ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: Stranga, aŭ simple malsama?

Filmed:
3,629,976 views

"Estas alia flanko de ĉio," laŭ la popoldiro, kaj dum 2 minutoj, Derek Sivers montros ke tio veras en kelkaj manieroj kiujn vi eble ne atendis.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagine you're standing on a street anywhere in America
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Do, imagu ke vi staras surstrate ie ajn en Usono
00:19
and a Japanese man comes up to you and says,
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kaj japano venas al vi kaj diras,
00:22
"Excuse me, what is the name of this block?"
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"Pardonu min, kiel nomiĝas ĉi tiu kvartalo?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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Kaj vi diras, "Pardonu. Nu, tio estas Oak Strato, tio Elm Strato.
00:28
This is 26th, that's 27th."
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Tio estas la 26-a, tio la 27-a."
00:30
He says, "OK, but what is the name of that block?"
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Li diras, "Nu, bone. Kio estas la nomo de tiu kvartalo?"
00:32
You say, "Well, blocks don't have names.
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Vi diras, "Nu, kvartaloj ne havas nomojn.
00:35
Streets have names; blocks are just the
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Stratoj havas nomojn; kvartaloj simple estas
00:37
unnamed spaces in between streets."
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la sennomaj spacoj inter stratoj."
00:39
He leaves, a little confused and disappointed.
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Li foriras, iom konfuzita kaj elrevigita.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Do, nun imagu ke vi staras surstrate, ie ajn en Japanio,
00:46
you turn to a person next to you and say,
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vi turnas al persono apud vi kaj diras,
00:48
"Excuse me, what is the name of this street?"
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"Pardonu min, kiel nomiĝas ĉi tiu strato?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Li diras, "Ho, nu tio estas kvartalo 17 kaj tio kvartalo 16."
00:54
And you say, "OK, but what is the name of this street?"
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Kaj vi diras, "Bone, sed kio estas la nomo de ĉi tiu strato?"
00:57
And they say, "Well, streets don't have names.
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Kaj li diras, "Nu, stratoj ne havas nomojn.
00:59
Blocks have names.
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Kvartaloj havas nomojn."
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Nu simple vidu al Google Maps, ĉi tie. Jen kvartalo 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Ĉiuj ĉi kvartaloj havas nomojn.
01:07
and the streets are just the unnamed spaces in between the blocks.
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La stratoj estas simple la sennomaj spacoj inter la kvartaloj.
01:11
And you say then, "OK, then how do you know your home address?"
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Kaj tiam vi diras, "Bone, kiel vi scias vian hejmadreson?"
01:14
He said, "Well, easy, this is District Eight.
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Li diras, "Nu, facile, ĉi tio estas distrikto 8.
01:17
There's Block 17, house number one."
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Jen kvartalo 17, domo numero 1."
01:20
You say, "OK, but walking around the neighborhood,
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Vi diras, "Bone. Sed ĵus promenante,
01:22
I noticed that the house numbers don't go in order."
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mi rimarkis ke la domaj numeroj ne estas en ordo."
01:24
He says, "Of course they do. They go in the order in which they were built.
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Li diras, "Kompreneble ili estas. Ili sinsekvas laŭ konstru-dato.
01:27
The first house ever built on a block is house number one.
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La 1-a domo konstruita ĉi-kvartale estas domo numero 1.
01:30
The second house ever built is house number two.
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La 2-a domo konstruita estas domo numero 2.
01:33
Third is house number three. It's easy. It's obvious."
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3-a estas domo numero 3. Facile. Memkompreneble."
01:35
So, I love that sometimes we need to
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Do, mi ŝategas ke kelkfoje ni devas
01:38
go to the opposite side of the world
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iri al la mala flanko de la mondo
01:40
to realize assumptions we didn't even know we had,
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por ekkonscii pri niaj kaŝitaj antaŭsupozoj,
01:42
and realize that the opposite of them may also be true.
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kaj por ekscii ke ilia malo eble ankaŭ veras.
01:45
So, for example, there are doctors in China
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Do, ekzemple, estas kuracistoj en Ĉinio
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who believe that it's their job to keep you healthy.
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kiuj kredas, ke ilia laboro estas teni vin sana.
01:50
So, any month you are healthy you pay them,
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Do ĉiumonate, kiam vi sanas, vi pagas al ili,
01:52
and when you're sick you don't have to pay them because they failed
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kaj kiam vi malsanas, vi ne devas pagi, ĉar ili malsukcesis
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at their job. They get rich when you're healthy, not sick.
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ĉe ilia laboro. Ili riĉiĝas kiam vi sanas, ne malsanas.
01:56
(Applause)
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(Aplaŭdo)
01:59
In most music, we think of the "one"
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Plej ofte en muziko, ni pensas pri la "unu"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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kiel la ĉefpulso, la komenco de la muzika frazo. Unu, du, tri, kvar.
02:05
But in West African music, the "one"
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Sed en okcident-afrika muziko la "unu"
02:07
is thought of as the end of the phrase,
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estas pripensata kiel la fino de la frazo,
02:09
like the period at the end of a sentence.
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kiel la punkto ĉe la fino de frazo.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Vi povas aŭdi ĝin, ne nur en la frazado, sed ankaŭ en la muziknombrado.
02:13
two, three, four, one.
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Du, tri, kvar, unu.
02:16
And this map is also accurate.
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Kaj ĉi tiu mapo ankaŭ ĝustas.
02:19
(Laughter)
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(Rido)
02:21
There's a saying that whatever true thing you can say about India,
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Estas diraĵo, ke je io ajn vera direbla pri Barato,
02:24
the opposite is also true.
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la malo ankaŭ veras.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Do, ne forgesu, ke ĉe TED, aŭ ie ajn aliloke,
02:28
that whatever brilliant ideas you have or hear,
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kiam vi havas aŭ aŭdas brilajn ideojn,
02:31
that the opposite may also be true.
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eble la malo ankaŭ veras.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita. (Japanlingve "Dankegon")
Translated by Chuck Smith
Reviewed by Aaron Irvine

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com

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