ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Els 8 secrets de l'èxit d'en Richard St. John

Filmed:
14,410,517 views

Per què té èxit, la gent? Per què és intel.ligent? O per què té sort? Cap de les dues. L'analista Richard St. John condensa anys d'entrevistes en un passi de diapositives de tres minuts sobre els veritables secrets cap a l'èxit.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

Aquesta és una presentació de dues hores per a estudiants de secundària.
00:24
This is really a two-hourdues hores presentationpresentació
I give to highalt schoolescola studentsestudiants,
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abreviada a tres minuts.
00:27
cuttallar down to threetres minutesminuts.
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Tot va començar un dia a un avió, anant a una xerrada TED,
00:28
And it all startedva començar one day
on a planeavió, on my way to TEDTED,
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fa set anys.
00:31
sevende set yearsanys agofa.
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I al seient del meu costat
00:32
And in the seatseient nextPròxim to me
was a highalt schoolescola studentestudiant, a teenageradolescent,
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hi havia una estudiant de secundària, una adolescent,
00:37
and she cameva venir from a really poorpobre familyfamília.
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de familia molt pobra.
Volia fer alguna cosa de profit amb la seva vida,
00:39
And she wanted to make
something of her life,
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00:42
and she askedpreguntat me a simplesenzill little questionpregunta.
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i em va fer una simple pregunta.
Em va dir: " Quina és la clau de l'èxit?"
00:44
She said, "What leadscondueix to successèxit?"
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Em vaig sentir molt malament
00:46
And I feltsentia really badlymalament,
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perquè no li podia donar una bona resposta.
00:47
because I couldn'tno podia give her a good answerresposta.
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Vaig baixar de l'avió, vaig venir al TED,
00:49
So I get off the planeavió, and I come to TEDTED.
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00:52
And I think, jeezJeez, I'm in the middlemig
of a roomhabitació of successfulreeixit people!
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I vaig pensar "Ostres! Estic al mig d'una sala plena de triomfadors!
Per què no els pregunto què els va portar a l'èxit
00:55
So why don't I askpreguntar them
what helpedajudat them succeedtriomfar,
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i ho explico als nois?"
00:58
and passpassar it on to kidsnens?
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I aquí estem, set anys i 500 entrevistes més tard,
01:00
So here we are, sevende set yearsanys,
500 interviewsentrevistes latermés tard,
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i us diré quines són les claus de l'èxit
01:04
and I'm going to tell you
what really leadscondueix to successèxit
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i què mou a la gent TED.
01:07
and makesfa TEDstersTEDsters ticktick.
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La primera cosa és la passió.
01:09
And the first thing is passionpassió.
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Freeman Thomas diu: "Em mou la meva passió."
01:11
FreemanFreeman ThomasThomas saysdiu,
"I'm drivenimpulsat by my passionpassió."
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La gent TED fan les coses per amor, no per diners.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneydiners.
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Carol Coletta diu, "Pagaria per fer la meva feina"
01:17
CarolCarol ColettaColetta saysdiu, "I would paypagar
someonealgú to do what I do."
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I allò més interessant és que,
01:20
And the interestinginteressant thing is:
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si ho fas per amor, els diners arriben igualment.
01:22
if you do it for love,
the moneydiners comesve anywayDe tota manera.
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Treball! Rupert Murdoch em va dir: "Es tracta d'escarrassar-se"
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all harddur work.
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01:28
Nothing comesve easilyfàcilment.
But I have a lot of fundiversió."
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Res ve regalat. Però em diverteixo molt!"
Diu que es diverteix? Rupert? Sí!
01:31
Did he say fundiversió? RupertRupert? Yes!
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La gent TED es diverteix treballant. I s'hi escarrassen.
01:34
(LaughterRiure)
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01:35
TEDstersTEDsters do have fundiversió workingtreball.
And they work harddur.
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Tal com m'ho imagino, no són addictes a la feina. S'ho munten amb la feina.
01:38
I figuredimaginat, they're not workaholicsaddicte al treball.
They're workafrolicsworkafrolics.
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01:41
(LaughterRiure)
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Bé! Alex Garden diu que "per triomfar, has de dedicar-te a alguna cosa seriosament
01:42
Good!
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01:43
(ApplauseAplaudiments)
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01:44
AlexAlex GardenJardí saysdiu, "To be successfulreeixit,
put your nosenas down in something
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i fer-t'hi molt bo"
01:48
and get damnmaleïda good at it."
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No és màgia. És pràctica, pràctica i pràctica.
01:49
There's no magicmàgia;
it's practicepràctica, practicepràctica, practicepràctica.
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I centrar-se. Norman Jewison em va dir
01:52
And it's focusenfocament.
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01:53
NormanNorman JewisonJewison said to me,
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"Crec que tot té a veure amb estar centrat en una cosa"
01:55
"I think it all has to do
with focusingcentrat yourselftu mateix on one thing."
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I tira endavant! David Gallo diu: "Empeny.
01:58
And pushempènyer!
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DavidDavid GalloGallo saysdiu, "PushEmpènyer yourselftu mateix.
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Físicament, mentalment, has d'empènyer, empènyer, empènyer"
02:02
PhysicallyFísicament, mentallymentalment,
you've got to pushempènyer, pushempènyer, pushempènyer."
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Has d'empènyer més enllà de la timidesa i de la inseguretat.
02:04
You've got to pushempènyer througha través shynesstimidesa
and self-doubtdubte.
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Goldie Hawn diu: "Sempre he estat insegura.
02:07
GoldieGoldie HawnHawn saysdiu,
"I always had self-doubtsSelf-doubts.
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02:10
I wasn'tno ho era good enoughsuficient;
I wasn'tno ho era smartintel·ligent enoughsuficient.
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No era prou bona, ni prou intel·ligent.
No creia en mi mateixa.
02:12
I didn't think I'd make it."
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No sempre és fàcil tirar endavant,
02:14
Now it's not always easyfàcil to pushempènyer yourselftu mateix,
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i és per això que es van inventar les mares. (Riures)
02:16
and that's why they inventedinventat mothersmares.
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02:18
(LaughterRiure)
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02:19
(ApplauseAplaudiments)
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02:21
FrankFrank GehryGehry said to me,
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Frank Gehry -- Frank Gehry em va dir,
02:24
"My mothermare pushedempès me."
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"La meva mare em va empènyer."
02:25
(LaughterRiure)
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Serveix! Sherwin Nuland diu, "Va ser un privilegi exercir de metge."
02:26
ServeServir!
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SherwinSherwin NulandNuland saysdiu,
"It was a privilegeprivilegi to serveservir as a doctormetge."
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Molts nens em diuen que volen ser milionaris
02:32
A lot of kidsnens want to be millionairesmilionaris.
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I la primera cosa que els dic és:
02:34
The first thing I say is:
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"Val, però no et pots servir a tu mateix,
02:35
"OK, well you can't serveservir yourselftu mateix;
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has de servir als altres alguna cosa de valor.
02:37
you've got to serveservir othersaltres
something of valuevalor.
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Perquè és així com la gent es fa rica."
02:39
Because that's the way
people really get richric."
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Idees. Bill Gates diu, "vaig tenir una idea--
02:43
IdeasIdees!
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TEDsterTEDster BillProjecte de llei GatesPortes saysdiu, "I had an ideaidea:
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02:47
foundingfundació the first micro-computermicro-ordinador
softwareprogramari companyempresa."
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fundant la primera companyia de software per micro-ordinadors"
02:50
I'd say it was a prettybonic good ideaidea.
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Jo diria que va ser una molt bona idea.
02:52
And there's no magicmàgia to creativitycreativitat
in comingarribant up with ideasidees --
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I no hi ha màgia per a la creativitat a l'hora de trobar bones idees,
02:55
it's just doing some very simplesenzill things.
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només es tracta de fer algunes coses molt simples.
N'he donat moltes proves.
02:57
And I give lots of evidenceevidència.
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Persisteix. Joe Kraus diu,
02:59
PersistPersisteixen!
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03:00
JoeJoe KrausKraus saysdiu,
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"La persistència és la raó número 1 per al nostre èxit."
03:01
"PersistencePersistència is the numbernúmero
one reasonraó for our successèxit."
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Has de persistir a pesar del fracàs. Has de persistir a pesar de la merda (CRAP)!
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You've got to persistpersisteixen througha través failurefracàs.
You've got to persistpersisteixen througha través crapmerda!
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Que significa "Crítica, Rebuig, Ases i Pressió"
03:08
WhichQue of coursecurs meanssignifica "CriticismCrítica,
RejectionRebuig, AssholesCuls and PressurePressió."
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(Riures)
03:11
(LaughterRiure)
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Així doncs, la resposta per a aquesta pregunta és simple:
03:14
So, the answerresposta to this questionpregunta is simplesenzill:
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Paga 4.000 dòlars i vine a TED.
03:18
PayPagar 4,000 bucksdòlars and come to TEDTED.
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03:20
(LaughterRiure)
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Si no, fes les vuit coses -- i confia en mi,
03:21
Or failingfallant that, do
the eightvuit things -- and trustconfiança me,
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aquestes són les vuit accions que et portaràn a l'èxit
03:24
these are the biggran eightvuit things
that leaddirigir to successèxit.
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03:27
Thank you TEDstersTEDsters
for all your interviewsentrevistes!
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Gràcies gent de TED per les vostres entrevistes!
03:30
(ApplauseAplaudiments)
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Translated by Maria Vilaubí Monllaó
Reviewed by Carles Caño

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com