Simon Sinek: Why good leaders make you feel safe
Simon Sinek: Zašto nam dobri vođe ulijevaju sigurnost
Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." Full bio
Double-click the English transcript below to play the video.
congressional Medal of Honor
Kongresnom medaljom časti
njegovog kolegu
duboki, duboki osjećaji
people like this come from?
dolaze takvi ljudi?
that they're just better people.
da su oni jednostavno bolji ljudi.
je u pitanju okolina
povjerenje i suradnju.
i suradnja iznimno važni.
pa da mi i povjerujete.
to cooperate, and they will.
da surađuju, pa će i surađivati.
u plemenu
my tribe will watch for danger.
paziti na opasnost.
da je prekršio zakon,
ponašati kao prema stoci?
ljudskim bićima?"
Southwest Airlinesom
onda kad je to potrebno,
them the opportunity to try and fail,
priliku da pokušavaju i griješe,
a company called Next Jump
Next Jump
off one of your children?
odreknete koga od svoje djece?
salaries and bonus structures.
i bonusnim režimima.
very definition of leadership.
samu definiciju liderstva.
protect their own interests,
zaštititi vlastite interese,
by the leadership in the organization,
od strane vodstva organizacije,
ABOUT THE SPEAKER
Simon Sinek - Leadership expertSimon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last."
Why you should listen
Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls "a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others." His newest work explores "circles of safety," exploring how to enhance feelings of trust and confidence in making bold decisions. It's the subject of his latest book, Leaders Eat Last.
An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.
Simon Sinek | Speaker | TED.com