ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Ričard St. Džon: 8 tajni uspeha

Filmed:
14,410,517 views

Zašto ljudi uspeju? Da li je to zbog toga što su pametni? Ili prosto imaju sreće? Ništa od toga. Analitičar Ričard St. Džon sažeo je godine intervjua u trominutni slajdšou, o pravim tajnama uspeha, koji ne smete propustiti.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

Ovo je zapravo dvosatna prezentacija za studente, koju sam
00:24
This is really a two-hourдва сата presentationпрезентација
I give to highвисоко schoolшкола studentsстуденти,
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skratio na tri minuta.
00:27
cutрез down to threeтри minutesминута.
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Sve je počelo jednog dana u avionu, na mom putu na TED,
00:28
And it all startedпочела one day
on a planeавион, on my way to TEDTED,
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pre sedam godina.
00:31
sevenседам yearsгодине agoпре.
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Pored mene je sedela
00:32
And in the seatседиште nextследећи to me
was a highвисоко schoolшкола studentученик, a teenagerтинејџер,
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srudentkinja, tinejdžer,
00:37
and she cameДошао from a really poorлоше familyпородица.
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koja je poticala iz veoma siromašne porodice.
Želela je da napravi nešto od svog života,
00:39
And she wanted to make
something of her life,
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00:42
and she askedпитао me a simpleједноставно little questionпитање.
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i postavila mi je malo jednostavno pitanje.
Pitala je "Šta vodi ka uspehu?"
00:44
She said, "What leadsводи to successуспех?"
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Osećao sam se jako loše
00:46
And I feltосетио really badlyлоше,
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jer joj nisam mogao dati dobar odgovor.
00:47
because I couldn'tније могао give her a good answerодговор.
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Sišao sam sa aviona i došao na TED.
00:49
So I get off the planeавион, and I come to TEDTED.
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00:52
And I think, jeezIsuse, I'm in the middleсредина
of a roomсоба of successfulуспјешно people!
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Pomislio sam, u sobi sam punoj uspešnih ljudi!
Zašto njih ne ne bih pitao šta im je pomoglo da uspeju,
00:55
So why don't I askпитати them
what helpedпомогао them succeedуспети,
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i preneo to mladima?
00:58
and passпасс it on to kidsклинци?
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I evo nas danas, sedam godina i 500 intervjua kasnije,
01:00
So here we are, sevenседам yearsгодине,
500 interviewsинтервјуи laterкасније,
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i danas vam mogu reći šta zapravo vodi ka uspehu,
01:04
and I'm going to tell you
what really leadsводи to successуспех
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i šta pokreće TEDstere.
01:07
and makesчини TEDstersTEDsters tickтик.
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Prva stvar je strast.
01:09
And the first thing is passionстраст.
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Frimen Tomas kaže "Vodi me moja strast."
01:11
FreemanFreeman ThomasTomas saysкаже,
"I'm drivenвођен by my passionстраст."
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TEDsteri rade iz ljubavi, ne rade zbog novca.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneyновац.
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Karol Koleta kaže "Platio bih nekome da radi ono što ja radim."
01:17
CarolCarol ColettaColetta saysкаже, "I would payплатите
someoneнеко to do what I do."
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A zanimljiva stvar je to što,
01:20
And the interestingзанимљиво thing is:
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ako radite iz ljubavi, novac dođe sam po sebi.
01:22
if you do it for love,
the moneyновац comesдолази anywayУ сваком случају.
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Rad. Rupert Mardok mi je rekao "Sve je to naporan rad.
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all hardтешко work.
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01:28
Nothing comesдолази easilyлако.
But I have a lot of funзабавно."
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Ništa ne dolazi lako. Ipak, puno se i zabavljam."
Da li je rekao da se zabavlja? Rupert? Da!
01:31
Did he say funзабавно? RupertRupert? Yes!
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TEDsteri se zabavljaju dok rade. I rade naporno.
01:34
(LaughterSmeh)
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01:35
TEDstersTEDsters do have funзабавно workingрад.
And they work hardтешко.
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Zaključio sam da oni nisu radoholičari. Oni su "zabavoholičari".
01:38
I figuredфигуред, they're not workaholicsradoholiиari.
They're workafrolicsworkafrolics.
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01:41
(LaughterSmeh)
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Biti dobar! Aleks Garden je rekao "Da bi bio uspešan u nečemu moraš se tome posvetiti
01:42
Good!
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01:43
(ApplauseAplauz)
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01:44
AlexAleks GardenVrt saysкаже, "To be successfulуспјешно,
put your noseнос down in something
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i postati jako dobar u tome."
01:48
and get damnпроклети good at it."
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Nema magije, sve je vežba, vežba i vežba.
01:49
There's no magicмагија;
it's practiceпракса, practiceпракса, practiceпракса.
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I tu je fokus. Norman Džejvison mi je rekao
01:52
And it's focusфокусирати.
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01:53
NormanNorman JewisonJewison said to me,
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"Mislim da to sve ima veze sa fokusiranjem na jednu stvar."
01:55
"I think it all has to do
with focusingфокусирање yourselfсами on one thing."
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Trudi se. Dejvid Galo je rekao "Trudi se.
01:58
And pushпусх!
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02:00
DavidDavid GalloGalo saysкаже, "PushGurajte yourselfсами.
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Fizički, mentalno, moraš se truditi, truditi i truditi."
02:02
PhysicallyFizički, mentallymentalno,
you've got to pushпусх, pushпусх, pushпусх."
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Moraš nadvladati sramežljivost i nesigurnost.
02:04
You've got to pushпусх throughкроз shynessstidljivost
and self-doubtsamoispitivanja.
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Goldi Hon kaže "Uvek sam bila nesigurna u sebe.
02:07
GoldieGoldi HawnHon saysкаже,
"I always had self-doubtsSelf-doubts.
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02:10
I wasn'tније good enoughдовољно;
I wasn'tније smartпаметан enoughдовољно.
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Nisam bila dovoljno dobra, nisam bila dovoljno pametna.
Nisam mislila da ću uspeti."
02:12
I didn't think I'd make it."
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Nije lako sam sebe gurati
02:14
Now it's not always easyлако to pushпусх yourselfсами,
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ali zato su izmislili mene. (Smeh)
02:16
and that's why they inventedизмишљен mothersмајке.
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02:18
(LaughterSmeh)
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02:19
(ApplauseAplauz)
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02:21
FrankFrank GehryGehry said to me,
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Frenk Geri - Frenk Geri mi je rekao
02:24
"My motherмајка pushedгурнут me."
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"Moja majka me je gurala."
02:25
(LaughterSmeh)
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Služiti. Šervin Nulend kaže "Bilo je privilegija služiti kao doktor."
02:26
ServeSluže!
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02:28
SherwinSherwin NulandNuland saysкаже,
"It was a privilegeпривилегија to serveслужи as a doctorдоктор."
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Mnogo mladih mi kaže da žele biti milioneri.
02:32
A lot of kidsклинци want to be millionairesmilioneri.
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I prva stvar koju im kažem je
02:34
The first thing I say is:
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"Dobro, ali ne možeš raditi samo za sebe,
02:35
"OK, well you can't serveслужи yourselfсами;
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moraš i drugima pružiti nešto što ima vrednost.
02:37
you've got to serveслужи othersдруги
something of valueвредност.
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To je način kako ljudi postaju zaista bogati."
02:39
Because that's the way
people really get richбогат."
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Ideje. TEDster Bil Gejts kaže "Imao sam ideju -
02:43
IdeasIdeje!
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TEDsterTed BillBil GatesGates saysкаже, "I had an ideaидеја:
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02:47
foundingоснивање the first micro-computermikro kompjuter
softwareсофтвер companyкомпанија."
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osnovati prvu firmu koja se bavi softverom za mikro-računare."
02:50
I'd say it was a prettyприлично good ideaидеја.
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Rekao bih da je to bila prilično dobra ideja.
02:52
And there's no magicмагија to creativityкреативност
in comingдолазе up with ideasидеје --
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I nema neke velike čarolije u stvaranju dobrih ideja
02:55
it's just doing some very simpleједноставно things.
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treba samo raditi par jednostavnih stvari.
I potkrepiti ih sa puno primera.
02:57
And I give lots of evidenceдоказ.
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Istrajnost. Džo Kraus kaže
02:59
PersistI dalje postoje!
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03:00
JoeJoe KrausKraus saysкаже,
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"Istrajnost je osnova našeg uspeha."
03:01
"PersistenceUpornost is the numberброј
one reasonразлог for our successуспех."
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Moraš istrajati uprkos padovima i problemima!
03:04
You've got to persisti dalje postoje throughкроз failureнеуспех.
You've got to persisti dalje postoje throughкроз crapсрање!
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To uključuje i kritike, odbijanja, kretene i pritiske."
03:08
WhichŠto of courseкурс meansзначи "CriticismKritike,
RejectionOdbijanje, AssholesSeronje and PressurePritisak."
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(Smeh)
03:11
(LaughterSmeh)
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Prema tome, odgovor na pitanje je jednostavan:
03:14
So, the answerодговор to this questionпитање is simpleједноставно:
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Plati 4000 dolara i dođi na TED.
03:18
PayPlati 4,000 bucksдолара and come to TEDTED.
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03:20
(LaughterSmeh)
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Ili ako ti to ne uspe, praktikuj ovih osam stvari - i veruj mi,
03:21
Or failingнеуспех that, do
the eightосам things -- and trustповерење me,
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ovo je osam ključnih stvari, koje dovode do uspeha.
03:24
these are the bigвелики eightосам things
that leadолово to successуспех.
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03:27
Thank you TEDstersTEDsters
for all your interviewsинтервјуи!
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Hvala vam TEDsteri za sve intervjue!
03:30
(ApplauseAplauz)
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Translated by Ivan Minic
Reviewed by Sandra Gojic

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com