TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Outoa, vai vain erilaista?
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Readability: 2.5
3,629,976 views
"Kaikelle on kääntöpuolensa" kertoo sanonta, ja kahdessa minuutissa Derek Sivers näyttää tämän olevan totta monin odottamattomin tavoin.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Kuvitelkaa seisovanne kadulla, missä tahansa Amerikassa,
00:19
and a Japanese man comes up to you and says,
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ja japanilainen mies lähestyy ja kysyy:
00:22
"Excuse me, what is the name of this block?"
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"Anteeksi, mikä on tämän korttelin nimi?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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Vastaatte: "Olen pahoillani, tämä on Oak Street ja tuo on Elm Street."
00:28
This is 26th, that's 27th."
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"Tuo on 26. katu ja tuo 27."
00:30
He says, "OK, but what is the name of that block?"
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Hän sanoo: "Okei. Mikä on tuon korttelin nimi?"
00:32
You say, "Well, blocks don't have names.
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Sanotte: "Öh, kortteleilla ei ole nimiä.
00:35
Streets have names; blocks are just the
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Kaduilla on nimiä. Korttelit ovat vain
00:37
unnamed spaces in between streets."
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nimeämättömiä alueita katujen välillä."
00:39
He leaves, a little confused and disappointed.
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Hän lähtee, hämmentyneenä ja pettyneenä.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Kuvitellaan olevamme kadulla Japanissa,
00:46
you turn to a person next to you and say,
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käännytte vastaantulijan puoleen ja sanotte:
00:48
"Excuse me, what is the name of this street?"
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"Anteeksi, mikä on tämän kadun nimi?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Hän sanoo: "Tämä on kortteli 17 ja tuo on kortteli 16."
00:54
And you say, "OK, but what is the name of this street?"
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Sanotte: "Okei, mutta mikä on tämän kadun nimi?"
00:57
And they say, "Well, streets don't have names.
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Hän sanoo: "No, kaduilla ei ole nimiä.
00:59
Blocks have names.
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Kortteleilla on nimiä.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Katso Google Mapsia; tässä on kortteli 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Kaikilla kortteleilla on nimet.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Kadut ovat vain nimeämättömiä alueita kortteleiden välissä."
01:11
And you say then, "OK, then how do you know your home address?"
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Sanotte: "Okei, miten tiedätte kotiosoitteenne?"
01:14
He said, "Well, easy, this is District Eight.
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Hän vastaa: "Helppoa. Tämä on alue kahdeksan.
01:17
There's Block 17, house number one."
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Tämä on kortteli 17, talo numero yksi."
01:20
You say, "OK, but walking around the neighborhood,
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Sanot: "Okei.. Mutta kävellessäni kadulla
01:22
I noticed that the house numbers don't go in order."
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huomasin, että numerot eivät ole järjestyksessä."
01:24
He says, "Of course they do. They go in the order in which they were built.
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Hän sanoo: "Toki ovat. Ne ovat rakentamisjärjestyksessä.
01:27
The first house ever built on a block is house number one.
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Ensimmäiseksi rakennettu talo korttelissa on numero yksi.
01:30
The second house ever built is house number two.
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Toiseksi rakennettu on talo numero kaksi.
01:33
Third is house number three. It's easy. It's obvious."
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Kolmas on numero kolme. Se on helppoa ja selkeää."
01:35
So, I love that sometimes we need to
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Minusta on hienoa, että joskus tarvitsee
01:38
go to the opposite side of the world
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mennä maailman toiselle puolelle
01:40
to realize assumptions we didn't even know we had,
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huomatakseen oletuksia, joita ei tajunut olevan,
01:42
and realize that the opposite of them may also be true.
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ja tajutakseen, että päinvastainen voi myös olla totta.
01:45
So, for example, there are doctors in China
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Esimerkiksi, Kiinassa on lääkäreitä,
01:47
who believe that it's their job to keep you healthy.
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jotka uskovat tehtäväkseen pitää asiakkaat terveinä.
01:50
So, any month you are healthy you pay them,
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Joka kuukausi heille maksetaan,
01:52
and when you're sick you don't have to pay them because they failed
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paitsi potilaan sairastuessa -- koska he epäonnistuivat työssään.
01:54
at their job. They get rich when you're healthy, not sick.
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He ansaitsevat terveydestä, eivät sairaudesta.
01:56
(Applause)
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(Aplodeja)
01:59
In most music, we think of the "one"
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Musiikissa ajattelemme "ykköstä"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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iskuna, aloituksena. Yksi, kaksi, kolme, neljä.
02:05
But in West African music, the "one"
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Mutta länsiafrikkalaisessa musiikissa
02:07
is thought of as the end of the phrase,
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"yksi" on päätös,
02:09
like the period at the end of a sentence.
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kuten piste lauseen lopussa.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Sen kuulee paitsi musiikissa, myös laskutavassa.
02:13
two, three, four, one.
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Kaksi, kolme, neljä, yksi.
02:16
And this map is also accurate.
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Ja tämä kartta on myös todenmukainen.
02:19
(Laughter)
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(Naurua)
02:21
There's a saying that whatever true thing you can say about India,
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On sanonta, että mitä ajattelettekin Intiasta,
02:24
the opposite is also true.
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sen vastakohta on myös totta.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Joten ei unohdeta, TEDissä tai muualla,
02:28
that whatever brilliant ideas you have or hear,
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että mitä nerokkaita ideoita kuulettekin,
02:31
that the opposite may also be true.
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sen vastakohta voi myös olla totta.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita.
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com