609
La première chose est la passion.
01:11
Freeman Thomas says,
"I'm driven by my passion."
19
47787
2532
Freeman Thomas a dit:
« Je suis animé par ma passion. »
01:14
TEDsters do it for love;
they don't do it for money.
20
50763
2460
Les TEDsters le font par amour
et non pour l'argent.
01:17
Carol Coletta says, "I would pay
someone to do what I do."
21
53247
3484
Carol Coletta a dit : « Je payerais
quelqu'un pour faire ce que je fais. »
01:20
And the interesting thing is:
22
56755
1411
La chose intéressante est que
si vous le faites par amour,
l'argent viendra.
01:22
if you do it for love,
the money comes anyway.
23
58190
2191
Le travail ! Rupert Murdoch m'a dit :
« Travailler, c'est dur.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
24
60866
3110
01:28
Nothing comes easily.
But I have a lot of fun."
25
64000
3083
Rien n'est donné.
Mais je m'amuse beaucoup. »
01:31
Did he say fun? Rupert? Yes!
26
67107
2870
A-t-il dit s'amuser ? Rupert ? Oui !
01:34
(Laughter)
27
70001
1476
(Rires)
01:35
TEDsters do have fun working.
And they work hard.
28
71501
2746
Les TEDsters s'amusent en travaillant
et travaillent dur.
01:38
I figured, they're not workaholics.
They're workafrolics.
29
74271
2953
Ils ne sont pas des drogués du travail
mais de l'amusement.
01:41
(Laughter)
30
77248
1590
(Rires)
01:42
Good!
31
78862
1057
L'excellence !
(Applaudissements)
01:43
(Applause)
32
79943
1001
Alex Garden a dit : « Pour réussir,
plongez-vous dans quelque chose
01:44
Alex Garden says, "To be successful,
put your nose down in something
33
80968
3346
et devenez excellent. »
01:48
and get damn good at it."
34
84338
1246
Ce n'est pas magique,
c'est de la pratique, encore et encore
01:49
There's no magic;
it's practice, practice, practice.
35
85608
2842
et une focalisation.
01:52
And it's focus.
36
88474
1019
Norman Jewison m'a dit :
01:53
Norman Jewison said to me,
37
89517
1734
« Tout est lié à la capacité
de se focaliser sur une seule chose. »
01:55
"I think it all has to do
with focusing yourself on one thing."
38
91275
2992
01:58
And push!
39
94773
1065
Se surpasser !
02:00
David Gallo says, "Push yourself.
40
96235
1988
David Gallo a dit : « Surpasse-toi.
02:02
Physically, mentally,
you've got to push, push, push."
41
98247
2642
Physiquement, mentalement,
tu dois te surpasser. »
02:04
You've got to push through shyness
and self-doubt.
42
100913
2611
Tu dois surpasser ta timidité
et tes doutes.
02:07
Goldie Hawn says,
"I always had self-doubts.
43
103548
2428
Goldie Hawn a dit :
« Je doutais toujours.
02:10
I wasn't good enough;
I wasn't smart enough.
44
106000
2096
Je n'étais pas assez bonne
ou intelligente.
02:12
I didn't think I'd make it."
45
108120
1543
Je ne pensais pas réussir. »
02:14
Now it's not always easy to push yourself,
46
110264
2039
Se surpasser n'est pas toujours facile.
C'est pourquoi
les mères ont été inventées.
02:16
and that's why they invented mothers.
47
112327
2088
02:18
(Laughter)
48
114439
1000
(Rires)
(Applaudissements)
02:19
(Applause)
49
115439
1561
02:21
Frank Gehry said to me,
50
117000
2976
Frank Gehry m'a dit :
02:24
"My mother pushed me."
51
120000
1370
« Ma mère m'a poussé. »
02:25
(Laughter)
52
121394
1214
(Rires)
02:26
Serve!
53
122632
1016
Servir !
02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
54
124427
3039
Sherwin Nuland a dit :
« C'était un privilège d'être médecin. »
02:32
A lot of kids want to be millionaires.
55
128093
2110
Beaucoup d'enfants
rêvent d'être millionaire.
02:34
The first thing I say is:
56
130227
1250
D'abord, je leur dis :
02:35
"OK, well you can't serve yourself;
57
131501
1902
« Tu ne peux pas te servir tout seul,
02:37
you've got to serve others
something of value.
58
133427
2237
tu dois servir un produit de valeur
aux autres.
02:39
Because that's the way
people really get rich."
59
135688
2537
C'est comme ça que les gens
deviennent riches. »
02:43
Ideas!
60
139074
1025
Les idées !
02:44
TEDster Bill Gates says, "I had an idea:
61
140123
2853
Le TEDster Bill Gates a dit :
« J'ai eu une idée,
02:47
founding the first micro-computer
software company."
62
143000
2976
créer la première entreprise de
logiciels pour micro-ordinateurs. »
02:50
I'd say it was a pretty good idea.
63
146000
1976
Je dirais que c'était
une très bonne idée.
02:52
And there's no magic to creativity
in coming up with ideas --
64
148000
2976
La créativité et ses idées
n'arrivent pas par magie,
02:55
it's just doing some very simple things.
65
151000
2335
il faut juste faire
certaines choses très simples
02:57
And I give lots of evidence.
66
153359
1617
et je donne beaucoup d'exemples.
02:59
Persist!
67
155291
1114
Persévérer !
03:00
Joe Kraus says,
68
156799
1001
Joe Kraus a dit :
« La persévérance est la raison n°1
de notre succès. »
03:01
"Persistence is the number
one reason for our success."
69
157824
2594
03:04
You've got to persist through failure.
You've got to persist through crap!
70
160832
3542
Tu dois persévérer après un échec
ou après avoir été dans la merde.
Ce qui signifie bien sûr
"critiques, rejets, connards et pression."
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
71
164398
3515
03:11
(Laughter)
72
167937
2766
(Rires)
(Applaudissements)
03:14
So, the answer to this question is simple:
73
170727
3719
Donc la réponse à cette question
est simple :
03:18
Pay 4,000 bucks and come to TED.
74
174470
2125
Paye 4 000 dollars et viens à TED.
03:20
(Laughter)
75
176619
1193
(Rires)
03:21
Or failing that, do
the eight things -- and trust me,
76
177836
2738
Sinon, suis ces 8 préceptes.
Fais-moi confiance,
03:24
these are the big eight things
that lead to success.
77
180598
3220
ce sont les 8 grands préceptes
qui te mèneront au succès.
03:27
Thank you TEDsters
for all your interviews!
78
183842
2719
Merci aux TEDsters
pour toutes vos interviews.
03:30
(Applause)
79
186585
3000
(Applaudissements)
Translated by Desnos Orane
Reviewed by Elisabeth Buffard

▲Back to top

ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com