TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Raro, ou simplemente diferente?
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"Todo ten dúas caras", reza o dito. En 2 minutos e dende curisosas perspectivas, Derek Sivers demostra que o dito é verdade.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Imaxinade que estades nunha rúa de calquera lugar de América
00:19
and a Japanese man comes up to you and says,
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e achégasevos un xaponés e divos:
00:22
"Excuse me, what is the name of this block?"
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"Desculpe, cal é o nome desa mazá?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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E ti dis: "Perdoe... bueno, esta é a rúa Oak Street, é aquela é Elm Street.
00:28
This is 26th, that's 27th."
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Esta é a rúa 26, aquela a 27."
00:30
He says, "OK, but what is the name of that block?"
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El contesta: "Moi ben. Cal é o nome daquela mazá?"
00:32
You say, "Well, blocks don't have names.
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Dis: "Bueno, as mazás non teñen nomes.
00:35
Streets have names; blocks are just the
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As rúas teñen nomes, as mazás só son
00:37
unnamed spaces in between streets."
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espacios sen nome entre as rúas."
00:39
He leaves, a little confused and disappointed.
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O xaponés marcha, un pouco confundido e decepcionado.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Agora, imaxinade que estades nunha rúa de calquer lugar de Xapón,
00:46
you turn to a person next to you and say,
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Miras á persoa que tes ao lado e preguntas:
00:48
"Excuse me, what is the name of this street?"
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"Perdoe, como se chama esta rúa?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Eles contestan: "Bueno, esta é a mazá 17 e aquela a 16."
00:54
And you say, "OK, but what is the name of this street?"
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E dis: "Vale, pero cal é o nome desta rúa?"
00:57
And they say, "Well, streets don't have names.
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E eles din: "Bueno, as rúas non teñen nomes.
00:59
Blocks have names.
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As mazás si.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Mire Google Maps aquí. Hai a mazá 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Todas esas mazás teñen nomes.
01:07
and the streets are just the unnamed spaces in between the blocks.
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As rúas só son os espacios sen nome entre as mazás.
01:11
And you say then, "OK, then how do you know your home address?"
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E entón ti dis: "Entón como coñecedes a direción da vosa casa?"
01:14
He said, "Well, easy, this is District Eight.
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El contesta: "É fácil. Este é o Distrito 8.
01:17
There's Block 17, house number one."
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Mazá 17, casa número 1."
01:20
You say, "OK, but walking around the neighborhood,
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Ti dis: "Moi ben. Pero camiñando polo vecindario
01:22
I noticed that the house numbers don't go in order."
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observei que os números das casas non van en orde."
01:24
He says, "Of course they do. They go in the order in which they were built.
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El di: "Claro que si. Van na orde na que foron construidas.
01:27
The first house ever built on a block is house number one.
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A primeira casa construida nunha mazá é a casa número un.
01:30
The second house ever built is house number two.
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A segunda casa que se construiu é a casa número dous.
01:33
Third is house number three. It's easy. It's obvious."
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A terceira é a casa número tres. É fácil. É obvio."
01:35
So, I love that sometimes we need to
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Encántame cómo ás veces temos que ir
01:38
go to the opposite side of the world
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ao outro lado do mundo
01:40
to realize assumptions we didn't even know we had,
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para darnos conta de cousas que asumíamos inconscientemente,
01:42
and realize that the opposite of them may also be true.
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e darnos de conta de que o contrario a elas tamén pode ser verdade.
01:45
So, for example, there are doctors in China
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Como, por exemplo, hai doutores na China
01:47
who believe that it's their job to keep you healthy.
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que cren que o seu traballo é manterte san.
01:50
So, any month you are healthy you pay them,
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Polo tanto, cada mes que estás san tes que pagarlles,
01:52
and when you're sick you don't have to pay them because they failed
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e cando enfermas non lles pagas porque consideran que fallaron
01:54
at their job. They get rich when you're healthy, not sick.
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no seu traballo. Fanse ricos cando estás san, non enfermo.
01:56
(Applause)
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(Aplausos)
01:59
In most music, we think of the "one"
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Nós na música pensamos que o "un"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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é o tempo forte, o comezo da frase musical. Un, dous, tres, catro.
02:05
But in West African music, the "one"
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Pero na música do oeste de África o "un"
02:07
is thought of as the end of the phrase,
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considérase a fin da frase,
02:09
like the period at the end of a sentence.
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como o punto ao final dunha oración.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Polo tanto, pódelo escoitar non só no fraseo senón no xeito no que contan:
02:13
two, three, four, one.
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Dous, tres, catro, un.
02:16
And this map is also accurate.
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E este mapa tamén é verdadeiro e preciso.
02:19
(Laughter)
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(Risas)
02:21
There's a saying that whatever true thing you can say about India,
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Hai un dito que afirma que para calquera cousa verdadeira que se diga sobre a India,
02:24
the opposite is also true.
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o contrario tamén será verdade.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Así que non esquezamos nunca, tanto en TED como noutro lugar,
02:28
that whatever brilliant ideas you have or hear,
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que para calquera idea brillante que teñamos ou escoitemos,
02:31
that the opposite may also be true.
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o oposto tamén pode ser verdade.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita.
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com