TEDxArendal
Thomas Hellum: The world's most boring television ... and why it's hilariously addictive
Thomas Hellum: 世界上最无聊的电视节目...为什么却让人迷得无可救药
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你听说过慢餐，但听说过慢电视吗？在这个妙趣横生的演讲中，挪威电视节目制作人Thomas Hellum向我们分享他和他的团队制作这个冗长而无聊，却点燃观众热情的现场直播节目的初衷。这一些列电视节目包含7小时的火车旅程，18小时的钓鱼直播，还有长达5天6夜的挪威海岸沿线的油轮旅程。美轮美奂，令人耳目一新。绝无虚言。
Thomas Hellum - Slow television advocate
Thomas Hellum is an award-winning television producer who works at NRK Hordaland in Norway. Full bio
Thomas Hellum is an award-winning television producer who works at NRK Hordaland in Norway. Full bio
Double-click the English transcript below to play the video.
00:13
Thank you.
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谢谢大家。
00:14
I have only got 18 minutes
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我只有18分钟的时间
00:15
to explain something
that lasts for hours and days,
that lasts for hours and days,
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来讲一件持续了数天数夜的事情，
00:18
so I'd better get started.
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所以最好「述」不宜迟，
00:21
Let's start with a clip
from Al Jazeera's Listening Post.
from Al Jazeera's Listening Post.
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我们先来看一段来自「Al Jazeera监听站」的短片。
00:26
Richard Gizbert: Norway is a country that
gets relatively little media coverage.
gets relatively little media coverage.
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Ricahrd Gizbert： 挪威是个媒体覆盖率相对较低的国家。
00:30
Even the elections this past week
passed without much drama.
passed without much drama.
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好比这礼拜刚完的选举，没啥亮点。
00:33
And that's the Norwegian
media in a nutshell:
media in a nutshell:
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挪威的新闻媒体就是这么回事：
00:36
not much drama.
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没有亮点。
00:37
A few years back,
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几年前，
00:38
Norway's public TV channel NRK
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挪威的公共电视台NRK
00:41
decided to broadcast live coverage
of a seven-hour train ride --
of a seven-hour train ride --
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决定现场直播行程7个小时的火车之旅——
00:45
seven hours of simple footage,
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固定镜头拍摄一辆行驶中的火车镜头
00:47
a train rolling down the tracks.
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长达7个小时。
00:50
Norwegians, more than a million of them
according to the ratings, loved it.
according to the ratings, loved it.
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收视率数据表示，
有超过一百万的挪威观众喜爱收看这个节目。
有超过一百万的挪威观众喜爱收看这个节目。
00:53
A new kind of reality TV show was born,
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一种全新的真人秀从此横空出世，
00:56
and it goes against all the rules
of TV engagement.
of TV engagement.
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而且它和以往的电视节目截然不同：
01:00
There is no story line, no script,
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没故事，没脚本，
01:02
no drama, no climax,
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没亮点，没高潮，
01:04
and it's called Slow TV.
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它就叫做「慢电视」。
01:06
For the past two months,
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就在前两个月的时间里，
01:07
Norwegians have been watching
a cruise ship's journey up the coast,
a cruise ship's journey up the coast,
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挪威观众看的是一艘游艇漫游海岸的旅程，
01:11
and there's a lot of fog on that coast.
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关键是那海岸还迷雾缠绕。
01:13
Executives at Norway's
National Broadcasting Service
National Broadcasting Service
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挪威国家广播服务的高管们，
01:16
are now considering broadcasting
a night of knitting nationwide.
a night of knitting nationwide.
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现在正在考虑播放一档「举国编织之夜」的节目。
01:20
On the surface, it sounds boring,
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乍一看，这节目无聊透了，
01:23
because it is,
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因为。。。它就是这么无聊，
01:24
but something about this TV experiment
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不过这个节目
01:26
has gripped Norwegians.
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就是有「吸睛」的效果。
01:28
So we sent the Listening Post's
Marcela Pizarro to Oslo
Marcela Pizarro to Oslo
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我们于是派了「监听站」节目组的
Marcela Pizarro去奥斯陆去一探究竟。
Marcela Pizarro去奥斯陆去一探究竟。
01:31
to find out what it is,
but first a warning:
but first a warning:
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但是！不要说我没提醒你：
01:34
Viewers may find some of the images
in the following report disappointing.
in the following report disappointing.
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以下的节目画面会让某些观众些许不适，因为太。。。
无聊了
01:38
(Laughter)
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（观众美妙的笑声）
Thomas Hellum： 后面是Al Jazeera带来的
01:40
Thomas Hellum: And then follows
an eight-minute story on Al Jazeera
an eight-minute story on Al Jazeera
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01:43
about some strange
TV programs in little Norway.
TV programs in little Norway.
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这一奇葩节目的八分钟报导，
01:46
Al Jazeera. CNN. How did we get there?
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CNN的Al Jazeera。这一报导的由来是什么？
01:49
We have to go back to 2009,
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那是2009年的时候，
01:51
when one of my colleagues
got a great idea.
got a great idea.
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我们一同事想了个好点子。
01:53
Where do you get your ideas?
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在哪想出来的？
01:55
In the lunchroom.
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午餐室里想出来的。
01:57
So he said, why don't we make
a radio program
a radio program
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这位同事说，我们干嘛不做一档
02:00
marking the day of the German invasion
of Norway in 1940.
of Norway in 1940.
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纪念1940年德国入侵挪威那一天的节目，
02:04
We tell the story at the exact time
during the night.
during the night.
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讲一讲那一晚在那个时间点发生的事情。
02:08
Wow. Brilliant idea, except
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点子很赞，只不过。。。
02:10
this was just a couple of weeks
before the invasion day.
before the invasion day.
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离那个纪念日就那么几个礼拜了。
02:13
So we sat in our lunchroom and discussed
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于是我们几个坐在那午餐时就讨论起来
02:15
what other stories
can you tell as they evolve?
can you tell as they evolve?
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有什么故事可以用来讲述其经过？
02:19
What other things take a really long time?
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还有什么其他事情也历时良久？
02:24
So one of us came up with a train.
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有人提出了火车这个想法。
02:26
The Bergen Railway had its
100-year anniversary that year
100-year anniversary that year
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那一年卑尔根火车线路正好100年周年庆，
02:30
It goes from western Norway
to eastern Norway,
to eastern Norway,
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这条线路从西向东穿过挪威，
02:33
and it takes exactly the same time
as it did 40 years ago,
as it did 40 years ago,
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行程跟40年前一样，没变过，
02:37
over seven hours. (Laughter)
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也就7个多小时。（笑声）
02:40
So we caught our commissioning editors
in Oslo, and we said,
in Oslo, and we said,
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我们当时就找了奥斯陆的策划编辑，
02:43
we want to make a documentary
about the Bergen Railway,
about the Bergen Railway,
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告诉他们我们想要做有关卑尔根线路的
02:46
and we want to make it in full length,
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全程纪录片。
02:48
and the answer was,
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他们回复，
02:50
"Yes, but how long will the program be?"
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「可以啊，不过这节目要多长啊？」
02:51
"Oh," we said, "full length."
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「火车全程那么长。」
02:53
"Yes, but we mean the program."
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「额，我们是问这个节目它本身要多长。」
02:55
And back and forth.
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就这么来回商讨。
02:57
Luckily for us, they met us with laughter,
very, very good laughter,
very, very good laughter,
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幸运的是，他们非常愉快地答应了我们。
03:02
so one bright day in September,
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接下来就是九月的时候那个明媚一天，
03:05
we started a program that we thought
should be seven hours and four minutes.
should be seven hours and four minutes.
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我们开始制作这个为时7个小时4分钟的电视节目，
03:09
Actually, it turned out
to be seven hours and 14 minutes
to be seven hours and 14 minutes
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结果其实是7个小时14分钟，
03:12
due to a signal failure
at the last station.
at the last station.
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因为最后那一站的时候信号出了问题。
03:16
We had four cameras,
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我们设了4个摄像机，
03:18
three of them pointing out
to the beautiful nature.
to the beautiful nature.
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有3个对着美丽的大自然进行拍摄。
03:22
Some talking to the guests,
some information.
some information.
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穿插一些嘉宾访谈，一些资料补充。
03:26
(Video) Train announcement:
We will arrive at Haugastøl Station.
We will arrive at Haugastøl Station.
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（视频）列车广播：下一站，Haugastøl。
03:30
TH: And that's about it,
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TH：基本上就是这样。
03:31
but of course, also
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当然还有，
03:33
the 160 tunnels gave us the opportunity
to do some archives.
to do some archives.
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在穿越那160个隧道的时候，
我们穿插了一些历史纪录片：
我们穿插了一些历史纪录片：
旁白（挪威语）：酒足饭饱了就来些情调吧。
03:37
Narrator [in Norwegian]: Then a bit of
flirting while the food is digested.
flirting while the food is digested.
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03:42
The last downhill stretch
before we reach our destination.
before we reach our destination.
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旅程结束之前的最后一段下坡路。
03:47
We pass Mjølfjell Station.
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我们经过了 Mjølfjell 一站。
03:52
Then a new tunnel.
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接下去又是一段隧道。
03:54
(Laughter)
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（笑声）
03:55
TH: And now we thought, yes,
we have a brilliant program.
we have a brilliant program.
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然后呢，我们就觉着我们做了一个超赞的节目，
03:59
It will fit for the 2,000
train spotters in Norway.
train spotters in Norway.
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会非常迎合挪威的2000多名铁路迷。
04:03
We brought it on air in November 2009.
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我们在2009年11月的时候播出了这个节目。
04:06
But no, this was far more attractive.
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但其实，这节目火了起来。
04:08
This is the five biggest TV channels
in Norway on a normal Friday,
in Norway on a normal Friday,
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这张图是挪威平常周五当天五大电视频道的收视状况，
04:12
and if you look at NRK2 over here,
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看到NRK2没？
04:14
look what happened when they put on
the Bergen Railway show:
the Bergen Railway show:
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看到他们播出「卑尔根线路秀」后发生了什么？
04:18
1.2 million Norwegians
watched part of this program.
watched part of this program.
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120万挪威人看了这个节目！
04:22
(Applause)
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（掌声响起）
04:26
And another funny thing:
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另外有意思的是，
04:28
When the host on our main channel,
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我们主频道的一位主播，
04:30
after they have got news for you,
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在播完「他们有好消息」之后
04:33
she said, "And on our second channel,
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讲了这么句话，
「接下来呢，在我们的副频道，
那列火车快要进Myrdal站台啦。」
那列火车快要进Myrdal站台啦。」
04:35
the train has now
nearly reached Myrdal station."
nearly reached Myrdal station."
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04:38
Thousands of people
just jumped on the train
just jumped on the train
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好几千人转到了那个频道「跳上列车」，
04:41
on our second channel like this.
(Laughter)
(Laughter)
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收视率就成这样了。
04:45
This was also a huge success
in terms of social media.
in terms of social media.
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从社交媒体的角度来讲，这个节目也取得了成功：
04:49
It was so nice to see all the thousands
of Facebook and Twitter users
of Facebook and Twitter users
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看到这么多的脸书推特用户在议论同一个节目，
04:53
discussing the same view,
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真的是太赞了！
04:55
talking to each other as if they were
on the same train together.
on the same train together.
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他们就好像一起搭着那班列车一样，
有一搭没一搭地聊了起来。
有一搭没一搭地聊了起来。
05:00
And especially, I like this one.
It's a 76-year-old man.
It's a 76-year-old man.
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我特别喜欢这一条，来自一位76岁的先生：
05:03
He's watched all the program,
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他收看了全部内容，
05:05
and at the end station, he rises up
to pick up what he thinks is his luggage,
to pick up what he thinks is his luggage,
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列车抵达终点站的时候，他站起来想拿他的行李，
05:09
and his head hit the curtain rod,
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殊不知他的脑袋却撞到了窗帘架，
05:13
and he realized he is
in his own living room.
in his own living room.
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这才想起来他这是在自己家呢。。。
05:15
(Applause)
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（掌声响起）
05:21
So that's strong and living TV.
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所以说，这个电视节目生命力强大，
周五晚上的436分钟，分分钟都精彩。
05:26
Four hundred and thirty-six
minute by minute on a Friday night,
minute by minute on a Friday night,
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在节目播出的第一晚，
05:29
and during that first night,
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05:31
the first Twitter message came:
Why be a chicken?
Why be a chicken?
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第一条推特的内容就是：干嘛这么没胆量？
05:33
Why stop at 436
when you can expand that
when you can expand that
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干嘛436分钟就结束了？明明可以延长到8040分钟，
05:39
to 8,040, minute by minute,
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记录这8040分钟里的每一分每一秒，拍那个挪威的标志之旅，
05:43
and do the iconic journey in Norway,
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海达路德游轮之旅，
05:45
the coastal ship journey Hurtigruten
from Bergen to Kirkenes,
from Bergen to Kirkenes,
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从卑尔根去到Kirkenes的海岸之旅，
05:48
almost 3,000 kilometers,
covering most of our coast.
covering most of our coast.
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大概行程3000公里不到，涵盖咱们大部分的海岸线。
05:52
It has 120-year-old,
very interesting history,
very interesting history,
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这条航线已经120年了，见证了很多有意思的事情，
05:56
and literally takes part in life
and death along the coast.
and death along the coast.
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可以这么说，这条航线就是那些海岸生命历程的一部分。
06:01
So just a week after the Bergen Railway,
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于是就在「卑尔根线路秀」播出一周之后，
06:04
we called the Hurtigruten company
and we started planning for our next show.
and we started planning for our next show.
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我们联系了海达路德游轮公司，讨论计划我们的下一档节目。
06:10
We wanted to do something different.
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这一次我们想要更特别的元素。
06:12
The Bergen Railway was a recorded program.
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之前的「卑尔根线路秀」是一个录制节目，
06:15
So when we sat in our editing room,
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我们在我们的编辑室里，
06:17
we watched this picture --
it's all Ål Station --
it's all Ål Station --
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看着这个画面：在all Ål 站，
06:20
we saw this journalist.
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有这么个记者，
06:21
We had called him, we had spoken to him,
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我们之前联系过他，
06:23
and when we left the station,
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在我们离开这一站的时候，
06:25
he took this picture of us
and he waved to the camera,
and he waved to the camera,
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他就给我们拍了这张照片，还对着镜头挥了挥手。
06:28
and we thought,
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我们就寻思着：
06:30
what if more people knew
that we were on board that train?
that we were on board that train?
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假如有更多的人也知道我们在那列火车上录制节目呢？
06:33
Would more people show up?
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是不是有更多的人会在镜头前露面?
06:35
What would it look like?
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这么拍效果好不好？
06:37
So we decided our next project,
it should be live.
it should be live.
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接着我们就决定我们的下一个节目要现场直播，
06:40
We wanted this picture of us on the fjord
and on the screen at the same time.
and on the screen at the same time.
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我们想让身处峡湾的自己同时出现在电视画面里。
06:47
So this is not the first time
NRK had been on board a ship.
NRK had been on board a ship.
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其实NRK并不是第一次在一艘船上拍摄节目，
06:50
This is back in 1964,
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早在1964年，
06:52
when the technical managers
have suits and ties
have suits and ties
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当时的技术经理西装笔挺，
06:54
and NRK rolled all its equipment
on board a ship,
on board a ship,
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NRK团队带着他们的装备上了一艘船，
06:58
and 200 meters out of the shore,
transmitting the signal back,
transmitting the signal back,
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在离岸200米的距离传输回电视信号。
07:03
and in the machine room,
they talked to the machine guy,
they talked to the machine guy,
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拍摄内容包括了跟机械工的访谈，
07:06
and on the deck, they have
splendid entertainment.
splendid entertainment.
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还有在甲板上精彩无比的表演。
07:11
So being on a ship,
it's not the first time.
it's not the first time.
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所以说，这个构思并不是没有先例。
07:17
But five and a half days in a row,
and live, we wanted some help.
and live, we wanted some help.
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但我们要实现五天六夜连续的现场直播，
我们还是得需要一些协助。
我们还是得需要一些协助。
07:22
And we asked our viewers out there,
what do you want to see?
what do you want to see?
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我们问了当时在场的围观群众，你们想要看到什么？
07:26
What do you want us to film?
How do you want this to look?
How do you want this to look?
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想要我们拍什么，想让这个片子制成什么效果？
07:30
Do you want us to make a website?
What do you want on it?
What do you want on it?
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做一个网页？那你们想要在上面放什么内容？
07:33
And we got some answers
from you out there,
from you out there,
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我们得到了包括你们在内的诸多人提的建议，
07:35
and it helped us a very lot
to build the program.
to build the program.
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这些建议帮我们完成了这个节目的制作。
07:39
So in June 2011,
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在2011年6月，
07:42
23 of us went on board
the Hurtigruten coastal ship
the Hurtigruten coastal ship
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我们一行23个成员登上了海达路德游轮
07:46
and we set off.
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开始了我们的行程。
07:48
(Music)
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（音乐）
08:47
I have some really strong memories
from that week, and it's all about people.
from that week, and it's all about people.
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那个礼拜真的让我记忆犹新，尤其是我所遇到的人们，
08:51
This guy, for instance,
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比如说这个家伙，
08:52
he's head of research
at the University in Tromsø
at the University in Tromsø
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他是特罗姆瑟大学的科研带头人。
08:55
(Laughter)
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（笑声）
08:57
And I will show you a piece of cloth,
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我给你们看看这块布条，
09:02
this one.
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就是这个。
09:06
It's the other strong memory.
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这是另外一段深刻的记忆，
09:07
It belongs to a guy called Erik Hansen.
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它属于这个叫Erik Hansen的人。
09:12
And it's people like those two
who took a firm grip of our program,
who took a firm grip of our program,
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像他们这样的人，对我们的节目充满了坚定的信念，
09:20
and together with thousands
of others along the route,
of others along the route,
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成千上万的同伴与我们一同完成这趟旅程。
09:24
they made the program what it became.
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这个节目由他们而生，
09:27
They made all the stories.
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他们是故事的主角。
09:30
This is Karl. He's in the ninth grade.
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这位是Karl,今年九年级。
09:33
It says, "I will be a little
late for school tomorrow."
late for school tomorrow."
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他写到，「明天上学会迟到一下。」
09:36
He was supposed to be
in the school at 8 a.m.
in the school at 8 a.m.
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上课时间是早上八点。
09:39
He came at 9 a.m., and he didn't
get a note from his teacher,
get a note from his teacher,
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他九点才赶到学校，但是老师并没有给他记过，
09:42
because the teacher
had watched the program.
had watched the program.
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因为这个老师也是这个节目的粉丝。
09:44
(Laughter)
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（笑声）
09:46
How did we do this?
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我们怎么做到的呢？
09:47
Yes, we took a conference room
on board the Hurtigruten.
on board the Hurtigruten.
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没错，我们把海达路德游轮上的一间会议室
09:50
We turned it into
a complete TV control room.
a complete TV control room.
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改装成了一个电视监控室，
09:54
We made it all work, of course,
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当然前提是东西都能运行。
09:57
and then we took along 11 cameras.
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然后呢我们准备了11台摄像机，
09:59
This is one of them.
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这是其中一台，
10:00
This is my sketch from February,
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这个呢是我二月记下的手稿，
10:02
and when you give this sketch
to professional people
to professional people
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我把这个草稿交给专业人员处理，
10:04
in the Norwegian broadcasting company NRK,
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就是挪威广播公司NRK的工作人员，
10:07
you get some cool stuff back.
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我就拿到这么酷的东西，
10:10
And with some very creative solutions.
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还有非常创新的想法。
10:14
(Video) Narrator [in Norwegian]:
Run it up and down.
Run it up and down.
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（视频）旁白（挪威语）：就这样上下移动，
10:16
This is Norway's most
important drill right now.
important drill right now.
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你们现在看到的是挪威最重要的电钻，
10:20
It regulates the height of a bow
camera in NRK's live production,
camera in NRK's live production,
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我们用它来调节NRK现场直播的摄像机高度，
10:26
one of 11 that capture
great shots from the MS Nord-Norge.
great shots from the MS Nord-Norge.
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也就是装在北挪威号上，用来捕捉精彩画面的11台摄像机其中的一台。
10:30
Eight wires keep the camera stable.
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用了8根线来固定住。
10:33
Cameraman: I work
on different camera solutions.
on different camera solutions.
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摄像大叔：我的工作就是提供各种摄像方案，
10:37
They're just tools
used in a different context.
used in a different context.
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摄像机不过是应对不同拍摄要求的工具。
10:40
TH: Another camera is this one.
It's normally used for sports.
It's normally used for sports.
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TH: 这是另外一台摄像机，通常它是用来拍摄体育赛事的。
10:44
It made it possible for us to take
close-up pictures of people
close-up pictures of people
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我们当时就用它来拍摄人物特写，
10:47
100 kilomteres away,
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这些人在100公里开外。。。
10:49
like this one. (Laughter)
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比如像这个镜头。（笑声）
10:54
People called us and asked,
how is this man doing?
how is this man doing?
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大家都打电话问我们，这家伙现在还行吗？
10:57
He's doing fine. Everything went well.
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他还行。一切安好，勿念。
11:00
We also could take pictures of
people waving at us,
people waving at us,
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我们还拍了朝我们招手的人们：
11:03
people along the route,
thousands of them,
thousands of them,
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旅途中成百上千的他们，
11:05
and they all had a phone in their hand.
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每个人都拿着一部电话。
11:08
And when you take a picture of them,
and they get the message,
and they get the message,
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然后当我们拍摄他们的时候，他们就知道了，
11:11
"Now we are on TV, dad,"
they start waving back.
they start waving back.
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「老爸，我们上电视啦！」他们然后就开始挥手致意。
11:13
This was waving TV
for five and a half days,
for five and a half days,
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所以这挡节目就是一部讲述了5天6夜的挥手故事。。。
11:16
and people get so extremely happy
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而且当大家给他们的亲朋好友发消息的时候，
11:18
when they can send a warm message
to their loved ones.
to their loved ones.
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都高兴坏啦。
11:23
It was also a great success
on social media.
on social media.
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这个节目也取得了社交媒体上的成功，
11:26
On the last day, we met
Her Majesty the Queen of Norway,
Her Majesty the Queen of Norway,
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拍摄结束那天，我们还见到了高贵的挪威女王陛下。
11:29
and Twitter couldn't quite handle it.
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推特就疯掉了。。。
11:33
And we also, on the web,
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我们还在这个礼拜，
11:35
during this week we streamed
more than 100 years of video
more than 100 years of video
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在网上给148个国家的网民
11:40
to 148 nations,
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上传了时长超过100年的影像资料。
11:43
and the websites are still there
and they will be forever, actually,
and they will be forever, actually,
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那些网页都还在，而且会一直保存下去。
11:47
because Hurtigruten was selected
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这是因为海达路德航线已经被入选到
11:49
to be part of the Norwegian
UNESCO list of documents,
UNESCO list of documents,
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挪威联合国教科文组织文件名单当中，
11:54
and it's also in
the Guinness Book of Records
the Guinness Book of Records
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而且也被入选世界吉尼斯纪录，
11:57
as the longest documentary ever.
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全世界最长的纪录片。
12:00
(Applause)
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（掌声阵阵）
12:04
Thank you.
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谢谢你们。
12:07
But it's a long program,
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不过它真的是一部很长的节目，
12:11
so some watched part of it,
like the Prime Minister.
like the Prime Minister.
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所以有些人只看了其中一部分，比如咱的首相大人，
12:14
Some watched a little bit more.
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还有的呢，看得稍微久一点，
12:16
It says, "I haven't used
my bed for five days."
my bed for five days."
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那人说，「我已经五天没上床了。。。」
12:20
And he's 82 years old,
and he hardly slept.
and he hardly slept.
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他已经82岁了，为了看节目就没怎么睡觉。
12:25
He kept watching because
something might happen,
something might happen,
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他就这么一直看，生怕有什么好玩的事情发生，
12:28
though it probably won't. (Laughter)
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虽然到最后也可能没发生啥事。（笑声）
12:30
This is the number
of viewers along the route.
of viewers along the route.
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这张图显示的是，这一程线路上的观众数量。
12:33
You can see the famous Trollfjord
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这个是著名的精灵峡湾一带，
12:35
and a day after, all-time high for NRK2.
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一天过后，NRK二号台的高峰值。
12:39
If you see the four biggest
channels in Norway during June 2011,
channels in Norway during June 2011,
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再来看看2012年6月期间，挪威四大电视频道的收视率：
12:45
they will look like this,
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数据如图所示，
12:47
and as a TV producer, it's a pleasure
to put Hurtigruten on top of it.
to put Hurtigruten on top of it.
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作为一名电视节目制作人，我非常荣幸地把
「海达路德之旅」的收视率标在数据图上面：
「海达路德之旅」的收视率标在数据图上面：
12:51
It looks like this:
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看上去是这样子，
12:53
3.2 million Norwegians
watched part of this program,
watched part of this program,
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320万挪威人看了这个节目，
12:56
and we are only five million here.
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而且我们这只有500多万人口。
12:58
Even the passengers on board
the Hurtigruten coastal ship --
the Hurtigruten coastal ship --
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甚至连油轮上的乘客也在看。。。
13:01
(Laughter) --
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（笑声）
13:03
they chose to watched the telly
instead of turning 90 degrees
instead of turning 90 degrees
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他们宁可看电视，也不要转个身朝窗外看。。。
13:07
and watching out the window.
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13:10
So we were allowed to be
part of people's living room
part of people's living room
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这个节目就这样成为了大家客厅里的一部分，
13:13
with this strange TV program,
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这个融合了音乐，
13:16
with music, nature, people.
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自然和人文等元素的奇葩的节目。
13:19
And Slow TV was now a buzzword,
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现在「慢电视」已经成为流行语了，
13:22
and we started looking for other things
we could make Slow TV about.
we could make Slow TV about.
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我们也在探索其他能够制作成「慢电视」的节目素材。
13:26
So we could either take something long
and make it a topic,
and make it a topic,
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我们可以先拍一个特别长的节目，形成一个话题，
13:29
like with the railway and the Hurtigruten,
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就像那个火车和油轮之旅那样；
13:31
or we could take a topic and make it long.
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也可以先定好一个话题，再拍成一个漫长的节目。
13:34
This is the last project.
It's the peep show.
It's the peep show.
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这个是我们最近的一个项目，叫做「静观秀」：
13:36
It's 14 hours of birdwatching
on a TV screen,
on a TV screen,
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一个长达14个小时，静观小鸟的节目，
13:39
actually 87 days on the web.
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在网络上播了87天。
13:42
We have made 18 hours
of live salmon fishing.
of live salmon fishing.
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我们还拍了18个小时的现场钓鱼直播，
13:46
It actually took three hours
before we got the first fish,
before we got the first fish,
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花了我们3个小时才看到第一条被钓上来的三文鱼，
13:49
and that's quite slow.
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所以还真的挺慢的。。。
13:51
We have made 12 hours of boat ride
into the beautiful Telemark Canal,
into the beautiful Telemark Canal,
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我们拍了美丽的泰勒马克运河上为时12个小时的游舟记。
13:56
and we have made another train ride
with the northern railway,
with the northern railway,
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还比如，我们拍了北部火车航线的旅程秀，
13:59
and because this we couldn't do live,
we did it in four seasons
we did it in four seasons
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这个节目还因为我们没法直播，
所以做成了个横跨四季的节目，
所以做成了个横跨四季的节目，
14:03
just to give the viewer
another experience on the way.
another experience on the way.
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好让观众领略旅程中别一番的景象。
14:09
So our next project got us
some attention outside Norway.
some attention outside Norway.
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我们下一个策划是，吸引挪威以外的关注。
14:13
This is from the Colbert Report
on Comedy Central.
on Comedy Central.
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这是来自Comedy Central的Colbert为你带来的报导：
14:16
(Video) Stephen Colbert: I've got my eye
on a wildly popular program from Norway
on a wildly popular program from Norway
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（视频）Stephen Colbert：
我最近在关注一个超级火爆，挪威出品，
我最近在关注一个超级火爆，挪威出品，
14:20
called "National Firewood Night,"
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叫做「国家柴火之夜」的节目，
14:23
which consisted of mostly people in parkas
chatting and chopping in the woods,
chatting and chopping in the woods,
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看着一大群穿着大衣的人，一边聊天一边砍柴，
14:27
and then eight hours of a fire
burning in a fireplace. (Laughter)
burning in a fireplace. (Laughter)
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接着是长达8小时的熊熊燃烧的大火。（大笑）
14:31
It destroyed the other
top Norwegian shows,
top Norwegian shows,
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这个节目击败了挪威其他的火爆节目，
14:33
like "So You Think
You Can Watch Paint Dry"
You Can Watch Paint Dry"
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例如「你敢看着油漆干吗」，
14:36
and "The Amazing Glacier Race."
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3831
「紧张刺激之冰山竞走」，
14:39
And get this, almost 20 percent
of the Norwegian population tuned in,
of the Norwegian population tuned in,
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要知道，接近百分之二十的挪威人在看这个节目啊，
14:45
20 percent.
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百分之二十。
14:46
TH: So, when wood fire and wood chopping
can be that interesting,
can be that interesting,
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3877
TH： 恩，那既然批柴木烧柴火这么有意思，
14:50
why not knitting?
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那织毛衣就是必须的啊。
14:52
So on our next project,
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我们下一个策划就来了：
14:53
we used more than eight hours
to go live from a sheep to a sweater,
to go live from a sheep to a sweater,
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我们用了8个多小时直播从羊身上取毛，
到编织完成一件毛衣，
到编织完成一件毛衣，
14:58
and Jimmy Kimmel in the ABC show,
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ABC电视的Jimmy Kimmel
15:01
he liked that.
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非常喜欢这个策划。
15:03
(Music)
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（音乐）
15:10
(Video) Jimmy Kimmel: Even the people
on the show are falling asleep,
on the show are falling asleep,
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（片段）Jimmy Kimmel：
连电视里的那位「演员」都快睡着了呀。。。
连电视里的那位「演员」都快睡着了呀。。。
15:14
and after all that,
the knitters actually failed
the knitters actually failed
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最终，那毛衣还没能
15:16
to break the world record.
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1676
破世界纪录。
15:17
They did not succeed,
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1346
失败了呀。
15:19
but remember the old Norwegian saying,
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2243
不过大家要记得那句挪威古语云：
15:21
it's not whether you win
or lose that counts.
or lose that counts.
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成败不重要，
15:23
In fact, nothing counts,
and death is coming for us all.
and death is coming for us all.
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2724
其实，什么都不重要，因为人终有生老病死。
15:26
(Laughter)
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1444
（笑声）
15:27
TH: Exactly. So why does this stand out?
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TH：此言极是。那么这个节目出彩在哪里呢？
15:30
This is so completely different
to other TV programming.
to other TV programming.
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因为我们的节目跟其他的完全不同。
15:34
We take the viewer on a journey
that happens right now in real time,
that happens right now in real time,
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4742
观众宛如置身现场，
15:38
and the viewer gets the feeling
of actually being there,
of actually being there,
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3577
仿佛真的在美景中穿梭，
15:42
actually being on the train, on the boat,
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好像真的坐在火车上，坐在船上，
15:44
and knitting together with others,
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或者是跟别人一起织毛衣，
15:46
and the reason I think
why they're doing that
why they're doing that
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之所以会这么觉得，
15:48
is because we don't edit the timeline.
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是因为我们不改编时间线。
15:51
It's important that
we don't edit the timeline,
we don't edit the timeline,
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不改编时间线很重要。
15:53
and it's also important
that what we make Slow TV about
that what we make Slow TV about
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还有一点也非常重要，那就是我们在制作「慢电视」的时候，
15:56
is something that we all can relate to,
that the viewer can relate to,
that the viewer can relate to,
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我们能把大家、把观众连系起来，
16:01
and that somehow has
a root in our culture.
a root in our culture.
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这种联系是深藏在我们的文化之中的。
16:04
This is a picture from last summer
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这个画面是我们去年夏天
16:06
when we traveled the coast
again for seven weeks.
again for seven weeks.
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花了7个礼拜故地重游了那个海岸线。
16:09
And of course this is a lot of planning,
this is a lot of logistics.
this is a lot of logistics.
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当然还需要靠强大的策划和准备工作。
16:13
So this is the working plan
for 150 people last summer,
for 150 people last summer,
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这个就是当时150名团队成员的工作策划表。
16:17
but more important is what you don't plan.
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更重要的是，我们不能只跟着计划走，
16:20
You don't plan what's going to happen.
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无法预计要发生什么，
16:22
You have to just
take your cameras with you.
take your cameras with you.
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带着摄像机，说走就走，
16:25
It's like a sports event.
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就像体育竞技一样，
16:27
You rig them and you see what's happening.
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走一步看一步。
16:29
So this is actually
the whole running order
the whole running order
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这个是我们当时制作海达路德的全部计划书，
16:32
for Hurtigruten, 134 hours,
just written on one page.
just written on one page.
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134个小时的节目，就一张纸。
16:36
We didn't know anything more
when we left Bergen.
when we left Bergen.
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在开启卑尔根之旅的时候，我们也就知道这么多。
16:40
So you have to let the viewers
make the stories themselves,
make the stories themselves,
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你需要让你的观众谱写自己的故事，
16:43
and I'll give you an example of that.
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举个例子，
16:46
This is from last summer,
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这个是去年夏天拍摄的，
16:47
and as a TV producer,
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通常节目制作人看到这会想，
16:49
it's a nice picture, but now
you can cut to the next one.
you can cut to the next one.
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画面不错，但该切到下一画面了。
16:53
But this is Slow TV,
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但在「慢电视」中，
16:55
so you have to keep this picture until
it really starts hurting your stomach,
it really starts hurting your stomach,
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你必须接着拍这个画面，直到你真的拍不下去了。。。
16:58
and then you keep it a little bit longer,
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不过你还是得接着拍，
17:01
and when you keep it that long,
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就在你坚持拍摄的时候，
17:02
I'm sure some of you now
have noticed the cow.
have noticed the cow.
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你们当中一定有人看到那头牛了，
17:05
Some of you have seen the flag.
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也有人看到那面旗子了。
17:07
Some of you start wondering,
is the farmer at home?
is the farmer at home?
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有人一定开始想了，这农场主在家么。。。
17:09
Has he left? Is he watching the cow?
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还是走了？你咋不看着你的牛？
17:12
And where is that cow going?
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那只牛要去哪里？
17:15
So my point is, the longer
you keep a picture like this,
you keep a picture like this,
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所以我要说的是，这样的画面你拍得越久，
17:18
and we kept it for 10 minutes,
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我们当时拍了10分钟，
17:21
you start making
the stories in your own head.
the stories in your own head.
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你就开始自己琢磨出一个故事来了。
17:25
That's Slow TV.
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这就是「慢电视」的精髓。
17:29
So we think that Slow TV is
one nice way of telling a TV story,
one nice way of telling a TV story,
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我们觉得「慢电视」是一种很赞的节目故事表现方式，
17:34
and we think that we
can continue doing it,
can continue doing it,
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我们会继续制作这类节目，
17:37
not too often, once or twice a year,
so we keep the feeling of an event,
so we keep the feeling of an event,
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不会很多，一年一两个，
这样我们就能保持住对一个事件的感受想法，
这样我们就能保持住对一个事件的感受想法，
17:41
and we also think that
the good Slow TV idea,
the good Slow TV idea,
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同时，我们也觉得作为一个优秀的节目点子。
17:44
that's the idea when people say,
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它是大家嘴里那种
17:46
"Oh no, you can't put that on TV."
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「唉呀妈呀，这个不能播。」
17:49
When people smile, it might be
a very good slow idea,
a very good slow idea,
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只要让大家会心一笑，就有可能是个很棒的点子，
17:52
so after all, life is best
when it's a bit strange.
when it's a bit strange.
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因为毕竟，人生因奇葩而精彩。
17:56
Thank you.
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谢谢大家。
17:58
(Applause)
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（掌声雷动）
ABOUT THE SPEAKER
Thomas Hellum - Slow television advocateThomas Hellum is an award-winning television producer who works at NRK Hordaland in Norway.
Why you should listen
Thomas Hellum has worked at NRK Hordaland since 1992. The former lighting designer moved into photography and then began work as a producer, specializing in documentaries. In 2009, he became one of the driving forces behind the "Slow TV" movement, filming and broadcasting apparently boring events as they happen and turning them into genuinely thrilling television drama.
In 2008, Hellum won the Grand Prix Golden Prague at the International Television Festival in Prague for the documentary Ballad for Edvard Grieg, which tracked the composer's travels through Europe. He also won the Rose d'Or Award for The Sound of Ole Bull at the Rose d'Or Festival in Lucerne in 2012. His personal motto: "Life is best when it's a bit strange."
Thomas Hellum | Speaker | TED.com