TED2010
Derek Sivers: How to start a movement
Derek Sivers: Kako začeti gibanje
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S pomočjo presenetljivega posnetka, Derek Sivers razloži, kako se gibanja v resnici začnejo. (Namig: potrebna sta dva.)
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Gospe in gospodje, na TED
00:17
we talk a lot about leadership and how to make a movement.
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veliko govorimo o vodenju in kako narediti gibanje.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Poglejmo si torej, kako nastane gibanje, od začetka do konca, v manj kot treh minutah
00:23
and dissect some lessons from it.
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in iz tega izvlecimo nekaj naukov.
00:26
First, of course you know, a leader needs the guts
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Najprej, kot seveda veste, si mora voditelj upati
00:28
to stand out and be ridiculed.
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izstopati in prenesti zasmehovanje.
00:32
But what he's doing is so easy to follow.
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Vendar temu, kar počne, je tako preprosto slediti.
00:34
So here's his first follower with a crucial role;
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Tu je torej njegov prvi privrženec z odločilno vlogo.
00:37
he's going to show everyone else how to follow.
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Vsem ostalim bo pokazal, kako slediti.
00:39
Now, notice that the leader embraces him as an equal.
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Bodite pozorni na to, da ga voditelj sprejme kot enakovrednega.
00:41
So, now it's not about the leader anymore;
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Zdaj torej ne gre več za voditelja;
00:43
it's about them, plural.
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gre za oba, dvojina.
00:45
Now, there he is calling to his friends.
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Zdaj kliče svoje prijatelje.
00:47
Now, if you notice that the first follower
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Zdaj, če opazite, je prvi privrženec
00:49
is actually an underestimated form of leadership in itself.
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dejansko podcenjena oblika vodenja samega.
00:53
It takes guts to stand out like that.
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Za takšno izpostavljanje je potreben pogum.
00:55
The first follower is what transforms
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Prvi privrženec je tisti, ki spremeni
00:58
a lone nut into a leader.
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osamljenega norca v vodjo.
01:00
(Laughter)
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(smeh)
01:02
(Applause)
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(aplavz)
01:05
And here comes a second follower.
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In tukaj prihaja drugi privrženec.
01:07
Now it's not a lone nut, it's not two nuts --
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Zdaj ni več osamljeni norec, nista dva norca,
01:09
three is a crowd, and a crowd is news.
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trije so skupina in skupina je novica.
01:12
So a movement must be public.
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Gibanje torej mora biti javno.
01:14
It's important to show not just to show the leader, but the followers,
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Pomembno je, da se ne kaže le vodja, ampak tudi privržence,
01:17
because you find that new followers
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ker ugotovite, da novi privrženci
01:19
emulate the followers, not the leader.
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oponašajo privržence, ne vodje.
01:22
Now, here come two more people, and immediately after,
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Zdaj prihajata še dva človeka in takoj za tem
01:24
three more people.
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še trije ljudje.
01:26
Now we've got momentum. This is the tipping point.
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Zdaj smo dobili zagon. To je prelomna točka.
01:28
Now we've got a movement.
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Sedaj imamo gibanje.
01:32
So, notice that, as more people join in,
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Torej, vidite, ko se več ljudi pridružuje,
01:34
it's less risky.
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je tveganje manjše.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Torej tisti, ki so bili prej neodločeni, sedaj za to več nimajo razloga.
01:39
They won't stand out,
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Ne bodo izstopali.
01:41
they won't be ridiculed,
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Ne bodo zasmehovani.
01:43
but they will be part of the in-crowd if they hurry.
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Vendar pa bodo del "taglavnih", če pohitijo.
01:45
(Laughter)
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(smeh)
01:48
So, over the next minute,
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No, v roku naslednje minute
01:50
you'll see all of those that prefer to stick with the crowd
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boste videli vse tiste, ki se raje držijo skupine,
01:52
because eventually they would be ridiculed
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ker bi jih sčasoma zasmehovali,
01:54
for not joining in.
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ker se niso pridružili
01:56
And that's how you make a movement.
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in na tak način naredite gibanje.
01:58
But let's recap some lessons from this.
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Vendar ponovimo nekaj naukov iz tega.
02:00
So first, if you are the type,
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Najprej, če ste tak tip,
02:03
like the shirtless dancing guy that is standing alone,
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kot tisti plešoči moški brez majice, ki stoji sam,
02:06
remember the importance of nurturing
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si zapomnite pomembnost tega,
02:08
your first few followers as equals
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da prvih nekaj privržencev sprejmete kot enakovredne,
02:10
so it's clearly about the movement, not you.
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da je jasno, da gre za gibanje in ne za vas.
02:13
Okay, but we might have missed the real lesson here.
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Ok, smo pa morda spregledali resnični nauk.
02:16
The biggest lesson, if you noticed --
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Največji nauk, če ste opazili --
02:18
did you catch it? -- is that leadership
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ste ujeli? -- je, da je
02:20
is over-glorified.
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vodenje preveč opevano,
02:22
That, yes, it was the shirtless guy who was first,
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da je, ja, moški brez majice bil prvi
02:24
and he'll get all the credit,
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in bodo njemu pripisane vse zasluge,
02:26
but it was really the first follower
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vendar je v resnici bil prvi privrženec tisti,
02:28
that transformed the lone nut into a leader.
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ki je spremenil osamljenega norca v vodjo.
02:31
So, as we're told that we should all be leaders,
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Torej, ko nam govorijo, da bi vsi morali biti vodje,
02:33
that would be really ineffective.
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bi to bilo resnično neučinkovito.
02:35
If you really care about starting a movement,
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Če vam je res mar za začetek gibanja,
02:37
have the courage to follow
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imejte pogum slediti
02:39
and show others how to follow.
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in pokažite drugim, kako slediti.
02:41
And when you find a lone nut doing something great,
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In ko najdete osamljenega norca, ki počne nekaj izjemnega,
02:43
have the guts to be the first one
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si drznite biti prvi,
02:45
to stand up and join in.
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ki mu bo pristopil in se mu pridružil.
02:47
And what a perfect place to do that, at TED.
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In da to naredite, je TED popolno mesto.
02:49
Thanks.
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Hvala.
02:51
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com