Tony Fadell: The first secret of design is ... noticing
トニー・ファデル: デザイン最大の秘密...気付く事
As the originator of the iPod, Tony Fadell is no stranger to disruptive technology. With Nest, he’s zeroed in on tech’s most elusive targets: household appliances. Full bio
Double-click the English transcript below to play the video.
"The Blues Brothers,"
『ブルース・ブラザース』の中に
goes to visit Dan Aykroyd in his apartment
アパートを訪ねて
from the train tracks.
that train go by?"
と聞くと
even notice it."
そのうち気にならなくなるよ」
to everyday things
そうした毎日の出来事に目を向け
it's my job to see those everyday things,
to improve upon them.
when I was a kid.
ありませんでしたが
to put that sticker on the fruit.
ひらめいたのです
支払うのが 簡単になるからです
at the grocery counter.
すぐに出てこれるんだから
the store quickly.
of fruit on the counter,
カウンターの上に見つける
and eat it.
for this little sticker.
いけません
果肉も潰してしまったりして
damaging the flesh.
it off your fingers.
you probably felt those feelings.
the label off.
at least for me,
tried to flick it off,
指から払いのけて
we have limited brain power.
everyday things we do into habits
習慣としてコーディングし
to learn new things.
余地を確保するんです
最も 基本的な方法の1つです
as humans, we learn.
on the wheel,
object out there --
一緒に乗っている誰とも話せず
talk to anyone else in the car
driving became easier and easier.
運転が簡単になってくる
fun and second nature.
元からそう出来た気にすらなり
to your friends again
音楽も 聴けるようになりました
our brains habituate things.
それなりの理由があるのです
every little detail,
私達はすべての細部に対して
to learn about new things.
時間も無くなってしまいますから
習慣化がよくない事もあります
habituation isn't good.
問題に気がつかないようでは
the problems that are around us,
解決もできないとあっては
and fixing those problems,
on noticing those little details,
彼の気付いた 些細な出来事から来ています
ヘマのあれこれ
that we don't even remember.
he visited his friends
a comfortable shower.
and turn it slightly one way,
and it was 100 degrees too cold.
さすがはプロですね
起業家といった人々にとっては
and entrepreneurs,
those things,
and try to fix them.
仕事なのです
メアリー・アンダーソンという人物です
彼女は旅行中でした
彼女は暖かな路面電車に乗っていました
and she was warm inside a streetcar.
she noticed the driver opening the window
窓の雪を払いのけて
so he could drive safely.
気づきました
he let all this cold, wet air inside,
冷たく湿った空気が車内に流れ込んで
こうとしか考えなかったはずです
passengers just thought,
to open the window to clean it.
開けるしかないんだから
the windshield from the inside
拭く事が できれば
actually stay warm?"
right then and there,
引っ張り出して
the world's first windshield wiper.
ワイパーとなるものを描き始めたのです
I try to learn from people like Mary
彼女のような人々に習って
the way it really is,
簡単ですが
that almost everyone sees.
that almost no one sees.
難しいからです
you're born with this ability
できない人もいるのだ
to see the world more clearly.
真実を見抜いていたのだとね
毎日仕事場に来たときに
to come into work every day,
the eyes of the customer,
とらえること
and possible frustrations
すぐに使えるだろうかと
new technology product
さらに高揚感に包まれた
focused on those tiny little details
for the new customers.
滞りなく使えるように望みました
in the very earliest days of the iPod.
for the very, very latest gadget.
お店に急いだものでした
I'd start to unbox it.
パッケージを開ける
another little sticker:
buying this product
製品なのに
to use that coveted new toy.
永遠にも感じられました
ほぼ全ての製品が同様だったのです
使う前に充電する必要があった
before you used it.
happen to our product."
that has a hard drive in it,
製品ならば
30 minutes in the factory
to be working years later
pull it out of the box.
a higher quality product,
高めることができます
for the customer.
right out of the box,
with all that exhilaration,
大好評でした
that you get that's battery powered
that detail and we fixed it,
that's important,
重要だからです
but for everything we do.
私達のやる事全てに言える事でしょう
見えない問題だらけで
all around us,
to see them, to feel them.
感じ取らなければならない
in the TED community
大勢いて
about that than I ever will.
a few tips that I do,
ご紹介しましょう
to fight habituation.
that lead up to that problem.
of steps after it.
という時がありますが
and look broader,
to make that better.
できるかもしれません
they were really simple to use.
使い方は全く単純でした
how to save energy.
向かいました
to add a new step.
新たな機能を加えました
なるよう設定できる
you wanted at a certain time.
その仕様を取り入れ始めました
started adding that feature.
saved any energy.
節約できていないことがわかったんです
would change season to season,
週単位で前もって知ることのできる人は
to the drawing board
people were not saving any energy
節約できた人は 全くいませんでした
predict the future.
instead of the programming
機械学習の仕組みを取り入れました
when you turned it up and down,
記録することにして
when you got up,
室温だった時とか
without any programming.
プログラムなど必要なかった
and look at all the boxes,
to remove one or combine them
that process much simpler.
できるかもしれない
was my grandfather.
and how they were repaired,
どのように修理すべきか
to make a successful project.
技術などについてです
he told me about screws,
the right screw for the right job.
大切さについてでした
anchors, concrete screws,
コンクリート用など
特別な技術なしに 誰もが簡単に
that are easy to install
without professionals.
取り付けられるように
することです
that my grandfather told me,
can we put in the box?
何種類がいいのだろう?
four, five?
different wall types."
screws to put in the box.
箱に同梱する事にしました
to solve the problem.
a great experience.
よくありませんでした
we didn't get it right.
設計に戻りました
a custom screw,
so much time on a little screw?
いつまで時間をかけるつもりだ」とか
if we get this right."
there was just one screw in the box,
箱に入れるネジは1種類ですみ
and put on the wall.
壁への取り付けも簡単でした
the ones we may not see
小さな部分に着目して
ただの習慣でこうしてるだけなのか?
is to think younger.
質問の 矢面に立っています
questions from my three young kids.
have Velcro instead?"
and I asked him,
と頼んだんですが
and check it."
and tell us when it has mail?" (Laughter)
教えてくれないのかな?」
good question."
we just don't have the right answers.
見つからないこともあります
the world works."
と答えますね
long enough
いませんから
いい方法だったりするんですね
is to have young people on your team,
チームに若い人々を入れること
to think younger.
生まれるからです
"Every child is an artist.
「子供は初めから芸術家だ
is how to remain an artist."
もっと明瞭に見ていたはずなんです
when we saw it for the first time,
got in the way.
そこに戻るということ
一番基本的な手立てを
we make sense of the world.
product design.
デザインということになりますが
力強い何かが できるはず
something powerful.
each day and say,
毎朝目を覚ますたびに
口にすること
dumb little stickers.
ABOUT THE SPEAKER
Tony Fadell - Product creatorAs the originator of the iPod, Tony Fadell is no stranger to disruptive technology. With Nest, he’s zeroed in on tech’s most elusive targets: household appliances.
Why you should listen
Tony Fadell became a tech superstar as a colleague of Steve Jobs and developer of the iPod, which rejuvenated Apple, rebooted entire industries and changed the way the world consumes entertainment.
After leaving Apple, Fadell founded Nest on a familiar experience -- frustration with household technology, still resolutely frozen in the 20th century. With its first products, Nest has brought the modern household one step closer to becoming a truly connected “smarthome.” In January 2014, Nest became Google’s second-biggest acquisition to date, positioning both companies to become revolutionary players in home technology.
Tony Fadell | Speaker | TED.com