ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. John 談成功的 8 個祕訣

Filmed:
14,410,517 views

別人為什麼成功?因為他們比較聰明?還是他們比較幸運?以上答案皆非。分析家 Richard St. John 把幾年來與成功人士訪談的菁華濃縮成不可錯過的 3 分鐘演講,為您揭露真正的成功祕訣。
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

這原來是為高中生準備的兩小時演講,
00:24
This is really a two-hour兩小時 presentation介紹
I give to high school學校 students學生們,
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現在精簡成三分鐘。
00:27
cut down to three minutes分鐘.
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一切都得從我搭機來參加 TED 那天說起。
00:28
And it all started開始 one day
on a plane平面, on my way to TEDTED,
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那是 7 年前了,
00:31
seven years年份 ago.
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在機上我隔壁坐了
00:32
And in the seat座位 next下一個 to me
was a high school學校 student學生, a teenager青少年,
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一個高中生,一個青少年。
00:37
and she came來了 from a really poor較差的 family家庭.
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她家很窮,
不過她希望這輩子能有所成就。
00:39
And she wanted to make
something of her life,
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00:42
and she asked me a simple簡單 little question.
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所以就問了我一個簡單的問題,
她問:怎樣才能成功?
00:44
She said, "What leads引線 to success成功?"
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我感覺好糟糕。
00:46
And I felt really badly,
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因為我說不出個好答案。
00:47
because I couldn't不能 give her a good answer回答.
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最後我下了飛機,到了 TED 會場。
00:49
So I get off the plane平面, and I come to TEDTED.
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00:52
And I think, jeez哎呀, I'm in the middle中間
of a room房間 of successful成功 people!
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突然想到,老天,這個地方滿是成功的人!
為什麼不問問他們成功的祕訣?
00:55
So why don't I ask them
what helped幫助 them succeed成功,
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然後再告訴孩子們呢?
00:58
and pass通過 it on to kids孩子?
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經過 7 年 5 百次訪談後,
01:00
So here we are, seven years年份,
500 interviews面試 later後來,
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我將告訴大家真正的成功之道,
01:04
and I'm going to tell you
what really leads引線 to success成功
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並以成功的 TED-ster 為例子。
01:07
and makes品牌 TEDstersTEDsters tick.
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第一項就是「熱情」。
01:09
And the first thing is passion.
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汽車設計師費曼‧湯瑪斯曾說:熱情就是我的動力。
01:11
Freeman弗里曼 Thomas托馬斯 says,
"I'm driven驅動 by my passion."
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TED-ster 做事絕非出於「利」,而是出自熱愛。
01:14
TEDstersTEDsters do it for love;
they don't do it for money.
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城市設計師凱若‧柯麗塔說:我願意付錢讓別人做我的工作。
01:17
Carol頌歌 ColettaColetta says, "I would pay工資
someone有人 to do what I do."
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有趣的是,
01:20
And the interesting有趣 thing is:
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出自熱愛做的事,一定會獲利。
01:22
if you do it for love,
the money comes anyway無論如何.
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努力!媒體大亨梅鐸告訴我:全靠努力。
01:24
Work! Rupert魯珀特 Murdoch默多克 said
to me, "It's all hard work.
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01:28
Nothing comes easily容易.
But I have a lot of fun開玩笑."
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無事可輕鬆獲得。不過,我從中得到許多樂趣」。
他說了「樂趣」嗎?梅鐸?沒錯!
01:31
Did he say fun開玩笑? Rupert魯珀特? Yes!
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TED-ster 從工作中得到樂趣,而且他們非常努力。
01:34
(Laughter笑聲)
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01:35
TEDstersTEDsters do have fun開玩笑 working加工.
And they work hard.
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我發現,他們不是工作狂而是「工作玩家」。
01:38
I figured想通, they're not workaholics工作狂.
They're workafrolics享受工作狂.
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01:41
(Laughter笑聲)
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成為高手!電玩開發高手愛力克斯‧嘉登說:要成功,先得立定目標。
01:42
Good!
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01:43
(Applause掌聲)
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01:44
Alex亞歷克斯 Garden花園 says, "To be successful成功,
put your nose鼻子 down in something
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然後讓自己成為高手。
01:48
and get damn該死的 good at it."
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一切沒有捷徑,只有練習、練習再練習。
01:49
There's no magic魔法;
it's practice實踐, practice實踐, practice實踐.
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專注!製片諾曼‧喬森跟我說:
01:52
And it's focus焦點.
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01:53
Norman諾曼 Jewison傑維森 said to me,
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我認為一切都跟能多專注在一件事有上有關。
01:55
"I think it all has to do
with focusing調焦 yourself你自己 on one thing."
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狠勁!劇場美術設計師大衛‧高羅說:對自己狠一點!
01:58
And push!
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02:00
David大衛 Gallo加洛 says, "Push yourself你自己.
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體能上,心智上,都必須不斷的突破、突破再突破。
02:02
Physically物理, mentally精神上,
you've got to push, push, push."
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要狠下心克服害羞跟自我懷疑。
02:04
You've got to push through通過 shyness害羞
and self-doubt自我懷疑.
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歌蒂·韓說:我向來懷疑自己,
02:07
Goldie戈爾迪 Hawn霍恩 says,
"I always had self-doubts自我懷疑.
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02:10
I wasn't good enough足夠;
I wasn't smart聰明 enough足夠.
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我不夠好、不夠聰明、
我不覺得自己會成功。
02:12
I didn't think I'd make it."
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時時狠下心逼自己並不容易。
02:14
Now it's not always easy簡單 to push yourself你自己,
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因此,「母親」就派上用場啦。(全場大笑)
02:16
and that's why they invented發明 mothers母親.
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02:18
(Laughter笑聲)
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02:19
(Applause掌聲)
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02:21
Frank坦率 Gehry蓋瑞 said to me,
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建築大師法蘭克‧蓋瑞告訴我:
02:24
"My mother母親 pushed me."
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我母親督促我。
02:25
(Laughter笑聲)
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服務!醫生作家薛文‧諾藍說:我有幸能當醫生為大家服務。
02:26
Serve服務!
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02:28
Sherwin宣威 Nuland努蘭 says,
"It was a privilege特權 to serve服務 as a doctor醫生."
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很多孩子們跟我說想成為百萬富翁,
02:32
A lot of kids孩子 want to be millionaires百萬富翁.
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我回答他們的第一句話就是:
02:34
The first thing I say is:
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好,不過你不能只服務自己。
02:35
"OK, well you can't serve服務 yourself你自己;
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你必須先為別人提供有價值的服務。
02:37
you've got to serve服務 others其他
something of value.
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因為只有這樣才能真正富有。
02:39
Because that's the way
people really get rich豐富."
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想法。TED-ster 比爾·蓋茲說:我有個想法。
02:43
Ideas思路!
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02:44
TEDsterTEDster Bill法案 Gates蓋茨 says, "I had an idea理念:
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02:47
founding創建 the first micro-computer微型計算機
software軟件 company公司."
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想創立世界第一個微電腦軟體公司。
02:50
I'd say it was a pretty漂亮 good idea理念.
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我覺得那是個非常棒的想法。
02:52
And there's no magic魔法 to creativity創造力
in coming未來 up with ideas思路 --
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創意靈感的產生沒有捷徑,
02:55
it's just doing some very simple簡單 things.
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就是做這些非常簡單的事。
正如投影片上列出的建議。
02:57
And I give lots of evidence證據.
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毅力!軟體商喬‧庫斯說:
02:59
Persist堅持!
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03:00
Joe Kraus克勞斯 says,
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有毅力才會成功。
03:01
"Persistence堅持 is the number
one reason原因 for our success成功."
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即使失敗,也要有毅力撐過去。要有毅力撐過爛事 (CRAP) !
03:04
You've got to persist堅持 through通過 failure失敗.
You've got to persist堅持 through通過 crap擲骰子!
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也就是批評 (C)、拒絕 (R)、爛人 (A) 與壓力 (P)
03:08
Which哪一個 of course課程 means手段 "Criticism批評,
Rejection拒絕, Assholes蛀蟲 and Pressure壓力."
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(全場大笑)
03:11
(Laughter笑聲)
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所以,這個大問題的答案非常簡單。
03:14
So, the answer回答 to this question is simple簡單:
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花 4 千美元參加 TED 演講、
03:18
Pay工資 4,000 bucks雄鹿 and come to TEDTED.
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03:20
(Laughter笑聲)
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要不就得做到這 8 點,而且我保證
03:21
Or failing失敗 that, do
the eight things -- and trust相信 me,
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這 8 點就是邁向成功的原則。
03:24
these are the big eight things
that lead to success成功.
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03:27
Thank you TEDstersTEDsters
for all your interviews面試!
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謝謝所有參與訪談的 TED-ster !
03:30
(Applause掌聲)
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Translated by Bill Hsiung
Reviewed by Ai-Ying (Erin) Chiang

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com