TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Aneh atau lain?
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3,629,976 views
"Ia ada pekara terbalik kepada semua," Ia bermula, dan dalam 2 minit, Derek Sivers menunjuk yang ini betul dalam cara-cara yang anda tidak fikirkan.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Fikirkan jika anda bediri di jalanan Amerika
00:19
and a Japanese man comes up to you and says,
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dan seorang Jepun datang ke anda dan mengata,
00:22
"Excuse me, what is the name of this block?"
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"Tumpang lalu, apakah nama blok ini?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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Dan anda berjawab, "Maaf. Ini adalah Oak Street, dan itu Elm Street.
00:28
This is 26th, that's 27th."
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Ini yang ke 26, itu yang ke 27."
00:30
He says, "OK, but what is the name of that block?"
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Dia mengata, "okay. Apakah nama blok itu?"
00:32
You say, "Well, blocks don't have names.
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Anda menjawab, "blok tidak mempunyai nama.
00:35
Streets have names; blocks are just the
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Jalan ada nama; blok adalah hanya
00:37
unnamed spaces in between streets."
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ruangan tidak bernama antara perjalanan."
00:39
He leaves, a little confused and disappointed.
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Dia tinggal, merasa bingung dan kecewa.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Bayangkanlah jika anda berdiri di jalanan, di mana-mana di Jepun,
00:46
you turn to a person next to you and say,
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anda ke orang lain dan mengata,
00:48
"Excuse me, what is the name of this street?"
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"Tumpang, apakah nama perjalanan ini?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Mereka jawab, "Oh, itu blok 17 dan ini blok 16."
00:54
And you say, "OK, but what is the name of this street?"
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Dan anda kata, " Okay, tetapi apakah nama jalanan ini?"
00:57
And they say, "Well, streets don't have names.
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Dan mereka kata "jalan raya tidak ada nama.
00:59
Blocks have names.
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Blok mempunyai nama.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Lihatlah di Google Maps. Itu ialah blok 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Blok semua ini ada nama.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Jalan raya adalah ruang tanpa nama antara blok-blok.
01:11
And you say then, "OK, then how do you know your home address?"
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Dan anda menjawab, "Okay, jadi bagaimana anda tahu alamat rumah?"
01:14
He said, "Well, easy, this is District Eight.
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Dia kata, "Mudah, ini Daerah Lapan.
01:17
There's Block 17, house number one."
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Itu ialah blok 17, rumah numbor Satu."
01:20
You say, "OK, but walking around the neighborhood,
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"Okay. Tetapi berjalan persekitaran,
01:22
I noticed that the house numbers don't go in order."
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Saya lihat rumah-rumah tidak dalam rangka."
01:24
He says, "Of course they do. They go in the order in which they were built.
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"Mestilah mereka ia. Mereka dalam rangka dimana ia dibuat.
01:27
The first house ever built on a block is house number one.
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Rumah pertama yang dibuat ialah rumah nombor satu.
01:30
The second house ever built is house number two.
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Rumah yang kedua dibuat ialah rumah nombor dua.
01:33
Third is house number three. It's easy. It's obvious."
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Ketiga ialah rumah nombor tiga. Ia mudah. Ia jelas."
01:35
So, I love that sometimes we need to
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Saya suka kadangkala apabila kami harus
01:38
go to the opposite side of the world
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ke daerah dunia sebelah
01:40
to realize assumptions we didn't even know we had,
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untuk menyedari anggapan kami tidak tahu yang ada,
01:42
and realize that the opposite of them may also be true.
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dan menyedari daerah sebelah mereka boleh menjadi benar.
01:45
So, for example, there are doctors in China
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Contohan, doktor di Cina
01:47
who believe that it's their job to keep you healthy.
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yang percaya untuk membuat anda sihat.
01:50
So, any month you are healthy you pay them,
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Jadi, bulan apa pun anda sihat, anda membayar mereka,
01:52
and when you're sick you don't have to pay them because they failed
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dan apabila anda sakit tidak perlu membayar mereka kerana mereka gagal
01:54
at their job. They get rich when you're healthy, not sick.
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di kerjanya. Mereka menjadi kaya jika anda sihat, tidak sakit.
01:56
(Applause)
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(Tepuk Tangan)
01:59
In most music, we think of the "one"
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Di kebanyakan muzik kita berfikir "satu"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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sebagai pembukaan lagu. Satu, dua, tiga, empat.
02:05
But in West African music, the "one"
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Tetapi di Afrika Selatar musik yang "satu"
02:07
is thought of as the end of the phrase,
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difikirkan sebagai keakhiran frasa itu,
02:09
like the period at the end of a sentence.
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seperti tempoh di akhir ayat.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Anda boleh mendengarnya bukan hanya dalam frasa, tetapi cara menghitung dari musik mereka
02:13
two, three, four, one.
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Dua, Tiga, Empat, Satu.
02:16
And this map is also accurate.
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Dan peta ini tepat.
02:19
(Laughter)
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(Ketawa)
02:21
There's a saying that whatever true thing you can say about India,
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Ada mengatakan yang pelbagai pekara betul anda boleh katakan tentang India,
02:24
the opposite is also true.
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seberangya pun betul juga.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Janganlah lupa, jika di TED atau dimana-mana pun,
02:28
that whatever brilliant ideas you have or hear,
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yang sebagai idea cemerlang yang ada atau dengar,
02:31
that the opposite may also be true.
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seberangnya boleh menjadi betul.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita.
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com