ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: estranh o sonque desparièr?

Filmed:
3,629,976 views

"Cada moneda qu'a duas caras", que ditz eth arrepervèri, e en 2 menutas, Derek Sivers que mos mòstra qu'aquerò qu'ei vertat de bèras faiçons que non vs'ac imaginatz cap.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagine you're standing on a street anywhere in America
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Imaginatz-vos en un carrèra en bèth lòc d'Amèrica.
00:19
and a Japanese man comes up to you and says,
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e un japonés que vos apròpa e que'vs demanda:
00:22
"Excuse me, what is the name of this block?"
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«Desencusatz-me, e quin s'apèra eth nòm d'aguest blòc?»
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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E qu'arrespondetz, «Que'm sap de grèu, bon, aguesta qu'ei era Carrèra Oak, e aquera era Carrèra Elm.
00:28
This is 26th, that's 27th."
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Aguest qu'ei eth 26au., e aqueth eth 27au.»
00:30
He says, "OK, but what is the name of that block?"
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Eth e ditz, «Tiò tiò, mès quin s'apèra aguest blòc?»
00:32
You say, "Well, blocks don't have names.
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E qu'arrespondetz, «Bon, eths blòcs non an cap de nòm.
00:35
Streets have names; blocks are just the
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Eras carrèras, òc; eths blòcs non son sonque
00:37
unnamed spaces in between streets."
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eths espacis sense nòm entram eras carrèras.»
00:39
He leaves, a little confused and disappointed.
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Eth que se'n va, un shinhau confús e decebut.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Ara, imaginatz-vos en ua carrèra en bèth lòc de Japon,
00:46
you turn to a person next to you and say,
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e vos viratz a ua quauquarrés ath costat e que'u demandatz,
00:48
"Excuse me, what is the name of this street?"
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«Desencusatz-me, e quin s'apèra aguesta carrèra?»
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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E que'vs arresponden, «Bon, aguest qu'ei eth blòc 17 e aqueth eth 16.»
00:54
And you say, "OK, but what is the name of this street?"
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E que demandatz, «Tiò tiò, mès quin s'apèra aguesta carrèra?»
00:57
And they say, "Well, streets don't have names.
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E que'vs arresponden, «Bon, eras carrèras non an cap de nòm.
00:59
Blocks have names.
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Eths blòcs òc qu'an de nòm.»
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Tè, guardatz ací en Google Maps. Que i a eth blòc 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Totis aguestis blòcs qu'an un nòm,
01:07
and the streets are just the unnamed spaces in between the blocks.
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e eras carrèras non son sonque eths espacis sense nòm entram eths blòcs.
01:11
And you say then, "OK, then how do you know your home address?"
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E alavetz que demandatz, «Que va plan, alavetz quin sabetz era adreça de çò de vòste?»
01:14
He said, "Well, easy, this is District Eight.
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Eth que'vs arresponden, «Qu'ei simple, aguest qu'ei eth districte ueit.
01:17
There's Block 17, house number one."
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Ací qu'ei eth blòc 17, casa numèro 1.»
01:20
You say, "OK, but walking around the neighborhood,
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E que didetz, «Que va plan, mès en tot caminar peth vesinat,
01:22
I noticed that the house numbers don't go in order."
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que m'avisi qu'eras casas non seguissen cap d'orde.»
01:24
He says, "Of course they do. They go in the order in which they were built.
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E eth que ditz, «B'ei plan que'n seguissen. Que seguissen eth orde de bastida.
01:27
The first house ever built on a block is house number one.
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Era prumèra casa a èster bastida daguens un blòc qu'ei era casa numèro 1.
01:30
The second house ever built is house number two.
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Era dusau casa a èster bastida qu'ei era casa numèro 2.
01:33
Third is house number three. It's easy. It's obvious."
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Era tresau, qu'ei era casa numèro 3. Qu'ei simple. Qu'ei òbvi.
01:35
So, I love that sometimes we need to
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Que'm shauta pr'amor qu'a viatges mos cau
01:38
go to the opposite side of the world
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anar tath aute costat deth mond
01:40
to realize assumptions we didn't even know we had,
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entà pr'amor d'avisar-mos deras supausicions que non sabíam que hadíam,
01:42
and realize that the opposite of them may also be true.
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e avisar-mos qu'eth contrari que pòt èster vertat tanben.
01:45
So, for example, there are doctors in China
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Per exemple, que i a de mètges en China
01:47
who believe that it's their job to keep you healthy.
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que creden qu'ei lor trebalh mantie'vs saludable.
01:50
So, any month you are healthy you pay them,
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Alavetz, cada mes qu'ètz saludable pagatz-le,
01:52
and when you're sick you don't have to pay them because they failed
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e quand ètz malaut non avetz cap de paga'u pr'amor qu'an falhat
01:54
at their job. They get rich when you're healthy, not sick.
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en lor trebalh. Que's hèn rics quand ètz saludable, non cap malaut.
01:56
(Applause)
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(Aplaudiments)
01:59
In most music, we think of the "one"
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Ena màger part dera musica, que pensam a «un»
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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coma eth compas d'entrada, eth començament dera fasa musicau: un, dus, tres, quate.
02:05
But in West African music, the "one"
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Mès ena musica africana occidentau, «un»
02:07
is thought of as the end of the phrase,
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qu'ei vist coma era fin dera frasa,
02:09
like the period at the end of a sentence.
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coma eth punt e finau ena fin dera frasa.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Alavetz, que'u podetz enténder non sonque ena frasa, mès tanben en lor faiçon de compdar era musica:
02:13
two, three, four, one.
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dus, tres, quate, un.
02:16
And this map is also accurate.
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E aguesta carta qu'ei corrècta tanben.
02:19
(Laughter)
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(Arríder)
02:21
There's a saying that whatever true thing you can say about India,
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Que i a un arrepervèri que ditz que quinsevolha vertat que podetz díder sus India,
02:24
the opposite is also true.
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eth contrari que pòt èster vertat tanben.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Alavetz, non mo'n desbrembam jamès, autant en TED o a ont que siga,
02:28
that whatever brilliant ideas you have or hear,
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que quina brilhant idia que siga qu'avetz o qu'entenetz,
02:31
that the opposite may also be true.
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eth contrari que pòt èster vertat tanben.
02:33
Domo arigato gozaimashita.
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Dōmo arigatō gozaimasita. («Plan mercés» en japonés)
Translated by Marcelo Yuji Himoro
Reviewed by Marcelo Yuji Himoro

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com

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