TEDIndia 2009
Derek Sivers: Weird, or just different?
Derek Sivers: Keista ar tiesiog skirtinga?
Filmed:
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3,629,976 views
"Moneta turi dvi puses" - per dvi minutes Derek Sivers įrodo šią patarlę keliais nustebinančiais pavyzdžiais.
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, imagine you're standing on a street anywhere in America
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Įsivaizduokite, jog stovite gatvėje bet kur Amerikoje
00:19
and a Japanese man comes up to you and says,
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ir prie jūsų priėjęs japonas sako:
00:22
"Excuse me, what is the name of this block?"
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"Atleiskite, kaip vadinasi šis kvartalas?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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O jūs atsakote: "Atsiprašau. Na čia yra Oak gatvė, ten - Elm gatvė.
00:28
This is 26th, that's 27th."
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Čia 26-oji, ten 27-oji."
00:30
He says, "OK, but what is the name of that block?"
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Jis sako: "Na, gerai. Tačiau kaip vadinasi šis kvartalas?"
00:32
You say, "Well, blocks don't have names.
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Jūs sakote: "Bet gi kvartalai neturi pavadinimų.
00:35
Streets have names; blocks are just the
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Gatvės turi pavadinimus; kvartalai, tai tik
00:37
unnamed spaces in between streets."
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bevardės erdvės tarp gatvių."
00:39
He leaves, a little confused and disappointed.
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Jis nueina šiek tiek sutrikęs ir nusivylęs.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Taigi, dabar įsivaizduokite, jog stovite gatvėje, bet kur Japonijoje,
00:46
you turn to a person next to you and say,
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jūs atsisukate į šalimais stovintį žmogų ir klausiat:
00:48
"Excuse me, what is the name of this street?"
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"Atsiprašau, kaip vadinasi ši gatvė?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Jis atsako: "Na, ten yra 17-iktas kvartalas, o čia 16-iktas."
00:54
And you say, "OK, but what is the name of this street?"
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Jūs sakot: "Gerai, bet kaip vadinasi ši gatvė?"
00:57
And they say, "Well, streets don't have names.
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Jums atsako: "Gatvės neturi pavadinimų.
00:59
Blocks have names.
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Kvartalai turi pavadinimus.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Pažiūrėkite į Google Žemėlapius: štai kvartalas 14, 15, 16, 17, 18, 19.
01:05
All of these blocks have names,
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Visi šie kvartalai turi pavadinimus.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Gatvės tėra bevardės erdvės tarp kvartalų."
01:11
And you say then, "OK, then how do you know your home address?"
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Ir tada jūs klausiat: "Gerai, tuomet kaip jūs žinot savo namų adresą?"
01:14
He said, "Well, easy, this is District Eight.
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Jis atsako: "Nagi paprastai, čia yra Aštuntasis rajonas.
01:17
There's Block 17, house number one."
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Ten yra 17-iktas kvartalas, namo numeris - 1."
01:20
You say, "OK, but walking around the neighborhood,
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Jūs sakot: "Gerai, tačiau bevaikštant po apylinkes
01:22
I noticed that the house numbers don't go in order."
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pastebėjau, kad namų numeriai seka ne iš eilės."
01:24
He says, "Of course they do. They go in the order in which they were built.
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Jis atsako: "Žinoma, kad iš eilės. Jie išdėstyti pagal namų pastatymo seką.
01:27
The first house ever built on a block is house number one.
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Pats pirmasis kvartale pastatytas namas yra numeris vienas.
01:30
The second house ever built is house number two.
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Antrasis pastatytas - numeris du.
01:33
Third is house number three. It's easy. It's obvious."
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Trečiasis - trys. Tai paprasta. Tai akivaizdu."
01:35
So, I love that sometimes we need to
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Mane žavi, jog kartais mums reikia
01:38
go to the opposite side of the world
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nuvykti į kitą pasaulio pusę,
01:40
to realize assumptions we didn't even know we had,
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kad pastebėtume prielaidas, kurių net nežinojome jog turime,
01:42
and realize that the opposite of them may also be true.
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bei įvertintume, kad jų priešingybės taip pat gali būti teisingos.
01:45
So, for example, there are doctors in China
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Pavyzdžiui, Kinijoje yra gydytojų,
01:47
who believe that it's their job to keep you healthy.
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kurie tiki, kad jų darbas yra išlaikyti jus sveikais.
01:50
So, any month you are healthy you pay them,
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Tad kiekvieną mėnesį, kai esate sveikas, jūs jiems mokate,
01:52
and when you're sick you don't have to pay them because they failed
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o kai sergate, jūs neturi jiems mokėti, nes jie neatliko
01:54
at their job. They get rich when you're healthy, not sick.
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savo darbo. Jie turtėja, kai jūs sveiki, ne kai jūs sergate.
01:56
(Applause)
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(Plojimai)
01:59
In most music, we think of the "one"
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Dažniausiai muzikoje mes priimame "vieną"
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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kaip takto stipriąją dalį muzikinės frazės pradžioje. Vienas, du trys keturi.
02:05
But in West African music, the "one"
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Tačiau Vakarų Afrikos muzikoje "vienas"
02:07
is thought of as the end of the phrase,
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yra suprantamas kaip frazės pabaiga,
02:09
like the period at the end of a sentence.
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tartum taškas sakinio gale.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Tai girdisi ne tik frazėse, bet ir tame, kaip jie skaičiuoja taktus:
02:13
two, three, four, one.
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du, trys, keturi, vienas.
02:16
And this map is also accurate.
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Ir šis žemėlapis taip pat yra tikslus.
02:19
(Laughter)
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(Juokas)
02:21
There's a saying that whatever true thing you can say about India,
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Yra posakis, kad ką besakytum apie Indiją,
02:24
the opposite is also true.
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atvirkščias teiginys irgi bus teisingas.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Tad niekad neužmirškim, ar čia TED, ar kur kitur,
02:28
that whatever brilliant ideas you have or hear,
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kad bet kokias nuostabias idėjas jūs turite ar išgirstate,
02:31
that the opposite may also be true.
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jų priešingybė taip pat gali būti teisinga.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita ("Ačiū" japoniškai).
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com