TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Estrany o només diferent?
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3,629,976 views
"Hi ha una 'cara B' de tot" diu la dita, i en 2 minuts en Derek Sivers ens demostra que és veritat en diverses maneres que no t'esperes.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Imagineu-vos que esteu en un carrer qualsevol d'Amèrica
00:19
and a Japanese man comes up to you and says,
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i un home japonès ve i us diu:
00:22
"Excuse me, what is the name of this block?"
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"Perdoni, com es diu aquest bloc?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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I dieu: "Ho sento, aquest és el carrer del roure i aquell el carrer de l'om.
00:28
This is 26th, that's 27th."
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Aquest és el número 26 i aquell el 27."
00:30
He says, "OK, but what is the name of that block?"
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I ell diu: "Ah, vaja. I quin és el nom d'aquest bloc?"
00:32
You say, "Well, blocks don't have names.
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I dieu: "Home, els blocs no tenen noms.
00:35
Streets have names; blocks are just the
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Els carrers tenen noms; els blocs són només
00:37
unnamed spaces in between streets."
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els espais sense nom entre els carrers."
00:39
He leaves, a little confused and disappointed.
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Ell se'n va, una mica confós i decebut.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Ara imagineu-vos que sou en un carrer, en qualsevol lloc del Japó.
00:46
you turn to a person next to you and say,
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us gireu cap a la persona del costat i dieu:
00:48
"Excuse me, what is the name of this street?"
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"Perdoni, com es diu aquest carrer?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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I ells us diuen :"Oh, això és el bloc 16 i aquell és el bloc 18"
00:54
And you say, "OK, but what is the name of this street?"
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I vosaltres dieu "D'acord, però com es diu aquest carrer?"
00:57
And they say, "Well, streets don't have names.
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I us diuen: "Home, els carrers no tenen nom.
00:59
Blocks have names.
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Els blocs tenen nom.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Mireu Google Maps: aquest és el bloc 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Tots aquests blocs tenen nom.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Els carrers són els espais sense nom entre els blocs.
01:11
And you say then, "OK, then how do you know your home address?"
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I llavors dieu: " Molt bé, llavors com saps l'adreça de casa teva?"
01:14
He said, "Well, easy, this is District Eight.
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I diu: "Home, molt fàcil. Aquest és el districte vuit.
01:17
There's Block 17, house number one."
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El bloc 17, casa número 1.".
01:20
You say, "OK, but walking around the neighborhood,
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I dieu: "D'acord, però caminant pel veïnat,
01:22
I noticed that the house numbers don't go in order."
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he vist que els números de les cases no van per ordre."
01:24
He says, "Of course they do. They go in the order in which they were built.
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I diu: "I tant que si! Van en l'ordre en què les van construir.
01:27
The first house ever built on a block is house number one.
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La primera casa mai construida en un bloc és la número u.
01:30
The second house ever built is house number two.
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La segona casa és la número dos.
01:33
Third is house number three. It's easy. It's obvious."
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La tercera casa és la número tres. És facil. És obvi!"
01:35
So, I love that sometimes we need to
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I a mí m'apassionen les ocasions en que hem
01:38
go to the opposite side of the world
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d'anar a l'altre costat del món
01:40
to realize assumptions we didn't even know we had,
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per adonar-nos de les suposicions que no sabíem que fèiem,
01:42
and realize that the opposite of them may also be true.
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i adonar-nos que el contrari també pot ser veritat.
01:45
So, for example, there are doctors in China
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Per exemple, hi ha metges a la Xina
01:47
who believe that it's their job to keep you healthy.
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que creuen que la seva feina és mantenir-te sa.
01:50
So, any month you are healthy you pay them,
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Per tant, cada mes que estàs sa els pagues,
01:52
and when you're sick you don't have to pay them because they failed
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i si et poses malalt no cal que els paguis perquè han fallat
01:54
at their job. They get rich when you're healthy, not sick.
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en la seva feina. Es fan rics quan estàs sa, no quan estàs malalt.
01:56
(Applause)
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(Aplaudiment)
01:59
In most music, we think of the "one"
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En moltes músiques pensem en "un"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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com el compàs d'entrada, al principi de la frase musical. Un, dos tres quatre.
02:05
But in West African music, the "one"
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Però en la música de l'Àfrica Occidental
02:07
is thought of as the end of the phrase,
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és el final de la frase,
02:09
like the period at the end of a sentence.
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com el punt final d'una frase.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Així, no només ho sents en el frasejat sinó en la manera que conten la música.
02:13
two, three, four, one.
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Dos, tres, quatre, un.
02:16
And this map is also accurate.
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I aquest mapa també està ben fet.
02:19
(Laughter)
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(Rialles)
02:21
There's a saying that whatever true thing you can say about India,
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Hi ha una dita que diu que de qualsevol veritat que puguis dir sobre l'Índia,
02:24
the opposite is also true.
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el contrari també és veritat.
02:26
So, let's never forget, whether at TED, or anywhere else,
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No ens oblidem, tant al TED com a qualsevol lloc,
02:28
that whatever brilliant ideas you have or hear,
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que qualssevol idees brillants que tingueu o sentiu,
02:31
that the opposite may also be true.
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el contrari també deu ser veritat.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashta. (Moltes gràcies en japonès)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com