TED2010
Derek Sivers: How to start a movement
Derek Sivers: Korleis starta ei røyrsle
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Med hjelp frå overraskande filmmateriale, forklarar Derek Sivers korleis røyrsler eigentleg blir starta. (Hint: Det trengs to.)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Mine damer og herrer. Her på TED
00:17
we talk a lot about leadership and how to make a movement.
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snakkar me mykje om leiarskap og røyrsler
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Lat oss sjå ei røyrsle bli laga, under 3 minutt
00:23
and dissect some lessons from it.
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og gjere oss nokre konklusjonar.
00:26
First, of course you know, a leader needs the guts
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Som dykk veit, så treng ein leiar motet
00:28
to stand out and be ridiculed.
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til å stå fram og bli gjort narr av
00:32
But what he's doing is so easy to follow.
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Men det han gjer er så enkelt å fylgje.
00:34
So here's his first follower with a crucial role;
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Her er fyrste fylgjesveinen med ei viktig rolle
00:37
he's going to show everyone else how to follow.
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Han viser andre korleis ein blir med
00:39
Now, notice that the leader embraces him as an equal.
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Legg merkje til at leiaren tek imot han som ein likemann.
00:41
So, now it's not about the leader anymore;
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No handlar det ikkje berre om leiaren lengre
00:43
it's about them, plural.
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det handlar om dei i fleirtal.
00:45
Now, there he is calling to his friends.
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Og der ropar han på venene sine.
00:47
Now, if you notice that the first follower
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Kanskje dykk ser at den fyrste fylgesveinen
00:49
is actually an underestimated form of leadership in itself.
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er faktisk ei undervurdert form for leiarskap i seg sjølv.
00:53
It takes guts to stand out like that.
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Det krev mot å stikka seg ut slik
00:55
The first follower is what transforms
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Den fyrste fylgesveinen forvandlar
00:58
a lone nut into a leader.
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den einsame galningen til ein leiar.
01:00
(Laughter)
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(Latter)
01:02
(Applause)
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(Applaus)
01:05
And here comes a second follower.
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Og her kjem ein fylgjesvein til.
01:07
Now it's not a lone nut, it's not two nuts --
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No er det verken ein eller to galningar
01:09
three is a crowd, and a crowd is news.
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Tre er ein gjeng, og gjengen er kul.
01:12
So a movement must be public.
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Så, ei røyrsle må vere offentleg.
01:14
It's important to show not just to show the leader, but the followers,
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Det er viktig at fylgjesveinane kjem fram, og ikkje kun leiaren
01:17
because you find that new followers
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fordi ein ser at nye fylgjesveinar
01:19
emulate the followers, not the leader.
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tek etter fylgjesveinane, og ikkje leiaren
01:22
Now, here come two more people, and immediately after,
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No kjem det to til. Og rett etterpå
01:24
three more people.
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tre personar til.
01:26
Now we've got momentum. This is the tipping point.
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No har me framdrift. Dette er tippepunktet
01:28
Now we've got a movement.
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No har me ei røyrsle
01:32
So, notice that, as more people join in,
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Legg merkje til at med fleire folk
01:34
it's less risky.
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mindre risiko.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Dei som sat på gjerde tidlegare har no inga grunn til å ikkje vere med.
01:39
They won't stand out,
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Dei vil ikkje skilje seg ut
01:41
they won't be ridiculed,
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Dei vil ikkje bli gjort narr av
01:43
but they will be part of the in-crowd if they hurry.
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Men dei vil vere "dei kule" om dei skundar seg.
01:45
(Laughter)
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(Latter)
01:48
So, over the next minute,
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Over det neste minuttet
01:50
you'll see all of those that prefer to stick with the crowd
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kjem resten til, dei som plar å fyljge straumen.
01:52
because eventually they would be ridiculed
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Dei risikerar snart å bli gjort narr av
01:54
for not joining in.
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for å ikkje bli med
01:56
And that's how you make a movement.
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Og slik skapar du ei røyrsle
01:58
But let's recap some lessons from this.
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Men lat oss resymere lærdomen.
02:00
So first, if you are the type,
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Om du er typen
02:03
like the shirtless dancing guy that is standing alone,
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som dansar skjortelaus og åleine.
02:06
remember the importance of nurturing
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Hugs at det er å viktig å pleie
02:08
your first few followers as equals
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dine fyrste, få fylgjesveinar som likemenn.
02:10
so it's clearly about the movement, not you.
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Dermed få fokus på røyrsla og ikkje deg
02:13
Okay, but we might have missed the real lesson here.
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Men me kan ha missa det viktigaste.
02:16
The biggest lesson, if you noticed --
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Det viktigaste er
02:18
did you catch it? -- is that leadership
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at leiarskap
02:20
is over-glorified.
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er overvurdert.
02:22
That, yes, it was the shirtless guy who was first,
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Ja, den skjortelause fyren var fyrst
02:24
and he'll get all the credit,
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og han vil få all æra.
02:26
but it was really the first follower
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Men det var eigentleg den fyrste fylgjesveinen
02:28
that transformed the lone nut into a leader.
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som forvandla den einsame galningen til ein leiar.
02:31
So, as we're told that we should all be leaders,
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Me blir fortald at alle burde vere leiarar,
02:33
that would be really ineffective.
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men det ville ikkje vært effektivt.
02:35
If you really care about starting a movement,
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Om du verkeleg bryr deg om å starta ei røyrsle
02:37
have the courage to follow
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ha motet til å fylgje
02:39
and show others how to follow.
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og visa andre korleis dei skal fylgje
02:41
And when you find a lone nut doing something great,
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Finn du ein særing som gjer noko stort
02:43
have the guts to be the first one
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ha motet til å vere den fyrste
02:45
to stand up and join in.
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som står fram og blir med.
02:47
And what a perfect place to do that, at TED.
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Og for perfekt plass å gjere det, her på TED.
02:49
Thanks.
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Takk.
02:51
(Applause)
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(Applaus)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com