TEDxArendal
Thomas Hellum: The world's most boring television ... and why it's hilariously addictive
Tomas Helum (Thomas Hellum): Najdosadniji TV program na svetu... i zbog čega je urnebesno zarazan
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Čuli ste za sporu hranu. Ovo je spora... televizija? U ovom zabavnom govoru, norveški televizijski producent, Tomas Helum, iznosi kako je sa svojim timom počeo da emituje duge, dosadne događaje, često uživo - i naišao na ushićenu publiku. Emisije uključuju sedmočasovnu vožnju vozom, osamnaestočasovnu ribolovačku ekspediciju i plovidbu trajektom od pet i po dana duž obale Norveške. Rezultati su istovremeno divni i fascinantni. Zaista.
Thomas Hellum - Slow television advocate
Thomas Hellum is an award-winning television producer who works at NRK Hordaland in Norway. Full bio
Thomas Hellum is an award-winning television producer who works at NRK Hordaland in Norway. Full bio
Double-click the English transcript below to play the video.
00:13
Thank you.
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Hvala.
00:14
I have only got 18 minutes
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Imam samo 18 minuta
00:15
to explain something
that lasts for hours and days,
that lasts for hours and days,
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da opišem nešto što traje satima i danima,
00:18
so I'd better get started.
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i zato bolje da počnem.
00:21
Let's start with a clip
from Al Jazeera's Listening Post.
from Al Jazeera's Listening Post.
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Počeću sa snimkom sa Al Džazire.
00:26
Richard Gizbert: Norway is a country that
gets relatively little media coverage.
gets relatively little media coverage.
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Ričard Gizbert: Norveška je zemlja
koja se relativno malo pominje u medijima.
koja se relativno malo pominje u medijima.
00:30
Even the elections this past week
passed without much drama.
passed without much drama.
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Čak i izbori prošle nedelje su protekli
bez mnogo uzbuđenja.
bez mnogo uzbuđenja.
00:33
And that's the Norwegian
media in a nutshell:
media in a nutshell:
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To su norveški mediji ukratko:
00:36
not much drama.
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bez mnogo uzbuđenja.
00:37
A few years back,
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Pre nekoliko godina
00:38
Norway's public TV channel NRK
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norveški nacionalni TV kanal NRK
00:41
decided to broadcast live coverage
of a seven-hour train ride --
of a seven-hour train ride --
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odlučio je da prenosi uživo
sedmočasovnu vožnju vozom -
sedmočasovnu vožnju vozom -
00:45
seven hours of simple footage,
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sedam sati jednostavnog filma,
00:47
a train rolling down the tracks.
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voza koji ide po šinama.
00:50
Norwegians, more than a million of them
according to the ratings, loved it.
according to the ratings, loved it.
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Norvežanima se, preko milion njih,
sudeći po rejtinzima, ovo jako svidelo.
sudeći po rejtinzima, ovo jako svidelo.
00:53
A new kind of reality TV show was born,
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Nova vrsta rijaliti programa je rođena,
00:56
and it goes against all the rules
of TV engagement.
of TV engagement.
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i protiv je svih pravila
televizijskog programa.
televizijskog programa.
01:00
There is no story line, no script,
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Nema priče, nema scenarija,
01:02
no drama, no climax,
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nema dramatizacije, nema kulminacije
01:04
and it's called Slow TV.
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i nazvana je "Spora televizija".
01:06
For the past two months,
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U protekla dva meseca
01:07
Norwegians have been watching
a cruise ship's journey up the coast,
a cruise ship's journey up the coast,
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Norvežani su gledali putovanje
putničkog broda duž obale
putničkog broda duž obale
01:11
and there's a lot of fog on that coast.
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gde često ima magle.
01:13
Executives at Norway's
National Broadcasting Service
National Broadcasting Service
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Nadležni u norveškoj
nacionalnoj televiziji
nacionalnoj televiziji
01:16
are now considering broadcasting
a night of knitting nationwide.
a night of knitting nationwide.
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sada razmišljaju
da prenose veče štrikanja.
da prenose veče štrikanja.
01:20
On the surface, it sounds boring,
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Na prvi pogled zvuči dosadno,
01:23
because it is,
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zato što i jeste,
01:24
but something about this TV experiment
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ali ima nešto u ovom
televizijskom eksperimentu
televizijskom eksperimentu
01:26
has gripped Norwegians.
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što je zarazilo Norvežane.
01:28
So we sent the Listening Post's
Marcela Pizarro to Oslo
Marcela Pizarro to Oslo
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Tako da smo poslali Marselu Pizaro
iz Listening post-a u Oslo
iz Listening post-a u Oslo
01:31
to find out what it is,
but first a warning:
but first a warning:
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da otkrije šta je to,
ali pre toga - upozorenje:
ali pre toga - upozorenje:
01:34
Viewers may find some of the images
in the following report disappointing.
in the following report disappointing.
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neki prizori iz izveštaja koji sledi
mogu biti razočaravajući za gledaoce.
mogu biti razočaravajući za gledaoce.
01:38
(Laughter)
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(Smeh)
01:40
Thomas Hellum: And then follows
an eight-minute story on Al Jazeera
an eight-minute story on Al Jazeera
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Tomas Helum: I onda sledi
osmominutna priča na Al Džaziri
osmominutna priča na Al Džaziri
01:43
about some strange
TV programs in little Norway.
TV programs in little Norway.
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o nekim čudnim TV programima
u maloj Norveškoj.
u maloj Norveškoj.
01:46
Al Jazeera. CNN. How did we get there?
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Al Džazira, CNN.
Kako smo dospeli tamo?
Kako smo dospeli tamo?
01:49
We have to go back to 2009,
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Treba da se vratimo u 2009.
kada je jedan od mojih kolega
došao na sjajnu ideju.
došao na sjajnu ideju.
01:51
when one of my colleagues
got a great idea.
got a great idea.
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01:53
Where do you get your ideas?
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Gde vam padaju na pamet ideje?
01:55
In the lunchroom.
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U sali za ručavanje.
01:57
So he said, why don't we make
a radio program
a radio program
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Rekao je: zašto ne bismo
napravili radio program
napravili radio program
02:00
marking the day of the German invasion
of Norway in 1940.
of Norway in 1940.
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koji obeležava Dan
nemačke invazije na Norvešku 1940.
nemačke invazije na Norvešku 1940.
02:04
We tell the story at the exact time
during the night.
during the night.
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Ispričaćemo priču tačno
u to vreme u toku noći.
u to vreme u toku noći.
02:08
Wow. Brilliant idea, except
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Uuu. Sjajna ideja, osim što
02:10
this was just a couple of weeks
before the invasion day.
before the invasion day.
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je to bilo samo par nedelja
pre Dana invazije.
pre Dana invazije.
02:13
So we sat in our lunchroom and discussed
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Sedeli smo u menzi i raspravljali
02:15
what other stories
can you tell as they evolve?
can you tell as they evolve?
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koje još priče možete da pričate
u isto vreme dok se razvijaju?
u isto vreme dok se razvijaju?
02:19
What other things take a really long time?
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Koje to još stvari traju zaista dugo?
02:24
So one of us came up with a train.
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Jednom od nas je pao na pamet voz.
02:26
The Bergen Railway had its
100-year anniversary that year
100-year anniversary that year
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Te godine je bila stogodišnjica
bergenske železnice.
bergenske železnice.
02:30
It goes from western Norway
to eastern Norway,
to eastern Norway,
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Ona ide od zapadne do istočne Norveške
02:33
and it takes exactly the same time
as it did 40 years ago,
as it did 40 years ago,
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i vožnja traje isto kao i pre 40 godina -
02:37
over seven hours. (Laughter)
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preko sedam sati. (Smeh)
02:40
So we caught our commissioning editors
in Oslo, and we said,
in Oslo, and we said,
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Uhvatili smo naše urednike u Oslu i rekli:
02:43
we want to make a documentary
about the Bergen Railway,
about the Bergen Railway,
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hoćemo da napravimo dokumentarac
o bergenskoj železnici
o bergenskoj železnici
02:46
and we want to make it in full length,
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u punom trajanju,
02:48
and the answer was,
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a odgovor je bio:
02:50
"Yes, but how long will the program be?"
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"Dobro, ali koliko će trajati program?"
02:51
"Oh," we said, "full length."
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"Oh", rekli smo, "u punoj dužini."
02:53
"Yes, but we mean the program."
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"Da, ali mislili smo na program."
02:55
And back and forth.
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I tako dalje.
02:57
Luckily for us, they met us with laughter,
very, very good laughter,
very, very good laughter,
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Na našu sreću, dočekali su nas sa smehom
03:02
so one bright day in September,
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i jednog lepog dana u septembru,
03:05
we started a program that we thought
should be seven hours and four minutes.
should be seven hours and four minutes.
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počeli smo sa programom koji je
trebalo da traje 7 sati i 4 minuta.
trebalo da traje 7 sati i 4 minuta.
03:09
Actually, it turned out
to be seven hours and 14 minutes
to be seven hours and 14 minutes
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U stvari je ispalo 7 sati i 14 minuta
03:12
due to a signal failure
at the last station.
at the last station.
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zbog signalne greške
na poslednjoj stanici.
na poslednjoj stanici.
03:16
We had four cameras,
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Imali smo četiri kamere,
03:18
three of them pointing out
to the beautiful nature.
to the beautiful nature.
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od kojih su tri snimale prelepu prirodu.
03:22
Some talking to the guests,
some information.
some information.
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Neke su davale gostima informacije.
03:26
(Video) Train announcement:
We will arrive at Haugastøl Station.
We will arrive at Haugastøl Station.
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(Video) Objava u vozu:
Stižemo na stanicu Haugastol.
Stižemo na stanicu Haugastol.
03:30
TH: And that's about it,
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T.H.: I to je otprilike to,
03:31
but of course, also
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ali naravno, takođe
03:33
the 160 tunnels gave us the opportunity
to do some archives.
to do some archives.
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160 tunela nam pruža mogućnost
da prikažemo nešto iz arhive.
da prikažemo nešto iz arhive.
03:37
Narrator [in Norwegian]: Then a bit of
flirting while the food is digested.
flirting while the food is digested.
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Narator [na norveškom]: Onda
malo flerta dok se svari hrana.
malo flerta dok se svari hrana.
03:42
The last downhill stretch
before we reach our destination.
before we reach our destination.
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Poslednja nizbrdica pre dolaska
na našu destinaciju.
na našu destinaciju.
03:47
We pass Mjølfjell Station.
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Prolazimo stanicu Mjofjel.
03:52
Then a new tunnel.
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Onda novi tunel.
03:54
(Laughter)
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(Smeh)
03:55
TH: And now we thought, yes,
we have a brilliant program.
we have a brilliant program.
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T.H.: I pomislili smo:
to, imamo sjajan program.
to, imamo sjajan program.
03:59
It will fit for the 2,000
train spotters in Norway.
train spotters in Norway.
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Biće zgodan za 2.000
ljubitelja vozova u Norveškoj.
ljubitelja vozova u Norveškoj.
04:03
We brought it on air in November 2009.
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Premijerno smo ga prikazali
u novembru 2009.
u novembru 2009.
04:06
But no, this was far more attractive.
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Ali ne. Bio je neuporedivo atraktivniji.
04:08
This is the five biggest TV channels
in Norway on a normal Friday,
in Norway on a normal Friday,
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Ovo je pet najvećih TV kanala
u Norveškoj petkom,
u Norveškoj petkom,
04:12
and if you look at NRK2 over here,
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a ako pogledate NRK2 ovde,
04:14
look what happened when they put on
the Bergen Railway show:
the Bergen Railway show:
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vidite šta se desilo kad su pustili
emisiju sa bergenskom železnicom:
emisiju sa bergenskom železnicom:
04:18
1.2 million Norwegians
watched part of this program.
watched part of this program.
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1,2 milona Norvežana je gledalo
deo ovog programa.
deo ovog programa.
04:22
(Applause)
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(Aplauz)
04:26
And another funny thing:
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I druga zanimljiva stvar:
04:28
When the host on our main channel,
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kad je voditeljka na našem glavnom kanalu
04:30
after they have got news for you,
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posle vesti, rekla:
04:33
she said, "And on our second channel,
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"A na našem drugom programu
04:35
the train has now
nearly reached Myrdal station."
nearly reached Myrdal station."
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voz se približava stanici Mirdal"
04:38
Thousands of people
just jumped on the train
just jumped on the train
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hiljade ljudi je samo uskočilo u voz
04:41
on our second channel like this.
(Laughter)
(Laughter)
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na našem drugom kanalu.
(Smeh)
(Smeh)
04:45
This was also a huge success
in terms of social media.
in terms of social media.
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Ovo je takođe bio ogroman uspeh
što se tiče društvenih medija.
što se tiče društvenih medija.
04:49
It was so nice to see all the thousands
of Facebook and Twitter users
of Facebook and Twitter users
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Bilo je lepo videti hiljade
korisnika fejsbuka i tvitera
korisnika fejsbuka i tvitera
04:53
discussing the same view,
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kako raspravljaju o istom prizoru,
04:55
talking to each other as if they were
on the same train together.
on the same train together.
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razgovaraju kao da su
zajedno u istom vozu.
zajedno u istom vozu.
05:00
And especially, I like this one.
It's a 76-year-old man.
It's a 76-year-old man.
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Naročito mi se sviđa ovaj.
Ovo je 76-togodišnjak.
Ovo je 76-togodišnjak.
05:03
He's watched all the program,
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On je gledao ceo program
05:05
and at the end station, he rises up
to pick up what he thinks is his luggage,
to pick up what he thinks is his luggage,
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i na poslednjoj stanici ustao je
da uzme svoj prtljag
da uzme svoj prtljag
05:09
and his head hit the curtain rod,
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i udario glavom u šipku od zavese
05:13
and he realized he is
in his own living room.
in his own living room.
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i shvatio da se nalazi
u svojoj dnevnoj sobi.
u svojoj dnevnoj sobi.
05:15
(Applause)
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(Aplauz)
05:21
So that's strong and living TV.
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To se zove snažan i živ TV program.
05:26
Four hundred and thirty-six
minute by minute on a Friday night,
minute by minute on a Friday night,
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436 minuta petkom uveče,
05:29
and during that first night,
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i tokom te prve večeri
05:31
the first Twitter message came:
Why be a chicken?
Why be a chicken?
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stigla je prva poruka na tviteru:
Zašto biti kukavica?
Zašto biti kukavica?
05:33
Why stop at 436
when you can expand that
when you can expand that
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Zašto stati na 436,
kada može da se produži
kada može da se produži
05:39
to 8,040, minute by minute,
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do 8.040 minuta,
05:43
and do the iconic journey in Norway,
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i organizuje legendarno
norveško putovanje
norveško putovanje
05:45
the coastal ship journey Hurtigruten
from Bergen to Kirkenes,
from Bergen to Kirkenes,
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brodom Hurtigruten uz obalu
od Bergena do Kirkenesa,
od Bergena do Kirkenesa,
05:48
almost 3,000 kilometers,
covering most of our coast.
covering most of our coast.
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skoro 3.000 km, duž najvećeg dela
naše obale.
naše obale.
05:52
It has 120-year-old,
very interesting history,
very interesting history,
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Ono ima 120-godišnju,
veoma zanimljivu istoriju
veoma zanimljivu istoriju
05:56
and literally takes part in life
and death along the coast.
and death along the coast.
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i bukvalno učestvuje
u životu i smrti duž obale.
u životu i smrti duž obale.
06:01
So just a week after the Bergen Railway,
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I samo nedelju dana posle
Bergenske železnice
Bergenske železnice
06:04
we called the Hurtigruten company
and we started planning for our next show.
and we started planning for our next show.
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pozvali smo kompaniju Hurtigruten
i počeli da planiramo sledeću emisiju.
i počeli da planiramo sledeću emisiju.
06:10
We wanted to do something different.
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Želeli smo da uradimo nešto drugačije.
06:12
The Bergen Railway was a recorded program.
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Bergenska železnica
je bio snimljeni program.
je bio snimljeni program.
06:15
So when we sat in our editing room,
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Kad smo seli u našu redakciju
06:17
we watched this picture --
it's all Ål Station --
it's all Ål Station --
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gledali smo ovu sliku -
to je stanica Ol -
to je stanica Ol -
06:20
we saw this journalist.
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videli smo ovog novinara.
06:21
We had called him, we had spoken to him,
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Pozvali smo ga, razgovarali s njim,
06:23
and when we left the station,
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i kad smo odlazili sa stanice
06:25
he took this picture of us
and he waved to the camera,
and he waved to the camera,
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on nas je uslikao i mahnuo kameri,
06:28
and we thought,
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i pomislili smo:
06:30
what if more people knew
that we were on board that train?
that we were on board that train?
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šta ako bi više ljudi znalo
da se nalazimo u tom vozu?
da se nalazimo u tom vozu?
06:33
Would more people show up?
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Da li bi se više ljudi pojavilo?
06:35
What would it look like?
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Kako bi to izgledalo?
06:37
So we decided our next project,
it should be live.
it should be live.
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I odlučili smo da naš sledeći projekat
treba da bude uživo.
treba da bude uživo.
06:40
We wanted this picture of us on the fjord
and on the screen at the same time.
and on the screen at the same time.
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Želeli smo ovu sliku nas na fjordu
i na ekranu u isto vreme.
i na ekranu u isto vreme.
06:47
So this is not the first time
NRK had been on board a ship.
NRK had been on board a ship.
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To nije bio prvi put
da je NRK bio na brodu.
da je NRK bio na brodu.
06:50
This is back in 1964,
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Ovo je 1964,
06:52
when the technical managers
have suits and ties
have suits and ties
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kad su šefovi tehnike
nosili odela i kravate,
nosili odela i kravate,
06:54
and NRK rolled all its equipment
on board a ship,
on board a ship,
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NRK je utovarila
svu svoju opremu na brod,
svu svoju opremu na brod,
06:58
and 200 meters out of the shore,
transmitting the signal back,
transmitting the signal back,
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i 200 metara od obale slali signal nazad,
07:03
and in the machine room,
they talked to the machine guy,
they talked to the machine guy,
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i u prostoriji tehnike
razgovarali su sa tehničarem,
razgovarali su sa tehničarem,
07:06
and on the deck, they have
splendid entertainment.
splendid entertainment.
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a na palubi su se sjajno zabavljali.
07:11
So being on a ship,
it's not the first time.
it's not the first time.
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Tako da to nije bio prvi put na brodu.
07:17
But five and a half days in a row,
and live, we wanted some help.
and live, we wanted some help.
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Ali za pet i po dana zaredom, uživo,
trebala nam je pomoć.
trebala nam je pomoć.
07:22
And we asked our viewers out there,
what do you want to see?
what do you want to see?
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Pitali smo gledaoce:
šta želite da vidite?
šta želite da vidite?
07:26
What do you want us to film?
How do you want this to look?
How do you want this to look?
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Šta želite da snimimo?
Kako želite da to izgleda?
Kako želite da to izgleda?
07:30
Do you want us to make a website?
What do you want on it?
What do you want on it?
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Da li želite da napravimo sajt?
Šta da bude na njemu?
Šta da bude na njemu?
07:33
And we got some answers
from you out there,
from you out there,
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Dobili smo neke odgovore
07:35
and it helped us a very lot
to build the program.
to build the program.
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i to nam je mnogo pomoglo
da napravimo program.
da napravimo program.
07:39
So in June 2011,
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I u junu 2011,
07:42
23 of us went on board
the Hurtigruten coastal ship
the Hurtigruten coastal ship
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23 nas se ukrcalo
na putnički brod Hurtigruten
na putnički brod Hurtigruten
07:46
and we set off.
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i krenuli smo.
07:48
(Music)
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(Muzika)
08:47
I have some really strong memories
from that week, and it's all about people.
from that week, and it's all about people.
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Imam neka vrlo snažna sećanja
na ljude iz te nedelje.
na ljude iz te nedelje.
08:51
This guy, for instance,
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Ovaj tip, na primer,
08:52
he's head of research
at the University in Tromsø
at the University in Tromsø
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je šef istraživanja
na Univerzitetu u Tromsu.
na Univerzitetu u Tromsu.
08:55
(Laughter)
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(Smeh)
08:57
And I will show you a piece of cloth,
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I pokazaću vam parče tkanine,
09:02
this one.
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ove.
09:06
It's the other strong memory.
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To je još jedno snažno sećanje.
09:07
It belongs to a guy called Erik Hansen.
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Ona pripada momku zvanom Erik Hansen.
09:12
And it's people like those two
who took a firm grip of our program,
who took a firm grip of our program,
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A ljudi kao ovo dvoje,
pažljivo su pratili naš program
pažljivo su pratili naš program
09:20
and together with thousands
of others along the route,
of others along the route,
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zajedno sa hiljadama drugih duž puta
09:24
they made the program what it became.
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i učinili da program postane
onakav kakav jeste.
onakav kakav jeste.
09:27
They made all the stories.
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Oni su bili junaci svih priča.
09:30
This is Karl. He's in the ninth grade.
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Ovo je Karl. On ide u deveti razred.
09:33
It says, "I will be a little
late for school tomorrow."
late for school tomorrow."
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On kaže: "Malo ću
da zakasnim u školu sutra."
da zakasnim u školu sutra."
09:36
He was supposed to be
in the school at 8 a.m.
in the school at 8 a.m.
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Trebalo je da bude u školi u 8h.
09:39
He came at 9 a.m., and he didn't
get a note from his teacher,
get a note from his teacher,
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Došao je u 9h i nije dobio
opomenu od nastavnika
opomenu od nastavnika
09:42
because the teacher
had watched the program.
had watched the program.
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jer je ovaj gledao program.
09:44
(Laughter)
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(Smeh)
09:46
How did we do this?
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Kako smo ovo uradili?
09:47
Yes, we took a conference room
on board the Hurtigruten.
on board the Hurtigruten.
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Uzeli smo prostoriju za konferencije
na Hurtigrutenu
na Hurtigrutenu
09:50
We turned it into
a complete TV control room.
a complete TV control room.
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i pretvorili je u televizijsku
kontrolnu sobu.
kontrolnu sobu.
09:54
We made it all work, of course,
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Napravili smo da sve funkcioniše, naravno,
09:57
and then we took along 11 cameras.
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i onda smo poneli 11 kamera.
09:59
This is one of them.
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Ovo je jedna od njih.
10:00
This is my sketch from February,
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Ovo sam ja nacrtao u februaru,
10:02
and when you give this sketch
to professional people
to professional people
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i kada date ovaj crtež profesionalcima
10:04
in the Norwegian broadcasting company NRK,
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u norveškoj TV kompaniji NRK,
10:07
you get some cool stuff back.
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dobijete neke super stvari.
10:10
And with some very creative solutions.
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I sa nekim vrlo kreativnim rešenjima.
(Video) Narator [na norveškom]:
Pomerate je gore-dole.
Pomerate je gore-dole.
10:14
(Video) Narrator [in Norwegian]:
Run it up and down.
Run it up and down.
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10:16
This is Norway's most
important drill right now.
important drill right now.
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Ovo je najvažnija bušilica
u Norveškoj trenutno.
u Norveškoj trenutno.
10:20
It regulates the height of a bow
camera in NRK's live production,
camera in NRK's live production,
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Ona reguliše visinu kamere na pramcu
u živom prenosu NRK-a,
u živom prenosu NRK-a,
10:26
one of 11 that capture
great shots from the MS Nord-Norge.
great shots from the MS Nord-Norge.
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jedne od 11 koje prave sjajne snimke
sa broda Nord-Norge.
sa broda Nord-Norge.
10:30
Eight wires keep the camera stable.
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Osam žica drži kameru stabilnom.
10:33
Cameraman: I work
on different camera solutions.
on different camera solutions.
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Kamerman: Radim na različitim
rešenjima za kamere.
rešenjima za kamere.
10:37
They're just tools
used in a different context.
used in a different context.
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One su samo alat koji se koristi
u drugom kontekstu.
u drugom kontekstu.
10:40
TH: Another camera is this one.
It's normally used for sports.
It's normally used for sports.
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T.H.: Druga kamera je ova.
Ona se obično koristi za sport.
Ona se obično koristi za sport.
10:44
It made it possible for us to take
close-up pictures of people
close-up pictures of people
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Omogućila nam je da snimamo
krupne planove ljudi
krupne planove ljudi
10:47
100 kilomteres away,
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udaljenih 100 kilometara,
10:49
like this one. (Laughter)
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kao što je ovaj.
(Smeh)
(Smeh)
10:54
People called us and asked,
how is this man doing?
how is this man doing?
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Ljudi su nas zvali i pitali kako mu je.
10:57
He's doing fine. Everything went well.
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Dobro je. Sve se dobro završilo.
11:00
We also could take pictures of
people waving at us,
people waving at us,
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Mogli smo da snimimo
i ljude koji nam mašu,
i ljude koji nam mašu,
11:03
people along the route,
thousands of them,
thousands of them,
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ljude na koje smo nailazili usput,
hiljade njih,
hiljade njih,
11:05
and they all had a phone in their hand.
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i svi su imali telefon u ruci.
11:08
And when you take a picture of them,
and they get the message,
and they get the message,
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Kad ih snimite, i kad dobiju poruku:
11:11
"Now we are on TV, dad,"
they start waving back.
they start waving back.
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"Sad smo na televiziji, tata,"
oni počnu da mašu.
oni počnu da mašu.
11:13
This was waving TV
for five and a half days,
for five and a half days,
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To je bila emisija za mahanje
pet i po dana
pet i po dana
11:16
and people get so extremely happy
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i ljudi su bili izuzetno srećni
11:18
when they can send a warm message
to their loved ones.
to their loved ones.
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što mogu da pošalju toplu poruku
svojim voljenima.
svojim voljenima.
11:23
It was also a great success
on social media.
on social media.
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To je bio i veliki uspeh
na društvenim mrežama.
na društvenim mrežama.
11:26
On the last day, we met
Her Majesty the Queen of Norway,
Her Majesty the Queen of Norway,
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Poslednjeg dana,
sreli smo norvešku kraljicu
sreli smo norvešku kraljicu
11:29
and Twitter couldn't quite handle it.
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i tviter to nije mogao da izdrži.
11:33
And we also, on the web,
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Takođe na internetu
11:35
during this week we streamed
more than 100 years of video
more than 100 years of video
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tokom ove nedelje, prikazali smo
preko 100 godina video materijala
preko 100 godina video materijala
11:40
to 148 nations,
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u 148 zemalja,
11:43
and the websites are still there
and they will be forever, actually,
and they will be forever, actually,
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i sajtovi su još tu,
i biće zauvek u stvari,
i biće zauvek u stvari,
11:47
because Hurtigruten was selected
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1906
jer je Hurtigruten izabran
11:49
to be part of the Norwegian
UNESCO list of documents,
UNESCO list of documents,
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za norvešku Uneskovu listu dokumenata
11:54
and it's also in
the Guinness Book of Records
the Guinness Book of Records
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i takođe je u Ginisovoj knjizi rekorda
11:57
as the longest documentary ever.
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kao najduži dokumentarac ikada snimljen.
12:00
(Applause)
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(Aplauz)
12:04
Thank you.
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Hvala vam.
12:07
But it's a long program,
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To je dugačak program,
12:11
so some watched part of it,
like the Prime Minister.
like the Prime Minister.
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pa su neki gledali deo,
kao, na primer, premijer.
kao, na primer, premijer.
12:14
Some watched a little bit more.
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A neki su gledali malo više.
12:16
It says, "I haven't used
my bed for five days."
my bed for five days."
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On kaže: "Nisam koristio krevet pet dana."
12:20
And he's 82 years old,
and he hardly slept.
and he hardly slept.
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Ima 82 godine i jedva da je spavao.
12:25
He kept watching because
something might happen,
something might happen,
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Gledao je jer nešto može da se desi,
12:28
though it probably won't. (Laughter)
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mada verovatno neće.
(Smeh)
(Smeh)
12:30
This is the number
of viewers along the route.
of viewers along the route.
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Ovo je broj gledalaca duž puta.
12:33
You can see the famous Trollfjord
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Možete videti čuveni Trolfjord
12:35
and a day after, all-time high for NRK2.
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i dan posle - rekord NRK2.
12:39
If you see the four biggest
channels in Norway during June 2011,
channels in Norway during June 2011,
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Ako pogledate četiri najveća kanala
u Norveškoj tokom juna 2011,
u Norveškoj tokom juna 2011,
12:45
they will look like this,
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oni će izgledati ovako,
12:47
and as a TV producer, it's a pleasure
to put Hurtigruten on top of it.
to put Hurtigruten on top of it.
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i kao TV producentu, zadovoljstvo mi je
da stavim Hurtigruten na vrh.
da stavim Hurtigruten na vrh.
12:51
It looks like this:
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To izgleda ovako:
12:53
3.2 million Norwegians
watched part of this program,
watched part of this program,
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3,2 milona Norvežana je gledalo
deo ovog programa,
deo ovog programa,
12:56
and we are only five million here.
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a ima nas samo 5 miliona.
12:58
Even the passengers on board
the Hurtigruten coastal ship --
the Hurtigruten coastal ship --
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Čak i putnici na brodu Hurtigruten -
13:01
(Laughter) --
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(Smeh)
13:03
they chose to watched the telly
instead of turning 90 degrees
instead of turning 90 degrees
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su izabrali da gledaju televiziju
umesto da se okrenu za 90 stepeni
umesto da se okrenu za 90 stepeni
13:07
and watching out the window.
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i gledaju kroz prozor.
13:10
So we were allowed to be
part of people's living room
part of people's living room
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Ljudi su nam dopustili da budemo
deo njihove dnevne sobe
deo njihove dnevne sobe
13:13
with this strange TV program,
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sa ovim neobičnim programom
13:16
with music, nature, people.
234
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sa muzikom, prirodom, ljudima.
13:19
And Slow TV was now a buzzword,
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Spora televizija je sada krilatica
13:22
and we started looking for other things
we could make Slow TV about.
we could make Slow TV about.
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i tražimo druge stvari sa kojima
možemo da napravimo Sporu TV.
možemo da napravimo Sporu TV.
13:26
So we could either take something long
and make it a topic,
and make it a topic,
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Možemo da uzmemo nešto
što traje dugo i napravimo temu,
što traje dugo i napravimo temu,
13:29
like with the railway and the Hurtigruten,
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kao sa železnicom i Hurtigrutenom,
13:31
or we could take a topic and make it long.
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ili možemo da izaberemo temu
i napravimo da traje dugo.
i napravimo da traje dugo.
13:34
This is the last project.
It's the peep show.
It's the peep show.
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To je poslednji projekat, Pip šou.
13:36
It's 14 hours of birdwatching
on a TV screen,
on a TV screen,
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Četrnaest sati gledanja ptica
na TV ekranu,
na TV ekranu,
13:39
actually 87 days on the web.
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to jest 87 dana na internetu.
13:42
We have made 18 hours
of live salmon fishing.
of live salmon fishing.
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Snimili smo 18 sati pecanja lososa uživo.
13:46
It actually took three hours
before we got the first fish,
before we got the first fish,
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Trebalo nam je tri sata
dok nismo uhvatili prvu ribu,
dok nismo uhvatili prvu ribu,
13:49
and that's quite slow.
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tako da je to prilično sporo.
13:51
We have made 12 hours of boat ride
into the beautiful Telemark Canal,
into the beautiful Telemark Canal,
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Snimili smo 12 sati vožnje brodom
po prelepom kanalu Telemark
po prelepom kanalu Telemark
13:56
and we have made another train ride
with the northern railway,
with the northern railway,
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i imali još jednu vožnju
vozom severne železnice
vozom severne železnice
13:59
and because this we couldn't do live,
we did it in four seasons
we did it in four seasons
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i zbog toga što nismo mogli
da je prenosimo uživo,
da je prenosimo uživo,
uradili smo je u 4 sezone
14:03
just to give the viewer
another experience on the way.
another experience on the way.
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da bismo pružili posmatraču
još jedno iskustvo.
još jedno iskustvo.
14:09
So our next project got us
some attention outside Norway.
some attention outside Norway.
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Naš sledeći projekat je
privukao pažnju i van Norveške.
privukao pažnju i van Norveške.
14:13
This is from the Colbert Report
on Comedy Central.
on Comedy Central.
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Ovo je iz Kolbertovog izveštaja
na kanalu Komedi central.
na kanalu Komedi central.
14:16
(Video) Stephen Colbert: I've got my eye
on a wildly popular program from Norway
on a wildly popular program from Norway
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(Video) Stiven Kolbert: Bacio sam oko
na strašno popularan program iz Norveške
na strašno popularan program iz Norveške
14:20
called "National Firewood Night,"
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2933
pod nazivom "Nacionalno
veče drva za ogrev",
veče drva za ogrev",
14:23
which consisted of mostly people in parkas
chatting and chopping in the woods,
chatting and chopping in the woods,
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gde ljudi u jaknama sa kapuljačama
ćaskaju i cepaju drva u šumi,
ćaskaju i cepaju drva u šumi,
14:27
and then eight hours of a fire
burning in a fireplace. (Laughter)
burning in a fireplace. (Laughter)
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i posle toga, osam sati snimka
vatre koja gori u kaminu. (Smeh)
vatre koja gori u kaminu. (Smeh)
14:31
It destroyed the other
top Norwegian shows,
top Norwegian shows,
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To je uništilo ostale najgledanije
programe u Norveškoj
programe u Norveškoj
14:33
like "So You Think
You Can Watch Paint Dry"
You Can Watch Paint Dry"
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kao što su: "Misliš da možeš
da gledaš boju kako se suši?"
da gledaš boju kako se suši?"
14:36
and "The Amazing Glacier Race."
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i "Neverovatna trka glečera".
14:39
And get this, almost 20 percent
of the Norwegian population tuned in,
of the Norwegian population tuned in,
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5205
I pazite ovo - skoro 20 posto
norveške populacije je gledalo.
norveške populacije je gledalo.
14:45
20 percent.
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20 posto.
14:46
TH: So, when wood fire and wood chopping
can be that interesting,
can be that interesting,
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T.H.: I kad vatra u kaminu i cepanje drva
mogu da budu tako interesantni,
mogu da budu tako interesantni,
14:50
why not knitting?
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zašto ne bi i štrikanje?
14:52
So on our next project,
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Pa smo na našem sledećem projektu
14:53
we used more than eight hours
to go live from a sheep to a sweater,
to go live from a sheep to a sweater,
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upotrebili 8 sati uživo prenosa
procesa od ovce do džempera,
procesa od ovce do džempera,
14:58
and Jimmy Kimmel in the ABC show,
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i Džimiju Kimelu iz ABC šoua
15:01
he liked that.
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se to svidelo.
15:03
(Music)
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6873
(Muzika)
15:10
(Video) Jimmy Kimmel: Even the people
on the show are falling asleep,
on the show are falling asleep,
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(Video) Džimi Kimel: Čak i
ljudi u programu su zaspali
ljudi u programu su zaspali
15:14
and after all that,
the knitters actually failed
the knitters actually failed
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i posle svega toga, štrikeri nisu uspeli
15:16
to break the world record.
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da obore svetski rekord.
15:17
They did not succeed,
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Nisu uspeli,
15:19
but remember the old Norwegian saying,
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ali setite se stare norveške
izreke koja kaže:
izreke koja kaže:
15:21
it's not whether you win
or lose that counts.
or lose that counts.
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"Nije bitno da li ste
pobedili ili izgubili.
pobedili ili izgubili.
15:23
In fact, nothing counts,
and death is coming for us all.
and death is coming for us all.
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U stvari, ništa nije bitno
i smrt nas sve čeka."
i smrt nas sve čeka."
15:26
(Laughter)
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(Smeh)
15:27
TH: Exactly. So why does this stand out?
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T.H.: Tačno. Zašto je onda ovo posebno?
15:30
This is so completely different
to other TV programming.
to other TV programming.
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Potpuno je različito
od drugih TV programa.
od drugih TV programa.
15:34
We take the viewer on a journey
that happens right now in real time,
that happens right now in real time,
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Mi vodimo gledaoca na putovanje
sada, u realnom vremenu,
sada, u realnom vremenu,
15:38
and the viewer gets the feeling
of actually being there,
of actually being there,
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i on ima osećaj da je stvarno tamo,
15:42
actually being on the train, on the boat,
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da je stvarno u vozu, na brodu
15:44
and knitting together with others,
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i štrika sa ostalima,
15:46
and the reason I think
why they're doing that
why they're doing that
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i razlog zbog kog mislim da se to dešava
15:48
is because we don't edit the timeline.
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je zato što ne montiramo sled događaja.
15:51
It's important that
we don't edit the timeline,
we don't edit the timeline,
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Važno je ne montirati sled događaja,
15:53
and it's also important
that what we make Slow TV about
that what we make Slow TV about
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i takođe je važno
da sadržaj Spore televizije bude
da sadržaj Spore televizije bude
15:56
is something that we all can relate to,
that the viewer can relate to,
that the viewer can relate to,
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nešto što nam je svima blisko,
što je blisko gledaocu
što je blisko gledaocu
16:01
and that somehow has
a root in our culture.
a root in our culture.
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i da to ima korene u našoj kulturi.
16:04
This is a picture from last summer
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Ovo je snimak od prošlog leta
16:06
when we traveled the coast
again for seven weeks.
again for seven weeks.
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kad smo ponovo putovali
duž obale sedam nedelja.
duž obale sedam nedelja.
16:09
And of course this is a lot of planning,
this is a lot of logistics.
this is a lot of logistics.
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Naravno, to je zahtevalo
mnogo planiranja i logistike.
mnogo planiranja i logistike.
16:13
So this is the working plan
for 150 people last summer,
for 150 people last summer,
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Ovo je plan rada za 150 ljudi
prošlog leta,
prošlog leta,
16:17
but more important is what you don't plan.
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ali važnije je ono što ne planirate.
16:20
You don't plan what's going to happen.
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Ne planirate ono što će se desiti.
16:22
You have to just
take your cameras with you.
take your cameras with you.
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Samo treba da ponesete svoje kamere.
16:25
It's like a sports event.
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To je kao sportski događaj.
16:27
You rig them and you see what's happening.
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Postavite ih i vidite šta će da se desi.
16:29
So this is actually
the whole running order
the whole running order
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Ovo je u stvari ceo plan rada
16:32
for Hurtigruten, 134 hours,
just written on one page.
just written on one page.
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4447
za Hurtigruten, 134 sata,
napisan na samo jednoj strani.
napisan na samo jednoj strani.
16:36
We didn't know anything more
when we left Bergen.
when we left Bergen.
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Nismo znali ništa više
kad smo napustili Bergen.
kad smo napustili Bergen.
16:40
So you have to let the viewers
make the stories themselves,
make the stories themselves,
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Treba da pustite gledaoce
da sami naprave priče,
da sami naprave priče,
16:43
and I'll give you an example of that.
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i daću vam primer toga.
16:46
This is from last summer,
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Ovo je od prošlog leta
16:47
and as a TV producer,
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i, kao TV producentu,
16:49
it's a nice picture, but now
you can cut to the next one.
you can cut to the next one.
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slika je lepa, ali sada može
da se pređe na sledeću.
da se pređe na sledeću.
16:53
But this is Slow TV,
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Ali ovo je Spora televizija
16:55
so you have to keep this picture until
it really starts hurting your stomach,
it really starts hurting your stomach,
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i treba da zadržite ovu sliku
dok ne osetite mučninu u stomaku
dok ne osetite mučninu u stomaku
16:58
and then you keep it a little bit longer,
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i onda da je zadržite još malo
17:01
and when you keep it that long,
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i pošto ste je zadržali toliko dugo,
17:02
I'm sure some of you now
have noticed the cow.
have noticed the cow.
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sigurno su neki od vas primetili kravu.
17:05
Some of you have seen the flag.
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Neki od vas su videli zastavu.
17:07
Some of you start wondering,
is the farmer at home?
is the farmer at home?
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Neko se zapitao: da li je
poljoprivrednik kod kuće?
poljoprivrednik kod kuće?
17:09
Has he left? Is he watching the cow?
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Da li je izašao? Da li gleda kravu?
17:12
And where is that cow going?
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Gde je krava pošla?
17:15
So my point is, the longer
you keep a picture like this,
you keep a picture like this,
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Hoću da kažem - što duže
držite ovakvu sliku,
držite ovakvu sliku,
17:18
and we kept it for 10 minutes,
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a mi smo je zadržali 10 minuta,
17:21
you start making
the stories in your own head.
the stories in your own head.
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počinjete da smišljate
priče u svojoj glavi.
priče u svojoj glavi.
17:25
That's Slow TV.
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To je Spora televizija.
17:29
So we think that Slow TV is
one nice way of telling a TV story,
one nice way of telling a TV story,
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Mislimo da je Spora TV jedan
dobar način da se ispriča TV priča
dobar način da se ispriča TV priča
17:34
and we think that we
can continue doing it,
can continue doing it,
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i mislimo da možemo
da nastavimo da radimo to,
da nastavimo da radimo to,
17:37
not too often, once or twice a year,
so we keep the feeling of an event,
so we keep the feeling of an event,
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ne suviše često, jednom ili dvaput
godišnje, da zadržimo osećaj događaja,
godišnje, da zadržimo osećaj događaja,
17:41
and we also think that
the good Slow TV idea,
the good Slow TV idea,
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i mislimo da je ideja
za Spori program dobra
za Spori program dobra
17:44
that's the idea when people say,
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onda kad ljudi kažu:
17:46
"Oh no, you can't put that on TV."
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"O ne, ne možete to
da stavite na televiziju."
da stavite na televiziju."
17:49
When people smile, it might be
a very good slow idea,
a very good slow idea,
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Kad se ljudi smeju, to je možda
dobra ideja za Sporu televiziju.
dobra ideja za Sporu televiziju.
17:52
so after all, life is best
when it's a bit strange.
when it's a bit strange.
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Uostalom, život je najbolji
kad je pomalo neobičan.
kad je pomalo neobičan.
17:56
Thank you.
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Hvala vam.
17:58
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Thomas Hellum - Slow television advocateThomas Hellum is an award-winning television producer who works at NRK Hordaland in Norway.
Why you should listen
Thomas Hellum has worked at NRK Hordaland since 1992. The former lighting designer moved into photography and then began work as a producer, specializing in documentaries. In 2009, he became one of the driving forces behind the "Slow TV" movement, filming and broadcasting apparently boring events as they happen and turning them into genuinely thrilling television drama.
In 2008, Hellum won the Grand Prix Golden Prague at the International Television Festival in Prague for the documentary Ballad for Edvard Grieg, which tracked the composer's travels through Europe. He also won the Rose d'Or Award for The Sound of Ole Bull at the Rose d'Or Festival in Lucerne in 2012. His personal motto: "Life is best when it's a bit strange."
Thomas Hellum | Speaker | TED.com