TEDWomen 2016
Sisonke Msimang: If a story moves you, act on it
Sisonke Msimang: Ako priča pokrene nešto u vama, preduzmite akciju
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Priče su neophodne, ali one nisu tako magične kao što se čini, kaže spisateljica Sisonke Msimang. U ovom zabavnom i promišljenom govoru, Msimang dovodi u pitanje naše isticanje značaja pričanja priča i ukazuje na pad činjenica. U ovim kritičnim vremenima kada se slušanje ne razlikuje od delovanja, Msimang traži da isključimo telefone, da se sklonimo od ekrana i kročimo u realnost da bi stvorili plan za pravdu.
Sisonke Msimang - Writer, activist
Sisonke Msimang untangles the threads of race, class and gender that run through the fabric of African and global culture. Full bio
Sisonke Msimang untangles the threads of race, class and gender that run through the fabric of African and global culture. Full bio
Double-click the English transcript below to play the video.
00:12
So earlier this year,
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Početkom ove godine,
00:14
I was informed that I would be
doing a TED Talk.
doing a TED Talk.
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obaveštena sam
da ću držati govor na TED-u.
da ću držati govor na TED-u.
00:18
So I was excited, then I panicked,
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Bila sam uzbuđena, a potom u panici,
00:20
then I was excited, then I panicked,
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pa sam bila uzbuđena, pa opet u panici,
00:22
and in between the excitement
and the panicking,
and the panicking,
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a negde između uzbuđenja i panike,
00:24
I started to do my research,
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krenula sam da istražujem,
00:27
and my research primarily consisted
of Googling how to give a great TED Talk.
of Googling how to give a great TED Talk.
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i moje istraživanje se sastojalo pre svega
od guglanja - kako održati govor na TED-u.
od guglanja - kako održati govor na TED-u.
00:31
(Laughter)
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(Smeh)
00:32
And interspersed with that,
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A uporedo sa tim,
00:34
I was Googling Chimamanda Ngozi Adichie.
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tražila sam na Guglu
ime Čimamanda Ngozi Adiči.
ime Čimamanda Ngozi Adiči.
00:37
How many of you know who that is?
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Koliko vas zna ko je to?
00:38
(Cheers)
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(Ovacije)
00:41
So I was Googling her
because I always Google her
because I always Google her
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Dakle, guglala sam o njoj
jer uvek guglam o njoj
jer uvek guglam o njoj
00:44
because I'm just a fan,
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zato što sam njen fan,
00:45
but also because she always has
important and interesting things to say.
important and interesting things to say.
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ali i zato što ona uvek ima
nešto važno i zanimljivo da kaže.
nešto važno i zanimljivo da kaže.
00:49
And the combination of those searches
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Kombinacija tih pretraga
00:52
kept leading me to her talk
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me je uporno vodila ka njenom govoru
00:55
on the dangers of a single story,
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o opasnostima jedne priče,
00:58
on what happens
when we have a solitary lens
when we have a solitary lens
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o tome šta se dešava
kada imamo jednu perspektivu
kada imamo jednu perspektivu
01:01
through which to understand
certain groups of people,
certain groups of people,
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kroz koju razumemo određene grupe ljudi,
01:04
and it is the perfect talk.
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i to je jedan savršen govor.
To je govor koji bih ja održala
da sam postala poznata pre nje.
da sam postala poznata pre nje.
01:07
It's the talk that I would have given
if I had been famous first.
if I had been famous first.
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01:12
(Laughter)
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(Smeh)
01:14
You know, and you know,
like, she's African and I'm African,
like, she's African and I'm African,
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Znate, ona je Afrikanka
i ja sam Afrikanka,
i ja sam Afrikanka,
ona je feministkinja
i ja sam feministkinja,
i ja sam feministkinja,
01:17
and she's a feminist and I'm a feminist,
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01:19
and she's a storyteller
and I'm a storyteller,
and I'm a storyteller,
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ona je pripovedač i ja sam pripovedač,
stvarno sam osećala kao da je govor moj.
01:21
so I really felt like it's my talk.
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01:23
(Laughter)
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(Smeh)
01:26
So I decided that I was going
to learn how to code,
to learn how to code,
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Tako da sam odlučila
da ću naučiti kodiranje,
da ću naučiti kodiranje,
01:29
and then I was going to hack the internet
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onda bih izvršila napad na internet
01:31
and I would take down all the copies
of that talk that existed,
of that talk that existed,
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i uklonila bih sve kopije
tog govora koje postoje,
tog govora koje postoje,
01:35
and then I would memorize it,
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a onda bih ga naučila,
01:37
and then I would come here
and deliver it as if it was my own speech.
and deliver it as if it was my own speech.
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došla bih ovde i održala
taj govor kao da je moj.
taj govor kao da je moj.
Taj plan je išao veoma dobro,
osim dela sa kodiranjem,
osim dela sa kodiranjem,
01:40
So that plan was going really well,
except the coding part,
except the coding part,
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01:43
and then one morning a few months ago,
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i onda jednog jutra pre nekoliko meseci,
01:47
I woke up
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probudila sam se
01:49
to the news that the wife
of a certain presidential candidate
of a certain presidential candidate
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i čula vesti da je žena
jednog predsedničkog kandidata
jednog predsedničkog kandidata
01:54
had given a speech that --
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održala govor koji -
01:57
(Laughter)
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(Smeh)
01:59
(Applause)
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(Aplauz)
02:04
that sounded eerily like a speech
given by one of my other faves,
given by one of my other faves,
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koji je jezivo zvučao kao govor
koji je održao moj drugi favorit
koji je održao moj drugi favorit
02:09
Michelle Obama.
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Mišel Obama.
02:10
(Cheers)
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(Ovacije)
02:12
And so I decided that I should
probably write my own TED Talk,
probably write my own TED Talk,
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Tako sam odlučila da bi verovatno
trebalo da napišem svoj TED govor,
trebalo da napišem svoj TED govor,
02:17
and so that is what I am here to do.
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i zato sam danas ovde.
02:19
I'm here to talk about
my own observations about storytelling.
my own observations about storytelling.
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Ovde sam da govorim
o sopstvenim zapažanjima
o sopstvenim zapažanjima
o pripovedanju priča.
02:24
I want to talk to you
about the power of stories, of course,
about the power of stories, of course,
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Želim da vam govorim
o moći priča, naravno,
o moći priča, naravno,
02:28
but I also want to talk
about their limitations,
about their limitations,
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ali takođe želim da govorim
o njihovim ograničenjima,
o njihovim ograničenjima,
02:31
particularly for those of us
who are interested in social justice.
who are interested in social justice.
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posebno za nas koji smo zainteresovani
za društvenu pravdu.
za društvenu pravdu.
Od kad je Adiči održala taj govor
pre sedam godina,
pre sedam godina,
02:36
So since Adichie gave that talk
seven years ago,
seven years ago,
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02:39
there has been a boom in storytelling.
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krenula je prava pomama
za pripovedanjem priča.
za pripovedanjem priča.
02:41
Stories are everywhere,
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Priče su svuda oko nas,
02:44
and if there was a danger
in the telling of one tired old tale,
in the telling of one tired old tale,
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i ako bi postojala opasnost
u pričanju jedne te iste stare priče,
u pričanju jedne te iste stare priče,
02:48
then I think there has got to be
lots to celebrate about the flourishing
lots to celebrate about the flourishing
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onda mislim da mora da ima
i puno razloga za slavlje zbog procvata
i puno razloga za slavlje zbog procvata
02:52
of so many stories and so many voices.
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toliko puno priča i toliko puno glasova.
02:55
Stories are the antidote to bias.
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Priče su protivotrov za predrasude.
02:58
In fact, today, if you are middle class
and connected via the internet,
and connected via the internet,
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U stvari, danas, ako pripadate
srednjoj klasi i imate internet vezu,
srednjoj klasi i imate internet vezu,
03:04
you can download stories
at the touch of a button
at the touch of a button
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možete da skinete priče
jednim klikom tastera
jednim klikom tastera
03:07
or the swipe of a screen.
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ili jednim dodirom ekrana.
03:08
You can listen to a podcast
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Možete slušati podkast
03:10
about what it's like
to grow up Dalit in Kolkata.
to grow up Dalit in Kolkata.
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o tome kako je to odrastati
kao Dalit u Kalkuti.
kao Dalit u Kalkuti.
03:14
You can hear an indigenous
man in Australia
man in Australia
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Možete čuti domoroca u Australiji
03:16
talk about the trials and triumphs
of raising his children in dignity
of raising his children in dignity
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kako govori o iskušenjima i uspesima
podizanja dece dostojanstveno
podizanja dece dostojanstveno
03:21
and in pride.
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i sa ponosom.
03:22
Stories make us fall in love.
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Priče čine da se zaljubimo.
03:24
They heal rifts and they bridge divides.
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One popravljaju nesporazume
i premošcuju jaz.
i premošcuju jaz.
03:27
Stories can even make it easier for us
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Priče čak mogu da olakšaju
03:29
to talk about the deaths
of people in our societies
of people in our societies
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da pričamo o smrti ljudi u našem društvu
03:32
who don't matter,
because they make us care.
because they make us care.
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koji nisu tako važni,
zato što čine da brinemo.
zato što čine da brinemo.
03:34
Right?
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Je l' tako?
03:36
I'm not so sure,
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Nisam tako sigurna,
03:38
and I actually work for a place
called the Centre for Stories.
called the Centre for Stories.
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a ja zapravo radim na mestu
koje se zove Centar za priče.
koje se zove Centar za priče.
03:41
And my job is to help to tell stories
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Moj posao je da pomognem
da se ispričaju priče
da se ispričaju priče
03:46
that challenge mainstream narratives
about what it means to be black
about what it means to be black
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koji osporavaju ustaljeni narativ
o tome šta znači biti crnac,
o tome šta znači biti crnac,
03:49
or a Muslim or a refugee
or any of those other categories
or any of those other categories
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musliman, izbeglica
ili bilo koja od drugih kategorija
ili bilo koja od drugih kategorija
03:52
that we talk about all the time.
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o kojima pričamo sve vreme.
03:55
But I come to this work
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Ali došla sam na ovaj posao
03:57
after a long history
as a social justice activist,
as a social justice activist,
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nakon duge karijere
kao aktivista za društvenu pravdu,
kao aktivista za društvenu pravdu,
04:00
and so I'm really interested in the ways
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i zaista sam zainteresovana za načine
04:02
that people talk
about nonfiction storytelling
about nonfiction storytelling
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na koje ljudi govore
o pričanju stvarnih priča
o pričanju stvarnih priča
04:05
as though it's about
more than entertainment,
more than entertainment,
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kao da je to više od zabave,
04:07
as though it's about being
a catalyst for social action.
a catalyst for social action.
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kao da se radi o tome da se bude podsticaj
za društveno delovanje.
za društveno delovanje.
04:11
It's not uncommon to hear people say
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Nije ništa čudno da čujete ljude da kažu
04:14
that stories make
the world a better place.
the world a better place.
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da priče čine svet lepšim mestom za život.
Ipak, sve više me brine
da čak i najdirljivije priče,
da čak i najdirljivije priče,
04:18
Increasingly, though, I worry
that even the most poignant stories,
that even the most poignant stories,
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posebno priče o ljudima
do kojih izgleda da nikom nije stalo,
do kojih izgleda da nikom nije stalo,
04:22
particularly the stories about people
who no one seems to care about,
who no one seems to care about,
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04:26
can often get in the way
of action towards social justice.
of action towards social justice.
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mogu često da stanu na put
delovanju ka društvenoj jednakosti.
delovanju ka društvenoj jednakosti.
04:29
Now, this is not because
storytellers mean any harm.
storytellers mean any harm.
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Ovo nije zato što pripovedači
imaju zlu nameru.
imaju zlu nameru.
04:33
Quite the contrary.
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Baš naprotiv.
04:34
Storytellers are often do-gooders
like me and, I suspect, yourselves.
like me and, I suspect, yourselves.
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Pripovedači su često oni koji čine
dobra dela kao ja a, verujem, i vi.
dobra dela kao ja a, verujem, i vi.
04:39
And the audiences of storytellers
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I publika pripovedača
04:42
are often deeply compassionate
and empathetic people.
and empathetic people.
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su često veoma saosećajni ljudi
puni empatije.
puni empatije.
04:46
Still, good intentions
can have unintended consequences,
can have unintended consequences,
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Ipak, dobre namere mogu imati
neželjene posledice,
neželjene posledice,
04:51
and so I want to propose that stories
are not as magical as they seem.
are not as magical as they seem.
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tako da želim da iznesem ideju da priče
nisu tako magične kao što se čine.
nisu tako magične kao što se čine.
04:55
So three -- because
it's always got to be three --
it's always got to be three --
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Evo tri - zato što uvek mora da bude tri -
04:58
three reasons why I think
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tri razloga zašto ja mislim
05:00
that stories don't necessarily
make the world a better place.
make the world a better place.
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da priče ne čine nužno
svet boljim mestom za život.
svet boljim mestom za život.
05:06
Firstly, stories can create
an illusion of solidarity.
an illusion of solidarity.
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Prvo, priče mogu da stvore
privid složnosti.
privid složnosti.
05:10
There is nothing
like that feel-good factor you get
like that feel-good factor you get
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Nema ničeg boljeg od osećaja koji imate
05:12
from listening to a fantastic story
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dok slušate sjajnu priču
05:15
where you feel like you
climbed that mountain, right,
climbed that mountain, right,
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kada vam se čini kao da ste se popeli
na taj vrh planine, je l' tako,
na taj vrh planine, je l' tako,
05:18
or that you befriended
that death row inmate.
that death row inmate.
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ili da ste se sprijateljili
sa tim osuđenikom na smrt.
sa tim osuđenikom na smrt.
05:21
But you didn't.
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Ali niste.
05:23
You haven't done anything.
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Niste učinili ništa.
05:25
Listening is an important
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Slušanje je važan,
05:26
but insufficient step
towards social action.
towards social action.
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ali nedovoljan korak
ka društvenom delovanju.
ka društvenom delovanju.
05:31
Secondly, I think often we are drawn
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Drugo, mislim da nas često privuku
05:34
towards characters and protagonists
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likovi i protagonisti
05:36
who are likable and human.
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koji su simpatični i čovečni.
05:40
And this makes sense, of course, right?
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I ovo ima smisla, naravno, je l' tako?
05:42
Because if you like someone,
then you care about them.
then you care about them.
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Zato što ako vam se neko dopada,
onda vam je stalo njega.
onda vam je stalo njega.
05:45
But the inverse is also true.
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Ali obrnuto je takođe tačno.
05:47
If you don't like someone,
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Ako vam se neko ne dopada,
05:49
then you don't care about them.
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onda vam nije stalo do njega.
05:51
And if you don't care about them,
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I ako vam nije stalo do njega,
05:53
you don't have to see yourself
as having a moral obligation
as having a moral obligation
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ne morate da se osećate
kao da imate moralnu obavezu
kao da imate moralnu obavezu
05:56
to think about the circumstances
that shaped their lives.
that shaped their lives.
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da razmišljate o okolnostima
koje su uticale na njihov život.
koje su uticale na njihov život.
06:01
I learned this lesson
when I was 14 years old.
when I was 14 years old.
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Ja sam naučila ovu lekciju sa 14 godina.
06:04
I learned that actually,
you don't have to like someone
you don't have to like someone
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Naučila sam da zapravo
neko ne mora da ti se dopada
neko ne mora da ti se dopada
da bi prepoznao njegovu mudrost,
06:07
to recognize their wisdom,
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06:08
and you certainly
don't have to like someone
don't have to like someone
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i svakako neko ne mora da ti se dopada
da bi stao na njegovu stranu.
06:10
to take a stand by their side.
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06:12
So my bike was stolen
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Dakle, ukraden mi je bicikl
06:15
while I was riding it --
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dok sam ga vozila -
06:17
(Laughter)
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(Smeh)
06:18
which is possible if you're
riding slowly enough, which I was.
riding slowly enough, which I was.
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što je moguće jedino ako vozite
dovoljno sporo, što ja jesam radila.
dovoljno sporo, što ja jesam radila.
06:21
(Laughter)
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(Smeh)
06:23
So one minute
I'm cutting across this field
I'm cutting across this field
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U jednom trenutku,
ja prelazim preko tog polja
ja prelazim preko tog polja
06:26
in the Nairobi neighborhood
where I grew up,
where I grew up,
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u naselju u Najrobiju gde sam odrasla,
06:28
and it's like a very bumpy path,
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i put je veoma neravan,
06:31
and so when you're riding a bike,
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a kada vozite bicikl,
06:32
you don't want to be like, you know --
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ne želite da izgledate kao da, znate -
06:35
(Laughter)
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(Smeh)
06:38
And so I'm going like this,
slowly pedaling,
slowly pedaling,
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I tako se krećem ovako, vozim sporo,
06:42
and all of a sudden, I'm on the floor.
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i odjednom, na podu sam.
06:45
I'm on the ground, and I look up,
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Na zemlji sam, pogledam gore,
06:47
and there's this kid peddling away
in the getaway vehicle,
in the getaway vehicle,
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i taj dečak se odvozi na otetom vozilu,
06:50
which is my bike,
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što je moj bicikl.
06:51
and he's about 11 or 12 years old,
and I'm on the floor,
and I'm on the floor,
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On ima oko 11 ili 12 godina,
ja sam na podu,
ja sam na podu,
06:55
and I'm crying because I saved
a lot of money for that bike,
a lot of money for that bike,
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plačem zato što sam uštedela
dosta novca za taj bicikl,
dosta novca za taj bicikl,
06:58
and I'm crying and I stand up
and I start screaming.
and I start screaming.
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plačem, ustajem i počinjem da vičem.
07:00
Instinct steps in,
and I start screaming, "Mwizi, mwizi!"
and I start screaming, "Mwizi, mwizi!"
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Instinkt se javlja i počinjem
da vičem, „Mvizi, mvizi!“
da vičem, „Mvizi, mvizi!“
07:04
which means "thief" in Swahili.
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što je „lopov“ na svahiliju.
07:07
And out of the woodworks,
all of these people come out
all of these people come out
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I sa svih strana, svi ti ljudi izlaze
07:12
and they start to give chase.
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i počinju da jure.
07:14
This is Africa, so mob justice in action.
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Ovo je Afrika, znači pravda mase na delu.
07:16
Right?
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Je l'?
07:17
And I round the corner,
and they've captured him,
and they've captured him,
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Zalazim iza ugla, i oni su ga zarobili,
07:20
they've caught him.
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uhvatili su ga.
07:22
The suspect has been apprehended,
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Osumnjičeni je uhvaćen,
07:24
and they make him give me my bike back,
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oni ga nateraju da mi vrati bicikl,
07:27
and they also make him apologize.
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i nateraju ga da mi se izvini.
07:29
Again, you know,
typical African justice, right?
typical African justice, right?
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Ponovo, znate,
tipična afrička pravda, je l'?
tipična afrička pravda, je l'?
07:33
And so they make him say sorry.
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Nateraju ga da se izvini.
07:34
And so we stand there facing each other,
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I tako stojimo nas dvoje
jedno naspram drugog,
jedno naspram drugog,
07:36
and he looks at me, and he says sorry,
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on me pogleda i kaže da mu je žao,
07:39
but he looks at me
with this unbridled fury.
with this unbridled fury.
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ali me gleda sa takvim razuzdanim besom.
07:43
He is very, very angry.
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On je baš, baš ljut.
07:47
And it is the first time that I have been
confronted with someone
confronted with someone
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To je prvi put da sam se suočila
sa nekim kome se nisam dopadala
sa nekim kome se nisam dopadala
07:50
who doesn't like me
simply because of what I represent.
simply because of what I represent.
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samo zbog onog što predstavljam.
07:53
He looks at me
with this look as if to say,
with this look as if to say,
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Posmatra me onim pogledom
koji kao da kaže:
koji kao da kaže:
07:55
"You, with your shiny skin
and your bike, you're angry at me?"
and your bike, you're angry at me?"
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„Ti, sa tvojom blistavom kožom
i tvojim biciklom, ti si ljuta na mene?“
i tvojim biciklom, ti si ljuta na mene?“
To je bila teška lekcija -
da mu se nisam sviđala,
da mu se nisam sviđala,
08:01
So it was a hard lesson
that he didn't like me,
that he didn't like me,
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08:04
but you know what, he was right.
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ali znate šta, bio je u pravu.
08:06
I was a middle-class kid
living in a poor country.
living in a poor country.
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Ja sam bila dete srednje klase
koje živi u siromašnoj zemlji.
koje živi u siromašnoj zemlji.
08:10
I had a bike, and he barely had food.
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Imala sam bicikl,
a on je jedva imao hranu.
a on je jedva imao hranu.
08:13
Sometimes, it's the messages
that we don't want to hear,
that we don't want to hear,
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Ponekad su poruke
koje ne želimo da čujemo,
koje ne želimo da čujemo,
08:16
the ones that make us
want to crawl out of ourselves,
want to crawl out of ourselves,
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one koje čine da želimo
da iskočimo iz svoje kože,
da iskočimo iz svoje kože,
08:19
that we need to hear the most.
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one koje su nam najpotrebnije da čujemo.
08:21
For every lovable storyteller
who steals your heart,
who steals your heart,
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Na svakog omiljenog pripovedača
koji vam osvoji srce,
koji vam osvoji srce,
08:25
there are hundreds more
whose voices are slurred and ragged,
whose voices are slurred and ragged,
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ide na stotine njih čiji glasovi
su nerazgovetni i grubi,
su nerazgovetni i grubi,
08:29
who don't get to stand up on a stage
dressed in fine clothes like this.
dressed in fine clothes like this.
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koji nemaju priliku da stoje na sceni,
doterani ovako lepo.
doterani ovako lepo.
08:34
There are a million
angry-boy-on-a-bike stories
angry-boy-on-a-bike stories
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Postoji milion priča
o „ljutim dečacima na biciklu“
o „ljutim dečacima na biciklu“
08:38
and we can't afford to ignore them
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i ne možemo da ih ignorišemo
08:40
simply because we don't like
their protagonists
their protagonists
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samo zbog toga što nam se
njihovi protagonisti ne dopadaju
njihovi protagonisti ne dopadaju
08:43
or because that's not the kid
that we would bring home with us
that we would bring home with us
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ili zato što to nije dete
koje bismo doveli kući iz sirotišta.
koje bismo doveli kući iz sirotišta.
08:46
from the orphanage.
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08:48
The third reason that I think
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Treći razlog zbog kog mislim
08:50
that stories don't necessarily
make the world a better place
make the world a better place
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da priče ne čine nužno svet boljim mestom
08:54
is that too often we are so invested
in the personal narrative
in the personal narrative
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je to da se često tako uživimo
u našu ličnu priču
u našu ličnu priču
08:57
that we forget
to look at the bigger picture.
to look at the bigger picture.
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da zaboravimo da sagledamo širu sliku.
Tako aplaudiramo nekome
09:00
And so we applaud someone
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09:02
when they tell us
about their feelings of shame,
about their feelings of shame,
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kada nam govori o svojim osećanjima srama,
09:05
but we don't necessarily
link that to oppression.
link that to oppression.
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ali to ne povezujemo nužno
sa ugnjetavanjem.
sa ugnjetavanjem.
Klimamo glavom sa razumevanjem
kada neko kaže da se osetio malim,
kada neko kaže da se osetio malim,
09:09
We nod understandingly
when someone says they felt small,
when someone says they felt small,
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09:12
but we don't link that to discrimination.
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ali ne povezujemo to sa diskriminacijom.
09:15
The most important stories,
especially for social justice,
especially for social justice,
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Najvažnije priče,
posebno za društvenu pravdu,
posebno za društvenu pravdu,
09:18
are those that do both,
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su one koje čine oba,
09:20
that are both personal and allow us
to explore and understand the political.
to explore and understand the political.
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koje su i lične ali nam i dopuštaju
da istražimo i razumemo političku stranu.
da istražimo i razumemo političku stranu.
09:25
But it's not just
about the stories we like
about the stories we like
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Ali nije reč samo o pričama koje volimo
naspram priča koje biramo da ignorišemo.
09:27
versus the stories we choose to ignore.
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09:29
Increasingly, we are living in a society
where there are larger forces at play,
where there are larger forces at play,
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Sve više živimo u društvu
gde su veće sile u igri,
gde su veće sile u igri,
09:33
where stories are actually for many people
beginning to replace the news.
beginning to replace the news.
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gde priče zapravo za mnoge ljude
počinju da zauzimaju mesto vestima.
počinju da zauzimaju mesto vestima.
09:38
Yeah?
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Je l'?
09:39
We live in a time where we are witnessing
the decline of facts,
the decline of facts,
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Živimo u vremenu gde svedočimo
opadanju značaja činjenica,
opadanju značaja činjenica,
09:43
when emotions rule
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kada osećanja vladaju
09:45
and analysis, it's kind of boring, right?
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a analize, to je malo dosadno, zar ne?
09:48
Where we value what we feel
more than what we actually know.
more than what we actually know.
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Gde cenimo ono što osećamo
više nego ono što zaista znamo.
više nego ono što zaista znamo.
Skorašnji izveštaj Centra Pju
o trendovima u Americi
o trendovima u Americi
09:54
A recent report by the Pew Center
on trends in America
on trends in America
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09:58
indicates that only 10 percent
of young adults under the age of 30
of young adults under the age of 30
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ukazuje da samo 10 procenata
mladih ljudi ispod 30 godina
mladih ljudi ispod 30 godina
10:04
"place a lot of trust in the media."
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„ima puno poverenja u medije“.
10:07
Now, this is significant.
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Ovo je važno.
10:09
It means that storytellers
are gaining trust
are gaining trust
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To znači da pripovedači dobijaju poverenje
10:12
at precisely the same moment
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u isto vreme
10:13
that many in the media
are losing the confidence in the public.
are losing the confidence in the public.
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kada mnogi u medijima
gube poverenje u javnost.
gube poverenje u javnost.
10:18
This is not a good thing,
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Ovo nije dobra stvar,
10:20
because while stories are important
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zato što, iako su priče važne
i pomažu nam da dodjemo
do uvida na mnogo načina,
do uvida na mnogo načina,
10:22
and they help us
to have insights in many ways,
to have insights in many ways,
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10:24
we need the media.
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mediji su nam potrebni.
10:26
From my years
as a social justice activist,
as a social justice activist,
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Iz mog iskustva kao aktiviste
za društvenu pravdu,
za društvenu pravdu,
10:29
I know very well that we need
credible facts from media institutions
credible facts from media institutions
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znam odlično da su nam potrebne
verodostojne činjenice iz medija
verodostojne činjenice iz medija
10:35
combined with the powerful voices
of storytellers.
of storytellers.
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u kombinaciji sa moćnim
glasom pripovedača.
glasom pripovedača.
10:39
That's what pushes the needle forward
in terms of social justice.
in terms of social justice.
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To je ono što će pogurati stvari
u pogledu društvene pravde.
u pogledu društvene pravde.
10:43
In the final analysis, of course,
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U krajnjem pogledu, naravno,
10:48
it is justice
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pravda je ono
10:50
that makes the world a better place,
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što čini svet boljim mestom,
10:52
not stories. Right?
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a ne priče, zar ne?
Dakle, ako je pravda ono čemu težimo,
10:55
And so if it is justice that we are after,
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10:58
then I think we mustn't focus
on the media or on storytellers.
on the media or on storytellers.
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onda mislim da ne treba da se fokusiramo
na medije ili pripovedače.
na medije ili pripovedače.
11:01
We must focus on audiences,
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Moramo se fokusirati na publiku,
11:04
on anyone who has ever turned on a radio
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na svakog ko je ikad upalio radio
11:07
or listened to a podcast,
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ili slušao podkast,
11:09
and that means all of us.
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a to znači na svakog od nas.
11:11
So a few concluding thoughts
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Još nekoliko reči kao zaključak
11:13
on what audiences can do
to make the world a better place.
to make the world a better place.
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o tome šta publika može da učini
da svet bude bolje mesto.
da svet bude bolje mesto.
Dakle, prvo, svet bi bio
bolje mesto za život, mislim,
bolje mesto za život, mislim,
11:18
So firstly, the world
would be a better place, I think,
would be a better place, I think,
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11:21
if audiences were more curious
and more skeptical
and more skeptical
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kada bi publika bila
znatiželjnija, skeptičnija
znatiželjnija, skeptičnija
11:25
and asked more questions
about the social context
about the social context
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i postavljala više pitanja
o društvenom kontekstu
o društvenom kontekstu
11:28
that created those stories
that they love so much.
that they love so much.
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koji je stvorio te priče
koje oni toliko vole.
koje oni toliko vole.
Drugo, svet bi bio bolje mesto
11:32
Secondly, the world
would be a better place
would be a better place
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11:34
if audiences recognized
that storytelling is intellectual work.
that storytelling is intellectual work.
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kada bi publika prepoznala
da je pričanje priča intelektualan posao.
da je pričanje priča intelektualan posao.
11:39
And I think it would
be important for audiences
be important for audiences
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Mislim i da bi bilo važno da publika
11:42
to demand more buttons
on their favorite websites,
on their favorite websites,
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zahteva više tastera
na njihovim omiljenim sajtovima,
na njihovim omiljenim sajtovima,
11:47
buttons for example that say,
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tastera koji, na primer, kažu:
11:50
"If you liked this story,
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„Ako vam se dopala ova priča,
11:52
click here to support a cause
your storyteller believes in."
your storyteller believes in."
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kliknite ovde da podržite pokret
u koji vaš pripovedač veruje.“
u koji vaš pripovedač veruje.“
11:56
Or "click here to contribute
to your storyteller's next big idea."
to your storyteller's next big idea."
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Ili „kliknite ovde da doprinesete
sledećoj velikoj ideji vašeg pripovedača.“
sledećoj velikoj ideji vašeg pripovedača.“
12:02
Often, we are committed to the platforms,
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Često smo odani nekoj platformi,
12:05
but not necessarily
to the storytellers themselves.
to the storytellers themselves.
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ali ne nužno i samom pripovedaču.
12:07
And then lastly, I think that audiences
can make the world a better place
can make the world a better place
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I poslednje, mislim da publika
može da učini svet boljim mestom
može da učini svet boljim mestom
12:12
by switching off their phones,
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tako što će isključiti telefone,
skloniti se od ekrana
12:15
by stepping away from their screens
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12:17
and stepping out into the real world
beyond what feels safe.
beyond what feels safe.
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i kročiti u stvarnost
izvan onog što deluje sigurno.
izvan onog što deluje sigurno.
12:22
Alice Walker has said,
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Alis Voker je rekla:
12:24
"Look closely at the present
you are constructing.
you are constructing.
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„Pogledajte pažljivo
sadašnjost koju kreirate.
sadašnjost koju kreirate.
12:28
It should look like the future
you are dreaming."
you are dreaming."
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Trebalo bi da izgleda
kao budućnost o kojoj sanjate.“
kao budućnost o kojoj sanjate.“
12:32
Storytellers can help us to dream,
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Pripovedači mogu
da nam pomognu da sanjamo,
da nam pomognu da sanjamo,
12:34
but it's up to all of us
to have a plan for justice.
to have a plan for justice.
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ali je na svima nama
da imamo plan za pravdu.
da imamo plan za pravdu.
12:39
Thank you.
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Hvala vam.
12:40
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Sisonke Msimang - Writer, activistSisonke Msimang untangles the threads of race, class and gender that run through the fabric of African and global culture.
Why you should listen
Sisonke Msimang tells stories about justice and human rights. In the early part of her career, Msimang set up a fund fight for people whose health had been compromised by their race, class and gender identities. In 2008 she became the executive director of the Open Society Initiative for Southern Africa, responsible for making grants on human rights projects. Msimang is now the head of programs at the Centre for Stories, a new initiative that collects, preserves and shares stories about migrants, refugees and diverse people and places linked to the Indian Ocean Rim.
Msimang has been awarded a number of fellowships including from Yale University, the University of the Witwatersrand and the Aspen Institute. She also contributes regularly to the New York Times, Newsweek, the Guardian and a range of other outlets. You can watch her Moth talk on the power of listening here.
Sisonke Msimang | Speaker | TED.com