TEDxEQChCh
Ernesto Sirolli: Want to help someone? Shut up and listen!
Ernesto Sirolli: Želite nekome pomoći? Šutite i slušajte!
Filmed:
Readability: 3.7
3,300,101 views
Kad većina dobronamjernih humanitaraca čuje za problem koji misle da mogu riješiti, bace se na posao. To je, prema Ernestu Sirolliju, naivno. U ovom zabavnom i strastvenom govoru kaže da je prvi korak slušanje ljudi kojima pokušavate pomoći i poticanje njihova poduzetničkog duha. Njegov savjet o tome što stvarno funkcionira pomoći će svakom poduzetniku.
Ernesto Sirolli - Sustainable development expert
Ernesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was. Full bio
Ernesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was. Full bio
Double-click the English transcript below to play the video.
00:17
Everything I do, and everything I do professionally --
0
1235
3479
Sve što radim privatno i poslovano --
00:20
my life -- has been shaped
1
4714
3985
cijeli moj život -- oblikovalo je
00:24
by seven years of work as a young man in Africa.
2
8699
5824
sedam godina rada u Africi za vrijeme mladosti.
00:30
From 1971 to 1977 --
3
14523
3521
Od 1971. do 1977. --
00:33
I look young, but I'm not — (Laughter) --
4
18044
3880
izgledam mlad, ali nisam – (Smijeh) –
00:37
I worked in Zambia, Kenya, Ivory Coast, Algeria, Somalia,
5
21924
4933
Radio sam u Zambiji, Keniji,
Obali Bjelokosti, Alžiru i Somaliji
Obali Bjelokosti, Alžiru i Somaliji
00:42
in projects of technical cooperation with African countries.
6
26857
4217
na projektima tehničke suradnje s afričkim zemljama.
00:46
I worked for an Italian NGO,
7
31074
3118
Radio sam za talijansku nevladinu udrugu
00:50
and every single project that we set up in Africa
8
34192
6150
i svi projekti koje smo započeli u Africi
00:56
failed.
9
40342
3444
propali su.
00:59
And I was distraught.
10
43786
4144
Bio sam uznemiren.
01:03
I thought, age 21, that we Italians were good people
11
47930
4248
S 21 sam godinom mislio
da smo mi Talijani dobri ljudi
da smo mi Talijani dobri ljudi
01:08
and we were doing good work in Africa.
12
52178
3382
i da radimo dobar posao u Africi.
01:11
Instead, everything we touched we killed.
13
55560
7013
Umjesto toga, uništili smo sve što smo dotaknuli.
01:18
Our first project, the one that has inspired my first book,
14
62573
5103
Naš prvi projekt, koji je bio
inspiracija za moju prvu knjigu,
inspiracija za moju prvu knjigu,
01:23
"Ripples from the Zambezi,"
15
67676
2888
„Žuborenje iz Zambezija“,
01:26
was a project where we Italians
16
70564
2565
bio je projekt kojim smo mi Talijani
01:29
decided to teach Zambian people how to grow food.
17
73129
5921
odlučili naučiti Zambijce uzgajati hranu.
01:34
So we arrived there with Italian seeds in southern Zambia
18
79050
4349
Donijeli smo talijansko sjemenje u južnu Zambiju,
01:39
in this absolutely magnificent valley
19
83399
3480
u prekrasnu dolinu
01:42
going down to the Zambezi River,
20
86879
3253
koja se prostire do rijeke Zambezi
01:46
and we taught the local people how to grow Italian tomatoes
21
90132
3628
i naučili smo lokalne stanovnike
uzgajati talijansku rajčicu
uzgajati talijansku rajčicu
01:49
and zucchini and ...
22
93760
2791
i tikvice i...
01:52
And of course the local people had absolutely no interest
23
96551
2195
Naravno, lokalno stanovništvo
nije pokazalo nikakav interes za to
nije pokazalo nikakav interes za to
01:54
in doing that, so we paid them to come and work,
24
98746
2915
pa smo im plaćali da dolaze raditi
01:57
and sometimes they would show up. (Laughter)
25
101661
4135
i ponekad bi se čak i pojavili. (Smijeh)
02:01
And we were amazed that the local people,
26
105796
2727
Bili smo zaprepašteni kako lokalni stanovnici
02:04
in such a fertile valley, would not have any agriculture.
27
108523
3087
u tako plodnoj dolini nisu imali nikakvu poljoprivredu.
02:07
But instead of asking them how come they were not
28
111610
3208
No, umjesto da ih upitamo kako to
02:10
growing anything, we simply said, "Thank God we're here." (Laughter)
29
114818
4022
da ništa ne uzgajaju, jednostavno smo rekli:
„Hvala Bogu da smo došli.“ (Smijeh)
„Hvala Bogu da smo došli.“ (Smijeh)
02:14
"Just in the nick of time to save the Zambian people from starvation."
30
118840
4668
„Baš u pravi trenutak
da spasimo Zambijce od gladovanja.“
da spasimo Zambijce od gladovanja.“
02:19
And of course, everything in Africa grew beautifully.
31
123508
3460
Naravno, u Africi je sve predivno raslo.
02:22
We had these magnificent tomatoes. In Italy, a tomato
32
126968
2658
Imali smo veličanstvene rajčice. U Italiji bi rajčica
02:25
would grow to this size. In Zambia, to this size.
33
129626
3609
narasla do ove veličine. U Zambiji do ove.
02:29
And we could not believe, and we were telling the Zambians,
34
133235
2821
Nismo mogli vjerovati, govorili smo Zambijcima:
02:31
"Look how easy agriculture is."
35
136056
2472
„Gledajte kako je poljoprivreda jednostavna.“
02:34
When the tomatoes were nice and ripe and red,
36
138528
3011
Kad su rajčice bile lijepe, zrele i crvene,
02:37
overnight, some 200 hippos came out from the river
37
141539
3428
preko noći je 200 nilskih konja izašlo iz rijeke
02:40
and they ate everything. (Laughter)
38
144967
4003
i pojelo sve. (Smijeh)
02:44
And we said to the Zambians, "My God, the hippos!"
39
148970
4584
Rekli smo Zambijcima: „Blagi Bože, nilski konji!“,
02:49
And the Zambians said, "Yes, that's why we have no agriculture here." (Laughter)
40
153554
5681
a oni su rekli: „Da, zato ovdje
nemamo nikakvu poljoprivredu.“ (Smijeh)
nemamo nikakvu poljoprivredu.“ (Smijeh)
02:55
"Why didn't you tell us?""You never asked."
41
159235
6252
„Zašto nam to niste rekli?“ „Niste pitali.“
03:01
I thought it was only us Italians blundering around Africa,
42
165487
5088
Mislio sam da se samo
mi Talijani blamiramo po Africi,
mi Talijani blamiramo po Africi,
03:06
but then I saw what the Americans were doing,
43
170575
2744
ali tada sam vidio što su radili Amerikanci,
03:09
what the English were doing, what the French were doing,
44
173319
2736
što su radili Englezi, što su radili Francuzi
03:11
and after seeing what they were doing,
45
176055
2593
i nakon što sam vidio što su oni radili,
03:14
I became quite proud of our project in Zambia.
46
178648
3359
postao sam prilično ponosan
na naš projekt u Zambiji.
na naš projekt u Zambiji.
03:17
Because, you see, at least we fed the hippos.
47
182007
4989
Zato što, vidite, bar smo nahranili nilske konje.
03:22
You should see the rubbish — (Applause) --
48
186996
4247
Trebali ste vidjeti otpatke – (Pljesak) –
03:27
You should see the rubbish that we have bestowed
49
191243
2494
Trebali ste vidjeti otpatke koje smo ostavili
03:29
on unsuspecting African people.
50
193737
1800
nedužnim Afrikancima.
03:31
You want to read the book,
51
195537
1576
Ako želite pročitati knjigu,
03:33
read "Dead Aid," by Dambisa Moyo,
52
197113
4931
pročitajte „Mrtvu pomoć“ Dambise Moyo,
03:37
Zambian woman economist.
53
202044
3007
Zambijske ekonomistice.
03:40
The book was published in 2009.
54
205051
2370
Knjiga je objavljenja 2009. godine.
03:43
We Western donor countries have given the African continent
55
207421
4574
Mi, zapadne zemlje donatori
afričkom smo kontinentu
afričkom smo kontinentu
03:47
two trillion American dollars in the last 50 years.
56
211995
4993
u posljednjih 50 godina dali
dva trilijuna američkih dolara.
dva trilijuna američkih dolara.
03:52
I'm not going to tell you the damage that that money has done.
57
216988
3825
Neću vam govoriti o šteti koju je taj novac nanio.
03:56
Just go and read her book.
58
220813
2188
Samo pročitajte njezinu knjigu.
03:58
Read it from an African woman, the damage that we have done.
59
223001
8363
Pročitajte iz kuta jedne Afrikanke
kakvu smo štetu nanijeli.
kakvu smo štetu nanijeli.
04:07
We Western people are imperialist, colonialist missionaries,
60
231364
5967
Mi zapadnjaci smo imperijalisti,
kolonijalistički misionari,
kolonijalistički misionari,
04:13
and there are only two ways we deal with people:
61
237331
3314
i postoje samo dva načina na koje se
odnosimo prema ljudima:
odnosimo prema ljudima:
04:16
We either patronize them, or we are paternalistic.
62
240645
4389
Ili ih gledamo s visoka
ili se postavljamo zaštitnički.
ili se postavljamo zaštitnički.
04:20
The two words come from the Latin root "pater,"
63
245034
3104
Obje riječi na engleskom
imaju latinski korijen „pater“,
imaju latinski korijen „pater“,
04:24
which means "father."
64
248138
2230
što znači „otac“.
04:26
But they mean two different things.
65
250368
3853
No, one označavaju dvije različite stvari.
04:30
Paternalistic, I treat anybody from a different culture
66
254221
3361
Zaštitnički se odnosim prema ljudima iz druge kulture
04:33
as if they were my children. "I love you so much."
67
257582
5803
kao da su moja djeca. „Toliko vas volim.“
04:39
Patronizing, I treat everybody from another culture
68
263385
4507
Kad gledam s visoka, tretiram osobe iz druge kulture
04:43
as if they were my servants.
69
267892
2398
kao da su moji sluge.
04:46
That's why the white people in Africa are called "bwana," boss.
70
270290
6071
Zato bijelce u Africi zovu „bwana“, šef.
04:52
I was given a slap in the face reading a book,
71
276361
3583
Dobio sam pljusku čitajući knjigu
04:55
"Small is Beautiful," written by Schumacher, who said,
72
279944
4967
„Maleno je lijepo“, koju je napisao
Schumacher, koji je rekao
Schumacher, koji je rekao
05:00
above all in economic development, if people
73
284911
2958
da je u gospodarskom razvoju najbitnije da, ako ljudi
05:03
do not wish to be helped, leave them alone.
74
287869
4555
ne žele da im se pomogne, ostavite ih na miru.
05:08
This should be the first principle of aid.
75
292424
2827
To bi trebalo biti prvo načelo pomoći.
05:11
The first principle of aid is respect.
76
295251
3686
Prvo načelo pomoći jest poštovanje.
05:14
This morning, the gentleman who opened this conference
77
298937
2528
Jutros je gospodin koji je otvorio ovu konferenciju
05:17
lay a stick on the floor, and said,
78
301465
3801
položio štap na pod i rekao,
05:21
"Can we -- can you imagine a city
79
305266
4258
„Možete li zamisliti grad
05:25
that is not neocolonial?"
80
309524
3922
koji nije neokolonijalan?“
05:29
I decided when I was 27 years old
81
313446
4153
Kad sam imao 27 godina
05:33
to only respond to people,
82
317599
4207
odlučio sam ljudima samo odgovarati
05:37
and I invented a system called Enterprise Facilitation,
83
321806
4424
i izumio sam sustav pod nazivom Potpora poslovanju,
05:42
where you never initiate anything,
84
326230
3375
u kojem nikad ništa ne inicirate,
05:45
you never motivate anybody, but you become a servant
85
329605
4222
nikad nikog ne motivirate, već postajete sluga
05:49
of the local passion, the servant of local people
86
333827
3561
lokalnog žara, sluga lokalnih ljudi
05:53
who have a dream to become a better person.
87
337388
4398
koji imaju san postati bolje osobe.
05:57
So what you do -- you shut up.
88
341786
4409
Vi, dakle, ušutite.
06:02
You never arrive in a community with any ideas,
89
346195
3712
U zajednicu dolazite bez ikakvih ideja
06:05
and you sit with the local people.
90
349907
4439
i sjedite s lokalnim stanovništvom.
06:10
We don't work from offices.
91
354346
2192
Mi ne radimo iz ureda.
06:12
We meet at the cafe. We meet at the pub.
92
356538
3966
Nalazimo se u kafiću ili u pubu.
06:16
We have zero infrastructure.
93
360504
3315
Nemamo nikakvu infrastrukturu.
06:19
And what we do, we become friends,
94
363819
3327
Mi postajemo prijatelji,
06:23
and we find out what that person wants to do.
95
367146
4760
saznajemo što ta osoba želi raditi.
06:27
The most important thing is passion.
96
371906
1858
Najvažnija je strast.
06:29
You can give somebody an idea.
97
373764
2240
Možete nekome dati ideju.
06:31
If that person doesn't want to do it,
98
376004
1622
Ako ta osoba to ne želi učiniti,
06:33
what are you going to do?
99
377626
3681
što vi tu možete?
06:37
The passion that the person has for her own growth
100
381307
4546
Strast koju osoba ima za svoj vlastiti rast
06:41
is the most important thing.
101
385853
1726
najvažnija je stvar.
06:43
The passion that that man has for his own personal growth
102
387579
4557
Strast koju taj čovjek ima
za svojim vlastitim razvojem
za svojim vlastitim razvojem
06:48
is the most important thing.
103
392136
1665
najvažnija je stvar.
06:49
And then we help them to go and find the knowledge,
104
393801
3087
Mi mu pomažemo da krene i pronađe znanje
06:52
because nobody in the world can succeed alone.
105
396888
5469
jer nitko na svijetu ne može uspjeti sam.
06:58
The person with the idea may not have the knowledge,
106
402357
2719
Osoba s idejom možda nema znanje
07:00
but the knowledge is available.
107
405076
2138
ali to je znanje dostupno.
07:03
So years and years ago, I had this idea:
108
407214
3859
Prije mnogo godina imao sam ovu ideju:
07:06
Why don't we, for once, instead of arriving in the community
109
411073
4166
Zašto ne bismo jednom,
umjesto da dođemo u zajednicu
umjesto da dođemo u zajednicu
07:11
to tell people what to do, why don't, for once,
110
415239
4703
i govorimo ljudima što da rade,
07:15
listen to them? But not in community meetings.
111
419942
4825
zašto ih ne bismo slušali?
No, ne na sastancima zajednice.
No, ne na sastancima zajednice.
07:20
Let me tell you a secret.
112
424767
4914
Da vam otkrijem tajnu.
07:25
There is a problem with community meetings.
113
429681
4345
Postoji problem sa sastancima zajednice.
07:29
Entrepreneurs never come,
114
434026
3706
Poduzetnici nikad ne dođu
07:33
and they never tell you, in a public meeting,
115
437732
3172
i ne kažu vam, na tim javnim sastancima,
07:36
what they want to do with their own money,
116
440904
3616
što žele raditi sa svojim novcem,
07:40
what opportunity they have identified.
117
444520
3829
kakvu su priliku pronašli.
07:44
So planning has this blind spot.
118
448349
4924
Planiranje ima tu slijepu točku.
07:49
The smartest people in your community you don't even know,
119
453273
4291
Najpametnije ljude u svojoj zajednici
čak ni ne poznajete
čak ni ne poznajete
07:53
because they don't come to your public meetings.
120
457564
7840
jer oni ne dolaze na vaše javne sastanke.
08:01
What we do, we work one-on-one,
121
465404
3960
Mi radimo sa svakime pojedinačno,
08:05
and to work one-on-one, you have to create
122
469364
1713
a da bismo to mogli, moramo stvoriti
08:06
a social infrastructure that doesn't exist.
123
471077
2675
društvenu infrastrukturu koja ne postoji.
08:09
You have to create a new profession.
124
473752
2572
Morate stvoriti novo zanimanje.
08:12
The profession is the family doctor of enterprise,
125
476324
5504
To je zanimanje obiteljski liječnik poduzetništva,
08:17
the family doctor of business, who sits with you
126
481828
3571
obiteljski liječnik poslovanja, koji sjedi s vama
08:21
in your house, at your kitchen table, at the cafe,
127
485399
3125
u vašoj kući, za vašim kuhinjskim stolom, na kavi
08:24
and helps you find the resources to transform your passion
128
488524
4038
i pomaže vam pronaći sredstva
kojima ćete pretvorili svoju strast
kojima ćete pretvorili svoju strast
08:28
into a way to make a living.
129
492562
2393
u nešto od čega možete živjeti.
08:30
I started this as a tryout in Esperance, in Western Australia.
130
494955
5321
Počeo sam s ovime, probno,
u Esperanceu, u zapadnoj Australiji.
u Esperanceu, u zapadnoj Australiji.
08:36
I was a doing a Ph.D. at the time,
131
500276
2252
U to sam vrijeme pripremao doktorat
08:38
trying to go away from this patronizing bullshit
132
502528
4323
i pokušavao se odmaknuti od tog govora s visoka,
08:42
that we arrive and tell you what to do.
133
506851
3812
od toga da dođemo i govorimo vam što da radite.
08:46
And so what I did in Esperance that first year
134
510663
4580
Te prve godine u Esperanceu
08:51
was to just walk the streets, and in three days
135
515243
4626
hodao sam ulicama i za tri sam dana
08:55
I had my first client, and I helped this first guy
136
519869
2894
imao prvog klijenta, pomogao sam tom prvom čovjeku
08:58
who was smoking fish from a garage, was a Maori guy,
137
522763
4545
koji je u garaži dimio ribu, bio je Maor.
09:03
and I helped him to sell to the restaurant in Perth,
138
527308
3305
Pomogao sam mu da to proda
nekom restoranu u Perthu,
nekom restoranu u Perthu,
09:06
to get organized, and then the fishermen came to me to say,
139
530613
3130
da se organizira, a onda su došli ribari i rekli
09:09
"You the guy who helped Maori? Can you help us?"
140
533743
2986
„Ti si pomogao Maoru? Možeš li pomoći i nama?“
09:12
And I helped these five fishermen to work together
141
536729
3164
Pomogao sam petorici ribara da rade zajedno
09:15
and get this beautiful tuna not to the cannery in Albany
142
539893
4136
i prodaju izvrsnu tunu, ali ne
tvornici konzervi u Albanyju
tvornici konzervi u Albanyju
09:19
for 60 cents a kilo, but we found a way
143
544029
3833
za 60 centa po kilogramu, već smo našli način
09:23
to take the fish for sushi to Japan for 15 dollars a kilo,
144
547862
5351
da ribu prodamo za sushi u Japan
po 15 dolara po kilogramu,.
po 15 dolara po kilogramu,.
09:29
and the farmers came to talk to me, said,
145
553213
1522
Zatim su mi došli farmeri i rekli:
09:30
"Hey, you helped them. Can you help us?"
146
554735
2289
„Hej, pomogao si njima. Možeš li pomoći i nama?“
09:32
In a year, I had 27 projects going on,
147
557024
2926
U godinu sam dana imao 27 projekata
09:35
and the government came to see me to say,
148
559950
2152
te mi je vlada došla s pitanjem
09:38
"How can you do that?
149
562102
2387
"Kako to uspijevaš?
09:40
How can you do — ?" And I said, "I do something very, very, very difficult.
150
564489
3326
Kako možeš --?“ Rekao sam:
„Radim nešto zaista teško.
„Radim nešto zaista teško.
09:43
I shut up, and listen to them." (Laughter)
151
567815
5653
Šutim i slušam ih.“ (Smijeh)
09:49
So — (Applause) —
152
573468
8222
Dakle – (Pljesak) –
09:57
So the government says, "Do it again." (Laughter)
153
581690
4605
Dakle, vlada je rekla: „Učini to ponovno.“ (Smijeh)
10:02
We've done it in 300 communities around the world.
154
586295
3158
Učinili smo to u 300 zajednica širom svijeta.
10:05
We have helped to start 40,000 businesses.
155
589453
3535
Pomogli smo pri osnivanju 40.000 tvrtki.
10:08
There is a new generation of entrepreneurs
156
592988
1672
Postoji nova generacija poduzetnika
10:10
who are dying of solitude.
157
594660
2529
koji umiru od samoće.
10:13
Peter Drucker, one of the greatest management consultants in history,
158
597189
6159
Peter Drucker, jedan od najvećih
konzultanata za menadžment u povijesti
konzultanata za menadžment u povijesti
10:19
died age 96, a few years ago.
159
603348
4552
umro je s 96 godina, prije nekoliko godina.
10:23
Peter Drucker was a professor of philosophy
160
607900
1780
Peter Drucker bio je profesor filozofije
10:25
before becoming involved in business,
161
609680
1964
prije nego se uključio u poduzetništvo,
10:27
and this is what Peter Drucker says:
162
611644
2877
i evo što kaže:
10:30
"Planning is actually incompatible
163
614521
5664
„Planiranje je zapravo nekompatibilno
10:36
with an entrepreneurial society and economy."
164
620185
4249
s poduzetničkim društvom i ekonomijom."
10:40
Planning is the kiss of death of entrepreneurship.
165
624434
6243
Planiranje je poljubac smrti za poduzetništvo.
10:46
So now you're rebuilding Christchurch
166
630677
2695
Tako sada ponovno izgrađujete Christchurch
10:49
without knowing what the smartest people in Christchurch
167
633372
3481
a da ne znate što najpametniji ljudi u Christchurchu
10:52
want to do with their own money and their own energy.
168
636853
4658
žele učiniti s vlastitim novcem i vlastitom energijom.
10:57
You have to learn how to get these people
169
641511
3198
Morate naučiti kako da vam ti ljudi
11:00
to come and talk to you.
170
644709
2997
priđu i razgovaraju s vama.
11:03
You have to offer them confidentiality, privacy,
171
647706
4828
Morate im ponuditi povjerljivost i privatnost,
11:08
you have to be fantastic at helping them,
172
652534
3784
morate biti odlični u pomaganju
11:12
and then they will come, and they will come in droves.
173
656318
3994
i doći će, doći će hrpimice.
11:16
In a community of 10,000 people, we get 200 clients.
174
660312
2895
U zajednici koja ima 10.000 ljudi
dobijemo 200 klijenata.
dobijemo 200 klijenata.
11:19
Can you imagine a community of 400,000 people,
175
663207
2572
Možete li zamisliti zajednicu od 400.000 ljudi,
11:21
the intelligence and the passion?
176
665779
2242
svu tu inteligenciju i strast?
11:23
Which presentation have you applauded the most this morning?
177
668021
3531
Koju ste prezentaciji jutros najviše pljeskali?
11:27
Local, passionate people. That's who you have applauded.
178
671552
5960
Lokalnim, strastvenim ljudima. Njima ste pljeskali.
11:33
So what I'm saying is that
179
677512
5271
Ono što kažem jest
11:38
entrepreneurship is where it's at.
180
682783
2467
da je poduzetništvo na svom mjestu.
11:41
We are at the end of the first industrial revolution --
181
685250
3146
Na kraju smo prve industrijske revolucije –
11:44
nonrenewable fossil fuels, manufacturing --
182
688396
3313
neobnovljiva fosilna goriva, proizvodnja --
11:47
and all of a sudden, we have systems which are not sustainable.
183
691709
4457
i odjednom imamo sustave koji nisu održivi.
11:52
The internal combustion engine is not sustainable.
184
696166
2647
Motor s unutarnjim izgaranjem nije održiv.
11:54
Freon way of maintaining things is not sustainable.
185
698813
3321
Čuvanje proizvoda pomoću freona nije održivo.
11:58
What we have to look at is at how we
186
702134
3088
Moramo gledati kako možemo
12:01
feed, cure, educate, transport, communicate
187
705222
6018
hraniti, liječiti, obrazovati,
prevoziti, komunicirati
prevoziti, komunicirati
12:07
for seven billion people in a sustainable way.
188
711240
3551
sa sedam milijardi ljudi na održiv način.
12:10
The technologies do not exist to do that.
189
714791
3894
Ne postoje tehnologije koje bi to radile.
12:14
Who is going to invent the technology
190
718685
3368
Tko će izumiti tehnologiju
12:17
for the green revolution? Universities? Forget about it!
191
722053
6498
za zelenu revoluciju? Fakulteti? Ma kakvi!
12:24
Government? Forget about it!
192
728551
2893
Vlada? Ni blizu!
12:27
It will be entrepreneurs, and they're doing it now.
193
731444
5254
To će biti poduzetnici i oni to upravo čine.
12:32
There's a lovely story that I read in a futurist magazine
194
736698
2895
U jednom futurističkom časopisu
pročitao sam jednu lijepu priču
pročitao sam jednu lijepu priču
12:35
many, many years ago.
195
739593
1673
prije mnogo godina.
12:37
There was a group of experts who were invited
196
741266
2220
Radi se o grupi stručnjaka pozvanih
12:39
to discuss the future of the city of New York in 1860.
197
743486
4628
da rasprave o budućnosti New Yorka 1860. godine.
12:44
And in 1860, this group of people came together,
198
748114
2490
1860. godine ta se grupa ljudi sastala
12:46
and they all speculated about what would happen
199
750604
2947
i svi su raspravljali o tome što bi se moglo dogoditi
12:49
to the city of New York in 100 years,
200
753551
1854
s New Yorkom za 100 godina
12:51
and the conclusion was unanimous:
201
755405
1476
i zaključak je bio jednoglasan:
12:52
The city of New York would not exist in 100 years.
202
756881
3941
Grad New York za 100 godina neće postojati.
12:56
Why? Because they looked at the curve and said,
203
760822
2261
Zašto? Zato što su pogledali krivulju i rekli da,
12:58
if the population keeps growing at this rate,
204
763083
2966
ako stanovništvo nastavi rasti tom brzinom,
13:01
to move the population of New York around,
205
766049
4136
da bi se to stanovništvo kretalo New Yorkom,
13:06
they would have needed six million horses,
206
770185
2865
trebalo bi im šest milijuna konja,
13:08
and the manure created by six million horses
207
773050
3355
a izmet koji bi proizvodilo šest milijuna konja
13:12
would be impossible to deal with.
208
776405
2379
ne bi bilo moguće riješiti.
13:14
They were already drowning in manure. (Laughter)
209
778784
5630
Već su se tada utapali u izmetu. (Smijeh)
13:20
So 1860, they are seeing this dirty technology
210
784414
5049
Dakle, 1860. godine vidjeli su tu prljavu tehnologiju
13:25
that is going to choke the life out of New York.
211
789463
4818
koja bi ugušila život u New Yorku.
13:30
So what happens? In 40 years' time, in the year 1900,
212
794281
5129
I, što se dogodilo? 40 godina kasnije, 1900. godine
13:35
in the United States of America, there were 1,001
213
799410
4603
u SAD-u je bila 1001
13:39
car manufacturing companies -- 1,001.
214
804013
6380
tvornica automobila -- 1001.
13:46
The idea of finding a different technology
215
810393
3606
Ideja o pronalasku drugačije tehnologije
13:49
had absolutely taken over,
216
813999
2362
potpuno je dominirala
13:52
and there were tiny, tiny little factories in backwaters.
217
816361
4916
i postojale su malene tvornice u rukavcima.
13:57
Dearborn, Michigan. Henry Ford.
218
821277
5632
Dearborn, Michigan. Henry Ford.
14:02
However, there is a secret to work with entrepreneurs.
219
826909
4371
No, postoji tajna za rad s poduzetnicima.
14:07
First, you have to offer them confidentiality.
220
831280
3394
Prvo, morate im ponuditi povjerljivost.
14:10
Otherwise they don't come and talk to you.
221
834674
2338
U suprotnom vam neće prići i razgovarati s vama.
14:12
Then you have to offer them absolute, dedicated,
222
837012
4310
Zatim im morate ponuditi potpunu, predanu,
14:17
passionate service to them.
223
841322
3452
strastvenu uslugu.
14:20
And then you have to tell them the truth about entrepreneurship.
224
844774
3647
I onda im morate reći istinu o poduzetništvu.
14:24
The smallest company, the biggest company,
225
848421
2771
Bila to najmanja ili najveća tvrtka,
14:27
has to be capable of doing three things beautifully:
226
851192
3390
mora biti sposobna kvalitetno raditi tri stvari:
14:30
The product that you want to sell has to be fantastic,
227
854582
4251
proizvod koji želite prodati mora biti fantastičan,
14:34
you have to have fantastic marketing,
228
858833
3824
morate imati fantastičan marketing
14:38
and you have to have tremendous financial management.
229
862657
3369
i morate imati ogroman financijski menadžment.
14:41
Guess what?
230
866026
2588
Pogodite što?
14:44
We have never met a single human being
231
868614
2414
Na cijelom svijetu još nismo upoznali nikoga
14:46
in the world who can make it, sell it and look after the money.
232
871028
5647
tko može napraviti proizvod, prodati ga i paziti na novac.
14:52
It doesn't exist.
233
876675
2831
Ne postoji.
14:55
This person has never been born.
234
879506
2750
Takva osoba još nije rođena.
14:58
We've done the research, and we have looked
235
882256
2492
Istražili smo i provjerili
15:00
at the 100 iconic companies of the world --
236
884748
3951
u 100 najvećih tvrtki na svijetu –
15:04
Carnegie, Westinghouse, Edison, Ford,
237
888699
4581
Carnegie, Westinghouse, Edison, Ford,
15:09
all the new companies, Google, Yahoo.
238
893280
2603
sve nove tvrtke, Google, Yahoo.
15:11
There's only one thing that all the successful companies
239
895883
2676
Postoji samo jedna stvar koju sve uspješne tvrtke
15:14
in the world have in common, only one:
240
898559
3488
na svijetu imaju zajedničko, samo jedno:
15:17
None were started by one person.
241
902047
4535
Nijednu nije započela samo jedna osoba.
15:22
Now we teach entrepreneurship to 16-year-olds
242
906582
4502
Sada 16-godišnjake poučavamo poduzetništvu
15:26
in Northumberland, and we start the class
243
911084
3541
u Northumberlandu i počinjemo satove
15:30
by giving them the first two pages of Richard Branson's autobiography,
244
914625
4424
tako što im dajemo prve dvije stranice
autobiografije Richarda Bransona,
autobiografije Richarda Bransona,
15:34
and the task of the 16-year-olds is to underline,
245
919049
3837
a zadatak tih 16-godišnjaka jest da podcrtaju
15:38
in the first two pages of Richard Branson's autobiography
246
922886
3628
na te prve dvije stranice
autobiografije Richarda Bransona
autobiografije Richarda Bransona
15:42
how many times Richard uses the word "I"
247
926514
3155
koliko puta Richard koristi riječ „ja“,
15:45
and how many times he uses the word "we."
248
929669
2709
a koliko puta riječ „mi“.
15:48
Never the word "I," and the word "we" 32 times.
249
932378
4740
Nijednom riječ „ja“, a riječ „mi“ 32 puta.
15:53
He wasn't alone when he started.
250
937118
3253
Kad je počinjao, nije bio sam.
15:56
Nobody started a company alone. No one.
251
940371
5044
Nitko nije sam osnovao tvrtku. Nitko.
16:01
So we can create the community
252
945415
3106
Dakle, možemo stvoriti zajednicu
16:04
where we have facilitators who come from a small business background
253
948521
3426
u kojoj imamo podupirače
koji imaju iskustvo iz malih tvrtki
koji imaju iskustvo iz malih tvrtki
16:07
sitting in cafes, in bars, and your dedicated buddies
254
951947
7497
i sjede u kafićima i vaše odane prijatelje
16:15
who will do to you, what somebody did for this gentleman
255
959444
3672
koji će za vas učiniti nešto poput onoga
što je netko učinio za ovog gospodina
što je netko učinio za ovog gospodina
16:19
who talks about this epic,
256
963116
3241
koji priča o ovoj temi,
16:22
somebody who will say to you, "What do you need?
257
966357
2255
netko tko će vam reći, „Što trebaš?
16:24
What can you do? Can you make it?
258
968612
1939
Što možeš proizvesti? Možeš li uspjeti?
16:26
Okay, can you sell it? Can you look after the money?"
259
970551
2250
U redu, možeš li prodati? Možeš li paziti na novac?“
16:28
"Oh, no, I cannot do this.""Would you like me to find you somebody?"
260
972801
3754
„O ne, ne mogu to.“ „Bi li htio da ti nađem nekoga?“
16:32
We activate communities.
261
976555
2088
Mi aktiviramo zajednice.
16:34
We have groups of volunteers supporting the Enterprise Facilitator
262
978643
4044
Imamo grupe volontera koji
podržavaju Potporu poslovanju
podržavaju Potporu poslovanju
16:38
to help you to find resources and people
263
982687
3123
kako bi vam pomogli pronaći sredstva i ljude.
16:41
and we have discovered that the miracle
264
985810
2989
Otkrili smo da je čudo
16:44
of the intelligence of local people is such
265
988799
2504
inteligencije lokalnog stanovništva takvo
16:47
that you can change the culture and the economy
266
991303
3707
da možete promijeniti kulturu i ekonomiju
16:50
of this community just by capturing the passion,
267
995010
4181
te zajednice ako samo uhvatite strast,
16:55
the energy and imagination of your own people.
268
999191
3637
energiju i maštu svojih ljudi.
16:58
Thank you. (Applause)
269
1002828
4693
Hvala. (Pljesak)
ABOUT THE SPEAKER
Ernesto Sirolli - Sustainable development expertErnesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was.
Why you should listen
Ernesto Sirolli is a noted authority in the field of sustainable economic development and is the Founder of the Sirolli Institute, an international non-profit organization that teaches community leaders how to establish and maintain Enterprise Facilitation projects in their community. The Institute is now training communities in the USA, Canada, Australia, England and Scotland.
In 1985, he pioneered in Esperance, a small rural community in Western Australia, a unique economic development approach based on harnessing the passion, determination, intelligence, and resourcefulness of the local people. The striking results of "The Esperance Experience" have prompted more than 250 communities around the world to adopt responsive, person-centered approaches to local economic development similar to the Enterprise Facilitation® model pioneered in Esperance.
Ernesto Sirolli | Speaker | TED.com