TED2010
Derek Sivers: How to start a movement
Derek Sivers: Kako započeti pokret
Filmed:
Readability: 2.9
8,596,071 views
Pomoću nekog neočekivanog snimka, Derek Sivers objašnjava kako u stvari nastaju pokreti. (Nagoveštaj: potrebno je dvoje)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
0
0
2000
Dakle, dame i gospodo, na TED-u
00:17
we talk a lot about leadership and how to make a movement.
1
2000
3000
govorimo mnogo o predvodništvu i kako osnovati pokret.
00:20
So let's watch a movement happen, start to finish, in under three minutes
2
5000
3000
Zato pogledajmo kako nastaje pokret, od početka do kraja, za nepune tri minute
00:23
and dissect some lessons from it.
3
8000
3000
i naučimo poneku lekciju iz toga.
00:26
First, of course you know, a leader needs the guts
4
11000
2000
Prvo, kao što već znate, predvodnik mora biti odvažan
00:28
to stand out and be ridiculed.
5
13000
3000
da bi se isticao i izlagao ismijavanju.
00:32
But what he's doing is so easy to follow.
6
17000
2000
Ali to što on radi tako je lako za oponašati.
00:34
So here's his first follower with a crucial role;
7
19000
3000
Prilazi njegov prvi sljedbenik čija je uloga presudna.
00:37
he's going to show everyone else how to follow.
8
22000
2000
On će pokazati svima drugima kako da slijede.
00:39
Now, notice that the leader embraces him as an equal.
9
24000
2000
Sada primjećujemo kako ga predvodnik prihvata kao ravnopravnog.
00:41
So, now it's not about the leader anymore;
10
26000
2000
Dakle, tu sada više nije riječ samo o predvodniku;
00:43
it's about them, plural.
11
28000
2000
sada je već riječ o njima, množina.
00:45
Now, there he is calling to his friends.
12
30000
2000
Sada, on priziva svoje prijatelje.
00:47
Now, if you notice that the first follower
13
32000
2000
Već možete primjetiti da je prvi sljedbenik
00:49
is actually an underestimated form of leadership in itself.
14
34000
4000
u stvari potcijenjena forma predvodništva samo po sebi.
00:53
It takes guts to stand out like that.
15
38000
2000
Potrebna je odvažnost samo da se istakneš ovako.
00:55
The first follower is what transforms
16
40000
3000
Prvi sljedbenik je ono što preobražava
00:58
a lone nut into a leader.
17
43000
2000
usamljenog blesavka u predvodnika.
01:00
(Laughter)
18
45000
2000
(Smijeh)
01:02
(Applause)
19
47000
3000
(Aplauz)
01:05
And here comes a second follower.
20
50000
2000
I evo već pristiže i drugi sljedbenik.
01:07
Now it's not a lone nut, it's not two nuts --
21
52000
2000
Sada to više nije usamljeni blesavko, niti su dva blesavka,
01:09
three is a crowd, and a crowd is news.
22
54000
3000
tri čovjeka čine grupu, a grupa ljudi pobuđuje interes.
01:12
So a movement must be public.
23
57000
2000
Pokret dakle mora biti u javnosti.
01:14
It's important to show not just to show the leader, but the followers,
24
59000
3000
Važno je pokazati, ne samo predvodnika, već i sljedbenike
01:17
because you find that new followers
25
62000
2000
zato što spoznajemo da novi sljedbenici
01:19
emulate the followers, not the leader.
26
64000
3000
oponašaju postojeće sljedbenike, a ne predvodnika.
01:22
Now, here come two more people, and immediately after,
27
67000
2000
Sada pristiže još dvoje ljudi, a ubrzo nakon njih,
01:24
three more people.
28
69000
2000
još troje ljudi.
01:26
Now we've got momentum. This is the tipping point.
29
71000
2000
Sada imamo inerciju. Ovdje je prekretnica.
01:28
Now we've got a movement.
30
73000
3000
Tu već imamo pokret.
01:32
So, notice that, as more people join in,
31
77000
2000
Primjetićete da, sa povećanjem broja ljudi
01:34
it's less risky.
32
79000
2000
pristupanje postaje sve manje rizično.
01:36
So those that were sitting on the fence before, now have no reason not to.
33
81000
3000
Tako da oni koji su ranije sjedili na ogradi, više nemaju razlog da ostanu po strani
01:39
They won't stand out,
34
84000
2000
jer se neće isticati.
01:41
they won't be ridiculed,
35
86000
2000
Neće biti ismijavani.
01:43
but they will be part of the in-crowd if they hurry.
36
88000
2000
U stvari postaće dio grupe koja je sada „in“ ako požure.
01:45
(Laughter)
37
90000
3000
(Smijeh)
01:48
So, over the next minute,
38
93000
2000
A tokom slijedeće minute,
01:50
you'll see all of those that prefer to stick with the crowd
39
95000
2000
vidjet ćete sve one koji imaju sklonost da idu za većinom,
01:52
because eventually they would be ridiculed
40
97000
2000
jer će s vremenom oni postati predmet ismijavanja
01:54
for not joining in.
41
99000
2000
ukoliko se ne pridruže,
01:56
And that's how you make a movement.
42
101000
2000
i eto tako se osniva pokret.
01:58
But let's recap some lessons from this.
43
103000
2000
Ali rezimirajmo neke lekcije iz ovoga.
02:00
So first, if you are the type,
44
105000
3000
Kao prvo, ukoliko ste tip osobe
02:03
like the shirtless dancing guy that is standing alone,
45
108000
3000
poput rasplesanog momka bez majice koji stoji sam,
02:06
remember the importance of nurturing
46
111000
2000
upamtite koliko je značajno prigrliti
02:08
your first few followers as equals
47
113000
2000
vaše prve sljedbenike kao ravnopravne
02:10
so it's clearly about the movement, not you.
48
115000
3000
da bude očito da je bitan pokret, a ne Vi.
02:13
Okay, but we might have missed the real lesson here.
49
118000
3000
U redu, samo, možda nam je prava lekcija ovdje promakla.
02:16
The biggest lesson, if you noticed --
50
121000
2000
Najvažnija lekcija, ukoliko ste primjetili --
02:18
did you catch it? -- is that leadership
51
123000
2000
da li ste uočili – to da se predvodništvu
02:20
is over-glorified.
52
125000
2000
pridaje i previše značaja.
02:22
That, yes, it was the shirtless guy who was first,
53
127000
2000
To, da, momak bez majice jeste bio prvi
02:24
and he'll get all the credit,
54
129000
2000
i on zaslužuje sve zasluge,
02:26
but it was really the first follower
55
131000
2000
ali je u stvari prvi sljedbenik
02:28
that transformed the lone nut into a leader.
56
133000
3000
taj koji je usamljenog blesavka pretvorio u predvodnika.
02:31
So, as we're told that we should all be leaders,
57
136000
2000
Dakle, obzirom da nam govore kako bi svi trebali biti predvodnici,
02:33
that would be really ineffective.
58
138000
2000
a što u stvarnosti ne može biti efektivno.
02:35
If you really care about starting a movement,
59
140000
2000
Ukoliko Vam je stvarno stalo da osnujete pokret,
02:37
have the courage to follow
60
142000
2000
imajte hrabrosti i da slijedite
02:39
and show others how to follow.
61
144000
2000
i pokažete ostalima kako da slijede.
02:41
And when you find a lone nut doing something great,
62
146000
2000
I kada naiđete na usamljenog blesavka koji radi nešto veličanstveno,
02:43
have the guts to be the first one
63
148000
2000
odvažite se i budite među prvima
02:45
to stand up and join in.
64
150000
2000
koji će ustati i pridružiti se.
02:47
And what a perfect place to do that, at TED.
65
152000
2000
A kakvo samo savršeno mjesto jeste TED, da učinite upravo to.
02:49
Thanks.
66
154000
2000
Zahvaljujem
02:51
(Applause)
67
156000
11000
(Aplauz)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com