TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Mærkeligt, eller bare anderledes?
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"Der er en bagside af alt," siger et ordsprog, og på 2 minutter viser Derek Sivers dette er tilfældet, på måder du måske ikke har forventet.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Så, forestil dig, at du står på en gade hvor som helst i Amerika.
00:19
and a Japanese man comes up to you and says,
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og en japansk mand kommer hen til dig og spørger,
00:22
"Excuse me, what is the name of this block?"
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"Undskyld mig, hvad er navnet på denne blok?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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Og du svarer, "Dette er Oak Street, og der er Elm Street.
00:28
This is 26th, that's 27th."
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Dette er 26. og der er 27."
00:30
He says, "OK, but what is the name of that block?"
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Han siger, "Nå, okay. Hvad hedder denne block?"
00:32
You say, "Well, blocks don't have names.
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Du svarer, "Blokke har ikke navne.
00:35
Streets have names; blocks are just the
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Gader har navne; blokke er bare
00:37
unnamed spaces in between streets."
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unavngivne områder mellem gaderne."
00:39
He leaves, a little confused and disappointed.
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Han går igen, en smule forvirret og skuffet.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Forestil dig nu, at du står på en gade hvor som helst i Japan,
00:46
you turn to a person next to you and say,
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du vender dig mod personen ved siden af dig og spørger,
00:48
"Excuse me, what is the name of this street?"
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"Undskyld mig, hvad hedder denne gade?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Han svarer, "Dette er blok 17 og der er blok 16."
00:54
And you say, "OK, but what is the name of this street?"
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Og du spørger, "Okay, men hvad hedder denne gade?"
00:57
And they say, "Well, streets don't have names.
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Han svarer, "Gader har ikke navne.
00:59
Blocks have names.
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Blokke har navne.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Kig blot på Google Maps her. Der er blok 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Alle disse blokke har navne.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Gaderne er bare unavngivne områder mellem blokkene.
01:11
And you say then, "OK, then how do you know your home address?"
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Og så spørger du, "Okay, men hvordan kender du så din adresse?"
01:14
He said, "Well, easy, this is District Eight.
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Han svarer, "Det er nemt. Dette er Distrikt Otte.
01:17
There's Block 17, house number one."
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Der er blok 17, hus nummer Et."
01:20
You say, "OK, but walking around the neighborhood,
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Du siger, "Okay. Men da jeg kom gående omkring kvarteret,
01:22
I noticed that the house numbers don't go in order."
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bemærkede jeg, at husnumrene ikke er i rækkefølge."
01:24
He says, "Of course they do. They go in the order in which they were built.
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Han svarer, "Selvfølgelig er de det. De er i rækkefølge efter hvornår husene blev bygget.
01:27
The first house ever built on a block is house number one.
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Det første hus der nogensinde er bygget i blokken er nummer et.
01:30
The second house ever built is house number two.
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Det andet hus der nogensinde er bygget er nummer to.
01:33
Third is house number three. It's easy. It's obvious."
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Det tredje hus er nummer tre. Det er nemt og åbenlyst."
01:35
So, I love that sometimes we need to
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Så jeg kan godt lide, at vi nogle gange bliver nødt til at
01:38
go to the opposite side of the world
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tage om på den anden side af jorden
01:40
to realize assumptions we didn't even know we had,
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for at opdage antagelser vi ikke engang vidste, at vi havde
01:42
and realize that the opposite of them may also be true.
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og indse at det modsatte også kan være sandt.
01:45
So, for example, there are doctors in China
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For eksempel er der læger i Kina
01:47
who believe that it's their job to keep you healthy.
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der mener, at deres job er at holde dig sund.
01:50
So, any month you are healthy you pay them,
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Så for hver måned du er rask betaler du dem,
01:52
and when you're sick you don't have to pay them because they failed
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og når du er syg behøver du så ikke at betale dem, fordi de ikke
01:54
at their job. They get rich when you're healthy, not sick.
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har gjort deres job ordentligt. De bliver rige når du er rask, ikke når du er syg.
01:56
(Applause)
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(Bifald)
01:59
In most music, we think of the "one"
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Som regel i musik betragter vi "et"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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som den begyndende takt i en musikalsk frase. Én, to, tre, fire.
02:05
But in West African music, the "one"
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Men i Vestafrikansk musik bliver "et"-takten
02:07
is thought of as the end of the phrase,
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betragtet som slutningen af frasen,
02:09
like the period at the end of a sentence.
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ligesom punktummet i slutningen af en sætning.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Dette kan ikke blot høres på fraseringen, men også på måden de tæller deres takter.
02:13
two, three, four, one.
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To, tre, fire, en.
02:16
And this map is also accurate.
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Og dette kort er også nøjagtigt.
02:19
(Laughter)
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(Latter)
02:21
There's a saying that whatever true thing you can say about India,
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Der er en talemåde som lyder, at uanset hvilken sandhed du kan sige om Indien
02:24
the opposite is also true.
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er det modsatte også sandt.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Så lad os aldrig glemme, om det er hos TED eller andet steds,
02:28
that whatever brilliant ideas you have or hear,
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at uanset hvilke fantastiske idéer du har eller hører,
02:31
that the opposite may also be true.
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så kan det modsatte også være sandt.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita.
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com