Taste3 2008
Benjamin Wallace: The price of happiness
Benjamin Wallace o ceni sreče.
Filmed:
Readability: 3.9
2,178,942 views
Ali se srečo da kupiti? Da bi izvedel odgovor na to vprašanje, je Benjamin Wallace poskusil najdražje produkte na svetu, med njimi tudi steklenico vina Chateau Cheval Blanc letnik 1947, 220 gramov kobe govedine in legendarno kavo Kopi Luwak. Wallaceova ocena vas bo morda presenetila.
Benjamin Wallace - Author
Benjamin Wallace is a journalist and author of The Billionaire's Vinegar, the true story of the world's most expensive bottle of (possibly phony?) wine. He's been a contributor to GQ, Details, Salon and The Washington Post. Full bio
Benjamin Wallace is a journalist and author of The Billionaire's Vinegar, the true story of the world's most expensive bottle of (possibly phony?) wine. He's been a contributor to GQ, Details, Salon and The Washington Post. Full bio
Double-click the English transcript below to play the video.
00:16
I'm just going to play a brief video clip.
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Zavrtel vam bom kratek video posnetek.
00:22
Video:
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Posnetek: 50.000 funtov
00:23
On the fifth of December 1985, a bottle of 1787 Lafitte was sold
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5. decembra 1985 je bila steklenica Lafitte letnik 1787 prodana
00:29
for 105,000 pounds -- nine times the previous world record.
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za 105.000 funtov - za 9x več kot je bil prejšnji svetovni rekord.
00:34
The buyer
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G. Forbes.
00:36
was Kip Forbes,
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Kupec je bil Kip Forbes
00:38
son of one of the most flamboyant millionaires of the 20th century.
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sin enega najbolj bleščečih milionarjev 20. stoletja.
00:41
The original owner of the bottle turned out to be
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Izkazalo se je, da je bil prvotni lastnik steklenice
00:43
one of the most enthusiastic wine buffs of the 18th century.
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eden najbolj navdušenih vinskih poznavalcev 18. stoletja.
00:47
Château Lafitte is one of the greatest wines in the world,
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Chateau Lafitte je eno najboljših vin na svetu,
00:51
the prince of any wine cellar.
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princ katerekoli vinske kleti.
00:53
Benjamin Wallace: Now, that's about all the videotape that remains of an event
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Benjamin Wallace: Torej, to je vse, kar je posnetega o dogodku,
00:55
that set off the longest-running mystery in the modern wine world.
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ki je postal najdlje trajajoča skrivnost v modernem svetu vin.
00:59
And the mystery existed because of a gentleman named Hardy Rodenstock.
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In ta skrivnost je obstajala zaradi gospoda z imenom Hardy Rodenstock.
01:04
In 1985, he announced to his friends in the wine world
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Leta 1985 je razglasil svojim prijateljem,
01:07
that he had made this incredible discovery.
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da je odkril nekaj neverjetnega.
01:09
Some workmen in Paris had broken through a brick wall,
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Neki delavci v Parizu so razbili opečni zid
01:13
and happened upon this hidden cache of wines --
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in naleteli na skrito skladišče vina,
01:16
apparently the property of Thomas Jefferson. 1787, 1784.
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katerega lastnik naj bi bil Thomas Jefferson. 1787, 1784.
01:21
He wouldn't reveal the exact number of bottles,
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Rodenstock ni hotel razkriti natančnega števila steklenic,
01:23
he would not reveal
exactly where the building was
exactly where the building was
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ni hotel razkriti, kje natančno stoji ta stavba,
01:26
and he would not reveal exactly who owned the building.
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in ni hotel razkriti, kdo je lastnik te stavbe.
01:29
The mystery persisted for about 20 years.
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Ta skrivnost se je obdržala okoli 20 let.
01:32
It finally began to get resolved in 2005 because of this guy.
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Končno se je razrešila leta 2005, s pomočjo tega človeka.
01:37
Bill Koch is a Florida billionaire who owns four of the Jefferson bottles,
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Bill Koch, floridski multimilijonar, je lastnik štirih Jeffersonovih steklenic.
01:40
and he became suspicious.
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Bill Koch je postal sumničav.
01:42
And he ended up spending over a million dollars and hiring ex-FBI
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Potrošil je več kot milijon dolarjev, najel bivše agente FBI
01:46
and ex-Scotland Yard agents to try to get to the bottom of this.
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in bivše agente Scotland Yarda, da bi prišel skrivnosti do dna.
01:50
There's now ample evidence that Hardy Rodenstock is a con man,
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Sedaj je dovolj dokazov, da je bil Hardy Rodenstock prevarant
01:53
and that the Jefferson bottles were fakes.
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in da so bile te Jeffersonove steklenice nepristne.
01:55
But for those 20 years,
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Ampak v teh 20-ih let
01:57
an unbelievable number of really eminent and accomplished figures
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je neverjetno veliko bogatih in uglednih oseb
02:03
in the wine world were sort of drawn into the orbit of these bottles.
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v svetu vina potegnilo v orbito teh steklenic.
02:05
I think they wanted to believe that the most expensive bottle of wine
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Mislim, da so si želeli verjeti, da mora biti najdražja steklenica vina
02:10
in the world must be the best bottle of wine in the world,
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na svetu hkrati tudi najboljša steklenica vina
02:13
must be the rarest bottle of wine in the world.
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in najredkejša steklenica vina na svetu.
02:16
I became increasingly, kind of voyeuristically interested in the question of
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Začel sem se zelo zanimati za to,
02:21
you know, why do people spend these crazy amounts of money,
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zakaj ljudje zapravljajo nore vsote denarja,
02:24
not only on wine but on lots of things,
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ne samo za vino pač pa za veliko stvari,
02:27
and are they living a better life than me?
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in ali imajo boljše življenje kot jaz?
02:29
So, I decided to embark on a quest.
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Tako sem se odločil, da se podam na pot.
02:31
With the generous backing of a magazine I write for sometimes,
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Z velikodušno podporo revije, za katero občasno pišem,
02:34
I decided to sample the very best, or most expensive, or most coveted item
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sem se odločil poskusiti najboljšo, najdražjo ali najbolj zaželjeno stvar
02:41
in about a dozen categories,
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v okoli 12 kategorijah.
02:43
which was a very grueling quest,
as you can imagine.
as you can imagine.
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To je bil kar naporen podvig, kar si lahko predstavljate.
02:45
(Laughter)
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(smeh)
02:46
This was the first one.
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To sem poskusil najprej.
02:48
A lot of the Kobe beef that you see in the U.S. is not the real thing.
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Veliko t.i. kobe govedine, ki jo vidite v ZDA, ni pristne.
02:51
It may come from Wagyu cattle,
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Govedina je lahko pridelana iz goveda pasme Wagyu,
02:53
but it's not from the original, Appalachian Hyogo Prefecture in Japan.
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ne izvira pa iz originalne apalaške perfekture na Japonskem.
02:56
There are very few places in the U.S. where you can try real Kobe,
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V ZDA je zelo malo krajev, kjer lahko poskusite pristno kobe govedino.
02:59
and one of them is Wolfgang Puck's restaurant, Cut, in Los Angeles.
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Eden izmed teh krajev je restavracija Wolfgang Puck v Los Anglesu.
03:03
I went there, and I ordered the eight-ounce rib eye for 160 dollars.
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Šel sem tja in naročil okoli 220 g kobe govedine za 160 dolarjev.
03:07
And it arrived, and it was tiny.
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Dobil sem jed, zrezek je bil tanek.
03:09
And I was outraged.
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Bil sem ves iz sebe.
03:11
It was like, 160 dollars for this?
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Pomislil sem, 160 dolarjev za tole?
03:13
And then I took a bite,
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In potem sem naredil prvi grižljaj
03:15
and I wished that it was tinier, because Kobe beef is so rich.
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in si zaželel, da bi bil še tanjši, saj je kobe govedina tako zelo bogata.
03:19
It's like foie gras -- it's not even like steak.
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Je kot foie gras (račja pašteta), sploh ni kot zrezek.
03:22
I almost couldn't finish it.
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Skoraj nisem zmogel pojesti vsega.
03:24
I was really happy when I was done.
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Res sem bil vesel, ko sem končal.
03:26
(Laughter)
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(smeh)
03:27
Now, the photographer who took the pictures for this project
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Fotograf, ki je posnel fotografije za ta projekt,
03:31
for some reason posed his dog in a lot of them,
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je iz neznanega razloga velikokrat fotografiral svojega psa,
03:33
so that's why you're going to see this recurring character.
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zato boste večkrat videli tega psa.
03:36
Which, I guess, you know, communicates to you
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Slika verjetno napeljuje na to,
03:38
that I did not think that one was really worth the price.
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da se mi vse skupaj ni zdelo vredno cene.
03:42
White truffles.
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Beli tartufi.
03:44
One of the most expensive luxury foods by weight in the world.
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Ena izmed najdražjih luksuznih jedi po teži na svetu.
03:46
To try this, I went to a Mario Batali restaurant
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Da bi poskusil to, sem šel v restavracijo Mario Batali,
03:48
in Manhattan -- Del Posto.
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na Manhattnu - Del Posto.
03:50
The waiter, you know, came out with the white truffle knob
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Natakar je prišel do mene z belim tartufovim gumbkom
03:53
and his shaver, and he shaved it onto my pasta and he said, you know,
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in ga narezal na moje testenine in vprašal:
03:57
"Would Signore like the truffles?"
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"Želi gospod tartufe?"
03:59
And the charm of white truffles is in their aroma.
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Čar belih tartufov je v njihovi aromi.
04:01
It's not in their taste, really. It's not in their texture.
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Ne v okusu in tudi ne v teksturi.
04:04
It's in the smell.
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Čar je v vonju.
04:05
These white pearlescent flakes hit the noodles,
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Ko so se te bele perlaste snežinke dotaknile rezancev,
04:07
this haunting, wonderful, nutty, mushroomy smell wafted up.
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se je pojavil ta prekrasen, oreščkasto-gobast vonj.
04:12
10 seconds passed and it was gone.
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Že 10 sekund pozneje vonja ni bilo več.
04:14
And then I was left with these little ugly flakes on my pasta that,
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In nato sem ostal s temi malimi grdimi snežinkami na mojih testeninah, ki so
04:18
you know, their purpose had been served,
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odslužile svojemu namenu
04:21
and so I'm afraid to say that this was also a disappointment to me.
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in zato se bojim, da je bila tudi ta izkušnja zame razočaranje.
04:24
There were several -- several of these items were disappointments.
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Še kar nekaj izmed teh stvari me je razočaralo.
04:28
(Laughter)
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(smeh)
04:32
Yeah.
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Ja.
04:33
The magazine wouldn't pay for me to go there.
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Revija ni želela plačati, da grem tja.
04:35
(Laughter)
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(smeh)
04:37
They did give me a tour, though.
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So me pa peljali na ogled.
04:39
And this hotel suite is 4,300 square feet.
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Ta hotelska soba je velika 131.115 m2.
04:42
It has 360-degree views.
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Iz sobe je razgled vse naokrog za 360 stopinj.
04:44
It has four balconies.
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Ima 4 balkone.
04:46
It was designed by the architect I.M. Pei.
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Oblikoval jo je arhitekt I.M. Pei.
04:48
It comes with its own Rolls Royce and driver.
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Zraven pride še lasten Rolls Royce in šofer.
04:50
It comes with its own wine cellar that you can draw freely from.
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Poleg tega je zraven tudi lastna vinska klet, ki jo lahko prosto koristiš.
04:53
When I took the tour, it actually included some Opus One, I was glad to see.
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In ko sem bil na ogledu, sem bil vesel, ko sem videl, da vključuje tudi nekaj iz prvega opusa.
04:57
30,000 dollars for a night in a hotel.
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30.000 dolarjev za noč v hotelu.
05:01
This is soap that's made from silver nanoparticles,
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To je milo, ki je narejeno iz srebrnih nanodelcev,
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which have antibacterial properties.
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ki imajo antibakterijske učinke.
05:08
I washed my face with this this morning in preparation for this.
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Danes zjutraj sem si umil obraz z njim.
05:11
And it, you know, tickled a little bit and it smelled good,
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Umivanje me je malo žgečkalo in lepo je dišalo,
05:15
but I have to say that nobody here
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ampak moram reči, da me še nihče tukaj danes ni
05:17
has complimented me on the cleanliness of my face today.
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pohvalil zaradi čistoče mojega obraza.
05:19
(Laughter)
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(smeh)
05:20
But then again, nobody has complimented me on the jeans I'm wearing.
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Ampak, tudi za kavbojke, ki jih nosim, mi še nihče ni dal komplimenta.
05:26
These ones GQ did spring for -- I own these -- but I will tell you,
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Te so iz spomladanske kolekcije GQ, moje so, a povem vam,
05:30
not only did I not get a compliment from any of you,
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ne samo da jih ni nihče izmed vas pohvalil,
05:32
I have not gotten a compliment from anybody
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v vseh mesecih, kar jih nosim,
05:34
in the months that I have owned and worn these.
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nisem dobil komplimenta še od nikogar.
05:36
I don't think that whether or not you're getting a compliment
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Sicer ne mislim, da bi moral biti komplimnt dokaz
05:38
should be the test of something's value,
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za vrednost neke stvari,
05:40
but I think in the case of a fashion item, an article of clothing,
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ampak v primeru modnega produkta, oblačila,
05:43
that's a reasonable benchmark.
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je to razumen merilec.
05:45
That said, a lot of work goes into these.
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Veliko dela gre za izdelavo le-teh.
05:47
They are made from handpicked organic Zimbabwean cotton
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Izdelane so iz ročno odbranega organskega zimbabvijskega bombaža,
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that has been shuttle loomed
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ki je bil predelan skozi tkalske statve
05:54
and then hand-dipped in natural indigo 24 times.
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in 24-krat ročno pomočen v naravni indigo.
05:58
But no compliments.
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Ampak nobenega komplimenta.
05:59
(Laughter)
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(smeh)
06:00
Thank you.
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Hvala.
06:04
Armando Manni is a former filmmaker who makes this olive oil
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Armando Manni je bivši filmski režiser, ki izdeluje svoje lastno olivno olje
06:06
from an olive that grows on a single slope in Tuscany.
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iz oliv, ki rastejo na enem samcatem pobočju v Toskani.
06:10
And he goes to great lengths to protect the olive oil from oxygen and light.
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Manni se močno trudi, da bi zavaroval olive pred kisikom in svetlobo.
06:15
He uses tiny bottles, the glass is tinted,
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Uporablja majhne stekleničke, steklo je obarvano,
06:18
he tops the olive oil off with an inert gas.
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na olivno olje doda inertni plin.
06:22
And he actually -- once he releases a batch of it,
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Ko pošlje paket v prodajo,
06:25
he regularly conducts molecular analyses and posts the results online,
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dela redne molekularne analize in jih objavlja na spletu,
06:30
so you can go online and look at your batch number
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tako da lahko poiščete številko svojega izdelka
06:32
and see how the phenolics are developing,
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in vidite, kako se razvija fenolin
06:34
and, you know, gauge its freshness.
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in ugotovite svežino olivnega olja.
06:36
I did a blind taste test of this with 20 people and five other olive oils.
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Skupaj z 20 osebami sem naredil slepi test s petimi različnimi olivnimi olji.
06:40
It tasted fine. It tasted interesting.
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Bilo je dobrega, zanimivega okusa.
06:42
It was very green, it was very peppery.
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Bilo je zeleno, zelo poprasto.
06:44
But in the blind taste test, it came in last.
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Ampak pri slepem testu je pristalo na zadnjem mestu.
06:48
The olive oil that came in first was actually a bottle of
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Olivno olje, ki je zasedlo prvo mesto, je bila pravzaprav steklenica
06:51
Whole Foods 365 olive oil which had been oxidizing next to my stove
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Whole Foods 365 olivnega olja, ki je oksidiralo poleg moje pečice
06:57
for six months.
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že šest mesecev.
06:58
(Laughter)
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(smeh)
07:08
A recurring theme is that a lot of these things are from Japan --
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Veliko teh stvari prihaja z Japonske,
07:10
you'll start to notice.
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kar boste kmalu opazili.
07:11
I don't play golf, so I couldn't actually road test these,
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Ne igram golfa, zato jih nisem mogel preizkusiti,
07:14
but I did interview a guy who owns them.
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naredil pa sem intervju z njihovim lastnikom.
07:16
Even the people who market these clubs -- I mean, they'll say
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Celo ljudje, ki tržijo te golf palice, bodo rekli,
07:19
these have four axis shafts which minimize loss of club speed
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da imajo štiri osi, kar zmanjša izgubo hitrosti te palice
07:23
and thereby drive the ball farther -- but they'll say, look, you know,
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in zato pošlje žogico dlje, seveda pa ne bodo rekli: "Veste,
07:27
you're not getting 57,000 dollars worth of performance from these clubs.
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s temi palicami ne boste dobili igre, vredne 57.000 dolarjev."
07:30
You're paying for the bling,
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Pri palicah plačate luksuz,
07:32
that they're encrusted with gold and platinum.
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saj so palice prevlečene z zlatom in platino.
07:34
The guy who I interviewed who owns them did say
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Moški, ki sem jo intervjuval in ki je lastnik teh palic, je rekel,
07:36
that he's gotten a lot of pleasure out of them, so ...
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da je igranje z njimi velik užitek, tako da...
07:40
Oh, yeah, you know this one?
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Aja, ali poznate to?
07:42
This is a coffee made from a very unusual process.
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To je kava, ki je narejena z zelo nenavadnim postopkom.
07:48
The luwak is an Asian Palm Civet.
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Prideluje jo azijska cibetovka.
07:50
It's a cat that lives in trees,
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To je mačka, ki živi na drevesih,
07:52
and at night it comes down and it prowls the coffee plantations.
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ponoči spleza dol in se plazi skozi plantaže kave.
07:56
And apparently it's a very picky eater and it, you know,
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Mačka je menda zelo izbirčen jedec,
07:58
hones in on only the ripest coffee cherries.
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kavna zrna izbira glede na zrelost.
08:02
And then an enzyme in its digestive tract leeches into the beans,
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Med prebavo se sprosti nek encim v kavna zrna.
08:06
and people with the unenviable job of collecting these cats' leavings
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Ljudje nato iščejo in zbirajo te mačje iztrebke,
08:11
then go through the forest collecting the, you know, results
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hodijo po gozdovih in pobirajo te iztrebke.
08:16
and processing it into coffee -- although you actually can buy it
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Nato jih predelajo v kavo. Iztrebke lahko kupite
08:20
in the unprocessed form.
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tudi v nepredelani obliki.
08:24
That's right.
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Tako je.
08:26
Unrelatedly --
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In nepovezano s tem --
08:28
(Laughter)
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(smeh)
08:30
Japan is doing crazy things with toilets.
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Japonska dela nore stvari s svojimi stranišči.
08:33
(Laughter)
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(smeh)
08:40
There is now a toilet that has an MP3 player in it.
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Obstaja na primer stranišče, ki ima vgrajen MP3.
08:43
There's one with a fragrance dispenser.
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Obstaja tudi tako, ki vsebuje razpršilec dišave.
08:45
There's one that actually analyzes the contents of the bowl
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Ali pa tako, ki analizira vsebino v straniščni školjki
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and transmits the results via email to your doctor.
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in preko e-pošte posreduje podatke vašemu zdravniku.
08:53
It's almost like a home medical center --
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Skoraj kot domač medicinski center --
08:55
and that is the direction that Japanese toilet technology is heading in.
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in to je smer, v katero stremi japonska straniščna tehnologija.
08:59
This one does not have those bells and whistles,
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Tale nima zvončkov in piščalk,
09:01
but for pure functionality it's pretty much the best -- the Neorest 600.
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ampak za čisto delovanje je pravzaprav najboljši -- Neorest 600.
09:05
And to try this -- I couldn't get a loaner,
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In da bi to preizkusil, najti nisem mogel nikogar, ki bi mi ga posodil,
09:08
but I did go into the Manhattan showroom of the manufacturer, Toto,
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sem šel na Manhattan k razstavljalcu proizvajalca Toto,
09:13
and they have a bathroom off of the showroom that you can use, which I used.
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kjer imajo kopalnico, ki jo lahko preizkusite. In sem jo.
09:17
It's fully automated -- you walk towards it, and the seat lifts.
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Je popolnoma avtomatizirana -- greš proti školjki in pokrov se dvigne.
09:20
The seat is preheated.
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Tale sedež je ogret vnaprej.
09:22
There's a water jet that cleans you.
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Ima curek vode, ki te očisti.
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There's an air jet that dries you.
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Ima ventilator, ki te posuši.
09:26
You get up, it flushes by itself.
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Vstaneš, voda se potegne sama od sebe.
09:28
The lid closes, it self-cleans.
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Pokrov se zapre in školjka se očisti sama.
09:30
Not only is it a technological leap forward,
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Ne samo, da je to tehnološki napredek,
09:32
but I really do believe it's a bit of a cultural leap forward.
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verjamem, da je tudi majhen kulturni korak naprej.
09:34
I mean, a no hands, no toilet paper toilet.
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Mislim, stranišče brez uporabe WC-papirja in rok.
09:37
And I want to get one of these.
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In nekaj takega hočem imeti tudi sam.
09:39
(Laughter)
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(smeh)
09:43
This was another one I could not get a loaner of.
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Tudi tega mi ni nihče hotel posoditi za preizkus.
09:48
Tom Cruise supposedly owns this bed.
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Baje je Tom Cruise lastnik take postelje.
09:50
There's a little plaque on the end that, you know,
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Tole je plaketa na robu,
09:52
each buyer gets their name engraved on it.
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v katero dobi vsak kupec vgravirano svoje ime.
09:55
(Laughter)
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(smeh)
10:01
To try this one, the maker of it let me and my wife
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Da sem to preizkusil, je proizvajalec moji ženi in meni
10:03
spend the night in the Manhattan showroom.
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dovolil preživeti noč v manhattanski izložbi.
10:05
Lights glaring in off the street,
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Luči so svetile z ulice,
10:07
and we had to hire a security guard and all these things.
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morala sva najeti varnostnika in podobno.
10:10
But anyway, we had a great night's sleep.
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Ampak kakorkoli, tisto noč sva odlično spala.
10:12
And you spend a third of your life in bed.
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Glede na to, da preživimo v postelji okoli tretjino življenja,
10:14
I don't think it's that bad of a deal.
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se mi niti ne zdi tako slaba kupčija.
10:17
(Laughter)
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(smeh)
10:18
This was a fun one.
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To je bilo res zabavno.
10:20
This is the fastest street-legal car in the world
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To je najhitrejši cestni avtomobil na svetu
10:24
and the most expensive production car.
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in najdražje proizveden avto.
10:26
I got to drive this with a chaperone from the company,
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Preizkusil sem ga pod budnim očesom nadzornika podjetja,
10:28
a professional race car driver,
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profesionalnega tekmovalnega voznika avtomobilov.
10:30
and we drove around the canyons outside of Los Angeles
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Vozila sva se okrog kanjonov izven Los Angelesa,
10:33
and down on the Pacific Coast Highway.
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potem po pacifiški obalni hitri cesti.
10:35
And, you know, when we pulled up to a stoplight
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Ko sva se ustavila pred semaforjem,
10:38
the people in the adjacent cars kind of gave us respectful nods.
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so nama ljudje v sosednjih avtih spoštljivo prikimavali.
10:42
And it was really amazing.
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Bilo je res enkratno.
10:44
It was such a smooth ride.
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Res gladka vožnja.
10:46
Most of the cars that I drive, if I get up to 80 they start to rattle.
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Večina avtov, ki jih vozim, začne pri 130 km/h ropotati.
10:48
I switched lanes on the highway and the driver, this chaperone, said,
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Menjal sem pas na hitri cesti in nadzornik je rekel:
10:51
"You know, you were just going 110 miles an hour."
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"Veste, vozite samo 175 km/h."
10:53
And I had no idea that I was one of those obnoxious people
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Nisem si mislil, da sem eden tistih napornih ljudi, ki
10:56
you occasionally see weaving in and out of traffic,
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jih občasno vidite vijugati med avtomobili,
10:58
because it was just that smooth.
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ker je šlo zares gladko.
11:00
And if I was a billionaire, I would get one.
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Če bi bil milijarder, bi ta avto kupil.
11:02
(Laughter)
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(smeh)
11:07
This is a completely gratuitous video I'm just going to show
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Tole je popolnoma brezplačen video, pokazal vam bom
11:10
of one of the pitfalls of advanced technology.
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eno izmed pasti napredne tehnologije.
11:12
This is Tom Cruise arriving at the "Mission: Impossible III" premiere.
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To je Tom Crusie, ko je prispel na premiero filma Misija: nemogoče 3.
11:25
When he tries to open the door,
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Ko poskuša odpreti vrata,
11:27
you could call it "Mission: Impossible IV."
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temu bi lahko rekli tudi Misija: nemogoče 4.
11:32
There was one object that I could not get my hands on,
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Enega izdelka nisem mogel dobiti v roke,
11:34
and that was the 1947 Cheval Blanc.
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in to je vino Cheval Blanc letnik 1947.
11:36
The '47 Cheval Blanc is probably the most mythologized wine of the 20th century.
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Cheval Blanc 47 je verjetno najbolj mitologizirano vino 20. stoletja.
11:40
And Cheval Blanc is kind of an unusual wine for Bordeaux
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Je nekakšna vrsta nenavadnega vina za Bordeaux,
11:43
in having a significant percentage of the Cabernet Franc grape.
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vsebuje precejšen odstotek grozdja Cabarnet Frank.
11:47
And 1947 was a legendary vintage,
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In letnik 1947 je legendaren,
11:50
especially in the right bank of Bordeaux.
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še posebej na desnem bregu Bordeauxa.
11:52
And just together, that vintage and that chateau took on this aura
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Oboje skupaj, letnik in dvorec, je pripomoglo k avri,
11:56
that eventually kind of gave it this cultish following.
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ki je vinu dala kultno podobo.
12:00
But it's 60 years old.
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Ampak staro je 60 let.
12:02
There's not much of it left.
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Ni ga več ostalo veliko.
12:04
What there is of it left you don't know if it's real --
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In še to, kar ga je ostalo, ne vemo, če je pristno.
12:06
it's considered to be the most faked wine in the world.
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Pravijo, da je to vino najbolj nepristno vino na svetu.
12:08
Not that many people are looking to pop open
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In ni prav veliko ljudi, ki bi hoteli novinarju
12:10
their one remaining bottle for a journalist.
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odpreti njihovo zadnjo steklenico.
12:14
So, I'd about given up trying to get my hands on one of these.
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Skoraj sem že obupal pri iskanju tega vina.
12:18
I'd put out feelers to retailers, to auctioneers,
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Pri prodajalcih in dražbenikih sem pisal oglase
12:20
and it was coming up empty.
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in nihče se mi ni oglasil.
12:22
And then I got an email from a guy named Bipin Desai.
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Potem pa sem dobil e-mail od moškega po imenu Bipin Desai.
12:24
Bipin Desai is a U.C. Riverside theoretical physicist
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Bipin Desai je teoretični fizik na UC Riverside,
12:28
who also happens to be the preeminent organizer of rare wine tastings,
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ki je po naključju tudi organizator ekskluzivnih testiranj redkih vin.
12:32
and he said, "I've got a tasting coming up
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Rekel mi je: "Pripravljam degustacijo vin,
12:34
where we're going to serve the '47 Cheval Blanc."
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kjer bomo servirali tudi '47 Cheval Blanc."
12:36
And it was going to be a double vertical --
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To bo dvojna vertikala -
12:38
it was going to be 30 vintages of Cheval Blanc,
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imeli bodo 30 letnikov Cheval Blanca
12:41
and 30 vintages of Yquem.
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in 30 letnikov vina Yquem.
12:43
And it was an invitation you do not refuse.
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To je bilo povabilo, ki ga ne zavrneš.
12:46
I went.
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Pa sem šel.
12:48
It was three days, four meals.
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Degustacija je trajala tri dni, štirje obroki.
12:50
And at lunch on Saturday, we opened the '47.
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Pri kosilu v soboto smo odprli letnik '47.
12:53
And you know, it had this fragrant softness,
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In imel je to okusno nežnost
12:57
and it smelled a little bit of linseed oil.
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in vonj po lanenem olju.
13:00
And then I tasted it, and it,
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Potem sem ga poskusil in
13:02
you know, had this kind of unctuous, porty richness,
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imel je nekako masten bogat okus,
13:06
which is characteristic of that wine --
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ki je značilen za to vino.
13:08
that it sort of resembles port in a lot of ways.
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V veliko pogledih je podoben portu.
13:10
There were people at my table who thought it was, you know, fantastic.
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Za mojo mizo so sedeli ljudje, ki so govorili, da je fantastičen.
13:12
There were some people who were a little less impressed.
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Bilo je tudi nekaj ljudi, ki je bilo malo manj navdušenih.
13:16
And I wasn't that impressed.
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Tudi jaz nisem bil tako zelo impresioniran.
13:19
And I don't -- call my palate a philistine palate --
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Ne mislim, da imam zelo občutljiv okus,
13:23
so it doesn't necessarily mean something that I wasn't impressed,
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tako da to ne pomeni, da vino ni bilo res navdušujoče,
13:27
but I was not the only one there who had that reaction.
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ampak nisem pa bil edini, ki se je tako odzval.
13:30
And it wasn't just to that wine.
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In to ne samo za to vino.
13:32
Any one of the wines served at this tasting,
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Vsa izmed vin, ki so bila postrežena na degustaciji,
13:34
if I'd been served it at a dinner party, it would have been, you know,
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če bi bila servirana ob večerju, bi bila to gotovo
13:37
the wine experience of my lifetime, and incredibly memorable.
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vinska izkušnja mojega življenja in bi se mi vtisnila v spomin.
13:40
But drinking 60 great wines over three days,
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Ampak 60 odličnih vinih v treh dneh,
13:43
they all just blurred together,
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vina so se kar premešala med seboj,
13:45
and it became almost a grueling experience.
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tako da je ta izkušnja postala skoraj mučna.
13:49
And I just wanted to finish by mentioning a very interesting study
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Rad bi zaključil z omembo zelo zanimive študije,
13:53
which came out earlier this year from some researchers at Stanford and Caltech.
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ki so jo pred kratkim tega leta naredili raziskovalci pri Stanford in Caltech.
13:57
And they gave subjects the same wine,
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Testirancem so dali isto vino,
14:01
labeled with different price tags.
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označeno z različnimi cenami.
14:03
A lot of people, you know,
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Veliko ljudi je reklo,
14:05
said that they liked the more expensive wine more --
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da jim je dražje vino bolj všeč -
14:08
it was the same wine, but they thought it was a different one
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bilo je isto vino, ampak oni so mislili, da je vino drugačno,
14:10
that was more expensive.
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ker je dražje.
14:12
But what was unexpected was that these researchers did
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Nepričakovano je bilo to, da so strokovnjaki
14:14
MRI brain imaging while the people were drinking the wine,
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naredili MRI, torej slikali možgansko delovanje med pitjem vina.
14:17
and not only did they say they enjoyed the more expensively labeled wine more --
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Testiranci niso samo rekli, da jim je bilo dražje vino bolj všeč,
14:21
their brain actually registered as experiencing more pleasure
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tudi njihovi možgani so zaznali večji užitek pri uživanju istega vina,
14:25
from the same wine when it was labeled with a higher price tag.
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ki je bilo le označeno z dražjo ceno.
14:28
Thank you.
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Hvala.
ABOUT THE SPEAKER
Benjamin Wallace - AuthorBenjamin Wallace is a journalist and author of The Billionaire's Vinegar, the true story of the world's most expensive bottle of (possibly phony?) wine. He's been a contributor to GQ, Details, Salon and The Washington Post.
Why you should listen
A Washington D.C. native and a current Brooklynite, Benjamin Wallace is fast establishing himself a master of the brainy nonfiction thriller, rooting up feuds and controversies in pop and less-than-pop culture while buddying up with their embattled and larger-than-life personalities (whom he sometimes meets on their way down). He profiled conserative mouthpiece Glenn Beck for GQ in 2007 shortly after the pundit landed a controversial slot on CNN, and in 2002 looked at chef Georges Perrier of Philidelphia's then-five-star restaurant, Le Bec-Fin.
Wallace's orderly, deadpan writing style hints at one of his secrets: his love (and talent) for playing the straight man to the once-mighty in downfall, right as they go aflame in tragicomic hubris. (The Billionaire's Vinegar is simply a pleasure, not least to schadenfreude junkies.) It's easy to imagine him, the bespectacled wallflower, watching as brouhaha over a wine bottle once valued at $165,000 -- the highest price fetched for a bottle, ever -- culimates in a court trial that reveals at least two of its main characters, a wine collector and a wine expert, to be frauds. Or at least emperors with no clothes.
Benjamin Wallace | Speaker | TED.com