ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: ¿Raro o solo diferente?

Filmed:
3,629,976 views

Como diz el dichu, to depende del cristal col que se mire. En 2 minutos, Derek Sivers demuéstranos que esto ye verdá de formes que nun te esperes.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagine you're standing on a street anywhere in America
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Imaxina que tas en una cai cualquiera de Estados Unidos
00:19
and a Japanese man comes up to you and says,
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y un xaponés acércasete y dizte:
00:22
"Excuse me, what is the name of this block?"
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"Perdone, ¿cómo se llama esta manzana?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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Y tu respondes: "Lo siento. Esta ye la cai Oak y esa ye la cai Elm.
00:28
This is 26th, that's 27th."
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Esti ye el númberu 26 y esi el 27".
00:30
He says, "OK, but what is the name of that block?"
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Y él diz: "Vale. ¿Pero cómo se llama esa manzana?"
00:32
You say, "Well, blocks don't have names.
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Y tu respondes: "Les manzanes nun tienen nome.
00:35
Streets have names; blocks are just the
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Les cais tienen nome, pero les manzanes son
00:37
unnamed spaces in between streets."
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los espacios sin nome que tan entre les cais".
00:39
He leaves, a little confused and disappointed.
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Él marcha, un poco confusu y desilusionau.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Ahora imaxina que tas en una cai cualquiera del Xapón,
00:46
you turn to a person next to you and say,
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acércaste a una persona y preguntes:
00:48
"Excuse me, what is the name of this street?"
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"Perdone, ¿cómo se llama esta cai?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Y respóndente: "Oh, aquella ye la manzana 17 y esta la 16".
00:54
And you say, "OK, but what is the name of this street?"
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Y dices: "Vale, ¿pero cómo se llama esta cai?"
00:57
And they say, "Well, streets don't have names.
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Y te responden: "Les cais nun tienen nome.
00:59
Blocks have names.
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Les manzanes sí.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Mira Google Maps. Esta ye la manzana 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Toes estes manzanes tienen nome.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Les cais son los espacios sin nome que tan entre les manzanes".
01:11
And you say then, "OK, then how do you know your home address?"
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Y tú dices: "Vale, ¿pero cómo sabes la tu direición?
01:14
He said, "Well, easy, this is District Eight.
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Él responde: "Ye muy fácil, esti ye'l Distritu Ocho.
01:17
There's Block 17, house number one."
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Esta ye la manzana 17, casa númberu Un".
01:20
You say, "OK, but walking around the neighborhood,
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Tú dices: "Ok. Pero mientres caminaba pol barriu,
01:22
I noticed that the house numbers don't go in order."
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dime cuenta les cases nun tan numberaes per orde".
01:24
He says, "Of course they do. They go in the order in which they were built.
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Él diz: "Por supuesto que sí. Van nel orde nel que construyéronse.
01:27
The first house ever built on a block is house number one.
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La primera casa que se construyó na manzana ye la casa númberu un.
01:30
The second house ever built is house number two.
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La segunda, ye la númberu dos.
01:33
Third is house number three. It's easy. It's obvious."
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La tercera, ya la númberu tres. Ye muy fácil. Ye obvio".
01:35
So, I love that sometimes we need to
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Encántame que a veces
01:38
go to the opposite side of the world
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tengamos que dir a la otra punta'l mundu
01:40
to realize assumptions we didn't even know we had,
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pa danos cuenta de prexuicios que nun sabíamos que teníamos
01:42
and realize that the opposite of them may also be true.
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y pa danos cuenta de que lo contrario tamién pué ser verdá.
01:45
So, for example, there are doctors in China
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Por exemplo, hay médicos en China
01:47
who believe that it's their job to keep you healthy.
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que creen que el su trabayu ye mantenete sanu.
01:50
So, any month you are healthy you pay them,
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Así que los meses que tas sanu tienes que pagai-yos
01:52
and when you're sick you don't have to pay them because they failed
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y cuando tas malu nun tienes que pagai-yos porque ficieron mal
01:54
at their job. They get rich when you're healthy, not sick.
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el so trabayu. Ganen dinero cuando tas sanu, no malu.
01:56
(Applause)
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(Aplausos)
01:59
In most music, we think of the "one"
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Na música pensamos que'l "un"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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ye'l principiu de la fras musical. Un, dos, tres, cuatro.
02:05
But in West African music, the "one"
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Pero na música del oeste de África, el un
02:07
is thought of as the end of the phrase,
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ye'l final de la fras,
02:09
like the period at the end of a sentence.
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como'l puntu del final d'una oración.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Nun se trata solo del fraseo, sino de cómo entaman la su música.
02:13
two, three, four, one.
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Dos, tres, cuatro, un.
02:16
And this map is also accurate.
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Y esti mapa tamién ye correutu.
02:19
(Laughter)
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(Rises)
02:21
There's a saying that whatever true thing you can say about India,
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Hay un refrán que diz que de cualquier cosa que pueas dicir sobre la India,
02:24
the opposite is also true.
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lo contrario tamién ye cierto.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Así que nunca olvides, ya seya en TED o en cualquier otru sitiu,
02:28
that whatever brilliant ideas you have or hear,
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que por brillante que te paezca una idea que tengas o escuches
02:31
that the opposite may also be true.
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lo contrario tamién pue ser verdá.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita.
Translated by Ángela Vilar
Reviewed by Ángela Vilar

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com

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