ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. John: Os 8 segredos para o sucesso

Filmed:
14,410,517 views

Por que as pessoas obtém sucesso? Por serem espertas? Por sorte? Não. O analista Richard Saint John condensa anos de entrevistas em uma imperdível apresentação de três minutos sobre os verdadeiros segredos do sucesso.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

Esta é uma apresentacão de 2
horas que eu dou a estudantes,
00:24
This is really a two-hour presentation
I give to high school students,
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condensada em 3 minutos.
00:27
cut down to three minutes.
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Tudo comecou num avião,
voando rumo ao TED,
00:28
And it all started one day
on a plane, on my way to TED,
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sete anos atrás.
00:31
seven years ago.
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Sentada ao meu lado
00:32
And in the seat next to me
was a high school student, a teenager,
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estava uma estudante secundarista,
uma adolescente,
00:37
and she came from a really poor family.
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e ela vinha de uma familia bem pobre
Ela queria fazer algo importante na vida
00:39
And she wanted to make
something of her life,
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00:42
and she asked me a simple little question.
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e me fez uma pergunta simples.
"O que leva alguém a ter sucesso?"
00:44
She said, "What leads to success?"
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E eu me senti realmente mal,
00:46
And I felt really badly,
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00:47
because I couldn't give her a good answer.
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porque não consegui
dar uma boa resposta à ela.
00:49
So I get off the plane, and I come to TED.
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Então, eu sai do avião e vim para a TED.
00:52
And I think, jeez, I'm in the middle
of a room of successful people!
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E eu pensei: "Nossa, estou no meio
de muita gente bem-sucedida,
porque não pergunto à eles
o que os ajudou a ter sucesso,
00:55
So why don't I ask them
what helped them succeed,
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00:58
and pass it on to kids?
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e ensino isto aos estudantes?"
01:00
So here we are, seven years,
500 interviews later,
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Portanto, aqui estamos,
sete anos e 500 entrevistas depois,
e eu vou contar à vocês
o que realmente leva ao sucesso,
01:04
and I'm going to tell you
what really leads to success
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e motivam os TEDsters.
01:07
and makes TEDsters tick.
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A primeira coisa é paixão.
01:09
And the first thing is passion.
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Freeman Thomas disse:
"eu sou movido pela minha paixão".
01:11
Freeman Thomas says,
"I'm driven by my passion."
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01:14
TEDsters do it for love;
they don't do it for money.
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TEDsters fazem as coisas por amor,
não por dinheiro.
01:17
Carol Coletta says, "I would pay
someone to do what I do."
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Carol Coletta disse: "eu pagaria
uma pessoa para fazer o que eu faço"
E o interessante é que
01:20
And the interesting thing is:
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se você faz as coisas por amor,
o dinheiro vem junto
01:22
if you do it for love,
the money comes anyway.
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01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
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"Trabalho!", disse Rupert Murdoch.
"No final, é trabalho duro"
01:28
Nothing comes easily.
But I have a lot of fun."
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"Nada vem facilmente,
mas eu me divirto muito".
Ele disse diversão? Rupert? Sim!
01:31
Did he say fun? Rupert? Yes!
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Os TEDers se divertem trabalhando.
E trabalham duro.
01:34
(Laughter)
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01:35
TEDsters do have fun working.
And they work hard.
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Eles não são viciados em trabalho.
Eles se divertem no trabalho.
01:38
I figured, they're not workaholics.
They're workafrolics.
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01:41
(Laughter)
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Certo, Alex Garden diz: "Para ter sucesso
enfie o nariz em alguma coisa,
01:42
Good!
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01:43
(Applause)
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01:44
Alex Garden says, "To be successful,
put your nose down in something
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e se torne extraordinariamente bom nisso"
01:48
and get damn good at it."
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01:49
There's no magic;
it's practice, practice, practice.
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Não há mágica. É prática, prática, prática
E manter o foco. Norman Jewison me disse:
01:52
And it's focus.
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01:53
Norman Jewison said to me,
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"Acho que tem a ver
com focar-se em uma coisa"
01:55
"I think it all has to do
with focusing yourself on one thing."
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E esforço! David Gallo disse: "Esforce-se,
01:58
And push!
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02:00
David Gallo says, "Push yourself.
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fisicamente, mentalmente,
esforce-se, esforce-se,"
02:02
Physically, mentally,
you've got to push, push, push."
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Você tem que se esforçar
contra a timidez e a insegurança
02:04
You've got to push through shyness
and self-doubt.
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Goldie Hawn disse:
"Eu sempre fui insegura,
02:07
Goldie Hawn says,
"I always had self-doubts.
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Não era boa o suficiente,
esperta o suficiente,
02:10
I wasn't good enough;
I wasn't smart enough.
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eu não achava que conseguiria".
02:12
I didn't think I'd make it."
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Mas não é fácil
ficar sempre se esforçando,
02:14
Now it's not always easy to push yourself,
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02:16
and that's why they invented mothers.
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e é por isto que inventaram as mães
02:18
(Laughter)
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(Risos)
02:19
(Applause)
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02:21
Frank Gehry said to me,
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Frank Gehry me disse:
02:24
"My mother pushed me."
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"A minha mãe me incentivava"
02:25
(Laughter)
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Servir! Sherwin Nuland disse:
"É um privilégio servir, como médico".
02:26
Serve!
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02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
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Muitos jovens dizem
que querem ser milionários
02:32
A lot of kids want to be millionaires.
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e a primeira coisa que lhes digo é:
02:34
The first thing I say is:
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02:35
"OK, well you can't serve yourself;
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"Ok, mas você não pode se servir,
02:37
you've got to serve others
something of value.
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você tem que servir
aos outros algo de valor,
02:39
Because that's the way
people really get rich."
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Porque é assim que as pessoas
realmente ficam ricas".
Ideias. O TEDster Bill Gates disse:
"Eu tinha uma ideia:
02:43
Ideas!
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02:44
TEDster Bill Gates says, "I had an idea:
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02:47
founding the first micro-computer
software company."
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fundar a primeira empresa
de programas de computadores".
02:50
I'd say it was a pretty good idea.
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Eu diria que foi uma ótima ideia
02:52
And there's no magic to creativity
in coming up with ideas --
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E não há mágica na criatividade
para ter essas ideias,
02:55
it's just doing some very simple things.
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é so ir fazendo umas coisas bem simples.
E dou um monte de provas para isso.
02:57
And I give lots of evidence.
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Persistir. Joe Kraus disse:
02:59
Persist!
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03:00
Joe Kraus says,
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"Persistência é a razão
número um para o sucesso".
03:01
"Persistence is the number
one reason for our success."
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Você tem que persistir quando falha,
03:04
You've got to persist through failure.
You've got to persist through crap!
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persistir em meio à dificuldade!
O que, é claro, significa:
"Críticas, rejeição, babacas e pressão".
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
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(Risos)
03:11
(Laughter)
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A grande resposta
a essa questão é simples:
03:14
So, the answer to this question is simple:
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Pague 4 mil dólares e venha ao TED
03:18
Pay 4,000 bucks and come to TED.
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03:20
(Laughter)
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Se não der certo,
faça essas 8 coisas, e confie em mim,
03:21
Or failing that, do
the eight things -- and trust me,
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03:24
these are the big eight things
that lead to success.
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estas são as oito grandes coisas
que levam ao sucesso.
03:27
Thank you TEDsters
for all your interviews!
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Muito obrigado,
TEDsters, pelas entrevistas!
03:30
(Applause)
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Translated by Denise Bem David
Reviewed by Eduardo Schenberg

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com