TEDIndia 2009
Derek Sivers: Weird, or just different?
デレク・シヴァーズ 「変？ それとも違うだけ？」
Filmed:
Readability: 2.5
3,629,976 views
「あらゆるものは別な見方ができる」とよく言いますが、それが思わぬところで当たっていることを、デレク・シヴァーズが2分間で示して見せてくれます。
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
0
0
4000
アメリカで道に立っていたとしましょう
00:19
and a Japanese man comes up to you and says,
1
4000
3000
そこへ日本人がやってきて質問をします
00:22
"Excuse me, what is the name of this block?"
2
7000
2000
「すいません この区画は何という名前ですか？」
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
3
9000
4000
「何？ ああ こっちがオーク通りで あっちがエルム通り
00:28
This is 26th, that's 27th."
4
13000
2000
これが26番通りで 向こうが27番通りです」
00:30
He says, "OK, but what is the name of that block?"
5
15000
2000
「それで この区画の名前は？」
00:32
You say, "Well, blocks don't have names.
6
17000
3000
「区画に名前なんてないですよ
00:35
Streets have names; blocks are just the
7
20000
2000
名前は道についていて
00:37
unnamed spaces in between streets."
8
22000
2000
道の間にある名前のない部分が区画です」
00:39
He leaves, a little confused and disappointed.
9
24000
4000
彼は頭を混乱させ がっかりしながら歩き去るでしょう
00:43
So, now imagine you're standing on a street, anywhere in Japan,
10
28000
3000
今度は逆に日本のどこかの道に立っていて
00:46
you turn to a person next to you and say,
11
31000
2000
誰か近くにいる人に聞いたとしましょう
00:48
"Excuse me, what is the name of this street?"
12
33000
2000
「すいません この道は何という名前でしょう？」
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
13
35000
4000
「はい 向こうが17番地で こっちが16番地です」
00:54
And you say, "OK, but what is the name of this street?"
14
39000
3000
「じゃなくて この道の名前を知りたいんですが？」
00:57
And they say, "Well, streets don't have names.
15
42000
2000
「道の名前なんてありませんよ
00:59
Blocks have names.
16
44000
2000
名前は区画についています
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
17
46000
4000
Google Mapsを見てください これが14番 15番 16番 17番 18番 19番地です
01:05
All of these blocks have names,
18
50000
2000
区画にはみんな名前があります
01:07
and the streets are just the unnamed spaces in between the blocks.
19
52000
4000
区画の間の名前のない部分が道です」
01:11
And you say then, "OK, then how do you know your home address?"
20
56000
3000
「それだと家の住所はどうやってわかるんですか？」と聞くと
01:14
He said, "Well, easy, this is District Eight.
21
59000
3000
「簡単ですよ ここが8丁目でしょ
01:17
There's Block 17, house number one."
22
62000
3000
その17番地の 1号の家です」
01:20
You say, "OK, but walking around the neighborhood,
23
65000
2000
「少し歩き回ってみたけど
01:22
I noticed that the house numbers don't go in order."
24
67000
2000
家の番地が順番になってませんでしたよ」
01:24
He says, "Of course they do. They go in the order in which they were built.
25
69000
3000
「そりゃそうです 建てられた順に番号は付きますから
01:27
The first house ever built on a block is house number one.
26
72000
3000
この区画で最初に建った家が1号になります
01:30
The second house ever built is house number two.
27
75000
3000
2番目に建てられたのが2号
01:33
Third is house number three. It's easy. It's obvious."
28
78000
2000
3番目の家が3号 簡単です わかりきったことでしょう？」
01:35
So, I love that sometimes we need to
29
80000
3000
これだから私は時々地球の反対側を
01:38
go to the opposite side of the world
30
83000
2000
訪れるのが好きなんです
01:40
to realize assumptions we didn't even know we had,
31
85000
2000
自分たちが意識せずに仮定していることや
01:42
and realize that the opposite of them may also be true.
32
87000
3000
その逆だって正しいものでありうることに 気付かせてくれます
01:45
So, for example, there are doctors in China
33
90000
2000
たとえば中国の医者は
01:47
who believe that it's their job to keep you healthy.
34
92000
3000
人を健康に保つことが仕事と考えられています
01:50
So, any month you are healthy you pay them,
35
95000
2000
だから健康なら医者にお金を払います
01:52
and when you're sick you don't have to pay them because they failed
36
97000
2000
病気になったらお金は取られません
01:54
at their job. They get rich when you're healthy, not sick.
37
99000
2000
医者は病気でなく健康で儲けるんです
01:56
(Applause)
38
101000
3000
(拍手)
01:59
In most music, we think of the "one"
39
104000
2000
私たちは音楽で「1」を
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
40
106000
4000
ダウンビート 音楽の初めに使います 1 - 2 - 3 - 4
02:05
But in West African music, the "one"
41
110000
2000
しかし西アフリカの音楽では
02:07
is thought of as the end of the phrase,
42
112000
2000
「1」はフレーズの終わりです
02:09
like the period at the end of a sentence.
43
114000
2000
文章の終わりのピリオドのようなものです
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
44
116000
2000
フレーズの中ではなく 区切りとして聞くのです
02:13
two, three, four, one.
45
118000
3000
2 - 3 - 4 - 1
02:16
And this map is also accurate.
46
121000
3000
そして これもまた正確な地図なのです
02:19
(Laughter)
47
124000
2000
(笑)
02:21
There's a saying that whatever true thing you can say about India,
48
126000
3000
「何であれ正しいことの逆はまた正しい」という言葉が
02:24
the opposite is also true.
49
129000
2000
インドにはあります
02:26
So, let's never forget, whether at TED, or anywhere else,
50
131000
2000
だからTEDやその他の場所で
02:28
that whatever brilliant ideas you have or hear,
51
133000
3000
素晴らしいアイデアを耳にしたら 思い出してください
02:31
that the opposite may also be true.
52
136000
2000
その逆もまた正しいかもしれないと
02:33
Domo arigato gozaimashita.
53
138000
2000
ドウモ アリガトウ ゴザイマシタ
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com