Bill Gross: The single biggest reason why start-ups succeed
Bill Gross: Der wichtigste Grund für Startup-Erfolge
Bill Gross founded Idealab, an incubator of new inventions, ideas and businesses. Full bio
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überraschende Ergbenisse
succeed the most,
von Unternehmen und Start-ups,
for startup success.
am besten geeignet sind,
to make the world a better place.
mit dem richtigen Anreiz
with the right equity incentives
in a way never before possible.
Weise menschliches Potenzial entfalten.
unbelievable things.
so erfolgsversprechend scheinen,
organization is so great,
actually matters most
für einen Startup-Erfolg?
to be systematic about it,
systematisch vorgehen,
and maybe misperceptions I have
und Ansichten zu vermeiden,
in so vielen Firmen gesehen habe.
I've seen over the years.
since I was 12 years old
seit ich als Zwölfjähriger
Bushaltestelle verkaufte,
in junior high school,
solar energy devices,
Solarenergie-Geräte
gründete ich Software-Firmen.
I started software companies.
I started Idealab,
über 100 Firmen gründeten.
we started more than 100 companies,
aber auch viele Misserfolge.
Erfolg und Misserfolg schienen.
success and failure.
the idea was everything.
mein Unternehmen "Idealab",
for how much I worship
den Aha-Moment schätze.
come up with the idea.
kam mir in den Sinn,
the execution, adaptability,
wichtiger waren als die Idee.
boxer Mike Tyson on the TED stage,
jemals den Boxer Mike Tyson
aber einmal sagte er:
ins Gesicht geschlagen wird." (Lachen)
punched in the face." (Laughter)
auf unsere Start-ups beziehen.
about business as well.
in the face by the customer.
was the most important thing.
am wichtigsten war.
at the business model.
auf das Geschäftsmodell.
generating customer revenues?
Weg, um Kundenumsätze zu erzielen?
in my thinking
most for success.
für den Erfolg sein könnte.
intense amounts of funding.
the timing.
the world's not ready for it?
ist die Welt noch nicht bereit dafür?
and you have to educate the world?
Oder sind wir zu spät
already too many competitors?
sehr genau alle 5 Faktoren
at these five factors
und 100 fremde Unternehmen,
Idealab companies,
Formel zu finden.
something scientific about it.
GoTo, NetZero, Tickets.com --
NetZero, Tickets.com --
am unteren Ende --
Desktop Factory, Peoplelink --
Desktop Factory, Peoplelink --
die jedoch nie wahr wurden.
but didn't succeed.
of those attributes
in meine Skala ein,
den einzelnen Dimensionen einschätzte.
on each of those dimensions.
I looked at wild successes,
sind, sah ich echte Erfolg,
Uber, Youtube and LinkedIn.
and Youtube and LinkedIn.
gute Finanzierungspläne,
in some cases,
actually accounted the most
in all diesen Unternehmen.
all of these companies,
between success and failure.
kamen auf Platz 2.
the uniqueness of the idea,
die Idee wäre unbedeutend,
the idea isn't important,
dass sie nicht am wichtigsten war.
the idea wasn't the most important thing.
it was actually timed.
und Finanzierung, ergaben Sinn.
made sense to me actually.
nicht so bedeutend ist,
makes sense to be that low
without a business model
are demanding what you're creating.
aber Fahrt gewinnt,
but you're gaining traction,
intense funding.
examples about each of these.
wie bei Airbnb, den jeder kennt.
that everybody knows about.
von smarten Investoren durchgereicht,
passed on by many smart investors
an einen Fremden vermieten."
in their home to a stranger."
der Idee oder der Ausführung,
a good idea, great execution,
während des Höhepunkts der Rezession,
right during the height of the recession
Geld gebrauchen konnten,
Einwände zu überwinden,
their own home to a stranger.
und exzellente Umsetzung.
incredible business model,
into the system.
Einkommen; es war äußerst wichtig.
it was very, very important.
came out when people needed web pages.
entstand als Menschen Websiten suchten.
actually at TED in 1998,
bei TED ankündigten,
auf der Suche nach Internetpräsenz.
cost-effective ways to get traffic.
war außergewöhnlich gut,
wahrscheinlich entscheidender.
maybe more important.
it was an online entertainment company.
in der Unterhaltungsbranche.
und ein tolles Modell.
we had a great business model,
mit Talenten aus Hollywood.
Hollywood talent to join the company.
war um 2000 allerdings zu langsam .
was too low in 1999-2000.
Videos online zu sehen,
video content online,
and do all this stuff,
lauter Codecs installieren etc.
schließlich 2003 bankrott.
went out of business in 2003.
was solved by Adobe Flash
von Adobe Flash gelöst worden war,
crossed 50 percent in America,
a business model when it first started.
funktionieren würde,
that would work out.
beautifully timed.
die Kunden die Idee benötigen.
consumers are really ready
bezüglich des Erfolgs ehrlich sein,
any results that you see,
treibt man es voran.
you want to push it forward,
wie gut das Timing ist.
about that factor on timing.
and make the world a better place.
erfolgreicher zu sein
have a slightly higher success ratio,
etwas Großartiges liefern,
come to the world
ein tolles Publikum.
you've been a great audience.
ABOUT THE SPEAKER
Bill Gross - Idea guyBill Gross founded Idealab, an incubator of new inventions, ideas and businesses.
Why you should listen
Bill Gross is the founder of Idealab, a business incubator focused on new ideas. (He's now the chair and CEO.) He helped create GoTo.com, the first sponsored search company. He also created the Snap! search engine, which allows users to preview hyperlinks.
Gross has been an entrepreneur since high school, when he founded a solar energy company. In college, he patented a new loudspeaker design, and after school he started a company that was later acquired by Lotus, and then launched an educational software publishing company. Now, he serves on the boards of companies in the areas of automation, software and renewable energy.
Bill Gross | Speaker | TED.com