TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Čudno ili samo drugačija?
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"Svako lice ima i naličje," govori nam izreka, a u dvije minute će Derek Sivers to i pokazati na nekoliko neočekivanih primjera.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Zamislite kako stojite na ulici bilo gdje u Americi
00:19
and a Japanese man comes up to you and says,
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i prilazi vam Japanac pitajući:
00:22
"Excuse me, what is the name of this block?"
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"Oprostite, kako se zove ovaj blok?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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A vi kažete: "Žao mi je. Ovo je Oak Street, a ovo je Elm Street.
00:28
This is 26th, that's 27th."
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Ovo je 26ta, a ovo je 27ma ulica."
00:30
He says, "OK, but what is the name of that block?"
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On vam kaže: "U redu, ali kako se zove ovaj blok?"
00:32
You say, "Well, blocks don't have names.
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Vi odgovarate: "Žao mi je, ali blokovi nemaju imena.
00:35
Streets have names; blocks are just the
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Ulice imaju imena; blokovi su samo
00:37
unnamed spaces in between streets."
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neimenovani prostori između ulica."
00:39
He leaves, a little confused and disappointed.
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On vas napušta pomalo zbunjen i razočaran.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Sada zamislite da stojite na ulici, bilo gdje u Japanu,
00:46
you turn to a person next to you and say,
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okrenete se osobi pored vas i pitate:
00:48
"Excuse me, what is the name of this street?"
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"Oprostite, kako se zove ova ulica?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Oni vam odgovore: "Oh, to je blok 17, a ovo je blok 16."
00:54
And you say, "OK, but what is the name of this street?"
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A vi kažete: "OK, ali kako se zove ova ulica?"
00:57
And they say, "Well, streets don't have names.
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A oni kažu: "Ulice nemaju imena.
00:59
Blocks have names.
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Blokovi imaju imena.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Samo pogledajte na Google mapu ovdje. Tu je blok 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Svi ti blokovi imaju imena.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Ulice su samo neimenovani prostori između blokova.
01:11
And you say then, "OK, then how do you know your home address?"
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I onda vi kažete, "OK, ali kako onda znate vašu kućnu adresu?"
01:14
He said, "Well, easy, this is District Eight.
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On odgovara: "Jednostavno. Ovo je Osmi okrug.
01:17
There's Block 17, house number one."
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Tu je blok 17, kuća broj jedan."
01:20
You say, "OK, but walking around the neighborhood,
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Vi na to kažete: "OK. Ali hodajući po susjedstvu,
01:22
I noticed that the house numbers don't go in order."
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primjetio sam kako brojevi kuća ne idu po redu."
01:24
He says, "Of course they do. They go in the order in which they were built.
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On odgovara, "Naravno da idu. Idu po redoslijedu po kojem su izgrađene.
01:27
The first house ever built on a block is house number one.
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Kuća koja je prva sagrađena u bloku je kuća broj jedan.
01:30
The second house ever built is house number two.
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Druga kuća koja je ikada izgrađena je kuća broj dva.
01:33
Third is house number three. It's easy. It's obvious."
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Treća kuća je broj tri. Jednostavno je. Očito je."
01:35
So, I love that sometimes we need to
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Volim što ponekad trebamo
01:38
go to the opposite side of the world
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otići na suprotnu stranu svijeta
01:40
to realize assumptions we didn't even know we had,
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kako bi shvatili da imamo pretpostavke za koje uopće nismo znali,
01:42
and realize that the opposite of them may also be true.
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i shvatili kako bi njihova suprotnost mogla biti jednako istinita.
01:45
So, for example, there are doctors in China
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Na primjer, postoje doktori u Kini
01:47
who believe that it's their job to keep you healthy.
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koji vjeruju kako je njihov posao održati vas zdravima.
01:50
So, any month you are healthy you pay them,
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Tako im za svaki mjesec koji ste zdravi plaćate,
01:52
and when you're sick you don't have to pay them because they failed
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a kada ste bolesni ne plaćate im jer su neuspješno
01:54
at their job. They get rich when you're healthy, not sick.
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obavili posao. Oni se bogate kada ste zdravi, ne bolesni.
01:56
(Applause)
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(Pljesak)
01:59
In most music, we think of the "one"
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U većini muzike mislimo kako je "jedan"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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downtempo, početak muzičke fraze. Jedan, dva, tri, četiri.
02:05
But in West African music, the "one"
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Ali u zapadno afričkoj glazbi "jedan"
02:07
is thought of as the end of the phrase,
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je na kraju muzičke fraze
02:09
like the period at the end of a sentence.
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kao razdoblje na kraju rečenice.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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To možete čuti ne samo u fraziranju, već i načinu na koji broje u glazbi.
02:13
two, three, four, one.
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Dva, tri, četiri, jedan.
02:16
And this map is also accurate.
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I ova je mapa također sasvim ispravna.
02:19
(Laughter)
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(Smijeh)
02:21
There's a saying that whatever true thing you can say about India,
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Postoji izreka koja govori da koju god istinitu stvar možete reći o Indiji,
02:24
the opposite is also true.
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suprotno je također istina.
02:26
So, let's never forget, whether at TED, or anywhere else,
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ZAto, nemojmo nikada zaboraviti, bilo na TED-u, ili negdje drugdje,
02:28
that whatever brilliant ideas you have or hear,
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koju god briljantnu ideju imate ili čujete,
02:31
that the opposite may also be true.
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da i suprotno također može biti istina.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita. (Hvala vam za ovaj događaj)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com